Internet Marketers
Did you know you could add 5% to your bottom line by intergrating this 1 step into your PPC strategy 👇🏼
➡️ Microsoft Ads!
and it’s as simple as importing everything from your Google Ads setup and continuing to run it on Microsoft
Listen to Ep. 74 of the Google Ads Unleashed Podcast ‘Quick’n’easy Guide To Setting Up Microsoft Ads For Beginners” for the full details.
Out now on all streaming platforms.
https://www.younganddigital.marketing/podcast
#googleads #microsoftads #bing #ppc
Pay Per Click advertising (or PPC ads) is one of the most effective way to generate sales or leads for your business! With PPC your ads will show on Google, Microsoft (Bing) and pretty much every search platform out there!
The track-ability with PPC ads is incredibly impressive. At Logical Position we use something we call a SKAG build (that’s Single Keyword Ad Group). This allows us to get incredibly granular with our accounts and allows us to see exactly what is and isn’t working well within your account. This gives us control when bidding.
We utilize the data we gain from Google Analytics to not only examine the traffic to your ads but the traffic across all channels. We utilize the three keyword match types: exact, phrase, and broad, depending on the needs of the client. Our coverage with exact match and phrase match and then our ability to sculpt traffic with negative keywords allows us to capture the most qualified users.
We also leverage remarketing in our campaigns. We’ll get users who’ve visited your website to come back to the site by keeping you top of mind.
We’re committed to transparency and half all of our pricing listed clearly on our website. We also have a Client Reporting Dashboard that lets you see all the important insights of how your accounts are performing. We’re about getting you the most bang for your back and not just increasing your ad spend.
Logical Position is also a Google Premiere Partner and a Microsoft Global Partner of the Year. We utilize the valuable information, beta programs, and our contacts at this groups to the benefit of our clients. This is incredibly important as the digital marketing landscape continues to change.
Grow your business with the data driven approach of PPC today!
►FREE PPC ADVERTISING CONSULTATION:
In today’s video we’ll show you what you need to know to get started with PPC ads and how to maximize conversions!
First, we’ll cover the different types of Pay-Per-Click campaign types: Search, Display, and Shopping. The shopping ad carousel is such a powerful tool for e-commerce companies! We’ll also discuss the difference in the platforms of Google Ads & Microsoft Advertising. Then, we’ll also discuss how Google Ads works with its auction. It’s important to find a balance between relevant users and a good position in the results in order to maximize efficiency in your ad spend.
Second, we’ll cover the topic of Google My Business and why it’s such an important resource people are missing out on. Your photos, location, reviews, address, all show up there. Having your business show up on Google Maps is great for driving foot traffic and can also help you get better organic rankings in the search results!
Last, we’ll discuss display, shopping, and remarketing ads. We’ll also discuss how you can use prospecting to find new customers.
Stay tuned, in Part 2 we’ll bring it all together and move on to the “why” of PPC ads!
►Want to dive deeper into Digital Marketing? Check out our blog!: https://blog.logicalposition.com/
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Today Sam is talking about how he plans on winning over his competition using Pay Per Click Advertising in 2020! And how you can too!
🔴 Subscribe To Keep Up To Date With Digital Marketing: https://mttr.io/2AVGw86
Right now the world is rapidly changing, and that goes double, or even triple for any digital industry. Pay Per Click Advertising is constantly innovating and while the basic rule of “You Pay Per Click” will always be around, the way you play the game has changed immensely.
These days you have Smart Campaigns with Google Machine Learning bidding for you, competitors for Google, who has the largest market share are popping up constantly with new and better approaches such as Amazon Pay Per Click or Pinterest or Facebook ads, people are searching differently, and gone are the days of reading now we consume more video than ever.
🕘Timestamps:
0:20 – Context
1:25 – First Trend: Smart Shopping
4:35 – First Trend: Key Takeaways
5:26 – Second Trend: New PPC Platforms
6:57 – Second Trend: Key Takeaways
7:22 – Third Trend: Voice Search
8:34 – Fourth Trend: Video
The PPC Trends of 2020 have already started, so here’s what you need to know to get ahead of your competition and don’t worry we will also explain what you need to do! We don’t do tips without action here at Matter!
So that’s what we’re going to be doing today, talking PPC, CPC, and all the different platforms you can use to target people.
🎬Watch our most recent videos: https://mttr.io/LatestVideo
🎬 Playlists You Might Like:
For Beginners: https://mttr.io/BeginnersPlaylist
Google Ads: https://mttr.io/GoogleAdsPlaylist
SEO: https://mttr.io/SeoPlaylist
FAQ: https://mttr.io/FAQPlaylist
Amazon Advertising / Amazon PPC:
https://advertising.amazon.com/
Microsoft Ads / Bing Ads:
https://ads.microsoft.com/
LinkedIn Ads:
https://business.linkedin.com/marketing-solutions/ads
Pinterest Ads:
https://ads.pinterest.com/
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📸Instagram: MatterSolutions
💬Website: https://www.mttr.com.au/
#digitalmarketing #payperclick #googleads
