Google

SEO für Großunternehmen: Ein Fallbeispiel

by

Wir sehen uns in dieser Folge an, wie wir ein Großunternehmen erfolgreich zu einer starken digitalen Marke gemacht haben und für das gesamte Produktportfolio Top-Platzierungen erreichen konnten.

📚 Videokapitel:
0:00 Einleitung
0:21 Eckdaten
1:55 Ausgangssituation
3:36 Herangehensweise
3:40 Phase 1
7:56 Phase 2
12:55 Was kannst du aus diesem Projekt lernen?

🔗 Nützliche Ressourcen zur Folge:
– OnPage-SEO-Checkliste: https://www.youtube.com/watch?v=HSD2WBPLFT4
– B2B-Content-Marketing: https://www.evergreenmedia.at/ratgeber/b2b-content-marketing/
– Konzern SEO Case Study: https://www.youtube.com/watch?v=Mc__zxJPjjo
– Noch mehr SEO Cases: https://www.evergreenmedia.at/case-study/

💡 Highlights aus der Folge:
– Vorstellung eines erfolgreichen SEO-Projekts für einen B2B-Hersteller von Raumsystemen.
– Einblick in die Herausforderungen und Lösungsstrategien bei der digitalen Markenbildung und SEO für Großunternehmen.
– Wichtige Lernpunkte für andere Unternehmen, inklusive der Bedeutung von Wissenstransfer und Stakeholder-Management.

🤖 Entdecke die neuesten Erkenntnisse über generative KI in der DACH-Region! Lade jetzt unsere umfassende KI-Studie 2024 als PDF herunter und bleibe an der Spitze der Innovation.

Klicke auf diesen Link 👉 https://www.evergreenmedia.at/ki-studie/ 👈, um unsere KI-Studie kostenlos herunterzuladen!

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

👋 Abonniere unseren Kanal für die neuesten Strategien und Einblicke in die Welt von Konzern SEO, KI und digitaler Markenbildung. Sei immer einen Schritt voraus in der digitalen Landschaft: https://www.youtube.com/subscription_center?add_user=4evergreenmedia

📰 Und vergiss nicht, unseren Newsletter zu abonnieren, um exklusive SEO-Insights und Updates direkt in dein Postfach zu bekommen: https://www.evergreenmedia.at/seo-newsletter

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

🌐 Deutsch, Deutschsprachig, Deutschland, Österreich, Schweiz, Germany

#SEOCaseStudy #SEO #Suchmaschinenoptimierung #EnterpriseSEO

Understand search engine optimization (SEO) | Google Digital Marketing & E-commerce Certificate

by

This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach.

The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce.

Take the Certificate HERE: https://goo.gle/47SIQvp

Why earn a Google Career Certificate?
► No experience necessary: Learn job-ready skills, with no college degree required.
► Learn at your own pace: Complete the 100% online courses on your own terms.
► Stand out to employers: Make your resume competitive with a credential from Google.
► A path to in-demand jobs: Connect with top employers who are currently hiring.

Chapters:
00:00 Introduction
00:27 Welcome
3:04 How does the Google search engine work?
8:40 How Google determines website rankings
14:50 Breakdown of the Google search engine results pages (SERPs)
18:30 What is SEO and why is it important?
23:51 First steps before implementing SEO
28:17 Keyword research and recommendations
32:02 Organize your website’s pages: Website structure and navigation

Subscribe HERE: https://bit.ly/SubscribeGCC

#GrowWithGoogle #GoogleCareerCertificates #DigitalMarketing #Ecommerce

Patrick Stox 🤫 Ahrefs SEO Secrets You Should Know

by

💥 Support our sponsors: https://seonitro.com – Patented backlinking software!💥

🎤 SEO Knowledge Bomb Podcast https://seo.video/podcast just launched! 5-min recaps of every episode.

Google updated their documentation around Googlebot. Some tips include:

Limit large file access – Googlebot will only crawl the first 15MB of large HTML/text files. Split up very large files if needed to control what content gets indexed.

Use robots.txt for broad access control – Leverage robots.txt to selectively block subfolders rather than blocking all of Googlebot if you only want to restrict portions of your site.

Eat Signals explained by Cyrus Shepard as a Google Search Rater

Descriptive navigations has been a tactic I’ve been using for some time.

You pas smore link value with descriptive navigation options

Cyrus SEO Video Show episode is filled with click through rate knowledge bombs be sure to check that out.

How to determine helpful content on your website with Marie Haynes

A great tip to find helpful content you can edit is by using GSC to find keywords you are ranking for with no engagement

Try clustering all your GSC keywords.

This I great method to identify some helpful content gaps for your create new content around.

Awesome data sources for your content by Matt Diggity

Those are some great data sources for you to create newsworthy content with digital pr.

If you don’t know, I’ve been learning digital pr with a new podcast I started.

You can go to it on youtube.com/@magicpr

Data journalism is new skill I’m trying to develop.

Sam Oh shows us how to get more backlinks with free tools.

Speaking of Ahrefs, this bring me to my favorite par to of the show.

Please ask question on topic and I will address them in the order that they received.

Before we get started he is a word from our sponsor.

===

Patrick is an SEO professional located in Raleigh, NC.

He is the Brand Ambassador, Technical SEO, and Product Advisor at Ahrefs

He is an organizer for the Raleigh SEO Meetup

He currently writes on Ahrefs blog and have contributed to Search Engine Land, Marketing Land, and Search Engine Journal.

He speaks at search conferences like SMX, Pubcon, UnGagged.

He is a moderator for /r/TechSEO on Reddit.

He was a Finalist for SEO Speaker of the Year and SEO Contributor of the Year at the 2018 Search Engine Land Awards.

Please welcome Patrick Stox!

===

My SEO Software & Services Stack:
———————————————
👉 Cora SEO Software (25% off) – https://seo.video/cora
👉 Page Optimizer Pro – https://seo.video/pop
👉 TubeBuddy YouTube SEO – https://seo.video/tubebuddy
———————————————

#SEO #SearchEngineOptimization #SEOvideoSHOW

Follow us:
https://youtube.seo.video

https://www.facebook.com/seovideoshow
https://www.linkedin.com/company/seovideoshow
https://g.page/seovideoshow

Chat live:
https://seo.video/discord

Contact us:
Paul Andre “DRE” de Vera
web: https://seo.video
email: dre@seo.video
phone: (323) 523-5122

SEO-Monatsrückblick Jan 2024: Die wichtigsten SEO-News

by

SEO-News aus dem Januar 2024. Bei der Suchmaschinenoptimierung ist es immer wichtig, „up to date“ zu sein. Welche neuen Potenziale gibt es? Was funktioniert nicht mehr? Wo haben sich Richtlinien geändert? Was hat Google auf wichtige Fragen der Community geantwortet?

Um diese Themen geht es beim SEO-Monatsrückblick für den Januar 2024, in dem alle relevanten News in Bezug auf Google, Bing & Co. vorgestellt werden. Markus Hövener (SEO Advocate bei Bloofusion, SEO seit 20 Jahren) stellt die Neuigkeiten vor und bewertet sie ausführlich!

New Search
[1] https://blog.google/products/search/google-search-ai-january-2024-update/
[2] https://www.seo-suedwest.de/9126-google-sge-fuer-die-meisten-suchanfragen-erscheinen-in-den-ki-antworten-andere-urls-als-in-der-organischen-suche.html
[3] https://seo.ai/blog/the-best-gpts-for-seo
[4] https://www.seo-suedwest.de/9134-test-humanizer-fuer-chatgpt-schaffen-keine-menschlichen-texte.html

Local
[5] https://support.google.com/business/answer/14368911

Suchergebnisse
[6] https://www.seroundtable.com/google-search-result-snippets-generated-from-page-content-36673.html
[7] https://www.seo-suedwest.de/9143-studie-bestaetigt-dass-die-google-suchergebnisse-schlechter-geworden-sind.html und https://www.seo-suedwest.de/9148-google-reagiert-auf-vorwuerfe-zu-gesunkener-qualitaet-der-suchergebnisse.html
[8] https://www.seroundtable.com/google-search-drops-cache-link-from-search-results-36787.html

Markup
[9] https://www.seroundtable.com/google-product-structured-data-suggestedage-36687.html

Fallstudien
[10] https://www.searchpilot.com/resources/case-studies/canonicalising-to-product-variation-pages
[11] https://www.gsqi.com/marketing-blog/how-to-use-data-nosnippet/
[12] https://www.gsqi.com/marketing-blog/highly-visible-and-low-quality/

… und noch mehr:
https://www.sistrix.de/news/indexwatch-2023-die-seo-verlierer-des-jahres/
https://www.sistrix.de/news/indexwatch-2023-die-seo-gewinner-des-jahres/

Andrew Ansley 📈 Increase Rankings with Entity SEO

by

Andrew Ansley EP 170💥 Support our sponsors: https://magicpr.com – Use code “seovideoshow” for 10% off 💥 https://seonitro.com – patented backlink software

🎤 SEO Knowledge Bomb Podcast https://seo.video/podcast just launched! 5-min recaps of every episode.

Google changed to show video thumbnails next to results only on the main Google Search results page when the video is the main content of a page.

This week, they are extending this change to search results in Video mode to better connect users with the video content they want.

Google has been showing love for video for the past couple of years, and I expect video to be more critical in 2024

Most of the case studies in Google Search Central are about video content in Google.

Video is the ultimate way to share authentic experiences.

Three tips for debugging technical problems in Google Search

You’re not an SEO if you don’t use Google Search Console.

If there is one tool in the world that can give you all the insights you need for free, it is GSC.

Link Building for Local Businesses on Whiteboard Friday

Local citations may not be as influential as topical and local links, but do not rule them out.

They are cheap and take no effort with the right provider.

A past guest mentioned he gets 800 citations right off the bat and starts working on obtaining local and topical links.

Here is a simple local SEO photo hack!

https://www.youtube.com/shorts/OLPDsOPA5aU

This is similar to creating a Things to do in City type of content on your site, pair that with schema markup and your local business site because of an authority in the area.

How do you define signal diversity?
https://www.youtube.com/live/7vinkBvX7sE?si=8CfJsfL6sZriFIm8&t=1666

Factor diversity has been a part of my SEO process when ranking pages.

Cora is an excellent tool for this practice, but you can use any tool that measures on-page factors.

Find all your zero uses of a certain factor, keywords, or entities, and add it at least once.

Speaking of entities, this brings me to my favorite part of the show.

Please ask questions on the topic, and I will address them in the order they are received.

Before we introduce Duce, our guest, here is a word from our sponsor!

===

Andrew is a data-driven SEO and content marketer.

He sold his agency to focus on directing organic marketing efforts for enterprise businesses.

He’s written SEO-specific 10k+ word mega guides for SEO software companies.

He sold hundreds of copies of his underground local SEO ranking SOP.

He is currently working full-time as the Director of Content and Communications.

He ranks #1 for entity SEO.

Please welcome Andrew Ansley!

===

My SEO Software & Services Stack:
———————————————
👉 Cora SEO Software (25% off) – https://seo.video/cora
👉 Page Optimizer Pro – https://seo.video/pop
👉 TubeBuddy YouTube SEO – https://seo.video/tubebuddy
———————————————

#SEO #SearchEngineOptimization #SEOvideoSHOW

Follow us:
https://youtube.seo.video

https://www.facebook.com/seovideoshow
https://www.linkedin.com/company/seovideoshow
https://g.page/seovideoshow

Chat live:
https://seo.video/discord

Contact us:
Paul Andre “DRE” de Vera
web: https://seo.video
email: dre@seo.video
phone: (323) 523-5122

SEO for Beginners: Learn to Rank #1 In Google (2024)

by

SEO for Beginners: Learn to Rank #1 In Google (2024)

Getting into SEO, or Search Engine Optimization means helping your website appear when people use search engines like Google. It’s like creating special signs (keywords) that guide people (users) to your place (website) when they’re searching for something specific.

To begin, creating value-packed SEO content is crucial. Ensuring your page uses words that people often type into Google (on-page optimization with keywords) and that your website loads quickly (site speed) sets a solid base.

Digging deeper, we want to explore SEO strategies that elevate our website. This involves looking for special phrases (long tail keywords) that aren’t too common yet and ensuring our content truly answers what people seek (optimizing for searcher intent).

It’s like if you find a unique way to talk about your product or service that not many use. That’s what we’re doing with these particular phrases or keywords. The concept also applies to various areas, such as SEO marketing, SEO law, SEO tech, or even an SEO career, ensuring your page uniquely answers queries about these topics.

Also, ensuring your website is friendly, with easy-to-read words, and quick to load (optimizing for user experience with easy layouts and scannable content) is vital. Fast site speed and making sure people stick around on your website (low bounce rates) give Google a thumbs up about your website.

When other cool websites mention your website (building authoritative backlinks), it’s like the popular kids are saying your lemonade stand is awesome! This tells Google that your site is important and helps it appear more often when people search for things online.

In the SEO world, tools like Google Ads, Ahrefs, Semrush, and Moz can help your business stand out. They are like extra-helpful tools to put up even more signs directing people to your lemonade stand (your website).

So, in short, focusing on special phrases (long tail keywords), making content that really helps people (intent-based content), creating a friendly website (user experience), and getting mentions from other websites (niche backlinks) are key tips in your SEO adventure.

Doing these will help your website become a spot Google suggests to more people when they search online. This beginner’s guide provides a peek into SEO, which will lead your website to be found more easily in search engines and bring more visitors to your page!

0:00 New to SEO?
0:04 SEO for Beginners
0:26 Getting the SEO Basics Right
1:06 Uncovering SEO Objectives
1:25 Identifying Valuable SEO Resources
1:51 SEO Audit and SEO Analysis
2:17 Keyword Research and Optimization
3:01 Optimizing for Search Intent

For more related videos to help SEO for beginners:
SEO for Beginners: Rank #1 In Google (2023) https://www.youtube.com/watch?v=IkmPjeNKkBQ
Complete SEO Course for Beginners: Learn to Rank #1 in Google https://www.youtube.com/watch?v=xsVTqzratPs

Looking to learn about enterprise SEO for your B2B company?
https://paulandre.com/what-is-enterprise-seo/

💥 Support our sponsors: https://magicpr.com 💥 Use code “seovideoshow” for 10% off 💥 https://seorockstars.us 💥 Use code code “SEOLOVE” for early bird pricing 💥

🎤 SEO Knowledge Bomb Podcast https://seo.video/podcast just launched! 5-min recaps of every episode.

My SEO Software & Services Stack:
———————————————
👉 Cora SEO Software (25% off) – https://seo.video/cora
👉 Page Optimizer Pro – https://seo.video/pop
👉 TubeBuddy YouTube SEO – https://seo.video/tubebuddy
———————————————

#SEO #SearchEngineOptimization #SEOvideoSHOW

Follow us:
https://youtube.seo.video

https://www.facebook.com/seovideoshow
https://www.linkedin.com/company/seovideoshow
https://g.page/seovideoshow

Chat live:
https://seo.video/discord

Contact us:
Paul Andre “DRE” de Vera
web: https://seo.video
email: dre@seo.video
phone: (323) 523-5122

DC Glenn 🎤 Tag Team Back Again with SEO!

by

DC Glenn EP 164 💥 Support our sponsors: https://magicpr.com 💥 Use code “seovideoshow” for 10% off 💥 https://seorockstars.us 💥

🎤 SEO Knowledge Bomb Podcast https://seo.video/podcast just launched! 5-min recaps of every episode.

There were no significant updates from Google this week other than completing the October 2023 spam update.

So now you can start your investigations.

Jaume Ros posted on the SEM rush channel How to Build High-Quality Backlinks: 4 Proven SEO Strategies.

Let’s check one out.

A great free tool I use to find Brand mentions is talkwalker.com. Be sure to check that out.

How to Pick a Niche for Your SEO Business by Nathan Goth
https://www.youtube.com/shorts/Una5jmC6UPo

Great advice from Nathan, and if you didn’t know, Nathan just released a new book called The SEO Entrepreneur.

He was also a past guest of the show, so be sure to search for him on the channel.

Learn How to Get SEO Resources and Support by Aleyda Solis

When I was at Workday, I created tiger teams in each area of the business to help champion SEO.

For example, I would get a workmate from each team, like the content team, the demand team, and the digital marketing team, and have regular reporting and strategy meetings and do exactly what Aleyda was referring to and show them the impact of what they are doing is increasing business with SEO so they can relay it to other team members and get them excited.

2023 E-E-A-T Google Knowledge Graph Update (codename Killer Whale) by Jason Barnard

Someone who has a beautiful knowledge panel and brand entity is my guest today.

Please ask questions on the topic, and I will address them in the order they are received.

Before we get started, here is a word from our sponsor https://magicpr.com

===

DC has been in the music industry for 3+ decades and has an obsession with SEO

He made musical history as DC The Brain Supreme of Tag Team with his multi-platinum hit single and album “​ Whoomp… There Is! ”

He has his own digital marketing company called CLG Investments Inc.

He is an entrepreneur at heart; he has a passion for empowering, educating, and leaving a legacy of inspiration for his fellow artists.

Please welcome DC The Brain Supreme!

===

My SEO Software & Services Stack:
———————————————
👉 Cora SEO Software (25% off) – https://seo.video/cora
👉 Page Optimizer Pro – https://seo.video/pop
👉 TubeBuddy YouTube SEO – https://seo.video/tubebuddy
———————————————

#SEO #SearchEngineOptimization #SEOvideoSHOW

Follow us:
https://youtube.seo.video

https://www.facebook.com/seovideoshow
https://www.linkedin.com/company/seovideoshow
https://g.page/seovideoshow

Chat live:
https://seo.video/discord

Contact us:
Paul Andre “DRE” de Vera
web: https://seo.video
email: dre@seo.video
phone: (323) 523-5122

MUCHAS NOTICIAS: SE ACABARON LAS “SEO-VACACIONES” – Actualidad SEO #226

by

🔎 ¡Se acabó lo bueno! Entramos en la recta final de agosto, muchos volvemos de vacaciones, y Google no ha parado de lanzar novedades estas semanas. ¡Te las cuento todas a continuación!

💙 Crea tu siguiente web un 20% más barato y con dominio gratis: https://bit.ly/crear-web-profesional-oferta

💙 Ahrefs, mi herramienta SEO favorita: https://ahrefs.com/es/

⏰ ÍNDICE DE TEMAS

00:00 Bienvenida
01:38 Nuevo Core Update
02:49 Adiós a los FAQs e Instructivos
04:24 Novedades importantes en Google SGE
06:46 YouTube Shorts sin enlaces
07:43 Más enlaces en perfil de YouTube
08:47 Enlazar de Shorts a vídeos largos
09:57 Google News Showcase en Search Console
10:36 La promesa en IA de Gemini
11:53 Despedida

💡 PUEDES SEGUIRME EN…

📝 BLOG: https://campamentoweb.com
🔵 TWITTER: https://twitter.com/CampamentoWeb
🟢 SPOTIFY: https://open.spotify.com/show/3tZyvQDg1Vaa43MX3CQDw1
🟣 APPLE PODCAST: https://itunes.apple.com/us/podcast/id1232368853
🟠 IVOOX: http://www.ivoox.com/podcast-campamento-web_sq_f1383810_1.html

Nick Swan 🧪SEO Testing in 2023

by

Nick Swan EP 160 💥 Support our sponsors: https://magicpr.com 💥 Use code “seovideoshow” for 10% off 💥 https://seorockstars.us 💥 Use code code “SEOLOVE” for early bird pricing

🎤 SEO Knowledge Bomb Podcast https://seo.video/podcast just launched! 5-min recaps of every episode.

Google updated its documentation on Debugging drops in Google Search traffic.

The documentation covers Site-level technical issues, Seasonality, Page-level technical issues, and Reporting glitches.

The link is in the description
https://developers.google.com/search/docs/monitor-debug/debugging-search-traffic-drops

How Google Search sees your site’s content

With the release of site names, I feel adding your site name to your meta title is less important.

I recently disagreed with an SEO agency I was working with who insisted we put the pipe site name in the meta title.

I feel the meta title real estate can be used more effectively where you can use your Brand in the meta title rather than a pipe site name

What are your thoughts? Leave a comment in the chat.

How to link back to your money pages from press releases by Randy Rohde
https://www.youtube.com/shorts/yGiKJbKoMzc

Press releases are a big part of my SEO ranking process. After the episode with Terry Samuels, I started stacking press releases and have been getting great results.

If you need a discount on high-quality press releases, use code “SEOVIDEOSHOW” at magicpr.com

How to optimize media on Google Discover on Crawling Mondays

If you want your videos to rank on Google, check out my tip in the SEO in 2023 book.

At a high level, SEO optimizes your video scripts. Use POP or CORA
on your video script for your target keyword.

So far, I’ve 100% ranked on page 1 on Google with a YouTube video optimizing my script.

Ninja image at the fold SEO hack by Eric Lancheres.
https://www.youtube.com/shorts/6p_zIzNMhlk

It’s a great SEO hack, and will definitely test out.

Speaking of tests, that brings me to my favorite part of the show!

Please ask questions on the topic, and I will address them in the order they are received.

Before we introduce our guest, here is a word from our sponsor.

===

Nick has been building websites doing SEO and online marketing since 1998.

Most of the time he has been working on his businesses and writing articles about SEO

In 2017, he started building his internal tool to help with archiving Google Search Console data, which has ended up becoming SEOTesting.com.

Please welcome the founder of SEOTeseting.com, Nick Swan!

===

#SEO #SearchEngineOptimization #SEOvideoSHOW

Follow us:
https://youtube.seo.video

https://www.facebook.com/seovideoshow
https://www.linkedin.com/company/seovideoshow
https://g.page/seovideoshow

Chat live:
https://seo.video/discord

Contact us:
Paul Andre “DRE” de Vera
web: https://seo.video
email: dre@seo.video
phone: (323) 523-5122

Most Popular Social Media Platforms 1997 – 2023

by

This is an update to the original video published in 2020. I’ve included more data for Chinese social media platforms and included some that I left out such as YouTube and Telegram, since they’re no longer just basic apps for video and messaging. In this data visualization video I look at the most popular social media networks based on active accounts during that time.

These stats come from Wikipedia, Statista, archive.org and from Google Books searches. I did not include those platforms that did not report stats. Some of the data includes approximate numbers as the data available skipped years.

In the video I included screenshots of certain platforms from the list as they looked during that particular year. The platform thumbnails:

1997 – Bolt
Founded as a community for teens

1998 – Classmates
Biggest collection of yearbooks online

1999 – Open Diary
Introduced commenting and privacy settings

2000 – theGlobe
Chatrooms and online clubs

2001 – PlanetAll
Bought and killed by Amazon

2002 – LiveJournal
Still Popular in Russia for Microblogging

2003 – MySpace
First global social network

2004 – Orkut
From Google, became popular in Brazil

2005 – Friendster
Created before MySpace, Hi5 and Facebook

2006 – QQ
Messaging and web portal from China

2007 – Hi5
Social media with focus on dating

2008 – VKontakte
Russian clone of Facebook

2009 – Facebook
Infamous update of news feed

2010 – Tagged
Originally a social network for teens

2011 – Tumblr
Microblogging and social network

2012 – QZone
Social network from China

2013 – OK.ru
Russian social network

2014 – Reddit
Content discovery and discussion

2015 – Vine
Short looping video clips

2016 – Snapchat
Video messaging with goofy filters

2017 – WeChat
Reaches 1 million mini apps

2018 – Whatsapp
Implemented stories

2019 – Facebook
Testing redesign

2020 – TikTok
Dance challenges

2021 – Messenger
Meta’s original messaging app

2022 – YouTube
Added shorts and stories

Thank you for watching. Let me know which platforms have been your favorite?

SEO Agency Philadelphia
¤