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My 7 Favorite SEO Strategies

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SEO is a marathon, not a sprint.

But if you want to set yourself up for success, I highly recommend implementing these 7 tips.

00:00 Intro
00:54 Choose Relevant Keywords
02:19 Optimize for Voice Search
03:37 Make Your Website Mobile Friendly
05:15 Optimize Your Title Tags
05:50 Improve Site Speed
06:30 Prioritize Backlinks
07:39 Perform Audits

RESOURCES & LINKS:
____________________________________________

Ubersuggest: https://neilpatel.com/ubersuggest/
AnswerThePublic: https://answerthepublic.com/
Backlink Checker: https://neilpatel.com/backlinks
SEO Analyzer: https://neilpatel.com/seo-analyzer

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I’ve been in the SEO game for a while and I’ve seen many trends come and go. But one thing that stay the same, people love using search engines to figure things out, and that’s not changing any time soon. In fact, 68% of online experiences begin with the search engine. And, of those searches, 91% of them happen on, no other than, Google. And businesses are going to keep on investing in SEO because it works. 61% of B2B marketers said that SEO and organic traffic strategies to create more leads than any other marketing tactic. Do you want to know how I stay on top of the SEO game? Again, I’ve been in this space for a while and I have a few strategies that I love returning to over and over and over again, because they work. So let’s dive right into them.

Strategy one, choose relevant keywords. Find the right mix of short and long-tail keywords and use tools like Ubersuggest to generate cure suggestions and content ideas. So here’s what you want to do. You want to go to ubersuggest.com, type in any keyword, these are keywords related to your industry.

Strategy two, optimize for voice search. 58% of consumers use voice search to find information about a local business online. Voice search is booming. It’s a multi-billion dollar industry, it’s growing super fast. So what you want to do is make sure you go out there and optimize your site for voice search. A lot of the things that people are asking, let’s say Alexa or Google or their Siri, they’re asking questions.

Strategy three, make your website mobile friendly. Mobile accounts for 58% of searches on Google. But here’s the thing, if your website loads slowly on mobile devices, no one’s going to want to really visit it. If your website doesn’t look really good on a device like this, no one’s going to want to really look at it. Again, you got to optimize your site for mobile. That means you got to do a responsive design. That means you got to optimize your site to load fast.

Strategy four, optimize your title tags. Title tags between 15 and 40 characters have an 8.6% higher clickthrough rate than lengthier ones. Titles that evoke curiosity also generate more clicks. Example of this is the five benefits at green tea. Number three will shock you. Whoa, what’s number three? It’s going to shock me? That’s an example of evoking curiosity, and that will help you get more clicks.

Strategy five, improve site speed. Nearly 70% of consumers said that page speed impacts their willingness to buy from an online retailer. Google also looks at page speed as a metric to determine how high you should rank. We already talked about putting your site in the Ubersuggest app. And when you put it in, if you look at the site audit report, it’ll tell you everything that you need to fix to make sure that your website loads fast. But also make sure that your code is clean, you’re on a CDN, and you got a fast server.

Strategy six, prioritize backlinks. 53% of SEO experts believe that backlink links will one day be as important as search. It’s one of the biggest factors when it comes to Google’s algorithm. Look, if other people don’t link to you, you’re not going to do as well. Now, what I want you to do is go to neilpatel.com/backlinks and then put in your URL. You’ll then be taken to the Ubersuggest app but within the link reports. There’s a Backlink Opportunities report, click on it. I want you, it already has your URL, I want you to also add your three main competitors. It’ll then show you all the people that link to multiple competitors, but not you.

strategy seven, perform audits. Check for manual actions, organic traffic numbers, HTTPS-related issues, index issues, and more. You can do this within Google Search Console and you should also go to neilpatel.com/seo-analyzer, type in your URL, and it’ll run a report on your whole site and tell you what you need to fix in order of what’s the easiest to fix and what will also provide the biggest lift in your rankings. If you do that, you’ll start ranking higher.

► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #DigitalMarketing

Debunking 6 SEO Myths (SEO Strategies You SHOULD Be Using)

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SEO can be tricky to master. And over the years, it’s evolved and transformed. This means that over time, people say things that are not always true. In this video, SEO expert John Lincoln will debunk 6 SEO myths and give you some helpful tips along the way.

Debunking 6 SEO Myths (SEO Strategies You SHOULD Be Using)
1. Press releases don’t help your rankings
2. You can refresh a webpage too many times
3. A 10,000-word article ranks better than a 3,000-word article
4. Google reads content under JavaScript
5. You can build a website that ranks well in lightweight frameworks
6. Paid traffic does not help your SEO

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Learn more on our blog: https://ignitevisibility.com/
Ignite Visibility is a premier Internet marketing company based in San Diego, CA.

#digitalmarketing #internetmarketing #seo #searchengineoptimization

7 Easy But Powerful SEO Tips to Boost Traffic to Your Website

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Want my team of digital marketing professionals to optimize your website? Click here to get a free strategy call: https://bit.ly/3uVtnd1

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog

Do This Email Marketing Strategy for 100 Days

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Are your emails actually getting open? Are your subscribers actually clicking on the content you’re sending? If they’re not getting open, and your click-through rate is just in the gutter, it’s time to change things up.

00:00 Intro
01:04 Step 1 | Scrub Your List
02:08 Step 2 | Personalize Your Messages
03:04 Step 3 | Segment Your Audience
03:40 Step 4 | Test, Test, Test!
04:10 Step 5 | Automate When You Can

RESOURCES & LINKS:
____________________________________________

Ubersuggest: neilpatel.com/ubersuggest
AnswerThePublic: answerthepublic.com
____________________________________________

89% of markers use email as their primary channel for lead-generation, and 22% of markers actually report click-through rates of over 20%, versus the industry average of 10.69%. So, if you want sky-high click-through rates, it’s attainable. You just have to execute the right strategy. Here are few simple steps that you need to implement ASAP, for the next hundred days, so that your email campaigns can be successful.

Step one, scrub your list. Here’s the thing. You want your list to keep growing bigger and bigger, right? If you keep sending emails to people who don’t open up your email, even if they don’t mark it as spam, even if they don’t unsubscribe, but if they don’t open up your email. So offer solutions like Gmail and Outlook, will start putting your emails in other people’s spam boxes. So you want to unsubscribe. In other words, scrub your email list, remove people that don’t engage with your email list. It’s the easiest way to get your emails delivered in the inbox for everyone.

Step two, personalize your messages. We found that, when we personalize our subject line in our emails, we get open rates of up to 74% more. So, you can do little things like putting the person’s name in the subject line, right? That’s an easy way to personalize it. Or you can make your subject line all lowercase. See, when someone’s sending you a business email, a lot of times, they use the correct capitalizations, and punctuations, but when a buddy just sends you an email, it’s just short, to the point. A lot of times, it’s sloppy, but those kind of subject lines, they get a lot of opens, such as, like, if I have a buddy named John, and then I saw something cool, my subject line will be like, John, check this out. It’s short, it’s simple, but I know my buddy John will open it.

Step three, segment your audience. When you segment your email list, you can do things like, buyers versus non-buyers, people who have added things to their cart, but have not completed. We found that, when you segment, you generate more revenue, versus non-segmenting. For example, if you’re already a repeat buyer, and you’re on my email list, why would I send you the same email I would send someone who hasn’t ever made a purchase? You’d be like, I already bought that. Why are you sending me an email on that? That’s why segmenting is really important.

Step four, test, test, and test some more. Test out copy. Test out your design and button variations. More than 50% of markers use A/B testing to boost conversions. Look, just because I’m telling you what’s working for our clients at our ad agency, NP Digital, doesn’t mean it’s always going to work a hundred percent of the time. You have to test, ’cause it’s a little bit different for every single industry, and every type of list. And if you just want my team to do all this testing, and email marketing for you, check us out at npdigital.com.

Step five, automate when you can. Trigger-based emails are super-effective. Open rates for trigger emails can be highest, 49% from what we’ve seen, such as, they buy this. You may send another email, with a upsell or a downsell. That’s a really effective trickle-based email.

► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #DigitalMarketing

This is KILLING Your SEO Strategy (Here’s How to Fix It)

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Your website has to provide users with a high-quality experience, or they will 100% seek out a different website. Here’s how you can optimize your UX so that you can kick your SEO strategy into high gear.

00:00 Intro
01:13 Tip #1 | Optimize Your Page Speed
02:01 Tip #2 | Optimize Your Images
02:39 Tip #3 | Make Sure Your Headlines Are Perfect
03:12 Tip #4 | Simplify Your Website’s Navigation
03:49 Tip #5 | Improve Your Mobile Speed Experience

RESOURCES & LINKS:
____________________________________________

Ubersuggest: neilpatel.com/ubersuggest
____________________________________________

If you could avoid one SEO mistake, what would it be? Now, there are tons of big no-nos when it comes to SEO. The more obvious red flags that can actually get you penalized include things like keyword stuffing, using a ton of duplicate content, buying backlinks, and things like that. But there’s one major issue I see a ton of newbies make and it’s probably not the one you think, of because when people think of SEO, they think of keywords, backlinks, meta descriptions, and things like that. The thing I see that people look over all the time that’s killing their SEO strategy is not optimizing their UX. See, search engines don’t just evaluate webpages based on the keywords you use or how many backlinks you have.

Tip number one, optimize your page speed. 88.5% of visitors leave a website because of slow load time. Just imagine, you pick up your phone, you go to do a Google search, you click on a result, one second, two seconds, three seconds, still not loaded, four seconds, five seconds, six seconds, halfway loaded, seven seconds, eight seconds, nine seconds, fully loaded. That’s a long time. You’re going to leave the site. Make sure your code is clean using a CDN, which is a content delivery network, so that way your website is on servers all over the web.

Tip number two, optimize your images and content. Updating and republishing old blog posts with new content and images can increase traffic by as much as 106%. According to HTTP Archive, images make up an average of 21% of a total webpage’s weight, so make sure that you’re compressing the images, not in size, I’m talking about file size, so not in dimensions, but more so file sizes of where you want to compress ’em, and when you update your content, optimize your images, make sure that they’re images on what people are looking for, you’re going to be much better off.

Tip number three, make sure your headlines are perfect. 36% of SEO experts said that the headlines were the most important SEO element. David Ogilvy always used to say, “80 cents on the dollar spent on the headline.” So you got to make sure that your headline is amazing, and there’s a lot of stats out there that show this. Eight out of 10 people read a headline, two out of 10 people read the rest of your content. So you got to really focus on the headline and make it catchy. What I like doing is running A/B tests using paid ads with different headlines to figure out what people like the most.

Tip number four, simplify your website’s navigation. 84.6% of web designers believe that crowded web design is the most common mistake made by small businesses, and look, simplify your navigation, simplify what’s on a page, remove unnecessary elements, it just makes things easier for people to navigate. If you’re not sure if you’re making things simpler or worse, you can always use analytics tools like Crazy Egg which shows you where people click. You can also survey ’em, and on top of that, if you want to do a lot of user testing, check out usertesting.com which can also give you more feedback.

Tip number five, improve your mobile experience. Google recently reported that 60% of searches are completed on your phone. That’s a lot. How’s your mobile experience? Is it amazing, is it bad? Majority of the people that visit your website eventually, if not already, will be from mobile devices. Look at a lot of social networks that you use, Instagram, Twitter, TikTok. Where do you find them? Mobile devices. It’s super important that you optimize your site to be responsive so that way your website can expand if someone has a big desktop computer, a laptop, an iPad, a small mobile phone, or a big mobile phone, a responsive design adapts so that way it fits all these devices.

► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #DigitalMarketing

How to Build Trust Through Email Marketing Strategies

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Boost your subscriber list. Get more opens. Drive more email campaign ROI than ever. Learn how in NP Digital + Maropost’s webinar on 11/1 at 8am PST!

Want my team of digital marketing professionals to make your email list convert? Click here to get a strategy call: https://bit.ly/3RUyMJ4

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog

5 No-Brainer SMS and Email Marketing Strategies You Should Implement Today

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Want my team of digital marketing professionals to optimize your website? Click here to get a free strategy call: https://bit.ly/3HAu6ny

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog

How To Do Email Marketing (Simple Steps – $100,000 Case Study)

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Email marketing automation can be very powerful when used correctly. In this video, John Lincoln wants us through a email marketing automation case study where the client was able to establish $100,000 a month in recurring revenue. This included educational emails, automated emails, lapsed customer emails, prospect emails, improving email capture and creating an email preference center. While John Lincoln does not cover the client exactly, he does share the same strategies that were used. Lincoln also covers a bonus email marketing automation strategy, which is making email more compelling over time, personalization and advanced triggers. Learn more about email marketing and email marketing automation now and comment below with questions.

Resources

Expert Email Marketing Services

How to Build a Winning Email Marketing Strategy in 9 steps

The Savvy Marketers Guide to Unignorable Email Marketing

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Learn more on our blog: https://ignitevisibility.com/
Ignite Visibility is a premier Internet marketing company based in San Diego, CA.

#digitalmarketing #internetmarketing