SEO-News aus dem Oktober 2024. Bei der Suchmaschinenoptimierung ist es immer wichtig, „up to date“ zu sein. Welche neuen Potenziale gibt es? Was funktioniert nicht mehr? Wo haben sich Richtlinien geändert? Was hat Google auf wichtige Fragen der Community geantwortet?
SEO-News aus dem September 2024. Bei der Suchmaschinenoptimierung ist es immer wichtig, „up to date“ zu sein. Welche neuen Potenziale gibt es? Was funktioniert nicht mehr? Wo haben sich Richtlinien geändert? Was hat Google auf wichtige Fragen der Community geantwortet?
Um diese Themen geht es beim SEO-Monatsrückblick für den September 2024, in dem alle relevanten News in Bezug auf Google, Bing & Co. vorgestellt werden. Markus Hövener (SEO Advocate bei Bloofusion, SEO seit 20 Jahren) stellt die Neuigkeiten vor und bewertet sie ausführlich!
AI
#1 https://seranking.com/blog/searchgpt/
#2 https://www.seroundtable.com/google-ai-overviews-links-informational-intent-38093.html
Local
#6 https://www.seroundtable.com/google-reviews-restrictions-business-profile-violations-38068.html und https://www.seroundtable.com/google-removed-tons-of-reviews-38136.html
#7 https://searchengineland.com/google-business-profile-frequently-asked-questions-446555
Are you trusting an SEO or web development company with your site’s success? In this video, we show how to quickly spot common SEO mistakes that could be hurting your rankings. From missing title tags to poorly optimized H1 tags, learn how to identify signs that your SEO team might not know what they’re doing. We’ll also discuss how to analyze what the top 3 competitors in your market are doing to stay ahead in competitive SEO landscapes.
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Want to crush your competition in local search? Check out these 3 local SEO hacks to boost your Google rankings and dominate your local market!
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👨💼 Schedule a consultation call with Eddy Hill: https://prosperousim.as.me/eddy
In early 2024, a massive Google leak shook the SEO world, revealing critical insights into how local businesses are ranked. 🚨 Here’s what every small business owner needs to know to stay ahead!
👉 Invest in high-quality, unique content—both text and images.
👉 Use clear navigation, visible contact info, and localized design for better ranking.
👉 Avoid low-quality, grainy stock photos—opt for original, high-res images instead.
Get these essential tips to boost your business’s online visibility! Don’t forget to like, subscribe, and share for more updates!
For expert Digital Marketing services (including SEO, SMM, PPC, SEM, and Content Writing), as well as top-notch Web Development services, visit our website: https://prosperouscpa.com/
Prosperous Contractor is a subsidiary of Prosperous I.M. Inc. which was founded in June 2011. We understand that you don’t have time to set up and manage complex or even simple marketing campaigns, let alone keep up with the latest trends. That’s why we offer complete turnkey marketing for plumbing, HVAC, roofing, electricians and all other home service contractors.
Prosperous Contractor
180 E. Burgess Rd. Suite D
Pensacola, FL
(850) 903-5115
https://prosperouscontractor.com/
Many believe that high keyword density, extensive meta tags, and numerous backlinks are key to SEO success, but these are myths. Overstuffing keywords can harm readability and negatively impact SEO, as search engines prioritise quality and relevance over frequency. Similarly, while meta tags influence click-through rates, they don’t directly affect search rankings, so it’s more important to optimise them for user engagement. Additionally, when it comes to backlinks, quality matters more than quantity; low-quality links can actually damage your SEO efforts rather than improve them. #shorts #googleupdate #googleupdates #google #seo #seoagency #searchengineoptimisation #seotips #digitalmarketing #marketingagency #marketingstrategy
J’entends souvent dire que le SEO est gratuit. En pratique, non, ça ne l’est pas. ❌
Même en ne déléguant pas ton SEO, tu devras sortir un peu d’argent pour les outils.
Bien sûr, tu économises en argent en t’en occupant.
D’ailleurs, tu peux accéder à ma conférence avec Amazon qui t’explique en 45 minutes les bases du SEO.
Simplement.
Et sans prise de tête. 💊
google hepgul content update – ai update – core update… everyone thinks these are all bad news but for those paying attention it is one of the easiest ways to make money online ever.
but you have to look at the data and understand how seo works and what google wants.
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get a content strategy from marcus https://www.contentprofitstrategy.com
watch these next:
I Got Ranked In 4 Hours – One Tweak = Free SEO Traffic Overnight!
Google SEO Document Leak – Exposed FAST Free Traffic Ranking Secrets!
How To Get Free Traffic From Google Seo In 2024
subscribe and binge watch my money videos 🙂
REMEMBER: watching this training is in NO WAY saying you will earn any money. there is a lot of work involved and marcus has been at this for over 25 years… but what you can expect is real world information on how he runs his business and how he has helped others do the same.
SEO-News aus dem August 2024. Bei der Suchmaschinenoptimierung ist es immer wichtig, „up to date“ zu sein. Welche neuen Potenziale gibt es? Was funktioniert nicht mehr? Wo haben sich Richtlinien geändert? Was hat Google auf wichtige Fragen der Community geantwortet?
Um diese Themen geht es beim SEO-Monatsrückblick für den August 2024, in dem alle relevanten News in Bezug auf Google, Bing & Co. vorgestellt werden. Markus Hövener (SEO Advocate bei Bloofusion, SEO seit 20 Jahren) stellt die Neuigkeiten vor und bewertet sie ausführlich!
AI
#1 https://www.seroundtable.com/google-gemini-research-web-links-37899.html
#2 https://www.seroundtable.com/links-ai-overviews-google-report-37938.html und https://searchengineland.com/google-ai-overviews-volatility-continues-rise-fall-repeat-445177
#3 https://www.heise.de/news/Copilot-macht-aus-einem-Gerichtsreporter-einen-Kinderschaender-9840437.html
#4 https://blog.google/products/search/new-ways-to-connect-to-the-web-with-ai-overviews/ und https://www.seroundtable.com/google-testing-ai-overviews-incognito-37907.html
#5 https://www.derstandard.de/story/3000000232091/ki-suchmaschine-perplexity-wird-im-windschatten-der-konkurrenz-groesser-und-groesser
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Understanding the different PPC (Pay-Per-Click) campaign types on Amazon is essential for creating effective advertising strategies to promote your products and drive sales. Here are the main PPC campaign types available on Amazon:
### 1. Sponsored Products:
– **Description**: Sponsored Products ads are keyword-targeted ads that appear within Amazon search results and on product detail pages. They allow sellers to promote individual products to shoppers actively searching for similar products.
– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your products.
– **Automatic Targeting**: Amazon automatically targets your ads to relevant customer searches based on your product information.
– **Description**: Sponsored Brands ads are keyword-targeted ads that appear at the top of search results and showcase your brand logo, a custom headline, and multiple products from your brand. They are designed to increase brand visibility and drive consideration.
– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your brand and products.
### 3. Sponsored Display:
– **Description**: Sponsored Display ads allow advertisers to target shoppers both on and off Amazon. These ads can appear on Amazon product detail pages, customer review pages, and off-Amazon websites and apps.
– **Targeting Options**:
– **Audience Targeting**: Target ads based on audience segments such as interests, shopping behavior, and past interactions with your products.
– **Product Targeting**: Target ads based on specific products, categories, or brands.
### 4. Sponsored Brands Video:
– **Description**: Sponsored Brands Video ads are video ads that appear in search results and showcase your brand and products. They allow advertisers to engage shoppers with immersive video content.
– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your brand and products.
### Key Considerations for PPC Campaigns:
– **Budget and Bidding**: Set a daily budget and select a bidding strategy (automatic or manual) based on your advertising goals and budget constraints.
– **Keywords**: Conduct keyword research to identify relevant keywords for your products and incorporate them into your campaigns for better targeting.
– **Ad Creatives**: Create compelling ad creatives, including titles, images, and ad copy, to attract shoppers’ attention and drive clicks.
– **Monitoring and Optimization**: Regularly monitor your campaign performance and adjust your bids, keywords, and ad creatives based on performance data to improve ROI and achieve your advertising objectives.
Understanding the different PPC campaign types and how to leverage them effectively can help you reach your target audience, increase visibility, and drive sales on Amazon.
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Keyword research and PPC (Pay-Per-Click) optimization are crucial components of a successful Amazon advertising strategy. Here’s how you can effectively conduct keyword research and optimize your PPC campaigns:
### Keyword Research:
1. **Utilize Keyword Tools**: Use keyword research tools such as Helium 10, Jungle Scout, or AMZScout to identify relevant keywords for your products. These tools provide data on search volume, competition level, and relevance, helping you prioritize the most valuable keywords.
2. **Analyze Competitor Listings**: Study the listings of your competitors to uncover the keywords they are targeting. Tools like Helium 10’s Cerebro allow you to perform reverse ASIN lookups to identify the keywords driving their traffic and sales.
3. **Long-Tail Keywords**: Target long-tail keywords, which are longer and more specific phrases that typically have lower competition but higher conversion rates. Long-tail keywords can help you reach niche audiences and attract highly motivated buyers.
4. **Use Amazon’s Search Bar**: Start typing relevant keywords related to your product in Amazon’s search bar and pay attention to the autocomplete suggestions. These suggestions can give you insights into popular search terms used by customers.
5. **Customer Reviews and Feedback**: Analyze customer reviews and feedback for your product and similar products to identify common language and keywords used by customers. Incorporate these keywords into your listings to improve relevance and visibility.
### PPC Optimization:
1. **Set Clear Goals**: Define clear goals for your PPC campaigns, whether it’s increasing sales, improving brand visibility, or maximizing profitability. Your PPC strategy should align with these goals.
2. **Keyword Segmentation**: Organize your keywords into tightly themed ad groups to improve relevancy and ad performance. Group related keywords together and create separate campaigns or ad groups for different product categories or target audiences.
3. **Use Match Types**: Utilize different match types (broad, phrase, exact, and negative) to control the visibility of your ads and target specific search queries more effectively. Experiment with match types to find the right balance between reach and precision.
4. **Optimize Bids**: Regularly monitor and adjust your keyword bids based on performance data to maximize ROI. Increase bids for high-performing keywords that drive sales and decrease bids for underperforming keywords to minimize wasted spend.
5. **Ad Copy Optimization**: Write compelling ad copy that highlights the unique selling points of your product and encourages clicks. Test different ad headlines, descriptions, and calls-to-action to improve ad performance and CTR (Click-Through Rate).
6. **Use Negative Keywords**: Identify and add negative keywords to your campaigns to exclude irrelevant search terms and prevent wasted spend on non-converting clicks. Regularly review search term reports to identify new negative keywords to add to your campaigns.
7. **Monitor and Adjust**: Continuously monitor the performance of your PPC campaigns and make adjustments as needed. Analyze key metrics such as CTR, conversion rate, ACOS (Advertising Cost of Sales), and ROAS (Return on Ad Spend) to identify areas for improvement and optimization.
By implementing these keyword research and PPC optimization strategies, you can improve the effectiveness of your Amazon advertising campaigns and drive more traffic and sales for your products.
