keyword targeting

Liazon Marketing – Understanding PPC campaign types on Amazon

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Understanding the different PPC (Pay-Per-Click) campaign types on Amazon is essential for creating effective advertising strategies to promote your products and drive sales. Here are the main PPC campaign types available on Amazon:

### 1. Sponsored Products:

– **Description**: Sponsored Products ads are keyword-targeted ads that appear within Amazon search results and on product detail pages. They allow sellers to promote individual products to shoppers actively searching for similar products.

– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your products.
– **Automatic Targeting**: Amazon automatically targets your ads to relevant customer searches based on your product information.

### 2. Sponsored Brands (Formerly Headline Search Ads):

– **Description**: Sponsored Brands ads are keyword-targeted ads that appear at the top of search results and showcase your brand logo, a custom headline, and multiple products from your brand. They are designed to increase brand visibility and drive consideration.

– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your brand and products.

### 3. Sponsored Display:

– **Description**: Sponsored Display ads allow advertisers to target shoppers both on and off Amazon. These ads can appear on Amazon product detail pages, customer review pages, and off-Amazon websites and apps.

– **Targeting Options**:
– **Audience Targeting**: Target ads based on audience segments such as interests, shopping behavior, and past interactions with your products.
– **Product Targeting**: Target ads based on specific products, categories, or brands.

### 4. Sponsored Brands Video:

– **Description**: Sponsored Brands Video ads are video ads that appear in search results and showcase your brand and products. They allow advertisers to engage shoppers with immersive video content.

– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your brand and products.

### Key Considerations for PPC Campaigns:

– **Budget and Bidding**: Set a daily budget and select a bidding strategy (automatic or manual) based on your advertising goals and budget constraints.

– **Keywords**: Conduct keyword research to identify relevant keywords for your products and incorporate them into your campaigns for better targeting.

– **Ad Creatives**: Create compelling ad creatives, including titles, images, and ad copy, to attract shoppers’ attention and drive clicks.

– **Monitoring and Optimization**: Regularly monitor your campaign performance and adjust your bids, keywords, and ad creatives based on performance data to improve ROI and achieve your advertising objectives.

Understanding the different PPC campaign types and how to leverage them effectively can help you reach your target audience, increase visibility, and drive sales on Amazon.

Liazon Marketing – Keyword research and PPC optimization

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Keyword research and PPC (Pay-Per-Click) optimization are crucial components of a successful Amazon advertising strategy. Here’s how you can effectively conduct keyword research and optimize your PPC campaigns:

### Keyword Research:

1. **Utilize Keyword Tools**: Use keyword research tools such as Helium 10, Jungle Scout, or AMZScout to identify relevant keywords for your products. These tools provide data on search volume, competition level, and relevance, helping you prioritize the most valuable keywords.

2. **Analyze Competitor Listings**: Study the listings of your competitors to uncover the keywords they are targeting. Tools like Helium 10’s Cerebro allow you to perform reverse ASIN lookups to identify the keywords driving their traffic and sales.

3. **Long-Tail Keywords**: Target long-tail keywords, which are longer and more specific phrases that typically have lower competition but higher conversion rates. Long-tail keywords can help you reach niche audiences and attract highly motivated buyers.

4. **Use Amazon’s Search Bar**: Start typing relevant keywords related to your product in Amazon’s search bar and pay attention to the autocomplete suggestions. These suggestions can give you insights into popular search terms used by customers.

5. **Customer Reviews and Feedback**: Analyze customer reviews and feedback for your product and similar products to identify common language and keywords used by customers. Incorporate these keywords into your listings to improve relevance and visibility.

### PPC Optimization:

1. **Set Clear Goals**: Define clear goals for your PPC campaigns, whether it’s increasing sales, improving brand visibility, or maximizing profitability. Your PPC strategy should align with these goals.

2. **Keyword Segmentation**: Organize your keywords into tightly themed ad groups to improve relevancy and ad performance. Group related keywords together and create separate campaigns or ad groups for different product categories or target audiences.

3. **Use Match Types**: Utilize different match types (broad, phrase, exact, and negative) to control the visibility of your ads and target specific search queries more effectively. Experiment with match types to find the right balance between reach and precision.

4. **Optimize Bids**: Regularly monitor and adjust your keyword bids based on performance data to maximize ROI. Increase bids for high-performing keywords that drive sales and decrease bids for underperforming keywords to minimize wasted spend.

5. **Ad Copy Optimization**: Write compelling ad copy that highlights the unique selling points of your product and encourages clicks. Test different ad headlines, descriptions, and calls-to-action to improve ad performance and CTR (Click-Through Rate).

6. **Use Negative Keywords**: Identify and add negative keywords to your campaigns to exclude irrelevant search terms and prevent wasted spend on non-converting clicks. Regularly review search term reports to identify new negative keywords to add to your campaigns.

7. **Monitor and Adjust**: Continuously monitor the performance of your PPC campaigns and make adjustments as needed. Analyze key metrics such as CTR, conversion rate, ACOS (Advertising Cost of Sales), and ROAS (Return on Ad Spend) to identify areas for improvement and optimization.

By implementing these keyword research and PPC optimization strategies, you can improve the effectiveness of your Amazon advertising campaigns and drive more traffic and sales for your products.

5 Step Process To Combine PPC, SEO, and Social Media Strategies – SEO & Google Ads Technique

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Check out our digital marketing strategy video where we cover 5 Step Process To Combine your PPC Advertising, SEO, and Social Media Strategy. This is a simple Search Engine Optimization and Google Ads and Bing Ads strategy that will also incorporate social media marketing as well. What you want to do is use this strategy and continue to use this process over the course of time, which will help you increase traffic to your business website and solve your customer’s problems with the use of content.

If you are looking for a SEO and PPC strategy that you can use long-term to help grow your business, look no further. Our goal is to give you a SEO and PPC integration so they will be working together to grow your business in 2019 and beyond.

Google Ads Remarketing Tutorial 2019: https://www.youtube.com/watch?v=4lE9WKMhxVY

Facebook Ads Retargeting Tutorial 2019: https://www.youtube.com/watch?v=Ryzkhr3ohO4

5-Step Marketing Process:

1. Find relevant keywords for your business

You can use your Google Ads account to find recommended keywords or use the Google Keyword Planner to find keywords for your business. Either method is worthwhile and you can find Search Engine Optimization keywords and PPC Advertising keywords that you can target in your Google AdWords and Bing Ads campaigns. When you are looking to combine your Search Engine Optimization and Google AdWords efforts, keyword targeting is where you want to start.

2. Create high-quality content for long-tail keywords

The best SEO tip I can give you is to consistently create great content around your top keywords. You want to focus on short-tail and long-tail keywords so you can be present in the Search Engine Results pages (SERPs) and drive relevant traffic to your business. Of course, you need a user-friendly website, a mobile-friendly website, and backlinks to help Google index your website higher, but website content is a key component to any website that ranks high.

3. Create Ad Groups in Google Ads and Bing Ads and target the keywords for the content and landing pages you create

Once you create landing pages and content for your top keywords, you want to target keywords and drive relevant and targeted traffic to your landing pages. You can create separate Ad Groups and Ads for each landing page, which will help with the quality score as well.

4. Share your content on social media

You created great content, now you need to share it on social media. That will help more people find your content and find the solutions that you are presenting for their problems.

5. Use Remarketing to capture people who have not converted yet

Once you start driving a lot of traffic for people who show interest in your business, you want to use Remarketing and Retargeting to reach them and encourage them to purchase from your business. If you can segment specific customers by the pages they visit, you can serve custom ads that will be personalized to the actual problems they are experiencing with a solution for their problems.

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