Find out what PPC advertising is and discover how it can help your business. In this video, Maggie explains why PPC can be the most effective digital marketing strategy and an ideal starting point for your business. She covers the benefits of using platforms such as Google AdWords and Bing as well as discussing the flexibility of Pay-Per-Click advertising. Maggie is a fully-certified PPC specialist who has been working and studying within digital marketing for 10 years. She established Brighton based PPC consultancy, Vixen Digital, who are a certified Google partner.
Do you know what is Pay Per Click? Do you want to learn how does PPC work? In this video you will learn everything you need to know about PPC. 📕To learn even more, check out this article 👉 https://bit.ly/3KohVup
PPC or pay per click is a digital advertising model where an advertiser pays a specific amount each time a user clicks on one of their ads and visits their website.
But how exactly does it work? What are its advantages? Keep watching this video to find out, as long as seeing some Pay Per Click examples.
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00:00 – Introduction
00:35 – What is Pay Per Click?
01:00 – Other payment models (PPM and PPA)
01:31 – 7 advantages of using PPC
03:23 – Examples where PPC is used
03:34 – PPC Ads in Search Engines
04:16 – PPC Ads on Social Networks
04:44 – PPC Display Ads
05:10 – Farewell
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Inbound Explained by Cyberclick is a YouTube series dedicated to all things Inbound Marketing. From tutorials to quick tips and tricks, if it’s about Inbound, we’re explaining it. We’ll help you become an Inbound Marketing expert.
Cyberclick is a digital marketing and advertising agency specialized in online campaigns. We use results-oriented strategies to develop successful Inbound Marketing, Email Marketing, Social Ads, Native Advertising and Performance Marketing campaigns.
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💻 More information: https://www.cyberclick.net/
Pay-Per-Click Advertising aka PPC Advertising is one of the best ways to reach your target audience and promote your business. You can promote current discounts, new products, services, and more. And, you can drive additional sales and leads by putting some of your advertising budget towards paid advertising.
PPC Advertising article on Surfside PPC: https://surfsideppc.com/ppc-advertising/
What is Pay-Per-Click Advertising (PPC)?
Any paid advertising campaign where the advertiser pays for each click on their ads. Advertisers pay per click for ads that lead to website visits, app visits, phone calls, and more.
Why Use Pay-Per-Click Advertising (PPC)?
– Businesses can easily promote current offers, discounts, products, and services.
– Advertisers can easily track total clicks, cost per click, and return on ad spend (ROAS).
– Ads are targeted, which helps drive conversions like leads and sales.
PPC vs. SEM vs. SEO:
– PPC is any form of paid advertising where Advertisers pay for each click on their ads.
– SEM is when Advertisers pay for their website to appear on the search results pages.
– SEO is when Marketers optimize their website and their content to appear on the search results pages.
Simplified PPC Process for an Advertiser:
1. Choose your PPC channel (Google Ads, etc.)
2. Estimate monthly budget
3. Set-up landing page/s for PPC traffic
4. Set-up conversion tracking to track results
5. Choose targeting for campaign
6. Create ads & launch campaign
7. Track results and optimize
