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Learn PPC, SEO and Digital Marketing through accredited courses. Get certified today! 👇
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Getting a job in PPC can be tough, but with these tips you’ll be sure to land your first job in the industry!
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Learn PPC, SEO and Digital Marketing through accredited courses. Get certified today! 👇
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As a freelancer or an agency owner/staff within an agency, you need clients.
In this video I am going to break down how you can get PPC clients without offering the same old boring advice!
We’re going to take a different approach…
And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, drop a comment below. I reply to all comments on new videos!
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I previously covered how to get a job in PPC on the channel
But in this video, I am going to explain how to get through a PPC interview and get hired!
And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, drop a comment below. I reply to all comments on new videos!
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SEO and PPC news updates!
Gmail Ads are gone
Google Maps New Features for Local business
Core algorithm update
Google wants you to use broad match keywords 🤨
I reply to ALL comments so hit me up and I’ll be happy to have a chat 🙂
And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, head over to my website www.thebigmarketer.com and get in touch. I would love to hear from you!
This is a website traffic video that focuses on social media marketing traffic, email marketing traffic, referral marketing, and direct traffic. When you are trying to drive more relevant website traffic from different sources in Google Analytics, this is the video for you. We will cover the initial stages of building your marketing strategy so you can remain consistent and build an audience outside of your website. If you have people engaged with your business, they will be the first to find your content, interact with your business, purchase from your website, and ultimately help you drive revenue.
From $0 to $2K playlist: https://www.youtube.com/playlist?list=PLCKZKQoSq6y7y0QNdLOFCcx7qk1a-udqJ
Excel Spreadsheet – The latest version can be found here: https://surfsideppc.com/wp-content/uploads/2020/10/WickerGuide.com_.xlsx
Initial Questions to ask about your business:
Social Media: What platforms do your customers use?
Email: What value do you consistently provide?
Referral: What websites do your customers use?
Important Website Traffic Tip: You need to provide value to potential customers in order to get them to visit your website and convert.
Content Question:
Do you have the resources (time/money/employees) in order to consistently create content for your social media and email audiences?
Every channel should have consistent updates for growth. Only focus on channels where you can be consistent.
1. What social channels will you focus on? Why will they help your business grow?
– Facebook
– Instagram
– YouTube
– Twitter
– Pinterest
– LinkedIn
– Snapchat
– TikTok
– Reddit
2. What is the value that your email marketing will provide? What incentives do you offer?
Email Marketing Process:
1. Sign-up for an Email Marketing provider (I use Mailchimp)
2. Create your email list
3. Build your list with subscribers (ongoing)
4. Create engaging content and helpful content
5. Email your best content and promotions to subscribers
6. Provide incentives and value to subscribers
3. What websites can you use to drive more referral traffic back to your website?
Referral Traffic Best Practices:
1. Focus on review websites and directories first
2. Guest blogging, podcast guest, video guest
3. Q&A websites like Quora
4. Infographics and other branded shareable content
5. Backlink outreach
https://wickerguide.com Initial Strategy:
SEO: Focus is mainly on creating content and organic search traffic first
PINTEREST: 100+ pins/day – Product images and custom pins
INSTAGRAM: 3+ posts/week – Wicker furniture designs and new products
FACEBOOK: 3+ posts/week – Wicker furniture designs and new products
EMAIL: Create email list once Wicker Guide has 20+ blog posts
REFERRAL: No strategy due to lack of opportunities
Hashtags:
#FZT2K #From0to2K #SurfsidePPC
We are of course entering a financial recession and because of this downturn, search engine marketing techniques of SEO and PPC are called into question. How should you do marketing during a recession?
I have spoken previously about the impact of the current situation on PPC and the industries it has affected.
I have also spoken about what businesses can do with their PPC campaigns during this recession
but the question is, which method of search engine marketing will work best in our current economy, SEO or PPC?
In this video we’ll break down the pros and cons of both methods and look at which method your business should be focusing on.
Search Engine Land recently released a survey that showed most businesses will invest in SEO over PPC or indeed any other method of marketing, but should you agree and do the same?
One thing to note however. No marketing channels will be providing great results during a recession, but will SEO or PPC be better?
SEO
Takes a long time to work – but you have time now!
3 principles of SEO – on page, links and technical – you can work on all of these during a recession
On page – keyword research, content optimisations – Create new content! Help your ideal customer solve their problems!
Technical – work with developers and freelancers to resolve technical issue and improve website performance
Link building – There are still opportunities to build links
HARO is a journalism platform and they are looking for content, especially about recent events!
Here is my video on HARO
PPC
Click costs are down in most industries and some people are still looking, so there is an opportunity to drive cheaper traffic
It’s all about the right messaging to get some type of commitment
B2B PPC is an opportunity to initiate marketing funnels
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I reply to ALL comments so hit me up and I’ll be happy to have a chat 🙂
If you want to get more from marketing, check out my marketing courses!
https://thebigmarketer.com/courses/
And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, head over to my website www.thebigmarketer.com and get in touch. I would love to hear from you!
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Discovery Campaigns Video
Responsive Search Ads Video
Google Ads PPC News Updates 23rd June 2020
Google are monetizing Google My Business
https://www.seroundtable.com/google-my-business-upgraded-profiles-29818.html
Google is now trying a subscription billing model for Google My Business, something Google has explored doing in the past, and is now actively pursuing.
Image extensions for smart shopping ads
https://www.searchenginejournal.com/google-adds-increased-visual-options-for-shoppers-and-brands/374960/#close
Google announced last week the latest additions: Image Extensions, enhancements to their Smart Shopping campaigns, and some upgrades to visuals in display ads.
Responsive search ads updated
https://www.searchenginejournal.com/google-adds-new-features-to-responsive-search-ads/374541/#close
Google is adding new features to RSA ad copy options with dynamic features, and increasing its helpfulness with cross-campaign results and asset suggestions.
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FULL PPC ONLINE COURSE (90 videos!)
https://thebigmarketer.com/courses/google-ads-ppc-online-course/
I reply to ALL comments so hit me up and I’ll be happy to have a chat 🙂
If you want to get more from marketing, check out my marketing courses!
https://thebigmarketer.com/courses/
And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, head over to my website www.thebigmarketer.com and get in touch. I would love to hear from you!
Let’s get Social!
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Running a local PPC campaign is very different to running a campaign nationally or indeed globally, there are some specific things you need to consider when building a local campaign
You need to be more aware of your competitors, you may have less budget than national businesses and you really really want to ensure that you both maximize local opportunities while also reducing your risk of paying for non serviceable enquiries from out of area.
You want to make sure that the structure of your campaign allows you to meet your local objectives too.
so in this video we are going to explore the best way to set up and succeed with a local PPC campaign.
Local campaigns have more considerations that national campaigns because of lower search volume, lower budgets and the need for strict targeting.
So lets’ explore how to build local campaigns to dominate Google Ads with 5 tips you can put in place today!
If you liked this video, don’t forget to subscribe!
https://www.youtube.com/channel/UCrUO3p9980ePtCBUIlp890w?sub_confirmation=1
FULL PPC ONLINE COURSE (90 videos!)
I reply to ALL comments so hit me up and I’ll be happy to have a chat 🙂
If you want to get more from marketing, check out my marketing courses!
https://thebigmarketer.com/courses/
And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, head over to my website www.thebigmarketer.com and get in touch. I would love to hear from you!
Let’s get Social!
Twitter: https://twitter.com/thebigmarketer
Facebook: https://www.facebook.com/thebigmarketer
LinkedIn: https://www.linkedin.com/in/thebigmarketer/
Instagram: https://www.instagram.com/thebigmarketer/
