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Google Adwords Tutorial: How to Advertise on Google for Beginners | PPC Lead Generation Strategies!

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Step-By-Step Google Adwords Tutorial Showing You How to Advertise on Google Using Local Lead Generation Strategies in 2018

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Table of Contents:
I. Introduction Adwords Pay Per Click
II. High-Level Google Adwords Strategies
III. How Google Adwords Works
IV. Google Adwords Keyword Research
V. Adwords Landing Page Design (PPC Optimized)
VI. Google Ads Power Editor Tool
VII. Split Testing Ads
VIII. Adwords Campaign Setup
IX. Adwords Optimization Strategies & Techniques

INTRODUCTION
This video will show you how to market a local business using up-to-date advertising strategies. You’ll learn exactly how to create successful Google Adwords Campaigns, that jump you straight to the top of Google search results, from start to finish.

This guide will take you from beginner to intermediate when it comes to generating leads for local businesses. Although this is targeted to local marketers, there is a wide range of people who can benefit from the strategies, principles, and techniques demonstrated in this video. For that reason, these tips can be applied to more than just local PPC campaigns.

Google marketing really is easy once you get the hang of the algorithm and basic advertising principles. This knowledge will carry over to ALL pay per click platforms including Facebook Ads, Youtube Ads, Instagram Ads, and more…

So buckle up, because this is going to be a long one!

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Google Ads PPC News Updates 📺 (23rd June 2020)

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Discovery Campaigns Video

Responsive Search Ads Video

Google Ads PPC News Updates 23rd June 2020

Google are monetizing Google My Business
https://www.seroundtable.com/google-my-business-upgraded-profiles-29818.html

Google is now trying a subscription billing model for Google My Business, something Google has explored doing in the past, and is now actively pursuing.

Image extensions for smart shopping ads
https://www.searchenginejournal.com/google-adds-increased-visual-options-for-shoppers-and-brands/374960/#close

Google announced last week the latest additions: Image Extensions, enhancements to their Smart Shopping campaigns, and some upgrades to visuals in display ads.

Responsive search ads updated
https://www.searchenginejournal.com/google-adds-new-features-to-responsive-search-ads/374541/#close

Google is adding new features to RSA ad copy options with dynamic features, and increasing its helpfulness with cross-campaign results and asset suggestions.

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I reply to ALL comments so hit me up and I’ll be happy to have a chat 🙂

If you want to get more from marketing, check out my marketing courses!

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¿Qué es el SEO y como dominarlo?

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Un sitio web es el centro de toda estrategia de marketing digital. Pero, ¿como llevamos gente a ese sitio web? ¿Y como convertimos a esos usuarios en clientes? De eso se trata el SEO.
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Aprende a posicionar tu sitio web o app en buscadores, analiza el comportamiento de tus usuarios y crea campañas de publicidad digital exitosas.
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📚 Google Ads Desde Cero https://ed.team/google-ads

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5 Local PPC Tips for AWESOME Google Ads Local Campaigns

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Running a local PPC campaign is very different to running a campaign nationally or indeed globally, there are some specific things you need to consider when building a local campaign

You need to be more aware of your competitors, you may have less budget than national businesses and you really really want to ensure that you both maximize local opportunities while also reducing your risk of paying for non serviceable enquiries from out of area.

You want to make sure that the structure of your campaign allows you to meet your local objectives too.

so in this video we are going to explore the best way to set up and succeed with a local PPC campaign.

Local campaigns have more considerations that national campaigns because of lower search volume, lower budgets and the need for strict targeting.

So lets’ explore how to build local campaigns to dominate Google Ads with 5 tips you can put in place today!

If you liked this video, don’t forget to subscribe!

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FULL PPC ONLINE COURSE (90 videos!)

Google Ads Full Training Course

I reply to ALL comments so hit me up and I’ll be happy to have a chat 🙂

If you want to get more from marketing, check out my marketing courses!

https://thebigmarketer.com/courses/

And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, head over to my website www.thebigmarketer.com and get in touch. I would love to hear from you!

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How to Do Keyword Research for PPC | WordStream

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Today, we’re bringing you a keyword research tutorial, and explaining exactly how you can use it in your PPC campaigns and which tools will help you be successful. If you’re interested in conducting keyword research for your search marketing campaigns, keep on watching!

Feel free to leave a comment if you have any questions!

–

Read the full post here: https://www.wordstream.com/ppc-keyword

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PPC Ads Expert Shows You How to Maximize Conversions (2020) Part 1/2

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►FREE PPC ADVERTISING CONSULTATION:

Free Digital Marketing Consultation

In today’s video we’ll show you what you need to know to get started with PPC ads and how to maximize conversions!

First, we’ll cover the different types of Pay-Per-Click campaign types: Search, Display, and Shopping. The shopping ad carousel is such a powerful tool for e-commerce companies! We’ll also discuss the difference in the platforms of Google Ads & Microsoft Advertising. Then, we’ll also discuss how Google Ads works with its auction. It’s important to find a balance between relevant users and a good position in the results in order to maximize efficiency in your ad spend.

Second, we’ll cover the topic of Google My Business and why it’s such an important resource people are missing out on. Your photos, location, reviews, address, all show up there. Having your business show up on Google Maps is great for driving foot traffic and can also help you get better organic rankings in the search results!

Last, we’ll discuss display, shopping, and remarketing ads. We’ll also discuss how you can use prospecting to find new customers.

Stay tuned, in Part 2 we’ll bring it all together and move on to the “why” of PPC ads!

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Impact of Coronavirus (Covid-19) on Google Ads PPC

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PPC bid platform Wordstream released a report on the impact of coronavirus (covid-19) on PPC through Google Ads. It’s a really interesting report that puts the impact of the pandemic into perspective.

In this video we are going to take a close look at this data, also look at some of the anecdotal evidence I’ve seen and try to understand what we can expect from PPC in the coming weeks.

What is Wordstream?

PPC bid optimisation, keyword research and analytics platform for small and medium sized businesses. They have analysed 14 billion dollars worht of ad spend and have a ton of data they can aggregate and use to provide insight and trends in PPC

They have used this data before before with their info-graphic on CPC’s by industry, so we know they have enough datapoints to provide meaningful information, so what have they seen as a result of the coronavirus pandemic?

https://www.wordstream.com/blog/ws/2020/03/18/covid-19-google-ads-data

We’ll look at

1. Top level trends
2. Industry’s seeing improvement
3. Industries losing

In terms of specifically where this data comes from, Wordstream state

This report is based on a sample of 15,759 US-based WordStream client accounts in all verticals who were advertising on Google’s Search throughout 2020 thus far. Each industry includes at minimum 30 unique active clients. For indexing purposes, we’ve evaluated weekly account performance since February 24th against the prior six-week average.

If you liked this video, don’t forget to subscribe!

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I reply to ALL comments so hit me up and I’ll be happy to have a chat 🙂

If you want to get more from marketing, check out my marketing courses!

https://thebigmarketer.com/courses/

And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, head over to my website www.thebigmarketer.com and get in touch. I would love to hear from you!

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Social Media Aggressive on Coronavirus

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Compared to political or other health misinfo, the coronavirus infodemic has been met with unprecedented moderation efforts by social media companies.

Learn more about this story at https://www.newsy.com/98949/

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Best PPC Niches for Lead Generation in 2020

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20+ High-Ticket PPC Niches for Local Lead Generation in 2020. This is a List of Industries I’ve Personally Worked Within and Know Are Profitable.

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Characteristics to Look For…
(1) Customer Lifetime Value
(2) Service Urgency
(3) Competition

80% of local businesses should at least be testing Google Ads.

Best PPC Niches for Lead Gen.
COMMERCIAL
– Remodeling
– Cleaning / Janitorial
– Snow Removal
– General Contracting

HOME SERVICES
– Fencing
– Deck Building
– Remodeling
– Kitchen
– Bathroom
– Basement
– Landscaping
– Hardscapes
– Brick Paving
– Retaining Walls
– Patio Installation
– Driveway Paving
– Landscapes
– Lawn installation
– Tree Removal
– Pool Installation & Removal
– Foundation Repair
– Excavations

PROFESSIONAL CERTIFICATION SCHOOLS
– Massage
– Personal Training
– Yoga
– Cosmetology
– Meditation Instructor

MEDICAL
– Dentistry
– Podiatry
– Plastic Surgery
– Chiropractic

REAL ESTATE
– Nursing Homes
– Assisted Living Facilities

Forgot to mention this as well…
– Moving Companies

LEGAL
– Immigration Attorney
– Divorce Attorney
– Family Lawyer

FINANCE
– Accounting

I forgot to add these in the video as well…

AUTOMOTIVE
– Towing
– Auto Repair

Let me know if in the comments if there are any niches for lead generation that you have found to be some of the best and most profitable to work with.

PPC Advertising: What Is It? This is Why You Need It

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Aren’t you ready to get started with your PPC advertising? Let us know. Follow the link below to start getting more leads.

PPC Audit Services

*Transcript*
Hi, I’m Tyler your PPC Specialist here at NMG.

Over the past year, we’ve seen a 33% increase in revenue for each of our clients within the first month of running their Google ads, also known as PPC advertising.

Now I want to help you achieve the same results.

You may know that SEO is a great way to organically rank higher on search engines, but we all know that it can take time…In fact, it can take anywhere from 3 months to a year!

SEO is important, but if you want to see immediate results, then pay-per-click advertising is what you’re going to need.

If you’re not spending money on Google yet, or you’re just not quite seeing the results you want, then you’re missing out on a huge marketing advantage.

Google reports that search ads can boost brand awareness by as much as 80 percent, making consumers more likely to remember your brand and interact.

PPC advertising often has a higher conversion rate that drives immediate results to your business. In fact, PPC stands for “Pay-per-click,” which means, you’re only paying for your ad whenever someone actually clicks on your ad.

Here at Now Media, we dedicate our efforts to analyzing and monitoring your Google account so we can ensure your PPC strategy is delivering you the right traffic and high-quality leads that will help your business grow.

Here’s what you can expect when we work on your PPC campaign. My team and I will: Properly Manage Your Account, Closely Monitor Your Budget, Only Reach Your Target Audience, Create Customized Landing Pages That Are Proven to Convert, Ensure You’re at the top of Your Competition, and most importantly, Offer Trustworthy & Consistent Client Services

Want to get started with Google ads or have questions about PPC? Get in touch me and my team or check out the link below to learn more.