Enjoy this short training session on email marketing by Marketing 360® marketer, Kaitlyn Brunswig, for fellow marketers. Great tips and advice for anyone interested in leveling up their email marketing.
Looking for a better platform to drive your email marketing? Try Marketing 360® – https://www.marketing360.com/email-marketing
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Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016, 2017, and 2018!
How To Do Email Marketing That Works – 7 Tips
https://www.marketing360.com/email-marketing
Pick a good platform
Pick a platform that’s easy to use and integrates into your CRM software and other marketing tools so you can unlock the power of automation. Marketing 360 is a great platform if you’re not sure where to start because it has everything you need in one place!
Automate
Make sure to automate as much as you can. Such as connecting the form on your website to your CRM which creates a dynamic list for email marketing automation!
Catchy subject line
All people see about your email initially is your subject line. So make sure it’s a good one! A/B test different subject lines to find the one that works best. Put yourself in your customer’s shoes, what would motivate you to open the email?
Personalize
One way to get people to open your email is to insert personalization into your email subject line. This is easy to do inside Marketing 360.
Design for mobile
Make sure to design your emails for mobile. Chances are, most your emails will be viewed via somebody’s mobile device. Let me show you how to check the mobile design super fast inside Marketing 360.
Test before sending!
Make sure you test your email before sending it! The last thing you want is to send an email to hundreds or thousands of people with an issue such as a broken link. Let me show you how to test your email with Marketing 360.
Study results
Lastly, make sure to study your results! Do more of what’s working and less of what’s not. Study emails that do well and those that do not. Leverage what works! Let me show you the insights you have access to inside Marketing 360.
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Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016, 2017, and 2018!
Want to learn how to increase your email open rates? Watch this video for 7 amazing tips to get more from your email marketing campaigns.
Email marketing is a powerful way to increase your sales by 30% or more. But people get a ton of emails these days, so how do you do it right so you stand out in the crowd and people actually open your emails! Let’s break down 7 tips!
Tip #1 – Segment your list so the content is highly targeted and relateable for that group. For example, if you sell clothing online, you’d want to segment your list by your different categories of interest so you only email that content to that group. Or if you send travel emails, you’d want to send areas of interest to relevant people. Same thing with local businesses, if you do massage, chiropractic and acupuncture, you’d want to segment that list. After all, if the content is not relatable, it will not be opened, even if your subject line is killer!
Tip #2 – Create a relatable and engaging subject line. A/B test 2-3 different subject lines with small segments of your email list. Determine what the best subject line is, then send to the entire list. Make sure to keep your subject short and sweet. Test it on mobile to make sure it fits! Put yourself in the receiver’s shoes, what would motivate them to open the email?
Tip #3 – Send from a familiar personal name/email or company name/email. To do this, you should have an opt-in list that knows who you are! If they do not recognize you they will likely not only not open the email, but mark spam! Too high of a spam rate can get you blacklisted.
Tip #4 – Make sure the domain you are sending from is verified. If not, it may not even make the inbox, it will go directly to spam and therefore not be opened.
Tip #5 – Using the receiver’s name or other dynamic and relevant content in the subject line can often catch their eye and increase open rates.
Tip #6 – Send at the right time for your audience when you feel they’ll be actively in their inbox so your email is seen coming in or near the top of their inbox. For us, that’s Tuesday or Wednesday mornings early just before business owners arrive to work.
Tip #7 – Send valuable content! If you send content that adds value, people will stay subscribed and continue to open your emails. The subject line is important initially, but as time goes on, the value of your content will keep people coming back and opening future emails more than anything.
Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road. Happy marketing!
JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he’s learned in life and while growing Madwire.
JB Kellogg on LinkedIn:
https://www.linkedin.com/in/jb-kellogg-8567a029/
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Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016 & 2017!
Conclusion – Thanks for watching. If you found this content helpful please take a second and like, share and comment. And make sure to follow us for more great content just like this. Later!
JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he’s learned in life and while growing Madwire.
JB Kellogg on LinkedIn:
https://www.linkedin.com/in/jb-kellogg-8567a029/
—
Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016 & 2017!
