marketing automation

How to Master Email Marketing: Achieve 50% Opens & Grow Your Audience | Des Brown | Glasp Talk #47

by

This is the forty-seventh session of Glasp Talk!
Glasp Talk delves deep into intimate interviews with luminaries from various fields, unraveling their genuine emotions, experiences, and the stories behind them.

Today’s guest is Des Brown, a dynamic force in digital marketing who currently serves as Commercial Lead at Prebo Digital, one of Africa’s top performance agencies. He’s also the founder of Email Expert Africa, a thriving community empowering solopreneurs, creators, and businesses to master the art of email marketing. Drawing on more than a decade of hands-on experience in digital strategy, marketing operations, and client success, Des brings a treasure trove of insights into building impactful email campaigns that truly resonate.

In this interview, Des shares firsthand how he helps brands achieve high delivery and deliverability rates, craft personalized emails that keep audiences engaged, and strategically time mailings for maximum click-through. He explains re-engagement best practices to rekindle inactive subscribers, outlines how to harness AI for segmentation, and underscores why a solid technical setup—SPF, DKIM, and DMARC—is essential for hitting the inbox. Des also candidly talks about balancing brand growth on platforms like LinkedIn with the long-term power of email, and how consistent, audience-first communication fosters trust and loyalty.

Tune in to discover how to optimize your email marketing efforts, whether you’re just starting or looking to refine an existing approach. By putting your subscribers first and consistently delivering value, you’ll learn how to generate strong engagement, nurture lasting customer relationships, and scale your digital presence across borders. Enjoy the conversation!

Follow Des Brown on social:
X: https://x.com/emailexpertAFR
LinkedIn: https://www.linkedin.com/in/desbrownsa/
Website: https://www.emailexpertafrica.com/
Linktree: https://linktr.ee/emailexpertafrica

Read the transcript:
https://blog.glasp.co/how-to-master-email-marketing-achieve-50-opens-grow-your-audience-des-brown-glasp-talk-47/

Read the summary:
https://glasp.co/youtube/p/how-to-master-email-marketing-achieve-50-opens-grow-your-audience-des-brown-glasp-talk-47

ChatGPT Email Marketing: 10x Faster Content Strategy

by

In this video, I’ll show you how I trained a custom AI (using ChatGPT) to write emails, subject lines, and sales copy that actually sound like *me*—and often better. Whether you’re an entrepreneur, coach, or content creator, this will change the way you approach your email marketing forever.

🚀 I’ll break down:
– The difference between generic ChatGPT prompts and a fully trained Custom GPT
– How to make every email feel authentic while increasing open and click-through rates
– My 3 favorite AI copy hacks to boost engagement in minutes
– Real examples of before/after AI email copy

🔥 Want my personal Custom GPT for writing emails?
🧠 Get 7 days FREE inside my community & keep the GPT forever:
👉 https://www.skool.com/coachflowsystems/about

Email automation system: https://partners.kit.com/5zoc83h3prkf

📈 I’ve been using email marketing since 2009, and this is the biggest game-changer I’ve seen in 15 years.

💬 COMMENT below: What’s been your biggest struggle with email copy or AI tools? I want to hear it.

👊 LIKE if you want more AI marketing tips
🔔 SUBSCRIBE for advanced strategies every week

Chapters00:00 – Emails That Actually Convert
01:00 – Why Most Coaches Struggle with Email
02:12 – Basic Prompting Demo with ChatGPT
04:24 – Advanced Custom GPT Demo: The Email Whisperer
06:39 – Why Custom GPTs Outperform Basic Prompts
08:30 – Prompt Iteration: Subject Lines & Refinement
10:12 – Make ChatGPT Sound More Like You
11:35 – 3 Key Elements of a High-Converting Email
13:25 – Advanced AI Email Hacks for Coaches
15:15 – Common Mistakes When Using AI for Email
16:53 – Real Results: My 40–50% Open Rates
17:35 – How to Apply This Right Now
18:24 – Try My Custom GPT + Templates for Free

Email Marketing Is DEAD… Unless You Do This

by

🔥 Your Emails Are Leaving Money on the Table – Here’s How to Fix It!

Most businesses waste their email lists without even realizing it. If you’re sending the same emails to everyone, you’re losing sales. In this video, I’ll show you how to segment your email list and target highly engaged leads so you can increase open rates, click-throughs, and turn subscribers into paying customers. 🚀

✅ What You’ll Learn:
✔️ The biggest mistakes people make with email marketing
✔️ How to segment your list based on engagement (opens, clicks, etc.)
✔️ The secret to writing emails that actually convert
✔️ How to make more money from your email list—without spamming

💡 Want to Level Up Your Marketing?
👉 Book a Consultation with Active Solutions: https://www.activesolutions.ai/intro-B2B/

👉 Join Our Skool Community: https://www.skool.com/active-solutions/about

👉 Follow Us on Instagram:
• Ashton Wilson – https://www.instagram.com/ashton11wilson/
• Angela Kim – https://www.instagram.com/angexkimm/

👉 Get a 30-Day Free Trial of HighLevel: https://masterclass.gohighlevel.com/ashton-masterclass-offer?fp_ref=activesolutions

🔔 Don’t forget to LIKE, SUBSCRIBE & TURN ON NOTIFICATIONS for more marketing growth hacks!

#EmailMarketing #EmailSegmentation #DigitalMarketing #MakeMoneyOnline #MarketingTips #EmailMarketingStrategy #LeadGeneration

How I’d Start Email Marketing in 2025 (To Make Millions)

by

Exclusive link to get started with Omnisend’s email & SMS marketing plan for FREE (and get 30% off any of their paid plans with code CHARLIECHANG30): https://your.omnisend.com/charliechang

^I encourage you to follow along with my exclusive link (you can get started with the free plan) and play around with all the features. Trying things out in real-time as you learn is the best way to retain information 🙂

Email marketing has always been one of the best ways to grow sales within a business and make money as an entrepreneur, but most people don’t do it properly. That’s why in this video, I’m breaking down exactly how to start and scale email marketing the right way for beginners and intermediate email marketers. I’ll show you the step-by-step strategies I’ve used in my own businesses to build high-converting email lists, automate campaigns, and ultimately be successful at email marketing.

My favorite finance + business products:
💳 My favorite credit cards: https://yourbestcreditcards.com/card-finder/?ccid=2004
🏦 Favorite online savings accounts: https://www.bankrate.com/landing/charlie-chang/best-savings-options/
📈 Get up to 12 Free Stocks on WeBull: https://bit.ly/webull12stocks
🖥️ Best AI website builder (Less than $3/month using code CHARLIECHANG): https://hostinger.com/charliechang
🥇 Hire the top 1% of overseas talent: https://paired.so/charlie

Be sure to watch this video until the end because I’ll show you exactly what I’d do if I were starting over today, from building a quality email list using lead magnets, website pop-ups, social media funnels, and a lot more. With an email marketing tool like Omnisend, you can automate thousands of emails, run SMS campaigns, and use AI segmentation to make your emails 10x better. This is something every entrepreneur should be doing to increase their conversions, and it’s definitely what I wish I had when I was starting out.

Everyone right now is focused on marketing through TikTok or Instagram, but that’s what makes email marketing insanely effective and underrated. The biggest mistakes in this marketing approach are sending too many sales emails, poor targeting, and using the wrong platform. You’re losing money if you’re not segmenting your list or optimizing deliverability.

If you enjoyed the video and want more valuable lessons like this, be sure to check out my other videos on:

Omnisend Tutorial: How to Set Up Your Email Marketing for Free!:

How To Make Money Selling Digital Products (Step-by-Step Tutorial):

I hope you guys found this video helpful, and if you did, please SHARE it with a friend or family member who you think could benefit. Also, LIKE and subscribe for more videos like this in the future!

Thank you for watching, and I hope you have a wonderful rest of your day!

– Charlie

#EmailMarketing #Omnisend #Automation

Timeline:
0:00 – Introduction
0:25 – Why Email Marketing Still Works
2:43 – Step 1: Setting Up the Right Email Platform
4:52 – Step 2: How to Build Your Email List from Scratch
5:05 – Lead Magnet Strategy
6:13 – Website Pop-ups
7:05 – Social Media Funnels
7:37 – Exit-Intent Pop-Ups
8:07 – Step 3: Creating the Perfect Welcome Email
8:17 – Why Welcome Email So Important
9:23 – How To Create Welcome Email
10:31 – Step 4: Automating Email Campaigns
11:28 – How To Create Automating Email Campaigns
12:50 – Step 5: Monetizing Your Email List
13:05 – Affiliate Marketing
13:31 – Paid Newsletter & Memberships
14:04 – Personalization
16:07 – A/B Testing
16:27 – Common Email Marketing Mistakes
16:38 – Mistake 1: Sending Too Many Sales Emails
17:26 – Mistake 2: Not Segmenting Your List
17:43 – Mistake 3: Ignoring Deliverability Best Practices
18:12 – Mistake 4: Having The Wrong Email Platform
18:43 – Final Thoughts

Disclaimer: Some of the links above may be affiliate links, meaning I may receive a small commission if you click on them. The retailers and financial services companies pay the commission at no cost to you, which helps support our channel and keep our videos free. Thank you!

In addition, I am not a financial advisor. Charlie Chang does not provide tax, legal, or accounting advice. The ideas presented in this video are for entertainment purposes only. Please do your own due diligence before making any financial decisions.

► My Instagram: https://www.instagram.com/charlie__chang/

Email Marketing Tutorial with ZooTools *it takes 5 minutes*

by

🚀 Grow your business with a 14-day FREE TRIAL of ZooTools: https://zootools.co/invite/jorge

Timestamps:
00:00 intro – What is a transactional email?
00:18 Create and Import contacts
00:50 Setup Custom Domain
01:08 Create an email campaign
02:25 Schedule a campaign
02:56 View Campaign Analytics
03:33 More features: automation, forms, and integrations.

Find Us:
Signup for free: https://go.zootools.ai/youtube

#EmailMarketing #TransactionalEmails #FreeCourse #ZooTools #BusinessGrowth #MarketingStrategy

Outdated Marketing Automation? Update NOW! #podcast #funny #chatgpt

by

Outdated Marketing Automation? Update NOW!

Follow the podcast here: https://podcasters.spotify.com/pod/show/christopher-loo
https://podcasts.apple.com/zw/podcast/financial-freedom-podcast-with-dr-christopher-h-loo-md-phd/id1568423486

Follow the blog here: https://www.drchrisloomdphd.com/blog
To check out our Amazon product of the day (affiliate): https://amzn.to/496ZjwY
Subscribe to our Podcast newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233

#MarketingAutomation #Solopreneur #EmailMarketing #Automation #MarketingTips #BusinessGrowth #SmallBusiness #MarketingStrategy #ReviewAutomations #SetItAndForgetIt

Email Marketing Tutorial For Beginners 2024 | Increase Your Revenue

by

Boost Your E-Commerce Sales with Omnisend: The Ultimate Free Email Marketing Tool!

Transform your e-commerce business with Omnisend, the powerful, user-friendly tool for email marketing, SMS, and push notifications. If you’re not using Omnisend, you’re missing out on untapped revenue!

Start for Free: https://ferdy.com/omnisend

With Omnisend, you can:
– Grow Your Audience – Capture leads with various opt-in forms to build your subscriber list.
– Automate Workflows – Create targeted email, SMS, and push notification sequences based on user behavior to nurture leads and drive sales.
– Send Multi-Channel Campaigns – Reach subscribers with engaging messages through email, SMS, and push notifications to increase conversions.
– Segment Your Subscribers – Group your audience by behavior, interests, and activity for more personalized marketing.
– Enhance Targeting with Automated Workflows – Link workflows to your segments, ensuring the right message reaches the right people at the perfect time.
– Maximize Performance with A/B Testing – Test and optimize your campaigns to continually boost conversions and revenue.
Special Perks with Omnisend:

Free migration of contacts, five segments, three workflows, one form, and a master email template from your current provider.
Free domain verification is available through Omnisend’s partnership with Entri.
For accounts over $400, get a dedicated Customer Success Manager for onboarding, strategy, and unlimited support calls.
How Omnisend Elevates Your Marketing:

Capture Subscribers with Opt-In Forms – Customize forms to appear based on visitor behavior, like time on page or exit intent.
Drive Engagement with Automated Workflows – Set up sequences that guide visitors back to your site, send confirmation messages, and encourage repeat purchases.
Create Personalized Campaigns – Send targeted emails, SMS, and notifications to specific segments of your list based on their activity.
Segment Your Audience with Precision – Categorize subscribers based on purchase history, engagement, and more for better targeting.
Reach the Right People Automatically – Autopilot workflows ensure that every subscriber receives the right message at the right time.
Optimize with A/B Testing – Continuously improve your campaigns by testing subject lines, content, and timing to increase conversions.

00:00 Intro
02:23 Create A Free Account At Omnisend
04:23 Link Omnisend With Your Website
06:33 Create Opt-In Forms
14:02 Create Workflows
21:23 Automation
25:10 Create Email Campaigns
35:08 Audience Segments
39:51 Read The Omnisend Reports
43:38 Upgrade Your Omnisend Account
48:08 Follow-Up Tutorial

#emailmarketing #wordpress #omnisend

How To Start Email Marketing With $0 (Step By Step)

by

Omnisend Free Trial: ► https://your.omnisend.com/andy

Shopify for $1: ► https://shopify.pxf.io/1rNBER

How to start email marketing in 2025. In this video, I’ll guide you step-by-step through setting up a proper email marketing funnel, from building an email list and creating automated flows to optimizing sign-up forms and segmenting your audience.
Subscribe and like if you enjoy:)

Why Personalized Email Marketing Stands Out: The Power of One-on-One Connection

by

Personalized email marketing is a unique opportunity to engage with your audience one-on-one, directly in their inbox. Unlike social media platforms, email allows for customized content that builds genuine connections.#emailmarketing #personalization #marketingtips #engagement #digitalmarketing #customerconnection #emailstrategy #businessgrowth #SalesEnhancement #contentmarketing

How To Make Money With Omnisend in 2024 | Email Marketing Tutorial For Beginners

by

How To Make Money With Omnisend in 2024 | Email Marketing Tutorial For Beginners
Join The Real World (Hustler’s University Today): https://hu2.io/?a=fJ9wcbfR

#makemoneyonline #howtomakemoneyonline #mrmoney