Kasey Luck

What I Learned Auditing 15,736 Emails | Top 3 Ecommerce email marketing mistakes

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Download the free Abandon cart recovery guide: https://bit.ly/adrollxkaseyluck

Ever wondered why your ecommerce emails aren’t generating the conversions you want? Do you know the common email marketing mistakes that could be causing you to lose out on thousands of dollars? Would you like to discover how to master personalization, craft compelling content, and create effective calls to action? This is the video for you!

In this video, I uncover the top three most common mistakes ecommerce businesses make in their email marketing strategies.

This video is sponsored by @AdRollMarketing

🚀 Useful materials
• Use our blueprints for your e-commerce email flows: http://flowmaster.vip
• Steal the best subject lines (my personal vault): https://luckandco.agency/subject-lines-ecommerce-freebie/

🎬 More videos on email marketing:
• Secret Klaviyo features you didn’t know about → https://youtu.be/BKzvAgAbJGY
• Email copywriting secrets NO ONE is talking about → https://youtu.be/_IZ7wNLA5is
• Build email list faster! Pop-up ideas that are not discounts → https://youtu.be/gLLxJQKATFQ

🎁 Start on Klaviyo for free: https://bit.ly/3pPzRH0

Chapters:
00:00 What most Ecommerce brands do wrong
00:53 Mistake #1
68% of Ecommerce emails are not personalized at all!
01:40 How to do personalization right
03:34 Abandon cart recovery guide
04:25 Mistake #2
05:55 Mistake #3
Call to action

☎️ Stay connected:
• Luck & Co Agency: https://luckandco.agency
• Kasey’s LinkedIn: https://www.linkedin.com/in/kaseyluck/detail/recent-activity/shares/

#kaseyluck #ecommerce #adrollpartner #abandonedcart #advertising

Common email marketing problems. How to solve them?

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Do you have problems with email marketing? Maybe you are struggling with a low open rate? Or your emails always end up in spam folder? Don’t worry, I got you!
Watch this video to learn about the most common email marketing problems and how to fix them!

Videos I mentioned:
How iOS 15 Mail Privacy Protection will affect Email Marketing – https://www.youtube.com/watch?v=zmY0LK3Wu7Q
Best email subject line tips – 2022 – https://www.youtube.com/watch?v=rQ9v7huhYvg
How to clean your email list – https://www.youtube.com/watch?v=aV0Kjt9OVtU

Correction: 3:40 Here, I’m talking about from name, but we’re giving examples of from email addresses. Those are two different things. The examples on the screen should read: Kasey at Luck & Co, Kasey Luck, Kasey at Microsoft

🎁 Start on Klaviyo for free: https://bit.ly/3pPzRH0

🚀 Useful materials
• Use our blueprints for your e-commerce email flows: http://flowmaster.vip
• Steal the best subject lines (my personal vault): https://luckandco.agency/subject-lines-ecommerce-freebie/

🎬 More videos on email marketing:
• Why you should start email marketing in 2023 → https://youtu.be/eBaWG4LDuaQ
• Email marketing trends 2023 → https://www.youtube.com/watch?v=V6t7xakZ3bY
• Email marketing secrets 2023. What’s working now → https://youtu.be/m7uXVs1keqI

☎️ Stay connected:
• Luck & Co Agency: https://luckandco.agency
• Kasey’s LinkedIn: https://www.linkedin.com/in/kaseyluck/detail/recent-activity/shares/

Timestamps:
00:00 Email marketing problems
00:45 Low open rate. How to make people open your emails
06:07 Low click rate
11:12 High unsubscribe rate
15:08 High spam complaint rate

#kaseyluck #emailmarketing

Email marketing for beginners 2023 – everything you need to know

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🎁 Start on Klaviyo for free: https://bit.ly/3pPzRH0
Do you have an ecommerce business? This video is for you! Here, I uncover all the basics you need to know about one of the best marketing channels for your business – email marketing. After watching this video, you won’t have any questions about how to get started with email marketing

Videos I mentioned:
Build email list faster! Pop-up ideas that are not discounts — https://youtu.be/gLLxJQKATFQ
How to build an email list. Easy beginner strategies to grow an email list — https://youtu.be/7I4WWmac0CI
9 email ideas to boost your sales — https://youtu.be/GXG9iVXV0E8

Chapters:
00:00 In this video
01:12 What is email marketing?
02:03 Why email marketing is important
04:12 4 best ways to build your email list
06:21 Email marketing software
07:28 What emails to send
08:52 Single emails vs. email flows

🚀 Useful materials
• Use our blueprints for your e-commerce email flows: http://flowmaster.vip
• Steal the best subject lines (my personal vault): https://luckandco.agency/subject-lines-ecommerce-freebie/

🎬 More videos on email marketing:
• Email Design Best Practices | Responsive Email Design → https://youtu.be/GSZ16Pwn4n8
• Email design trends 2023 → https://youtu.be/Hk6WIQ5lzds
• The fastest way to grow your email list – and why you shouldn’t use it! → https://youtu.be/BtYVNuXKkw0

☎️ Stay connected:
• Luck & Co Agency: https://luckandco.agency
• Kasey’s LinkedIn: https://www.linkedin.com/in/kaseyluck/detail/recent-activity/shares/

#kaseyluck #emailmarketing #ecommerce

Klaviyo vs Mailchimp | Best email marketing platform for ecommerce 2022

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🔔 Subscribe: https://www.youtube.com/channel/UCFXnZaV6dAZSr-NxesNcf9g
🌱 More Klaviyo tutorials: https://youtu.be/AsKyGLdBNug
✉️ Best subject lines (my personal vault): https://luckandco.agency/subject-lines-ecommerce-freebie/

Start on Klaviyo for free: https://bit.ly/3pPzRH0

2022 UPDATE: MailChimp re-instated their direct integration with Shopify, so hopefully MailChimp automation and analytics should become better for Shopify stores! Are you using MailChimp? Comment to let us know how it’s going with the updated integration!

Debating which email platform to choose – MailChimp vs Klaviyo? If you’re running an e-commerce store, this video is for you! Watch me rank and compare both MailChimp and Klaviyo on 5 important factors: Pricing, Email Automation, List Segmentation, Email Design Builder, and Analytics. Let me know in the comments which platform you ended up picking!

00:00 In this video
00:50 Why email marketing is important for ecommerce
02:17 Klaviyo vs Mailchimp: Pricing
02:59 Klaviyo vs Mailchimp: Automation
03:52 Klaviyo vs Mailchimp: Segmentation
06:22 Klaviyo vs Mailchimp: Email builder
06:51 Klaviyo vs Mailchimp: Analytics
08:14 Bonus: SMS marketing

🚀 Use our blueprints for your e-commerce email flows:
• Flow Master: http://flowmaster.vip

🎬 More videos on email marketing:
• Email marketing strategy 2021 → https://youtu.be/C2YpDL-8Xno
• Top 5 Shopify Apps to increase sales → https://youtu.be/2KJrmnrRGiQ

☎️ Stay connected:
• Luck & Co Agency: https://luckandco.agency
• Kasey’s LinkedIn: https://www.linkedin.com/in/kaseyluck/detail/recent-activity/shares/

#emailmarketing #kaseyluck

Why you should start email marketing in 2023 – The power of email marketing.

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Email marketing in 2023 is the best and most profitable method to grow your business and stay connected with your audience. Watch this video to learn why email marketing is important and why you should start email marketing in 2023.

Join OUR email list here: https://luckandco.agency/subject-lines-ecommerce-freebie/

🎬 More videos on email marketing:
• BFCM Best Discounting & Offer Strategy → https://youtu.be/N5DtD_4E1Go
• Email marketing secrets 2022. What’s working now → https://youtu.be/m7uXVs1keqI
• Common email marketing problems. How to solve them? → https://youtu.be/-AtADjr8VQU

☎️ Stay connected:
• Luck & Co Agency: https://luckandco.agency
• Kasey’s LinkedIn: https://www.linkedin.com/in/kaseyluck/detail/recent-activity/shares/

#kaseyluck #emailmarketing #emailmarketing2022

3 Email Marketing Flows Every E-Commerce Business Needs

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Do you want to know how email marketing can increase your eCommerce store revenue without you doing anything? Create automated email sequences. In this video, I tell 3 email flows every e-commerce brand needs

🎬 More videos on email marketing:
• How to create a pop-up in Klaviyo → https://youtu.be/2aNs12lJiVU
• BFCM Best Discounting & Offer Strategy → https://youtu.be/N5DtD_4E1Go
• iOS 15 and Email Marketing → https://youtu.be/zmY0LK3Wu7Q

☎️ Stay connected:
• Luck & Co Agency: https://luckandco.agency
• Kasey’s LinkedIn: https://www.linkedin.com/in/kaseyluck/detail/recent-activity/shares/

#kaseyluck #shorts

Reasons to choose email marketing as a career

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If you wanna work with us, fill out this form: https://forms.gle/ytr1opXvQ1buxpbo7
Is email marketing as a career a good idea? I definitely think so! Watch this video to find out reasons to choose email marketing as a career.

🎬 More videos on email marketing:
• How to create a pop-up in Klaviyo → https://youtu.be/2aNs12lJiVU
• BFCM Best Discounting & Offer Strategy → https://youtu.be/N5DtD_4E1Go
• iOS 15 and Email Marketing → https://youtu.be/zmY0LK3Wu7Q

☎️ Stay connected:
• Luck & Co Agency: https://luckandco.agency
• Kasey’s LinkedIn: https://www.linkedin.com/in/kaseyluck/detail/recent-activity/shares/

#kaseyluck #emailmarketing #shorts