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In this video, we explore the origins of hyperlinks, tracing their development from early concepts of linking microfilms to the invention of hypertext and HTML by Tim Berners-Lee in 1989. Discover how marketers, publishers, and creators have leveraged hyperlinks to share their message and connect with audiences worldwide.
But the story doesn’t end there. Learn about the recent innovation known as Trigger Links, which has revolutionised email marketing by providing actionable insights into click-through rates and ROI.
With Trigger Links, marketers can finally track the effectiveness of their email marketing efforts and demonstrate tangible results to clients.
//CHAPTERS
00:00 Lost on the internet
00:44 The most important technological advancement in 100 years
01:24 The hyperlink
02:12 The problem with hyperlinks
02:36 The trigger link
04:41 The HighLevel course
05:09 HighLevel sponsor plug
05:31 You know what to do
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== Video Details ==
This video dives into email marketing strategt to ensure you have the best email marketing strategy. Kajabi email automation is best done with all the kajabi automations including email marketing strategy for small business. When it comes to how to do email marketing automation, the email marketing strategy and tips for successful campaigns will follow email marketing trends and best practices. An email marketing strategy 2023 will include email marketing strategy b2b, and email marketing for beginners step by step tutorial explained.
*DISCLAIMER* I am not an employee, agent or representative of Kajabi, LLC. Kajabi does not in any way endorse my products or services. This includes the use of the domain, kajabipromo.com, and the YouTube channel name of Kajabi Success Systems.
I am an independent Kajabi Partner and I receive referral payments from the company in this role. All opinions expressed herein are my own and are not official statements of Kajabi or any party affiliated with Kajabi LLC
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Do you already have an email marketing strategy planned for 2023?
π Start on Klaviyo for free: https://bit.ly/3pPzRH0
In this video, I share top email marketing trends that will allow you to stand out and make the customers open your emails? What is the best email design? How to employ AI in your email marketing and personalize your emails?
Videos I mentioned:
SMS Marketing Tutorial for Beginners β https://youtu.be/n6ObB_7t4nM
Never use SMS Bump! This is why β https://youtu.be/HOXmqkTbDbY
Chapters:
00:00 Introduction
00:54 Minimalism
01:28 Advanced email personalization
02:49 Employ AI
03:45 Replace generic Call to action
04:27 Interactive emails
05:04 Short-form emails
05:58 Say goodbye to open rates
06:25 Focus on privacy
06:58 Add SMS marketing to the mix
π¬ More videos on email marketing:
β’ Why you should start email marketing in 2023 β https://youtu.be/eBaWG4LDuaQ
β’ Common email marketing problems. How to solve them? β https://youtu.be/-AtADjr8VQU
β’ Email marketing secrets 2023. Whatβs working now β https://youtu.be/m7uXVs1keqI
Look, Iβve been around the block a few times. Iβve been marketing for a while, and email campaigns have long been a helpful strategy for me. But this email strategy did NOT work – and hereβs how you can avoid falling into the same trap.
00:00 Intro
00:39 The Email Marketing Strategy to Avoid
01:10 Example
01:56 Why You Should Avoid this Email Marketing Strategy
03:29 The Tool I Use
Email marketing is super effective. As they say, “The money is in the list.” I routinely send out emails with an average open rate of over 30%, which is amazing by industry standards. And, the average ROI for email campaign, well, it’s pretty spectacular. The average return is $36 for every dollar spent, and it can go way higher than that if you’re doing everything correctly. And if you’re doing things poorly, you’re not really going to see any ROI at all.
But that’s why you’re watching this video, because we’re going to make sure you’re doing things right. So what’s the biggest mistake? This is the one that I see almost every single time that just really crushes an email strategy. It’s not scrubbing your list. Okay. Think of it this way. You got an email list. Doesn’t matter if you have a hundred people on your email list or a million. You got a list. You send them emails. Some people naturally want to open your emails, some people don’t. Do you know what happens if you keep sending emails to the portion of your list that doesn’t want to open up the emails?
Well, let me give you a real-life example. So, when I first started email marketing, I ended up growing my list to a little bit more than 28,000 contacts. And this is with one of my earlier blogs. And the blog was also on marketing, it was called “QuickSprout.” When I was at 28,000 emails, my open rate went from 20 plus percent to down to 15%, and it started going all the way down to 10%. I was like, “Why? I’m continually getting new subscribers.β
See, Outlook and Gmail, and other email platforms, they have their own algorithms, and what they do is, let’s say if I’m sending an email to a thousand people. If a hundred of them don’t ever open up my email, but there’s 900 that sometimes do open up my emails, eventually those hundred people who aren’t opening up the emails, it actually taints the other 900.
Here’s what I mean. Even though they’re not connected, the way the algorithm works is, “Oh, you keep sending these “emails to these hundred people who don’t want them.” So your email’s more likely to be spam. So even though those other 900 people were engaging every once in a while, some of those emails that you sent to those 900 people will end up in their spam box or their promotions tab, even if they didn’t click the spam button or the promotion button. In other words, you need to make sure that you’re only sending emails to people who are engaging, or else the people who do want your emails, in a lot of cases, they won’t see your emails. And not only will your open rates go down, but, your overall clicks and opens will go down from the total number.
Because when you scrub your list, you’re deleting the records of the people who never engage. In theory, that causes your open rates to go up. But more importantly, it’s not just a percentage. You want the total number of opens and the total number of clicks, of people clicking on the email to go to your website, to increase even if your list size is smaller. So what you need to do is constantly scrub your list. Different email tools have different ways of doing this. I use ConvertKit. So in ConvertKit, for example, it’ll segment out, in a rolling 30 days, all the cold subscribers. “Cold” means people who haven’t engaged in the last 30 days. So what do I do with those people? I delete them.
Now, some people like putting them on a re-engagement campaign, where you only send out emails to those cold subscribers and try to get them to re-engage, maybe send them an irresistible offer.
You would want to do a re-engagement campaign to those cold people, send them something irresistible, and then for the ones that are still cold and don’t care, delete those. For the others that started to reengage, put them back into your main list. That’s how you ensure that you keep getting amazing opens, amazing clicks, and your emails get delivered to people’s inboxes. That’s how you succeed with email marketing.
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Looking to add email marketing as a service for your SMMA? This video should provide some insight as to how you can start offering email marketing from scratch!
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Are you looking for ways to grow your email list and boost your sales? Look no further! In today’s video, I’m sharing 3 simple yet effective email marketing strategies that can help you achieve both.
From building your list with lead magnets and opt-ins, to creating an effective welcome sequence to turn those leads into paying customers or clients, we’ll cover it all. Plus, I’ll share some tips on how to measure your success and avoid common mistakes. Don’t miss out on this valuable information that can help take your business to the next level using email marketing.
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WATCH NEXT:
β YouTube Marketing in 2023: https://youtu.be/4Wd6uUAuNvU
β Instagram Strategy for 2023: What You Need to Know: https://youtu.be/pYhJLXYSAyA
β Content Marketing Strategy for 2023 | Time To Simplify Your Content Plan!: https://youtu.be/ystp1D3WdJE
β HOW TO BUILD AN EMAIL LIST FROM YOUTUBE |USE YOUTUBE TO GROW YOUR EMAIL SUBSCRIBERS AROUND THE CLOCK: https://youtu.be/Da3Xd7cx3Tk
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(get 20% off using the code: trenasbuddy
β Email provider (ConvertKit) – http://mbsy.co/convertkit/26085467
β Canva (thumbnail and graphics creation) – https://www.canva.com/join/xxl-dtm-gcf
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Do you already have an email marketing strategy planned for 2023?
π Start on Klaviyo for free: https://bit.ly/3pPzRH0
In this video, I share top email marketing trends that will allow you to stand out and make the customers open your emails? What is the best email design? How to employ AI in your email marketing and personalize your emails?
Chapters:
00:00 Introduction
00:54 Minimalism
01:28 Advanced email personalization
02:49 Employ AI
03:45 Replace generic Call to action
04:27 Interactive emails
05:04 Short-form emails
05:58 Say goodbye to open rates
06:25 Focus on privacy
06:58 Add SMS marketing to the mix
π¬ More videos on email marketing:
β’ Why you should start email marketing in 2023 β https://youtu.be/eBaWG4LDuaQ
β’ Common email marketing problems. How to solve them? β https://youtu.be/-AtADjr8VQU
β’ Email marketing secrets 2023. Whatβs working now β https://youtu.be/m7uXVs1keqI
In this 2023 email marketing strategy, you’ll learn how to create a profitable email campaign that will help you reach your goals!
Get a 30 day free trial of HighLevel here: https://www.gohighlevel.com/mike-killen
This strategy is based on principles that have been proven to work time and time again. You’ll learn how to set up a profitable email campaign, target your audience, and track your results so you can see how your campaign is doing. After learning this strategy, you’ll be able to create a profitable email campaign that will help you reach your goals!
.This email marketing strategy is simple, but it works β and it can help you too. I’ll show you how to set up your campaign, target your audience, and track your results. If you’re looking for a successful email marketing strategy that can help you make money, then this is the video for you!
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CHAPTERS
0:00 Introduction
00:21 How this email campaign works
02:30 Sending daily emails
03:40 Story based emails
04:42 Share based emails
05:00 Shot emails
05:17 Hands up emails (weekly)
06:50 Metric I measure
08:25 Follow up
10:00 How to automate
30 day free trial for automation/email and funnel software here: https://www.gohighlevel.com/mike-killen
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1. Sell a $25K Marketing Funnel Cheatsheet
π ABOUT ME: I am Mike Killen. My mission is to help freelancers, digital marketers, marketing agencies, and business owners make as much money as they want while making a meaningful contribution. This channel is dedicated to helping you learn and build sales skills, business frameworks, and digital marketing tools so you can serve an audience and be valuable in the marketplace.