We often use email marketing and marketing automation interchangeably. They can sound the same – both are effective communication channels. But as technology evolves, so do our platforms and tools. Email is just one piece of your modern marketing puzzle, while marketing automation encompasses a broader set of tools, from email campaigns and lead scoring to sophisticated landing pages and website tracking. so how do you choose which solution is best for your organization?
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QUESTION — Have a question about how to run your clothing brand? Post in comments section of this video!
About This Video:
In this video, Rob talks about how to grow your email list for your clothing brand, t shirt brand, streetwear brand, fashion line, etc! Rob lays out a detailed strategy for growing your email list and gaining more email subscribers. This is how to collect more emails so that you can market your clothing to them and inevitably sell more clothing. Email marketing strategies revealed!
Welcome. My name is Tony Guo. I run several startups in Humble Texas which is near Houston Texas. I’m an entrepreneur and CEO of RunRex, a web consulting firm. I graduated NYU with honors and a BS in Biology. I passed the Patent Bar Exam when I was 21. Worked at a large IP law firm. And graduated William and Mary Law School. I’m barred in the State of New York. I love digital marketing.
I own :
https://guttulus.com – Marketing Agency.
https://runrex.com – Marketing Agency.
You can find me on linkedin. https://www.linkedin.com/in/tyguo/
Are you interested in working for a small marketing agency in Houston Texas? Please send a resume to tony@runrex.com. We will get back to you! We own several companies in many different industries.
We are the black sheep of marketing. We are profitable, cash flow positive. During the coronavirus we turned down $700,000 of PPP loans because we didn’t need it. We did not furlough an employee, lay off an employee, reduce the salary of an employee, or fire an employee during the coronavirus. This is a real opportunity to grow and expand your world view.
We are looking for outsiders, the crazy ones, and people who simply don’t fit the normal conventions of the 9 to 5. We work 80 hours a week… don’t worry there’s 1.5X overtime. If you want to make $100,000 a year, you can. Work more hours. We are adding to our team. If you are not crazy about the work you do, you won’t be a good fit.
While we are not Steve Jobs, we live by his creed :
Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.
I look forward to sharing my experiences with you!
Guttulus is one of the most popular marketing agencies in Humble, Texas with a large following. It is an PPC agency with a difference – it not only optimizes your websites but also teaches you important aspects of online marketing. Guttulus concentrates on pay-per-click advertising but also offers other SEO services such as web analytics and content creation. It also offers free digital marketing lessons.
RunRex is a full service digital marketing agency with a team of experts readily available to help increase traffic and drive sales for your web-based operation. Consulting with local SMBs in development and traffic generation for their websites. Leveraging SEM, SEO, LSO, Social and Video tactics. Current clients include Software, Legal, Oil & Gas and Travel.
At BigGale, it’s our passion to provide our clients with as many options as possible. We offer a wide variety of professional media packages, as well as customization options for your website. Trust a team that can give you their all. Our services range from photography to videography or a combination of both. Take a look at our gallery to see which services would work best for you.
PPChire is more than just an SEO agency. It offers all the SEO services needed to improve your site’s rank with major search engines. However, it also goes a step further to ensure that your site is certified with all major Google platforms: Google AdWords, Google Analytics, Google Video (YouTube), Google Mobile, and Google Shopping. PPChire also offers clients SEO exams to test and increase their SEO skills – it does this in partnership with Guttulus. When it comes to internet marketing, going for the best is paramount since the gap between first and second best often has significant ramifications result-wise. In Houston, there are many internet marketing agencies, but PPChire stands out as the best for a variety of reasons.
The complete Mailchimp email marketing course (Tutorial) – Learn the basics of how to use Mailchimp, how to set up your first list, and how to send your first email to your subscribers.
00:00 Course Overview
00:56 Mailchimp Pricing
04:15 Profile and Account Settings
07:46 Audiences Tab
10:42 Audience Settings
15:54 Add A Contact
20:21 Signup Form (Opt-in Form)
22:48 Inbox and Contact Form
26:20 Preferences Center
29:32 Surveys
33:02 Campaigns – Part 1
36:13 Campaigns – Part 2
40:39 Campaigns – Part 3
43:28 Automated Campaign – Part 1
46:18 Automated Campaign – Part 2
49:11 Automated Campaign – Part 3
51:16 Website Builder
54:45 Creative Assistant
56:43 Integrations
59:33 Cloud Based Integrations
1:00:47 Integration Final and Conclusion
1:02:04 Integrating with Our Web Platforms
1:13:49 Audience Additions to Mailing List
1:23:36 Connections and Cloud Based Integrations
1:34:38 Educational Marketing
1:45:33 Offers And Funnels
1:56:00 Automations
How to Generate More Sales with Existing Customers [Tutorial]
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Amazon S3: How to Setup AWS S3 to Host Your Videos
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How to Create Video Teasers That Sell Your Products
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Trello Tutorial: How To Use Trello (Beginner’s Guide)
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Want to learn Digital Marketing Growth Hacks? Watch this series. I have shared lot of growth hack that can a digital marketer use to grow his or clients business. #GrowthHack #Shorts
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Want to learn how to increase your email open rates? Watch this video for 7 amazing tips to get more from your email marketing campaigns.
Email marketing is a powerful way to increase your sales by 30% or more. But people get a ton of emails these days, so how do you do it right so you stand out in the crowd and people actually open your emails! Let’s break down 7 tips!
Tip #1 – Segment your list so the content is highly targeted and relateable for that group. For example, if you sell clothing online, you’d want to segment your list by your different categories of interest so you only email that content to that group. Or if you send travel emails, you’d want to send areas of interest to relevant people. Same thing with local businesses, if you do massage, chiropractic and acupuncture, you’d want to segment that list. After all, if the content is not relatable, it will not be opened, even if your subject line is killer!
Tip #2 – Create a relatable and engaging subject line. A/B test 2-3 different subject lines with small segments of your email list. Determine what the best subject line is, then send to the entire list. Make sure to keep your subject short and sweet. Test it on mobile to make sure it fits! Put yourself in the receiver’s shoes, what would motivate them to open the email?
Tip #3 – Send from a familiar personal name/email or company name/email. To do this, you should have an opt-in list that knows who you are! If they do not recognize you they will likely not only not open the email, but mark spam! Too high of a spam rate can get you blacklisted.
Tip #4 – Make sure the domain you are sending from is verified. If not, it may not even make the inbox, it will go directly to spam and therefore not be opened.
Tip #5 – Using the receiver’s name or other dynamic and relevant content in the subject line can often catch their eye and increase open rates.
Tip #6 – Send at the right time for your audience when you feel they’ll be actively in their inbox so your email is seen coming in or near the top of their inbox. For us, that’s Tuesday or Wednesday mornings early just before business owners arrive to work.
Tip #7 – Send valuable content! If you send content that adds value, people will stay subscribed and continue to open your emails. The subject line is important initially, but as time goes on, the value of your content will keep people coming back and opening future emails more than anything.
Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road. Happy marketing!
JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he’s learned in life and while growing Madwire.
JB Kellogg on LinkedIn:
https://www.linkedin.com/in/jb-kellogg-8567a029/
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Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016 & 2017!
It is so important that e-commerce businesses stop relying on the social networks for all their marketing and retargeting. You need to own customer information! By using Klaviyo, the popular CRM and email marketing software , you can gain audiences and traction to your site on autopilot. In this video, I explain the 5 crucial types of flows and how to implement them directly in your business.
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Also Watch:
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Email Marketing Best Practices to Grow Your Business. Start here ➜ http://bit.ly/2Jhc2CqGoDaddy
Since you’re watching this video on email marketing, it’s probably safe to assume that you already see some value in email marketing for your business.
The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. In this video, Emma and Nealey work through a few points about email and why marketing and email go together well.
Let’s get started!
———-
00:37 – How to build a contact list
02:05 – How to create emails (demo)
05:37 – How to know if it’s working
06:02 – Check open rates
06:43 – Email marketing best practices
Email is a part of our lives. A very big part. And if you run a business, email marketing can play a vital role in your success. If you can follow those main steps, you are well on your way to effectively marketing your business using email.
———-
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What is PPC or Pay-Per-Click marketing? How does it work? How do you lower your CPC or cost-per-click? And how did we use PPC advertising to drive over 13k in revenue with 4k in ad spend for this small business in a short amount of time?
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I’ll be answering those three questions above and more in this video.
Oh, and be sure to watch until the end of the video where I reveal a SECRET tool we use to spy on our competitors’ PPC campaigns in less than 30 seconds, see all of their ads and keywords, and outperform them!
Video Outline
Intro (00:00)
What Is PPC? (0:51)
How Does Pay-Per-Click Advertising Work? (1:39)
Why Should You Use PPC? (2:37)
Basic Structure Of A Google Search Campaign (5:51)
Our SECRET TOOL: (9:02)
// LYFE Marketing
➡ Check out our blog: https://bit.ly/37HdNFh
➡ Royce’ Chocolate Case Study: https://www.lyfemarketing.com/portfolio-posts/royce-ppc-case-study/
➡ Learn more about our ppc management services: https://www.lyfemarketing.com/digital-marketing-services/ppc-management-services/
➡ We’re LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we’re not holding back. But if you want a tailored strategy, then don’t hesitate to contact us on our website: http://lyfemarketing.com/contact-us
