How Much Time Should You Spend on SEO in Order to Rank #1?

A key to SEO is setting realistic expectations. If you want to rank at the top, you should know this. Today I’m going to break down how much time you should spend on SEO in order to rank number one.

RESOURCES & LINKS:
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Ubersuggest: https://neilpatel.com/ubersuggest/
Hello Bar: https://www.hellobar.com/
OptinMonster: https://optinmonster.com/
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If you want to grow slow and steady, spend three to six hours doing research and creating content per week. Spend four hours in competitive research per month to identify new opportunities with keywords you are still not targeting, but that aren’t too competitive. I want you to spend another four hours optimizing for technical SEO per month. And you can do this through the Ubersuggest Site Audit report.

And if you want to grow aggressively, right, not slow and steady, but you want to grow aggressively, I want you to spend three hours a day doing research and creating content.

Spend a minimum of one hour per day, doing Link Building and Content Promotion. If you create a lot of content, you don’t ever promote it, you’re just not going to get the traffic no matter how good your content is. And then you need to spend at least three hours per week writing emails for your email subscribers and scheduling them.

And you can use tools like Hello Bar for that. You can use tools like OptinMonster for them. And you want to spend a minimum of three hours creating and scheduling content for your strongest social media platforms. Right, these platforms that you’re already doing well on, and you want to focus your attention on that. You could spend all your time on all the platforms out there, but we all know there’s not enough time in the day for that.

So do you want to know how I spend my time on SEO with the site that’s already established? Well, the way I spend my time is every single week I go onto Ubersuggest and I look for keyword opportunities. So on Ubersuggest I can type in my domain name, neilpatel, and there’s a report that looks at competitive domains and it shows me all the other competing domains. The keywords that I rank on that they also rank for.

Then I also look for all the keywords that they rank for, that I don’t rank for. And then I start looking at those keywords and seeing if they’re related enough for me to create content around. And then I start creating content around those pages.

And if you also have established website like me, the other big group of time that I spent a lot of energy on is I go onto Google search console. And I look for all the pages that are getting less traffic quarter over quarter, year over year. And if I can see trends of pages declining in traffic, I look for the keywords that are actually declining related to those pages.

The next thing that I spend time on is I make sure that my site is buttoned up from on-page SEO perspective. It doesn’t matter how much content creation that you have, or how much Link Building generation that you’re doing. If Google can’t crawl your website, you’re screwed. So I just make sure that my site’s buttoned up.

And if you create a project in Ubersuggest, it’ll automatically run a weekly site audit and tell you when there’s new errors that you need to fix and it shows them to you. So just fix those in priority because the ones that Ubersuggest presents first are the ones that you should fix first. Because they’ll have the biggest impact in growing your traffic.

And the last thing that I spend my time on when it comes to SEO, believe it or not, is collecting tons and tons of email. I found that if I build a brand, they call it the rule of seven in marketing. When someone sees or interacts with your brand seven times, they’re much more likely to evangelize it, buy your product, tell other people about it.

So by collecting emails, putting out more lead magnets, maybe blocking off part of my blog posts and say, put in your email to read the rest, by putting off free tools that allow me to collect emails and then sending out email blast.

Now, one thing that my team spends a lot of time on that I don’t, but this has helped my rankings is my team goes and updates a lot of my old content. And they just make sure it’s fresh and up-to-date, and still relevant.

And by doing that, we continue to maintain and grow on our SEO traffic. And that’s how established website should continually spend their time. You can also add in a lot of other tasks, but that’s where we spend the majority of our time to maintain and grow our traffic

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

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How Much Time Do You Need to Invest In SEO With a New Website That Has No Traffic

They say it takes six months to a year to start seeing SEO results. And you have to invest hundreds, if not thousands of hours to see results. But does it really have to be that way? Today, I’m going to break down how much time you really need to invest in SEO with a new website that has no traffic.

Look, you don’t need to do hundreds of different things or spend hundreds, if not thousands of hours on SEO to start seeing results. I’m not telling you you’re going to rank number one for terms like “credit cards” by putting in very little time, but you can start seeing results for keywords that aren’t as competitive, or long tailed key terms. And I’m going to break down what you need to do to start, for a new website, to start seeing results. And you can do this in a handful of hours each and every single week

RESOURCES & LINKS:
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Google Search Console: https://cloud.google.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
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When you’re starting a new website, you need to be focused on creating authority in your space. This means creating lots of content, and seeing how Google will respond to different topics that you approach. Watch your rankings over time, because if you pop out content, what you’ll find is it’ll either rank well, or it won’t. And some topics do well, and some don’t.

And when you start ranking higher with keywords on certain topics, write more about those topics. Don’t duplicate your content. And if you’ve been writing content keywords related to a topic that you haven’t been able to rank for, go and focus on other topics that are working.

What I want you to do is go to Ubersuggest, and put it in that keyword. And when you click on the Keyword Ideas report, it’ll show you are there key terms that are more longer tail that you could potentially target, and create content around that and see what happens. And when you’re on Ubersuggest, another thing that I want you to do is, in the keyword ideas report, you have the ability to put in your domain name on the right side, and it’ll show you keywords that you could potentially rank number one, or on page one for. And this will filter the keywords, that we are focusing on the right ones from day one. By now, once you’ve implemented some of these steps, you should be getting some traffic.

And now I want you to start using Google Search Console, which, funny enough, connects with Ubersuggest. And what you want to do within Google Search Console is look at the keywords that are getting a lot impressions and not enough clicks, and make sure you adapt your content to include those keywords, not just within your content, but within your title tag and your meta description.

And by doing that, you’re more likely to rank for some of those keywords that are getting tons of impressions, but not enough clicks, assuming that they’re related to the content on your website and the services or products that you have to offer.

A lot of people believe when you’re doing this process, you need to continually build a lot of links. And that’s not necessarily the case if you want to rank for long tail terms.

Now, keyword research, another two to three hours a month, and that’ll get you all the keywords you can be targeting, and you can even create lists of these keywords within Ubersuggest. And that’s a rough breakdown of where you can get started.

Now if you want a bonus tip on where you should spend some extra time, I would recommend going to Ubersuggest, putting in a URL, and looking at the site audit report. Look, if you have amazing content, but you have all these errors that prevent Google from crawling your website or indexing pages, how well do you think you’re going to rank? Not well at all, right? Because no matter how great your content is, they can’t crawl it, or understand it, or navigate through your site in an efficient way. You’re just not going to do that well.

Now this tip here, in Ubersuggest when you put in your URL and you look at the site audit report, this’ll tell you all the errors and what you need to fix. And the beautiful part is, you don’t have to do this every week, but just once a month, put a new URL, and look at all the issues, and look at the issues from top to bottom. Because in Ubersuggests, it breaks down the issues that are hurting your rankings more than others that’ll have the biggest impact.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

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