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Learn how successful websites consistently attract visitors using the same strategy for traffic generation. In this video, we will break down each stage – from adopting a traffic generation strategy to mastering the SEO and content creation tactics – into actionable steps.
Explore practical steps for conducting keyword research, aligning content with user intent, and optimizing your site’s structure through internal linking for improved search engine visibility and credibility. Learn how to diversify traffic sources beyond SEO to mitigate risks associated with platform changes and algorithm updates.
SEO takes forever to get results, there must be a better way to get traffic that doesn’t involve ads. Today, I’m going to break down how this works way better than SEO.
Look, You’re probably like, “Neil, you blog about SEO, you have an SEO tool called Ubersuggest, what could be better than SEO?” Well, there’s a ton of things better than SEO, and you can probably name tons of them, Even though I’m addicted to it, and generally, I’m just addicted to digital marketing.
But even though I blog about SEO, and I believe in it because it produces such amazing results and you can create literally a hundred million plus, even billion dollar companies just through SEO. You’re probably wondering, “Neil, what is it that you… Works way better than SEO?”
I want you to check out something on my website, and I mentioned it in this video, it’s called Ubersuggest. Neilpatel.com/ubersuggest. And it’s a tool, you can put in your domain name, and it gets keywords, shows you, you know, what keywords your domain ranks for, your competitors rank for. Even tells you what keywords your competitors rank for that you don’t. It’ll even tell you how many people link to you, or even tell you how much traffic you’re getting or estimate that. It’ll even tell you new keyword opportunities, and you can do keyword research or content research. It even tells you what errors you have on your website.
So how is this better than SEO? Do you want to know what drives more traffic than anything else? Take a guess. Ubersuggest. Did you know, over 400,000 people a month find my website by just either typing in the keyword Ubersuggest, or going directly to my domain.
On the flip side, less than 100,000 people a month find my domain by typing in, Neil Patel. So what does this tell you? Tools are more powerful, tools work better than content, tools build more links than manually reaching out.
When I created a free tool, Ubersuggest, and I just kept releasing more and more features for free. Sure, there’s paid features as well, but the majority of the app is for free. Did you know I generated over 10,000 backlinks, and I didn’t really have to do anything, just kept improving the product. See, with my content, I had to keep trying to come up with new content that’s fresh, that no one’s ever talked about. With my old content, I had to keep updating and spending money on it. With the tool, it keeps generating goodwill traffic conversions without me putting in as much effort.
Now granted, upfront cost may be more, and in a bit, I’m going to teach you how to do it with actually less upfront cost than content, but it’s well worth it. And when I look at my ad agency, NP Digital… If you haven’t checked out, we help companies of all sizes grow their traffic.
If you look at NP Digital, over 40% of our customers are coming from Ubersuggest. That’s the power of the tool, that’s what you can’t take for granted. So what I want you to do, is go and create a tool for free and put it on your website. You can go find developers on Upwork, Toptal. And if you can’t find people at any of these places, what I want you to do is go to Codecanyon. Codecanyon is a site where there’s tools on everything.
You’re in the auto industry, there’s a tool for that. You’re in the mortgage industry, there’s a tool for that. You’re in the hair salon industry, there’s a tool for that. They literally have tools on everything.
So what I want you to do, is go to the site, check out one of the tools. I’m not affiliated with them. And you can get some of these tools for $5, $10, $20, 50 bucks. Usually, it’s rare to find a tool on Codecanyon for over 50 bucks. And pop it on your website, white label it, and then boom.
Over time, you’ll find that the tool generates more traffic, more backlinks, and it helps you generate more SEO traffic without really doing SEO.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
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People say SEO is dead, but we all know that isn’t the case because it drives so much revenue. The real question is, is it too saturated? Today I’m going to break down if it’s too late to start doing SEO in 2021. You’re probably not going to like the answer.
The answer is yes and no, it is too late. And it is also not too late to start SEO and I’ll break down why I’m saying yes and no.
So the first part, why is it to late? Well, all the companies with billions of dollars in budget are already doing SEO and they’ve been doing it for a long time. We see the majority of the large corporations out there, so it makes it really competitive. And when you look at most niches, there are very dominated by really high authority websites. And you’re seeing that these bigger and bigger sites are taking up massive amounts of ranking, even if their site doesn’t focus on a specific niche.
A conversion funnel is a way or path that you guide people to get them to convert, a great example of conversion funnels that works is click funnels, it’s a software and they have examples of all the funnels out there that work for different industries. So check it out, it’ll at least give you ideas whether you use a product or not.
So from that aspect, SEO, saturate, it still works. It’s saturated. Now it doesn’t mean SEO doesn’t work. It just means you have to be patient and give it more time. It’s still one of the highest ROI channels out there.
The second thing is topic clusters really are the key strategy visas when it comes to content marketing. A great example of this is if I’m talking about SEO, I would break down everything related to SEO, from link building to on-page SEO, to Google core web vitals of page speed.
And even though page speed isn’t necessarily a keyword that you would assume should they test you, it is because it’s a factor within SEO. That’s what I mean by topic clusters, check out the beginner’s guide to SEO by Moz.
And if I were to do SEO today, I would start off with the keyword ideas report with an Ubersuggest. So if you go to Uber says typing a keyword related to your industry. And once you type a keyword to your industry, you’ll see this report. It’ll show you your traffic for that keyword, how many people search for it on mobile or desktop devices.
And then the left hand navigation, you’ll see this option called keyword ideas, click on that. And when you click on that, you’ll see this report of all these keywords from ones from Google suggest for related keywords or question related to keywords that you could potentially rank for that could be good.
Now remember how I said earlier that SEO is saturated and it’s more competitive. Well, if you’re logged into Ubersuggest, if not, just sign in, there’s this option that says keywords I can rank for that’s on this exact report. If you click that and you put in your domain, it’ll filter all the keyword ideas on that report and show you which ones are most relevant for you that are good fit that you can rank for.
Now, I want you to filter them based on the attack what’s relevant for your product or service that you’re selling, by doing that, you’re then focusing your SEO efforts on ones that are easy to rank for based on how new or old your site is, based on how many backlinks you already have, Ubersays, we’ll figure all that out for you and do the equation and come up with the right keywords that you should rank for, but you need to make sure you pick the ones that have the best opportunities.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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You look at all these SEO tools out there, whether it’s Ubersuggest, Ahrefs, Semrush, Moz, and you type in a keyword, like I typed in marketing tools here, and you’ll see a SEO difficulty number which tells you how hard it is to rank for that keyword on Google. Now, this data is pulled through backlinks, but how can you figure out if a keyword is really easy or not to rank without going through all the effort of promoting the content? Today I’m going to break down how you can increase your traffic through sleeper content.
RESOURCES & LINKS:
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Ubersuggest (Free SEO tool): https://ubersuggest.com/
How to Do SEO For A Tiny Site With No Backlinks (video): https://youtu.be/Y772PSqmudo
My Favorite SEO Hack to Increase Website Traffic (video): https://youtu.be/WTWZQ_4_zNk
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As I mentioned earlier, if you use a SEO tool and you type in any keyword, whether it’s marketing tools or even just something like marketing, you’ll see how difficult it is to rank for a keyword. And some of these keywords are really easy to rank for. Some of them are much harder to rank for. But does that mean that you can’t rank for these keywords if you don’t have a ton of backlinks? No, that’s not the case, and the reason being is Google uses many factors. Links are just one aspect of it. Traffic without putting tones of effort through sleeper content.
So let’s head over to the neilpatel.com website. As you can see here, here’s my homepage. Scroll down, a little bit about me. And then now let’s go to the blog where you can find all my content. Now I’m going to show you my content. I want you to see what’s off, okay.
Some have little to no comments, like 12 or 8. But why is that? Why are some posts doing extremely well and others aren’t? Well, I’m going to share a little secret with you. The posts that tend to have a lot of comments I promote. I push on social media, like Facebook, Instagram, videos, and my live sessions. I’ll cross-link to them more. I even do email blasts, push notification blasts.
I give a ton to promote them so that way people get to know that content, they want to share that content, and hopefully it ranks higher. But you can only send so many email blasts in a day. You can only send so many push notification blasts. You can only promote so many posts on Facebook on your fan page before your audience gets irritated that you’re sharing five pieces of content a day.
So let me tell you a little secret on what I do. I create a ton of sleeper content.
I’ll cross-link. I’ll promote it more. I’ll try to build links by manually outreaching to sites. I’ll push it on social media. I may even do the email blast. But what I’m doing is I’m creating tones of content and publishing it. But most of my content that I publish like that, this is what I call sleeper content, which if you’re publishing it, you’re not really telling too many people about it, you’re not marketing it, it doesn’t all rank.
A lot of these pages that I’m writing content on aren’t ranking in the top 10 results or top 10 pages on Google. But a good portion of them are, and all I’m doing is just publishing content. The moment it gets to page two, I’ll start doing more marketing to try to get it to page one. And really what I’m looking at is not if it hits page two. I’m looking to see if it hits the top of page two or bottom of page one.
I’ve been doing this strategy for years. It works really well. And you probably haven’t seen a lot of this content because I don’t push it out in email blasts or social media mentions, but it works really well, and that’s how I’ve grown my traffic to millions of visitors a month. So let me know your thoughts. Curious if you like this strategy.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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Wouldn’t it be great if you can just make small tweaks to your websites and increase your SEO traffic. Well, there are small tweaks that you can make that have a big impact. Today I’m going to break down 10 title tag tweaks that will boost your SEO traffic.
There’s something that you need to know about SEO. It’s all about marginal gains. One thing isn’t going to get you that silver bullet or give you that sort of bullet so you can just beat all your competitors. It’s a lot of little things that really add up.
And title tags are one of those little things that really adds up, and I’m going to show you how to tweak them to get the most amount of traffic. And then I’m going to show you 10 tweaks that you can make with your title tag to really boost your SEO traffic.
Google’s using user metrics. It’s not just about how many backlinks you have or how good your site code is. If your copy is more appealing people are going to click read through and then go to your website.
So how do you get more clicks at scale? Because you may not have the Twitter following that I do or some of the other people do, but there still must be ways. And I’m actually going to break down 10 ways you can get more clicks through your title tags and modify them without having big Twitter followers, and telling people, hey, go click on my results.
This formula that I’m going to give you is a longterm solution to get those clicks. So that way you can rank higher without building more links or optimizing your code. So let me break down 10 hacks for you.
The first title change that you can make is start making your title tags questions.
Now I wouldn’t recommend doing 15 word title tags because that’s not enough room to put in keywords. But you can do 30, 40 characters. Once you start going 50, 60 characters we actually see less click through rate even though you can put in more keywords.
We also see a 45% increase in click through rate when they exact query is in the URL.
Power words are like effortless, simple, gorgeous, anything that just describes what you’re trying to get across. And the more power words that you use or adjectives, the better off you’re going to be.
You also can see a 17.3% higher click-through rate for titles that contained emotions versus ones that did not contain emotions. So the more emotion that you can convey the better off you’re going to do.
And here’s one of my favorite ones, a 5.8% higher CTR. If you have a meta-description. This is one of my favorite ones because it’s super simple. A lot of people don’t add meta descriptions to their page. Believe it or not, I know that sounds crazy but it’s true.
And titles with years tend to generate a 4.9% higher click through rate. For example if I have an article that is how to start a blog. If I put how to start a blog in 2025, assuming the years 2025, then it can generate more clicks versus if the year’s not there.
And evoking curiosity can increase your click through rate by roughly 5.9%.
Titles that resemble education have 10.4% more clicks. Although that’s probably not that educational or like how to rank number one on Google. How to install a toilet. Those are all examples of educational, informational articles.
And my last tip for you is look at the people who are running ads and look at their copy. Because those people have to optimize for quality score.
Google wants them to have high clicks because Google makes money on a cost per click. So if their titles suck, they don’t get tons of clicks which doesn’t make Google as much money.
So learn from them because that ad copy can help you generate better titles. And once you make these changes you have to give it roughly 30 days before you really start seeing results. So you have to be patient.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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SEO is super competitive. Wouldn’t it be nice if there was just a strategy that worked, and that wasn’t as competitive, and didn’t take as long to get results? Today, I’m going to break down a super, dead simple SEO strategy that can get you a million visitors a month.
So the first thing I want you to do is head to Ubersuggest you go to ubersugggest.com or neilpatel.com/ubersuggest. And I want you to type in quora.com. You know Quora as that question and answer site. If you look here, this is Quora’s traffic, this is their SEO traffic.
Look, how many visitors they are getting, it’s just crazy, right? Now this is the estimation, but still they’re in the, well into the millions of visitors a month, if not hundreds of millions.
They’re ranked for literally millions and millions of keywords. And if you look, you can see a lot of the keywords are ranking for. You know, they ranked for 27.7 million keywords between the position 51 and a 100.
So what’s their strategy? Well, look at this. What are good ways to log out of Facebook? What is the correct, thank you, or thank you, or thanks you, or thank you? What is Delta S in chemistry, and what is the difference?
Quora’s on everything. So you’re not going to get as much traffic as them and that’s okay. But how do you find questions in your space? Well, I want you to type in keywords related to your space. Let’s say you’re in marketing.
Now you just type in the keyword marketing within Ubersuggest. And then I want you to click on questions. These are all the keywords that are popular in your space.
Some of these get searched a lot, some get searched a little. And a lot of them aren’t competitive, as you can see, here’s the SEO difficulty, how competitive it is to rank on Google? Green means easy.
I want to talk about Instagram because a lot of marketers want to leverage Instagram. So I would type in Instagram, into Ubersuggest, and again it’ll tell me all the keywords related to Instagram, and then I would click on questions again.
And this is assuming you’re on the keyword ideas report, right, that’s the key. And if you go to this, here for Instagram. All questions that you can end up breaking down and create article related to any of the questions that are within your space that have a low SEO difficulty, high volume and high CPC. High CPC usually means that traffic somewhat valuable.
Eventually you can cause it to convert. Even if that question article’s not, you know, selling anything, you can bring people to your website remarket them, or then drive them in a funnel, collect their email, promote through other stuff. And SEO difficulty. Again, as long as it’s easy, the volume’s decent, you should do it, and you can do it on anything.
And if you do this and then collect emails from those pages you can eventually sell your products and services from those articles. You can put up ad, you know, make money through ads, and have AdSense, or affiliate stuff, all ways to do really well.
But the key is, is you just got to go and create content around questions because the one thing that’s consistent is mostly keywords that are around questions are not competitive.
And by doing that, you’re going to end up generating revenue and getting traffic and ranking higher on Google with much less effort because terms aren’t that competitive.
Yeah, one page, isn’t going to drive you 20,000 visitors a month, but if you had a 100 pages that each drive you a 1000 visitors a month, that’s a 100,000 visitors a month.
That’s 1.2 million visitors a month.
That’s a lot of traffic.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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Today I’m going to be covering content marketing, part one. So we’re going to get into the fundamentals, and then the next lesson is going to go over step-by-step tactics that you need to implement to get results through content marketing.
RESOURCES & LINKS:
____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/
SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG
Before we get started, I want to let you know, don’t look back and ask, “Why,” look ahead and ask, “Why not?” Because, as we cover content marketing, what you’ll find is, a lot of companies are asking, “Hey, why should I end up doing it?” Well, you should end up doing it because it produces results, and I have some stats to show you later on.
But before we get started, let’s look at the evolution of Google. What most people don’t know is Google does more than one algorithm update per day, and as they’ve gone around over the years, they’ve gotten smarter and smarter, where now, a lot of it is related to artificial intelligence, and they’re really able to predict what humans want.
So why is content marketing important? I’ll go over a few of the main bullet points.
Conversion rates are six times higher for adopters against non-adopters, it results into increased brand awareness, 91% of B2B marketers use content marketing, so it’s not just for B2C, it’s also for B2B as well. 27% of U.S. internet users now have ad-blocking installed, so you’re not going to get to as many people as you used to through ads, so content marketing is another way to attract more people. And if you adapt, you can win, it’s a great way to compete against the bigger corporations.
And that’s why I really got into it, is because when you have little to no budget, and you want to compete with the big guys, ads are expensive, but content marketing is a good solution for you. If you do this, it’ll also help you build trust and authority with your ideal audience, which generates quite a bit of sales.
When you’re doing content marketing, if you don’t understand you’re customer’s problems, you won’t do well. It’s all about finding the balance between the keywords that you want to target with your site, and the content.
When it comes to e-commerce, you need to know the journey, especially with content marketing, from discovering the potential problem to understanding it to then figuring out solutions, to the type of product that you want to test the solution against, comparing your brand with other brands for the same type of product.
You also want to search for discount codes, see if people are using content for that. You want to look for your product specifically, see if there’s good content around that, and then of course, creative applications for your product. And this one applies to innovative products specifically, right? And we’ll go over examples of that in the upcoming lessons.
And creativity is a huge component in doing well with content marketing. And with this formula, we found that even if you’re not that creative, you don’t have to worry, just following this formula will get you results.
So the first step in Franklins’ Law of Content Success is String Ideas. Well, you can grab your keyword ideas from the earlier modules that we covered in SEO Unlocked.
Now that you have some keywords, you want to first figure out who you are, because not every company is the same.
This is super-important, especially at the beginning, you don’t want to go off-brand, because yes, it may drive traffic, but if it’s off-brand, it probably won’t drive any sales, and this is both for B2B and B2C.
If you have little to no traffic, and you have a brand-new site where you’ve done little to no SEO, put in a competitor’s domain here, because when you add a competitor’s domain name, you’ll be able to see what’s working for them, and it’s a great place to start. This will take you to a page that shows you all the keywords that you’re getting traffic for, or your competition’s getting traffic for, and it’ll give you an idea, on the right side of the report, of who else is ranking, and it’ll give you the essence of, all right, how much traffic can I get if I ranked higher, is this keyword representative of my brand, will it work well?
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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