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Check out my video about how to set up your Google Ads search campaign structure. I will show you how to structure your campaign, ad groups, keywords, ads, and landing pages. It is important to organize your campaigns and this video will give you a step-by-step process for creating an organized campaign that drives conversions for your business.
See my Google Ads search campaign tutorial for 2020. I go over how to create Google Ads campaigns on the search network and to search partners from start to finish. I believe in campaign organization by splitting different keywords and landing pages into Ad Groups by theme, with the ultimate goal of creating a seamless experience for potential searchers and customers. Ultimately, your goal with Google Ads is to drive relevant and targeted traffic to your website that will drive conversions. The best way to do that is to focus on the keywords you are targeting, grouping them into relevant Ad Groups, utilizing conversion tracking, and creating relevant ads in every ad group.
This Google Ads Tutorial for beginners will be easy to follow and I will show you how to use the Google Ads interface and Google Ads editor along with the Google Keyword Planner to do keyword research for PPC.
Relevant Videos:
Google Ads Tutorial 2020 – Step-By-Step Google AdWords Tutorial for Search Campaigns: https://www.youtube.com/watch?v=nLH8sIM6xVE
Google Ads Tutorials Playlist: https://www.youtube.com/playlist?list=PLCKZKQoSq6y4PlNrLqTbA-oQ8GFPn_eeh
Google Ads Conversion Tracking With Google Analytics – Track Forms, Clicks, and Transactions: https://www.youtube.com/watch?v=rH6YQ2MbX30
Complete Google Keyword Planner Tutorial Step-By-Step – Google Ads Keyword Research Tool: https://www.youtube.com/watch?v=93OmZenCiKw
Google Ads Bid Strategies Explained: https://www.youtube.com/watch?v=Ac0hOelenXU
Simple Ways To Improve Google Ads Ad Rank and Quality Score: https://www.youtube.com/watch?v=3hlVNaxPKCc
11 Awesome Google Ads Strategies: https://www.youtube.com/watch?v=jF6gbkJ0hHQ
Google are monetizing Google My Business
https://www.seroundtable.com/google-my-business-upgraded-profiles-29818.html
Google is now trying a subscription billing model for Google My Business, something Google has explored doing in the past, and is now actively pursuing.
Image extensions for smart shopping ads
https://www.searchenginejournal.com/google-adds-increased-visual-options-for-shoppers-and-brands/374960/#close
Google announced last week the latest additions: Image Extensions, enhancements to their Smart Shopping campaigns, and some upgrades to visuals in display ads.
Google is adding new features to RSA ad copy options with dynamic features, and increasing its helpfulness with cross-campaign results and asset suggestions.
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