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PPC: What’s So Great About It? Why Use An Agency?

April 30, 2021 by Admin

Pay Per Click advertising (or PPC ads) is one of the most effective way to generate sales or leads for your business! With PPC your ads will show on Google, Microsoft (Bing) and pretty much every search platform out there!

The track-ability with PPC ads is incredibly impressive. At Logical Position we use something we call a SKAG build (that’s Single Keyword Ad Group). This allows us to get incredibly granular with our accounts and allows us to see exactly what is and isn’t working well within your account. This gives us control when bidding.

We utilize the data we gain from Google Analytics to not only examine the traffic to your ads but the traffic across all channels. We utilize the three keyword match types: exact, phrase, and broad, depending on the needs of the client. Our coverage with exact match and phrase match and then our ability to sculpt traffic with negative keywords allows us to capture the most qualified users.

We also leverage remarketing in our campaigns. We’ll get users who’ve visited your website to come back to the site by keeping you top of mind.

We’re committed to transparency and half all of our pricing listed clearly on our website. We also have a Client Reporting Dashboard that lets you see all the important insights of how your accounts are performing. We’re about getting you the most bang for your back and not just increasing your ad spend.

Logical Position is also a Google Premiere Partner and a Microsoft Global Partner of the Year. We utilize the valuable information, beta programs, and our contacts at this groups to the benefit of our clients. This is incredibly important as the digital marketing landscape continues to change.

Grow your business with the data driven approach of PPC today!

PPC Management Firm

Email Marketing: 5 Expert Tips to Improve Your ROI (2021)

November 23, 2020 by Admin

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Email marketing can have one of the highest ROIs of any marketing channel, if executed properly. Today we share 5 expert tips to help you improve your return on investment with email marketing!

1. Personalize Your Emails
Personalization in your emails can be a great tool to get better open rates. It will yield results differently based on your industry and customer base, and it’s totally worth testing to see if it makes a difference for your business. Putting a person’s name in the subject line of the email can be really effective for gaining their attention. Personalization can also extend to “what to buy next based on your past purchases” emails which can help turn opens into conversions.

2. Segment Your List
Segmenting an email subscriber list means taking the entire list and grouping the emails into common groups. Base the groups on previous purchases and the way each user interacts with the emails and navigates the website. Customers who touch certain categories should be grouped together for more target emails, and those who avoid certain categories should also be grouped together.

3. Optimize for Mobile First, (but Don’t Forget About Desktop)
These days, the majority of emails are opened on a mobile platform. With the current shift to many people working from home, though, we are seeing more desktop users than before. Optimizing emails should always focus on mobile devices first, but you shouldn’t neglect desktop optimization. The bottom line is, Emails should be able to look and function perfectly when they’re opened on any device.

4. There is No One Size Fits All for CTAs
Every email sent out to your subscriber list should contain a call to action, but the call to action should look different in different email types. Product promotion emails should have a call to action that is easy to identify, and housed at the top of the email. But with a newsletter the focus is on the content first, so the CTA should be less obvious and put near the bottom of the email. There are also automated emails to consider, such as “you left this in your cart, check out now!” emails which are entirely comprised of calls to action.

5. Invest in Your Graphics
Most companies aren’t putting an emphasis on quality graphics, which is an opportunity for you to shine. Make sure you spend the time and energy to make sure graphics are amazing because visuals are what draw people in and get them to spend time on your emails.

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Pay Per Click: The 5 Best PPC Tools (2021)

November 17, 2020 by Admin

Today we’re unveiling 5 of the best PPC tools out there. But remember, the greatest PPC tools of all are human logic and goal-setting.

Bring your PPC campaigns to the next level:

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1. GOOGLE ADS EDITOR
Google Ads Editor is one of the most-utilized tools for PPC campaigns. It’s used during the account-building process to create accounts, and it’s the ideal tool for large-scale adjustments and fixes. It can easily accomplish a lot in both quantity and scale. You can make multiple changes in large amounts and upload them all at once to maximize efficiency.

2. MICROSOFT ADVERTISING
Formerly known as Bing Ads Editor, Microsoft Advertising is the Microsoft counterpart to Google Ads Editor. It can handle and complete roughly the same amount of work as Google Ads Editor can, and it’s utilized in the same manner, but for Microsoft applications.

3. SEMRUSH
SEMrush is a tool that’s regularly used to inform decisions about PPC campaigns. It helps PPC pros stay on top of industry trends and insights. You can also use it to research your competitors. Understanding what keywords your competitors are using helps you separate your business from the pack. And understanding how keywords are working—or not working—for your competitors can inform positive strategies for your PPC campaign.

4. GOOGLE KEYWORD PLANNER
Google Keyword Planner is used mainly for new accounts. It develops an understanding of local or national impressions, keywords, competition, and more. And it’s also beneficial for discovering costs on keyword estimates. These will vary a lot depending on the industry and on long-tailed or short-tailed keywords targets.

5. GOOGLE TRENDS
Google Trends is helpful for troubleshooting. When campaigns experience sudden drops that seem random or that lack an obvious explanation, this tool can provide some clarity. It offers reliable insights into groupings, seasonality trends, regions, and more.

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PPC & SEO Together?: How They Can Help Each Other (2020)

September 30, 2020 by Admin

PPC & SEO can look pretty similar from a difference and you may wonder why you would use both. Today we’ll unpack the key strengths and weaknesses of each, and show you how to combine the two for a super effective marketing campaign.

We’ll start by exploring how these two campaigns differ.

We’ll talk about rankings, and how users may treat organic results and paid ads differently in the search engine results. We’ll explore how budgets differ with bidding on keywords versus paying for an SEO service. Then we’ll talk about the vastly different timelines of PPC & SEO.

After that we’ll explore the ways that you can use them together! Effectively being able to double the data you can analyze and also being able to increase visibility and dominate the search engine results pages.

Last, we’ll give you the tools you need to help you determine if you should invest in both. We’ll talk about your budget, your business goals, and lastly your current marketing strategy.

If you need any help with your PPC and/or your SEO, we’ve got you covered! Visit us at:

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PPC Ads Expert Shows You How to Maximize Conversions (2020) Part 1/2

April 21, 2020 by Admin

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In today’s video we’ll show you what you need to know to get started with PPC ads and how to maximize conversions!

First, we’ll cover the different types of Pay-Per-Click campaign types: Search, Display, and Shopping. The shopping ad carousel is such a powerful tool for e-commerce companies! We’ll also discuss the difference in the platforms of Google Ads & Microsoft Advertising. Then, we’ll also discuss how Google Ads works with its auction. It’s important to find a balance between relevant users and a good position in the results in order to maximize efficiency in your ad spend.

Second, we’ll cover the topic of Google My Business and why it’s such an important resource people are missing out on. Your photos, location, reviews, address, all show up there. Having your business show up on Google Maps is great for driving foot traffic and can also help you get better organic rankings in the search results!

Last, we’ll discuss display, shopping, and remarketing ads. We’ll also discuss how you can use prospecting to find new customers.

Stay tuned, in Part 2 we’ll bring it all together and move on to the “why” of PPC ads!

►Want to dive deeper into Digital Marketing? Check out our blog!: https://blog.logicalposition.com/

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