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Today, I’ll break down the exact blueprint I’d use to grow a massive audience on social media from scratch in 2025. No fluff. Just proven strategies that work *right now*. Whether you’re just getting started or trying to level up, this is the guide I wish I had when I began.
What you’ll learn:
– Why social media is still the biggest opportunity of the decade
– The platform updates in 2025 that make growth easier than ever
– Which platforms to focus on (and which to ignore)
– The top strategies for going viral consistently
– How to create content at scale without burning out
– When to build a team, and who to hire first
– The one asset more valuable than followers (hint: you own it)
Want More Traffic, Leads, and Sales With Our Digital Marketing Help? Go Here: https://npdigital.com/
Google’s golden age is coming to an end.
For the last 20 years, it has dominated the search engine world, but the tides are shifting. User behavior is evolving, competitors are rising, and Google’s reliance on ads is driving people away. SEO as we know it is about to change—forever.
In this video, I’ll break down exactly why Google is dying, what it means for the future of search, and how you can adapt your SEO strategy to stay ahead. We’ll dive into Google’s rise, its slow decline, and the new search landscape emerging in its place.
If you want to future-proof your SEO strategy, this is a must-watch.
Building first-party data is one of the smartest moves you can make for targeted email marketing and ad campaigns.
In this video, John Lincoln covers simple yet powerful strategies to grow your email list, including creating lead magnets, using segmented pop-ups, running cost-effective social media ads, and leveraging event marketing.
Learn how to map customer pain points, deploy tailored campaigns across Google and Meta platforms, and build a data-driven marketing strategy that drives results.
0:00 – Introduction: Why building first-party data is crucial for email marketing and ads.
0:30 – Lead Magnets: How to map customer pain points and create effective lead magnets.
1:02 – Pop-Ups: Using segmented website pop-ups to capture targeted emails.
1:34 – Social Media Ads: Running ads to promote newsletters and reduce cost per acquisition.
2:02 – Event Marketing: Collecting contact information through hosted events.
2:10 – Final Tips: Using first-party data for email campaigns and targeted ads.
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Learn more about the services we offer: https://ignitevisibility.com/
Discover more on our blog: https://ignitevisibility.com/blog/
Ignite Visibility is a premier digital marketing company based in San Diego, CA. Have questions or want to work with us? Reach out: opportunity@ignitevisibility.com
Should you invest in paid media campaigns for keywords you already rank for organically? In this video, we break down a Google study showing that 89% of traffic from search ads can’t be replaced by organic clicks alone. Learn why running PPC ads alongside organic rankings is crucial for maximizing search visibility, protecting your brand, controlling messaging, and complementing your SEO efforts.
(0:00) – Introduction: Should You Run PPC on Keywords You Rank For?
Addressing the common question about using PPC for keywords that already rank well organically.
(0:08) – Google Study: 89% of Ad Traffic Isn’t Replaced by Organic
Highlighting the key study from Google showing that 89% of search ad traffic can’t be captured by organic clicks alone.
(0:29) – Why Paid Ads Are Still Important
Explaining the major reasons to run paid ads: maximizing search real estate, protecting your brand, and controlling ad messaging.
(0:48) – Conclusion: Paid Media Complements Organic Rankings
Concluding with how paid ads enhance your overall search strategy, complementing organic performance.
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Learn more about the services we offer: https://ignitevisibility.com/
Discover more on our blog: https://ignitevisibility.com/blog/
Ignite Visibility is a premier digital marketing company based in San Diego, CA. Have questions or want to work with us? Reach out: opportunity@ignitevisibility.com
The search landscape is changing, but what does that mean for SEO? Learn how to keep your website visible in our July 2 webinar.
Want my team of digital marketing professionals to do your marketing for you? Click here to get a strategy call: https://bit.ly/4bJcDYy
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Read more on my blog: https://neilpatel.com/blog
Forget robotic algorithms and keyword stuffing. This webinar explores the myth of AI domination and reveals the secret weapon for SEO success: you. Learn the SEO tactics you need to propel your website to the top of Google’s search rankings in 2024.
Want my team of digital marketing professionals to do your marketing for you? Click here to get a strategy call: https://bit.ly/3SrAipG
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Read more on my blog: https://neilpatel.com/blog
Do you have a strategy to collect emails to build your email list? If not, you need one. If you do, are you making these common mistakes?
In this video, John Lincoln, Ignite Visibility marketing expert will highlight two of the biggest mistakes email marketers are making that ultimately limits conversions.
2 of the Biggest Mistakes in Email Marketing:
1. Not focusing on a paid media driven list building strategy: create an amazing asset to download, and you can gain first-party data
2. Invest in an Updated Landing Page: by looking at the conversion rate for the landing page you’re driving emails to within Google Analytics, you can understand if your landing page needs an update
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Learn more on our blog: https://ignitevisibility.com/
Ignite Visibility is a premier Internet marketing company based in San Diego, CA.
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Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog
Looking to maximize performance with your next PPC campaign? I rely on these 5 strategies all the time – and I bet they’d help you a ton moving forward.
0:00 Intro
0:15 Launch Retargeting Campaigns
1:15 Leverage a Cross-Channel Approach
1:50 Design Mobile Friendly Landing Pages
2:57 Use Neil’s Google Ads Creator
Ubersuggest: https://neilpatel.com/ubersuggest/
AnswerThePublic: https://answerthepublic.com/
Google Ads Grader: https://adsgrader.com/
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So what can you do to maximize your return on your pay-per-click campaign? Well, I want you to try out these five strategies and watch your ROI skyrocket.
Strategy number one, launch remarketing or retargeting campaigns. When you use remarketing to target a familiar visitor, they’re 70% more likely to purchase your product instead of a competitor. You’re probably wondering, what is this remarketing or retargeting that you’re talking about? Think of it this way. You go, you look to buy something. You browse Amazon or any e-commerce site. Have you noticed, when you look at something you may added that to your cart, but if you don’t buy and you keep browsing around the web you start seeing ads for that product. It’s crazy, right? Are they mind readers? No, what they’re doing is using something called remarketing. What that does is, the website is telling Google or Facebook, “Hey, this person viewed this product, they didn’t buy it, so can you please show them ads for it Because they’re interested in it and maybe the ad will convince them to come back and buy again.” Super effective strategy, one of your highest converting campaigns. You got to leverage remarketing and it works for both B2C and B2B companies.
Strategy two, leverage a cross-channel approach. Google Ads is great, but you might need to use a different platform to balance out your approach. There’s Facebook, there’s Instagram, there’s TikTok, there’s Snapchat, there’s Reddit, there’s Pinterest. The list goes on and on. But here’s what’s important with this strategy. It’s not about actually using, just let’s say, Google and Facebook and Instagram and TikTok. It’s actually taking your learnings from one platform and applying it to the other. When you do that, what you’ll find is they’ll all become more efficient and you’ll start generating a much higher ROI.
Strategy three, design mobile-friendly landing pages. Look, more than 50% of the clicks happen on mobile devices. I don’t care if you’re in B2C or B2B, mobile is super popular. You got to optimize your landing pages for mobile, and they need to be different than desktop landing pages. If you put all that content you would do on a desktop device for a mobile landing page, probably not going to convert as well. Whether you use images or videos or quick animated gifs to get your message across, you need to have your mobile landing pages be super friendly when it comes to a visual aspect. They also need to be responsive so it works on any type of mobile devices. Some people have five-inch screens, some people have seven-inch screens, and some people have 10-inch screens. It needs to adapt to their device size.
Strategy four, use my Google Ads Creator. Look, go to neilpatel.com, click on the tools navigation link and I want you to go onto the Google Ads Creator. Or if you don’t see the menu, go to neilpatel.com/blog and you’ll see it at the top or on the homepage of neilpatel.com, it’s in the footer. The Google Ads Creator will tell you everything that’s wrong with your Google Ads and how to fix them.
Strategy number five, choose your campaign type wisely. Look, there’s search ads, there’s display ads there’s social ads, and there’s Google Shopping ads and the list goes on and on. Heck, you can even do ads within stories in Instagram. There’s so many ad types, you need to test them all, and you need to be mindful. So for example, if I was doing an ad on Snapchat, I would actually take the copy I would normally present on a landing page, put it in Snapchat so when people can actually see it, and then, if they want to end up visiting my site to learn or buy more, they can visit my site. But that way I’m keeping on Snap and pitching them there which means more people are going to see my message and I found that increases my conversion rates. In other words, you need to be mindful of the channels that you’re using so you can adapt your advertising and your marketing to those channels.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
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