Complete Google Ads Tutorial for 2020. This step by step video guide explains how to create a new google ad campaign, ad settings, ad group and ad creation and keyword research. This tutorial will also help you get started with pay-per-click advertising, keyword targeting, traffic and lead generation to increase your sales.
A short intro on Google ads:
Google ads in an online advertising platform that will enable you to promote your business via search, display and YouTube network. The platform allows advertisers to bid on certain keywords in order to trigger your ad on Google’s search engine results pages. Google ads is also know as pay-per-click advertising since you will be paying for clicks on your ad rather than impressions(on search network).
Useful tools for keyword research(Free version): https://neilpatel.com/ubersuggest/
Paid Keyword Research Tools: https://www.semrush.com/ and https://moz.com/
Step-By-Step Google Adwords Tutorial Showing You How to Advertise on Google Using Local Lead Generation Strategies in 2018
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Table of Contents:
I. Introduction Adwords Pay Per Click
II. High-Level Google Adwords Strategies
III. How Google Adwords Works
IV. Google Adwords Keyword Research
V. Adwords Landing Page Design (PPC Optimized)
VI. Google Ads Power Editor Tool
VII. Split Testing Ads
VIII. Adwords Campaign Setup
IX. Adwords Optimization Strategies & Techniques
INTRODUCTION
This video will show you how to market a local business using up-to-date advertising strategies. You’ll learn exactly how to create successful Google Adwords Campaigns, that jump you straight to the top of Google search results, from start to finish.
This guide will take you from beginner to intermediate when it comes to generating leads for local businesses. Although this is targeted to local marketers, there is a wide range of people who can benefit from the strategies, principles, and techniques demonstrated in this video. For that reason, these tips can be applied to more than just local PPC campaigns.
Google marketing really is easy once you get the hang of the algorithm and basic advertising principles. This knowledge will carry over to ALL pay per click platforms including Facebook Ads, Youtube Ads, Instagram Ads, and more…
So buckle up, because this is going to be a long one!
