Big News! Google launched ๐๐ฆ๐๐ซ๐ญ ๐๐ข๐๐๐ข๐ง๐ ๐๐ฑ๐ฉ๐ฅ๐จ๐ซ๐๐ญ๐ข๐จ๐ง and calls it ๐๐ข๐ ๐ ๐๐ฌ๐ญ ๐๐ข๐๐๐ข๐ง๐ ๐๐ฉ๐๐๐ญ๐ ๐ข๐ง ๐ญ๐ก๐ ๐ฅ๐๐ฌ๐ญ 10 ๐ฒ๐๐๐ซ๐ฌ. Here are my thoughts when to use it!
First of all, ๐ฐ๐ก๐๐ญ ๐ข๐ฌ ๐๐ฆ๐๐ซ๐ญ ๐๐ข๐๐๐ข๐ง๐ ๐๐ฑ๐ฉ๐ฅ๐จ๐ซ๐๐ญ๐ข๐จ๐ง?
This Beta is here to expand your high conversion search terms and find or explore new terms that might convert. Basically it tries to catch more queries while still trying to hit your tROAS goal.
๐๐ก๐ฒ ๐ฎ๐ฌ๐ ๐๐ฆ๐๐ซ๐ญ ๐๐ข๐๐๐ข๐ง๐ ๐๐ฑ๐ฉ๐ฅ๐จ๐ซ๐๐ญ๐ข๐จ๐ง?
For now Smart Bidding has prioritized keywords that have a predictable performance. But that often means you’re ignoring:
โข New or emerging queries (15% of searches are new every day)
โข Long tail keywords
โข Early funnel searches
Smart Bidding Exploration should solve this by letting Googleโs AI strategically loosen ROAS targets to explore new searches. I think also because of new searches from AI Overviews.
๐ก ๐๐๐ฌ๐ข๐๐๐ฅ๐ฅ๐ฒ: ๐๐ข๐ ๐ก ๐๐จ๐ง๐ฏ๐๐ซ๐ญ๐ข๐ง๐ ๐๐๐๐ซ๐๐ก๐๐ฌ + ๐ง๐๐ฐ ๐๐ข๐ฌ๐๐จ๐ฏ๐๐ซy ๐ฌ๐๐๐ซ๐๐ก๐๐ฌ. ๐๐จ๐ฐ๐๐ซ ๐๐ฎ๐ง๐ง๐๐ฅ + ๐ฅ๐จ๐ฐ๐๐ซ ๐ญ๐จ ๐ฆ๐ข๐ ๐๐ฎ๐ง๐ง๐๐ฅ. ๐ก
๐๐ก๐๐ง ๐ญ๐จ ๐ฎ๐ฌ๐ ๐ข๐ญ?
1๏ธโฃ ๐๐ก๐๐ง ๐ฉ๐๐ซ๐๐จ๐ซ๐ฆ๐๐ง๐๐ ๐ก๐๐ฌ ๐ฌ๐ญ๐๐ ๐ง๐๐ญ๐๐
Youโre seeing stable ROAS, but growth has stagnated.
Your Search Terms Report looks the same month after month.
Enable Exploration to find new intent patterns your current bid strategy ignores (or does not risk to find)
2๏ธโฃ ๐๐ก๐๐ง ๐ฅ๐๐ฎ๐ง๐๐ก๐ข๐ง๐ ๐ง๐๐ฐ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ๐ฌ ๐จ๐ซ ๐ฌ๐๐ซ๐ฏ๐ข๐๐๐ฌ (learning phase)
Thereโs no historical conversion data yet so Smart Bidding avoids any risk.
Use Exploration to lower learning-phase and push system.
3๏ธโฃ ๐๐ก๐๐ง ๐ฒ๐จ๐ฎ๐ซ ๐๐ฎ๐๐ข๐๐ง๐๐ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ ๐ข๐ฌ ๐ ๐๐ข๐ญ ๐๐จ๐ฆ๐ฉ๐ฅ๐๐ฑ
Industries like real estate, finance, B2B, and healthcare that have multiple touchpoints.
Let Exploration pick up earlier funnel searches like โhow to qualify,โ โwhat price,โ or โwhat to expect.โ
