In this video we will cover one really important part of email marketing. About confirmation emails.
Confirmation email is an automatic email sent soon after a user completes a specific action. Primarily, an in-store purchase, a booking, a subscription to a newsletter or online magazine, or registration for an event.
Confirmation email has great power to:
– Reduce post-order anxiety
– Deliver important information
– Update customers on the next possible steps
To read article and download 25 confirmation email templates – https://bit.ly/30FsWGG
Timecodes:
00:00 – Intro
00:30 – When do clients need confirmation emails
01:26 – What is confirmation email
01:54 – Advantages of the confirmation emails
03:33 – Types of confirmation emails
05:21 – 25 confirmation email templates
05:54 – Summary
Wouldn’t it be great, if you could optimize your WordPress site for SEO without having to be an SEO expert. Well, there’s a way. Today, I’m going to break down WordPress SEO tutorial for beginners.
Look, there are four areas that you need to focus on. Normally, we’re going to go over each of them in detail, but I’ll also tell you which plugins to use. So you don’t have to worry about the details and you don’t have to learn any coding.
Factor number one, site speed and performance optimization. Now, before I dive into the main points on this, here’s why it’s important. If your site loads slower, what you’ll find is your conversion rates drop.
Now there’s a few things that affect your site load time. Cache, that’s where people don’t have to keep loading up your images. And they know that you’re saving the same ones over and over again, so they cache them. CDN stands for content delivery network.
So that way, whenever someone’s visiting your site from the UK, you don’t have to, you know, crawl through the broadband, pipes underneath the sea to visit your site. What they’ll do is they’ll just ping a server in the UK so that way just loads faster.
Then there’s lazy load. You know when you go to a site and you scroll down, there’s no need for them to load up all the images at once. Instead, they should load them as you scroll so that way you can improve the experience. JavaScript, sometimes if you have too much JavaScript on your site, it can slow things down.
Now the second factor that you need to pay attention to is technical SEO. Look, if Google can’t crawl your page and understand what’s on your page or able to read the content on your site. How are you going to rank for anything? And that’s why technical SEO is super important.
Everyone talks about link building, and you need all these links, new content, and they’re right. You do need links. You do need content. But if Google still can’t crawl your website, understand the content on the page, and read the code. Then it doesn’t really matter how many links you have. You’re not going to really rank for much.
The AMP framework just makes it so that way your pages load faster on mobile devices specifically for text-based articles. You also want to check your redirects. There’s 301 redirects, 302 redirects. One’s permanent, one’s temporary, but that can because the bots to go around in circles if they’re doing, if you’ve done your redirects wrong.
Third point, content marketing. Look, if you write content, no matter how amazing it is, if no one reads it, no one sees it. You’re not going to do well. So you got to really focus on the marketing of that content and making sure that your content is buttoned up as well.
So a few factors. Push notifications, you know, in your browser, whenever you’re on, searching on the web, especially if you’re a Facebook user. It will be like, oh, it’s Neil’s birthday. And they’ll show you this little notification box that comes up. Clicking on that is a push notification. And you can actually send that out on your website. So that way you can get more visitors.
Then there’s grammar. No one wants to read content that’s just poorly written. So make sure you check your grammar and fix it. Because Google’s like at the source in a dictionary, they know what’s good spelling, bad spelling, great grammar, bad grammar. If you’re writing, I love using Grammarly. That helps me a lot because I have terrible grammar.
Then you got your social sharing. You know, even though Facebook reach isn’t that great compared to what it was years ago, still better than nothing. You know, you still want to share that content on Facebook and Twitter and LinkedIn and any other social site that’s applicable to your website. And of course, you want to collect emails.
The next factor, security. These days we’re all worried about privacy and security. You don’t want hackers to inject malicious code into your website or publish fake content on your website. And it happens. So that’s super important for you to avoid. So with security, you know, we did mention SSL earlier, but there’s also a few other plugins that can help like, Sucuri and Wordfence. Those are two check out.
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In this HubSpot Tutorial, I guide you through how to create email campaigns with HubSpot (Free CRM).
HubSpot provides a powerful, free and all-in-one CRM platform for small business. This CRM provides easy to use email campaign features that allow you to create and send email campaigns. HubSpot is an ideal email marketing platform for those wanting to get started with email marketing.
► Get started with HubSpot free CRM here:
https://hubs.to/N3vF9
*(This is an affiliate link, meaning we will get a commission if you decide to upgrade to a paid plan, this helps support our education-based channel and we thank you in advance!)
The free HubSpot CRM also allows you to send over 2000 email campaigns per month.
► In this HubSpot tutorial for beginners we cover the following:
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Let me know if you found this HubSpot tutorial helpful. Also, if you have any questions make sure to drop them down below.
Cursos marketing automation 👉el mundo digital hay múltiples metodologías que nacen para facilitarnos la vida, y la automatización de procesos es una de ellas. Esta alternativa sirve para optimizar procesos, ahorrar tiempo y reducir costos; evitando tareas que resultan tediosos y que requieren significativas horas laborales. Sácale el 100% a tus capacidades e invierte tu tiempo en estrategias y no en operaciones mecánicas con menor valor.
No olvides para ver este video abrir una cuenta en es este enlace (Es gratis) https://bit.ly/egoi123
Recuerda que si quieres aprender marketing digital en 60 minutos puedes ver: https://youtu.be/artZsPRGX-c
Aprende como ganar mensualmente US$5.000 haciendo videos en YouTube aquí: https://youtu.be/4cP2UafL85E
Veja agora o Guia básico de SEO para colocar seu site na primeira página do Google
🤘 Inscreva-se para aprender TUDO SOBRE MARKETING DIGITAL
👉 http://bit.ly/assinar-rock-content
SEO significa Search Engine Optimization (Otimização para mecanismos de busca). É um conjunto de técnicas de otimização para sites, blogs e páginas na web. Essas otimizações visam alcançar bons rankings orgânicos gerando tráfego e autoridade para um site ou blog.
Se você possui estratégias digitais e ainda não domina o assunto, veja o nosso vídeo e entenda, de uma vez por todas, o que é SEO!
Quer aprender mais? Acesse os materiais complementares:
[EBOOK] SEO 2.0: O Guia Completo da Rock Content
→ https://goo.gl/ue5qqP
SEO Trends Brasil – Um estudo sobre as práticas de SEO no nosso mercado
→ https://goo.gl/CDox8V
Quer acompanhar as tendências de marketing digital para esse ano?
ASSINE NOSSO CANAL:
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Se você trabalha como redator para a Internet, já entende a importância do SEO, certo?
Estamos entrando em 2020 e o cenário de buscas no Google mudou muito, então fizemos esse vídeo para te mostrar quais são os conhecimentos que você precisa ter para escrever textos que geram resultados no Google!
Se interessou pelo assunto? Confira mais no nosso blog:
→ http://bit.ly/SEO-para-readatores
Visit our website at www.amplomedia.com to contact us and find out more about what we can do for YOUR message! We specialize in using motion graphics and animation for your marketing and communication needs.
Cursos marketing automation 👉el mundo digital hay múltiples metodologías que nacen para facilitarnos la vida, y la automatización de procesos es una de ellas. Esta alternativa sirve para optimizar procesos, ahorrar tiempo y reducir costos; evitando tareas que resultan tediosos y que requieren significativas horas laborales. Sácale el 100% a tus capacidades e invierte tu tiempo en estrategias y no en operaciones mecánicas con menor valor.
No olvides para ver este video abrir una cuenta en es este enlace (Es gratis) https://bit.ly/egoi123
Recuerda que si quieres aprender marketing digital en 60 minutos puedes ver: https://youtu.be/artZsPRGX-c
Aprende como ganar mensualmente US$5.000 haciendo videos en YouTube aquí: https://youtu.be/4cP2UafL85E
Complete SEO Tutorial for Beginners Tutorial 2019! I’ll also be showing you how to use Yoast SEO to optimize a WordPress website.
Semrush 7-Day Free Trial: https://hoganchua.com/get/semrush/ (Amazing for spying on competitors – Must TRY!)
Get A FREE Copy of my 6 steps to 6 figures: https://hoganchua.com/get/6-steps/
KWFinder: https://hoganchua.com/get/kw-finder/ (Great for getting Keyword difficulty)
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Hey, everyone, it’s Neil Patel, and I’m here for another Q and A Thursday, I’m here with Adam from https://viewership.com/
0:15 This one’s from Radoslav, and he wanted to basically, ask you does email marketing still work? He finds that it is hard with Google filters to make it to the inbox and people are just not even really checking their emails, so he’s not even convinced that he should use email marketing with his agency.
0:30 First off, anytime a business operates, they need email. Yes, there’s Slack, there’s Skype, there are many other communication channels, but businesses still revolve around email, and if businesses still use it, you can bet that if you get an email in their inbox and they read it, you can generate sales.
1:00 For that reason, emails aren’t going away. Gmail ads are growing in revenue, more and more people every single quarter are leveraging Gmail ads just because they know emails are powerful. So the first part of your question is, are emails valuable, yes. I know that’s not directly what you answered, but the second part, which I’ll get to is, do they still work, yes, because people still read emails.
1:50 GDPR has come out, and with GDPR, and I love it you have to put a little tick box saying, yes I authorize you to send me weekly emails. So that way they know what they’re getting into and you’ll find that that increases your open rates because the people who click that tick box want your emails.
2:15 The second thing that most people don’t tell you with email marketing is, you need to scrub your list. If you have 100,000 email list, and that’s usually the threshold, once you hit 100,000 you’re going to notice that your email open rates just start tanking and it’s because people don’t clean their lists often enough, I clean my list monthly. And some email providers do this like ConvertKit does this I don’t think MailChimp does this, but I think MailChimp wants you to keep paying out money for the inactive emails.
2:45 The whole purpose of cleaning the emails are for the people who aren’t opening your emails and engaging, you just stop sending them emails. And by doing that yes your email list shrinks, but what you’ll find is, the people you send the emails to the engagement goes up, and Gmail and Outlook look at engagement more than anyone else and it’s a really high priority, for if they’re going to put the email in the inbox and if you’re only sending emails to majority of the people open it and you start having 20-30% open rates, you’ll notice that your emails go into the inbox versus the Promotion tabs.
4:00 Don’t use email templates, use text-based emails and add in links. You also don’t wanna add more than three links to your site; I try only to do one. If you add in too many, you’re going to notice that you also won’t see amazing deliverability.
4:15 Make sure you whitelist your emails. So go to AOL, they whitelist, you can use services like Return Path. Outlook and Gmail don’t do whitelist services. But if you follow these tips, you’ll be good to go. And you’ll get in the inbox.
4:30 Make sure you test creative subject lines like ones that your friends would send, lower case, things like hey did you see this, right? Of course, it needs to be relevant to your business or the offer you’re producing, if you dupe people they’re going to get upset, I’m giving you an extreme case so you can try to have the creative juices start flowing and come up with really good ideas. But it’s not that hard to get in the inbox.
5:50 Scrub your list, don’t put too many links, don’t add images and videos, and only send to people who want them.
6:00 If you like the content we’re giving, leave a comment, ask a question, we may answer it in next week’s Q and A Thursday video, or I’ll respond to your comment no matter what. Thank you for watching, let other people know about the video. Appreciate you watching and taking the time out of your day.
