Free Cold Email Marketing Course for 2025 (7 Hours)

Download the Official Toolkit & Spark Notes Here ► http://leadgenjay.com/cem

This is the most complete free cold email course for beginners ever created. It took me more than 2 months to create, and is the most unfiltered cold email training I have ever released. Bookmark this video and use the timestamps to master b2b cold outreach automation.

Learn how to build a cold email system to generate B2B leads and get clients for your business. From lead generation automation to email deliverability, we cover step-by-step cold email strategies, including B2B marketing tactics, client acquisition, and cold email tools like Instantly AI and Clay. Discover AI personalization, omni-channel marketing, and how to scale cold email campaigns to thousands of daily emails. Whether you’re a beginner or advanced, these cold email tips will help you boost B2B sales and create a lead-generating machine for under $100. Join our free community for exclusive resources and take your email outreach to the next level

Download the Official Toolkit & Spark Notes Here: http://leadgenjay.com/cem

// TIMESTAMPS //
Part 1: The Foundation

Chapter 1: Intro & The ‘Why’ of Cold Email
00:00:00 – Intro: The Single Most Valuable Skill
00:02:11 – Meet Your Instructor: Lead Gen Jay’s Story
00:03:22 – What You’ll Learn in This Masterclass
00:04:24 – Get Your FREE Resources (Templates & Guides)
00:09:33 – Why Cold Email is the Ultimate Marketing Channel
00:10:36 – Defining the Terms: Cold vs. Warm Email
00:12:38 – Who Can Benefit? B2B vs. B2C Applications
00:14:52 – The Ultimate Offer: Selling Cold Email as a Service
00:15:46 – Tools & Costs (Your System for Under $100)
00:17:15 – Busting the Biggest Myths in Cold Email

Chapter 2: The Unbreakable Foundation: The Three Pillars
00:19:49 – The 3 Pillars: Why Most Campaigns Fail
00:20:39 – Pillar 1: Technical Infrastructure
00:21:48 – Pillar 2: List Building
00:22:32 – Pillar 3: Offer & Copy
00:23:40 – Fundamentals vs. “Fancy BS”

Part 2: Building Your Machine

Chapter 3: Technical Setup
00:24:24 – Technical Setup for Dummies
00:26:41 – Whiteboard: Email Infrastructure Explained
00:39:42 – How to Buy & Configure Domains
00:48:57 – Live DNS Setup (SPF, DKIM, DMARC)
00:59:39 – The Great Debate: Google vs. Microsoft vs. SMTP
01:13:08 – Final Recommendations & The #1 Mistake to Avoid

Chapter 4: Software Setup
01:22:08 – Choosing Your Sending Software
01:25:53 – The Verdict: Why We Use Instantly.ai
01:32:22 – Full Platform Walkthrough of Instantly.ai
01:47:12 – The Game-Changer: Inbox Placement Testing

Chapter 5: Deliverability: Mastering the Inbox
01:54:29 – The Secrets of Perfect Deliverability
01:58:33 – Email Warmup: Your Defense Against Spam
02:17:28 – How to Know if You’re Landing in Spam
02:20:31 – Using Glock Apps for Advanced Spam Testing
02:28:26 – The Recovery Protocol: How to Fix a Spam Problem

Part 3: Execution & Optimization

Chapter 6: List Building
02:40:51 – The Art of Building a High-Quality Lead List
02:44:13 – Who Responds to Cold Emails (And Who Doesn’t)
02:51:44 – Where to Find Your Leads: Databases vs. Scraping
02:58:24 – The Apollo Scraping Hack (Save 80% on Leads)
03:04:08 – How to Use B2B Database Filters the Right Way
03:23:12 – Live List Building Walkthrough in Apollo

Chapter 7: List Cleaning & Qualification
03:32:16 – List Cleaning: Your Shield Against Blacklists
03:34:31 – Layer 1: Standard Email Verification
03:38:47 – Layer 2: Catch-All Verification
03:43:52 – Layer 3: AI Lead Qualification

Chapter 8: The Offer
03:48:31 – Crafting an Irresistible Offer
03:52:10 – Strategies for Boring & Competitive Offers
03:58:36 – The Evolution: From Lead Magnets to Reverse Lead Magnets

Chapter 9: Copywriting
04:06:14 – The “Triple Tap” Copywriting Framework
04:22:42 – Spintax: Your Deliverability Best Friend
04:26:42 – Crafting the Perfect Email Sequence
04:33:03 – How to A/B Split Test Like a Pro
04:39:39 – Spam Words, Unsubscribe Links & The Law
04:47:25 – Live Campaign Setup in Instantly

Chapter 10: System Management
05:12:55 – Managing Your Live Cold Email Machine
05:16:23 – Speed to Lead: How to Manage Replies
05:31:27 – Using a CRM & The Cold-to-Warm Handoff
05:41:35 – How to Recycle Lead Lists for a Small TAM
05:44:56 – Analyzing Data & Choosing Winners

Part 4: Advanced Strategies & The Future

Chapter 11: Scaling Your Machine
05:46:52 – How to Scale to 10,000+ Emails Per Day
05:47:55 – The Master Equation for Scaling
05:50:58 – Measuring ROI with UTM Tracking
05:56:41 – Building Your Management Team & SOPs

Chapter 12: Advanced & Omnichannel Outreach
05:59:44 – Part I: AI Personalization with Clay
06:22:38 – Part II: Automated Signal-Based Workflows
06:39:05 – Part III: AI Reply Automation (The “Reply.AI” System)
06:52:47 – Part IV: Omnichannel Outreach (Ads & Voicemail)

Chapter 13: The Future of Cold Email & Conclusion
07:06:15 – The Future of Cold Email (2025-2030)
07:11:15 – My 2030 Predictions & How to Prepare
07:15:21 – Final Words & Get Your Resources

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Unlock Sales Growth: Email Marketing Masterclass – Lead Generation Masterclass™

Welcome to ‘Unlock Sales Growth: Email Marketing Masterclass’, a transformative session designed to supercharge your lead generation efforts. Hosted by Alex from Leadeth, this masterclass is the next step in our comprehensive Leadeth Pro roadmap, aimed at empowering businesses with more sales and more time.

In this session, we delve into the critical fourth phase: Outbound Email Strategy. We’ll explore how to optimise your email deliverability, warm up your domain, set up SPF/DKIM, and gradually increase your email sending for optimal campaign success. We’ll also guide you on building a high-quality prospect list, understanding your Ideal Customer Profile, and crafting compelling content that resonates with your audience.

But that’s not all. We’ll also share valuable insights on GDPR-compliant email marketing and how to protect your email account from being blacklisted. Whether you’re new to email marketing or looking to refine your existing strategy, this masterclass is packed with actionable tips and strategies to help you succeed.

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Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.

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