Understand search engine optimization (SEO) | Google Digital Marketing & E-commerce Certificate

This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach.

The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce.

Take the Certificate HERE: https://goo.gle/47SIQvp

Why earn a Google Career Certificate?
► No experience necessary: Learn job-ready skills, with no college degree required.
► Learn at your own pace: Complete the 100% online courses on your own terms.
► Stand out to employers: Make your resume competitive with a credential from Google.
► A path to in-demand jobs: Connect with top employers who are currently hiring.

Chapters:
00:00 Introduction
00:27 Welcome
3:04 How does the Google search engine work?
8:40 How Google determines website rankings
14:50 Breakdown of the Google search engine results pages (SERPs)
18:30 What is SEO and why is it important?
23:51 First steps before implementing SEO
28:17 Keyword research and recommendations
32:02 Organize your website’s pages: Website structure and navigation

Subscribe HERE: https://bit.ly/SubscribeGCC

#GrowWithGoogle #GoogleCareerCertificates #DigitalMarketing #Ecommerce

Types of email marketing | Google Digital Marketing & E-commerce Certificate

This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach. Learn more about the Google Digital Marketing & E-commerce Certificate at https://grow.google/digitalmarketing.

The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce.

To access the full program content including readings, practice exercises, job search help, and discussion forums please visit ► https://goo.gle/3KxSgzw

Why earn a Google Career Certificate?
► No experience necessary: Learn job-ready skills, with no college degree required.
► Learn at your own pace: Complete the 100% online courses on your own terms.
► Stand out to employers: Make your resume competitive with a credential from Google.
► A path to in-demand jobs: Connect with top employers who are currently hiring.

00:00 Introduction
00:27 Welcome
01:54 Types of email marketing: Acquisition emails
05:58 Types of email marketing: Welcome emails
09:37 Types of email marketing: Newsletters
14:56 Types of email marketing: Promotional emails
18:50 Types of email marketing: Retention emails

#GrowWithGoogle #GoogleCareerCertificates #DigitalMarketing #Ecommerce

Introduction to email marketing | Google Digital Marketing & E-commerce Certificate

This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach. Learn more about the Google Digital Marketing & E-commerce Certificate at https://grow.google/digitalmarketing.

The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce.

To access the full program content including readings, practice exercises, job search help, and discussion forums please visit ► https://goo.gle/3KxSgzw

Why earn a Google Career Certificate?
► No experience necessary: Learn job-ready skills, with no college degree required.
► Learn at your own pace: Complete the 100% online courses on your own terms.
► Stand out to employers: Make your resume competitive with a credential from Google.
► A path to in-demand jobs: Connect with top employers who are currently hiring.

00:00 Introduction
00:27 Welcome
02:17 What is email marketing?
06:50 Conduct PESTLE and SWOT audits
13:32 Set SMART goals
19:18 The do’s and don’ts of email marketing

#GrowWithGoogle #GoogleCareerCertificates #DigitalMarketing #Ecommerce

Sell More With an Engaging Email Marketing Strategy

Once you’ve started selling online, you may be looking for new opportunities to market your products and services. Email marketing can help you increase sales by reaching customers with the right message, at the right time. In this Partner Digital Series workshop hosted by Google and Constant Contact, you’ll learn how to engage customers with well-designed emails, segment your customer base to deliver tailored messages, and track performance to refine your strategy.

Email Marketing Basics

For the complete free course and certification visit Google Digital Garage https://goo.gl/YWPNtM

Sending newsletters and special offers to customers via email can play a key part in your overall marketing plan, building and strengthening relationships with your customers. In this video, we’ll explore:
– developing a contact list
– targeting audiences based on interests
– building relationships with customers.

SEO Agency Philadelphia
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