Internet Marketers
Záznam přednášky z PPC OFFLINE #7, 20. 10. 2016 (Součást Marketing Festivalu v Ostravě)
Petra Větrovská (Vetrovka.cz) – Krok za krokem popisuje svůj postup při vytváření nových PPC kampaní.
PPC OFFLINE jsou pravidelná neformální setkání českých a slovenských PPC specialistů pořádané agenturou KOFEIN (http://kofein.cz).
Oficiální stránky: http://www.ppcOFFLINE.cz
Aren’t you ready to get started with your PPC advertising? Let us know. Follow the link below to start getting more leads.
*Transcript*
Hi, I’m Tyler your PPC Specialist here at NMG.
Over the past year, we’ve seen a 33% increase in revenue for each of our clients within the first month of running their Google ads, also known as PPC advertising.
Now I want to help you achieve the same results.
You may know that SEO is a great way to organically rank higher on search engines, but we all know that it can take time…In fact, it can take anywhere from 3 months to a year!
SEO is important, but if you want to see immediate results, then pay-per-click advertising is what you’re going to need.
If you’re not spending money on Google yet, or you’re just not quite seeing the results you want, then you’re missing out on a huge marketing advantage.
Google reports that search ads can boost brand awareness by as much as 80 percent, making consumers more likely to remember your brand and interact.
PPC advertising often has a higher conversion rate that drives immediate results to your business. In fact, PPC stands for “Pay-per-click,” which means, you’re only paying for your ad whenever someone actually clicks on your ad.
Here at Now Media, we dedicate our efforts to analyzing and monitoring your Google account so we can ensure your PPC strategy is delivering you the right traffic and high-quality leads that will help your business grow.
Here’s what you can expect when we work on your PPC campaign. My team and I will: Properly Manage Your Account, Closely Monitor Your Budget, Only Reach Your Target Audience, Create Customized Landing Pages That Are Proven to Convert, Ensure You’re at the top of Your Competition, and most importantly, Offer Trustworthy & Consistent Client Services
Want to get started with Google ads or have questions about PPC? Get in touch me and my team or check out the link below to learn more.
ONLINE MARKETING LIVE SUMMIT!
https://mehr-geschaeft-summit.de/angebot
Sichere Dir jetzt hier das Mehr Geschäft Online Marketing Kompendium: https://kompendium.mehr-geschaeft.com/salespage-kompendium
Du wolltest schon immer wissen welche Tools wir bei Mehr Geschäft nutzen?
Hiermit bauen wir ganz einfach unsere Webseiten: https://bit.ly/2sHoWRo
So verschicken wir unsere EMails:
https://bit.ly/2AAsTMN
Unser Tool für einen perfekten Mitgliederbereich:
https://bit.ly/2JdsHcn
Diese Plattform nutzen wir für unsere Webinare: https://bit.ly/2sHpsii
Hier besorgen wir unsere Grafiken:
https://www.canva.com/
Die besten Bücher:
Axel Andersson – Mehr Geld und Erfolg im Direktmarketing: https://amzn.to/2Hkd3WT
Ted Nicholas – Magic Words: https://amzn.to/2Jhyd9G
Ray Dalio – Principles: https://amzn.to/2JlZO9F
Bei einigen unserer Links handelt es sich um Affiliate-Produkte. Das bedeutet: Solltest Du auf diesen Link klicken und anschließend ein Produkt erwerben, werden wir ggf. durch eine Provision am Umsatz beteiligt. Für Dich entstehen dabei keine zusätzlichen Kosten.
– – –
Folge uns JETZT auch auf Instagram:
https://www.instagram.com/mehr_geschaeft/
– – –
Tritt jetzt unserer brandneuen Facebook-Gruppe bei, in der Du Deine
Fragen stellen kannst und schon bereits nach wenigen Minuten die ersten Antworten darauf erwarten kannst:
https://www.facebook.com/groups/107309573285712/
– – –
💥 http://bit.ly/2dB01qT
– – –
Das Team von Mehr Geschäft hilft dir kostenlos und live am Telefon dein Business auf ein neues Level zu heben!
Melde dich hier für eine kostenlose Strategie-Session an:
☎️ http://bit.ly/2fMhxte
Komm zu unserem nächsten Workshop!
Wir veranstalten jeden Monat einen Live Workshop in unterschiedlichen Städten, in Deutschland, Österreich und der Schweiz!
Trage dich auf unser Webseite ein um eine Einladung für die nächsten Workshops zu erhalten: http://bit.ly/2g6AryK
– – –
SOCIAL MEDIA:
Facebook: 👉 http://bit.ly/2a16rzV
Instagram: 👉 http://bit.ly/2eisGEi
Webseite: 👉 http://bit.ly/29P29e1
Schreibe #mehrgeschäft in die Kommentare, wenn du das liest! 😁
+ Gib doch einen Daumen nach oben, wenn es dir gefallen hat.
Damit unterstützt du 100% kostenlos unseren Kanal!
Email marketing is STILL the single best way to market your business in 2020. But like everything else in business, there’s a right way and a wrong way, and if you’re at the email marketing for beginners level, I’ve got your back here! In this video, I’ll walk you through every single thing you need to not only build deeper connections through email, but how to build that list up in the first place, as quickly as possible.
👉 Want Wes’ 1-on-1 help with your website, or with your digital marketing? Schedule a 60 minute kickstart meeting here: https://wesmcdowell.com/kickstart/
🎬 Register for the FREE On-demand video masterclass training, “Create & Launch Your Own Profitable Client Generating Website!” Just go to: https://wesmcdowell.com/training
🎧 Listen to Wes’ ‘The Profitable Website’ Podcast: https://wesmcdowell.com/subscribe/
Ich liebe Email-Marketing! Es eröffnet dir großartige Möglichkeiten von Zielgruppenbesitz, über Vertrauensaufbau zu deiner Zielgruppe bis hin zur “Mehr Kontakt bringt mehr Geschäft”-Regel.
Worauf ich dabei Wert lege, zeige ich dir in diesem Video!
Viel Spaß,
dein Pascal!
Das Team von Mehr Geschäft hilft dir kostenlos und live am Telefon dein Business auf ein neues Level zu heben!
Melde dich hier für eine kostenlose Strategie-Session an:
☎️ https://coaching.mehr-geschaeft.com/chance28767594
Sichere Dir jetzt hier das Mehr Geschäft Online Marketing Kompendium: https://kompendium.mehr-geschaeft.com/salespage-kompendium
Du wolltest schon immer wissen welche Tools wir bei Mehr Geschäft nutzen?
Hiermit bauen wir ganz einfach unsere Webseiten: https://bit.ly/2sHoWRo
So verschicken wir unsere EMails:
https://bit.ly/2AAsTMN
Unser Tool für einen perfekten Mitgliederbereich:
https://bit.ly/2JdsHcn
Diese Plattform nutzen wir für unsere Webinare: https://bit.ly/2sHpsii
Hier besorgen wir unsere Grafiken:
https://www.canva.com/
Die besten Bücher:
Axel Andersson – Mehr Geld und Erfolg im Direktmarketing: https://amzn.to/2Hkd3WT
Ted Nicholas – Magic Words: https://amzn.to/2Jhyd9G
Ray Dalio – Principles: https://amzn.to/2JlZO9F
Bei einigen unserer Links handelt es sich um Affiliate-Produkte. Das bedeutet: Solltest Du auf diesen Link klicken und anschließend ein Produkt erwerben, werden wir ggf. durch eine Provision am Umsatz beteiligt. Für Dich entstehen dabei keine zusätzlichen Kosten.
– – –
Folge uns JETZT auch auf Instagram:
https://www.instagram.com/mehr_geschaeft/
– – –
Tritt jetzt unserer brandneuen Facebook-Gruppe bei, in der Du Deine
Fragen stellen kannst und schon bereits nach wenigen Minuten die ersten Antworten darauf erwarten kannst:
https://www.facebook.com/groups/107309573285712/
– – –
💥 http://bit.ly/2dB01qT
– – –
Komm zu unserem nächsten Workshop!
Wir veranstalten jeden Monat einen Live Workshop in unterschiedlichen Städten, in Deutschland, Österreich und der Schweiz!
Trage dich auf unser Webseite ein um eine Einladung für die nächsten Workshops zu erhalten: http://bit.ly/2g6AryK
– – –
SOCIAL MEDIA:
Facebook: 👉 http://bit.ly/2a16rzV
Instagram: 👉 http://bit.ly/2eisGEi
Webseite: 👉 http://bit.ly/29P29e1
Schreibe #mehrgeschäft in die Kommentare, wenn du das liest! 😁
+ Gib doch einen Daumen nach oben, wenn es dir gefallen hat.
Damit unterstützt du 100% kostenlos unseren Kanal!
New on-page SEO checklist for 2020! In this video, I’m giving you the perfect 21 point on-page SEO checklist for 2020.
Things have really changed this year, and I think the biggest changes are yet to come. This video will take you through a step-by-step process to prepare the perfect strategy for the new year.
Here’s what we’ll cover in the on-page SEO checklist:
►Search + intent. This is one of the biggest changes we’ve seen in SEO. It’s no longer just about keywords and queries; it’s all about intent.
►Make sure that the keywords you select and the content you create is better than what’s ranking #1 in the search results.
►General on-page optimization still matters. Continue to pay attention to titles, descriptions, H1s and H2s, images, etc.
►Generate reviews to add fresh content your site and better your brand’s reputation.
►Enable comments (but keep a close eye on them!)
►Add FAQs to increase conversion rates.
►And if you do at FAQs, make sure they’re 100% up-to-date.
►Emphasize your E-A-T (expertise, authority, trust). This is now a huge part of Google’s algorithm, so make sure you take the necessary steps.
►Create content hubs around your most important terms.
►Use schema on your pages. Recommended schema includes organizational, FAQ, review, and local.
►Pay attention to your page speed (and taking steps to increase it if necessary).
►Use Google’s Mobile Testing Tool to make sure your site translates well to mobile.
►If you use Ajax or Javascript, run a Fetch as Googlebot to make sure that the page validates.
►Run a Server Header Checker to make sure it’s returning a 200 OK.
►Do a robots.txt test to make sure your pages aren’t blocked.
►Check the code for res canonicals or noindex to make sure the right pages are ranking.
►Search for your content online to see if anyone has stolen it.
►Check for manual actions inside Google Search Console.
►Check the URL Removal Tool in Google Search Console to make sure you page can still rank inside of Google.
►Set up reporting using tools like SEMRush and Google Analytics.
►Don’t forget to monitor spammy links!
Did you like the on-page SEO checklist? Comment below.
https://ignitevisibility.com/complete-page-seo-checklist-2018/
https://ignitevisibility.com/services/seo/
►Subscribe: https://bit.ly/2AuX8o5
Learn more on our blog: https://ignitevisibility.com/
Ignite Visibility is a premier Internet marketing company based in San Diego, CA.
#digitalmarketing #internetmarketing
My 7 Favorite Free SEO Tools to Get Page #1 Rankings on Google | SEO takes too much time to do it manually, and if you unautomate a big chunk of your SEO work, you don’t need to break the bank to do it. Over the last sixteen years of being a SEO, I figured out the right tools to use to help you rank number one on Google. Today, I’m going to share my seven favorite free SEO tools that’ll help you get on page one of Google.
RESOURCES & LINKS:
____________________________________________
Mailchimp – Mailchimp.com
ConvertKit -https://convertkit.com/
Ubersuggest – ubersuggest.org
MozBar – https://moz.com/
Reddit – https://www.reddit.com/
Quora – https://www.quora.com/
Yahoo! – https://br.yahoo.com/
Panguin – https://barracuda.digital/panguin-seo-tool/
Markup Helper – https://www.google.com/webmasters/markup-helper/
Ubersuggest Keyword Ideas – https://neilpatel.com/ubersuggest/
____________________________________________
Now, before I dive into the tools, I’m going to break down them into three main categories. They’re going to be keyword research, then I’m going to go into link building, and then technical SEO.
So the tools will fit into one of those three categories. So let’s first start with keyword research.
The first tool I have for you is FAQ Fox. Most people think only as keywords instead of thinking of problem.
When someone’s looking for a new phone, chances are they’re not satisfied with their old phone. When someone’s looking up a math equation, chances are they don’t know the solution, hence, they’re looking it up.
FAQ Fox finds you questions that people want to be answered based on specific site that you want information from.
The second tool that I have for you is Ubersuggest Keyword Ideas. Ubersuggest has recently expanded its database from being a simple keyword tool where it has just basic terms, seed terms like marketing, to now over 1.2 million suggestions per keyword.
My favorite feature within the Keyword Ideas Report is the Comparisons Report, and the reason being is it’ll give you all the keywords that are comparison-based.
Typically, when someone’s searching for comparison-based keywords such as “Mailchimp versus ConvertKit,” they’ve already determined that they’re going to make a purchase.
The question is, what solution are they going to make?
Now, with Ubersuggest, it also shows you the search volume, the paid difficulty, the organic difficulty, and it even shows you all the other sites that are ranking, as well as how many backlinks they have, as well as social shares.
The second category of tools I have for you are related to link building. One of my favorite tools out there is a MozBar.
So the more authority that these sites have, and the more relevant they are, and when they link to you, it’s going to do way better than, let’s say, if Joe the Plumber linked to you.
See, with the MozBar, whenever you visit any website, it’ll tell you their domain authority and their page authority. It’s great to know which sites you should be focusing on when it comes to your link building versus which sites you need to ignore because it’s just not worth the time and effort.
The next tool I have for you is Backlinks by Ubersuggest. It’s another great tool!
All you have to do is go to Ubersuggest, type in a URL, click on the Backlinks button in the left navigation. When you do that, you’ll see the Backlinks Report. It’ll tell you the domain score of the site. It’ll tell you the authority of all the URLs linking to that site. It’ll even tell you the anchor text, the link growth over time, how many new links are getting over each and every single day, and how many links are losing each and every single day.
You’ll even see anchor text. You’ll even see things like how many no follow links a website has versus do follow, when these links first came to that site, when they link out. You’ll see when the link is also lost, the exact date.
Now, what I mainly use the Ubersuggest Backlinks Report for is typing in my competitor URLs, seeing what pages on their site are popular, what’s getting the most links, and I typically start from there.
The third category of tools I have for you are related to technical SEO. So let’s start with the Panguin Tool.
The next tool I have for you is Structured Data Markup Helper.
Look, if you want to maximize your voice traffics, over 50% of the searches now are voice-based, this will help. If you want things like rich snippets,if you want those star ratings, you need Structure Markup.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing
Can you still grow your business with email marketing?►Subscribe: https://goo.gl/ScRTwc
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog
Hey, everyone, it’s Neil Patel, and I’m here for another Q and A Thursday, I’m here with Adam from https://viewership.com/
0:15 This one’s from Radoslav, and he wanted to basically, ask you does email marketing still work? He finds that it is hard with Google filters to make it to the inbox and people are just not even really checking their emails, so he’s not even convinced that he should use email marketing with his agency.
0:30 First off, anytime a business operates, they need email. Yes, there’s Slack, there’s Skype, there are many other communication channels, but businesses still revolve around email, and if businesses still use it, you can bet that if you get an email in their inbox and they read it, you can generate sales.
1:00 For that reason, emails aren’t going away. Gmail ads are growing in revenue, more and more people every single quarter are leveraging Gmail ads just because they know emails are powerful. So the first part of your question is, are emails valuable, yes. I know that’s not directly what you answered, but the second part, which I’ll get to is, do they still work, yes, because people still read emails.
1:50 GDPR has come out, and with GDPR, and I love it you have to put a little tick box saying, yes I authorize you to send me weekly emails. So that way they know what they’re getting into and you’ll find that that increases your open rates because the people who click that tick box want your emails.
2:15 The second thing that most people don’t tell you with email marketing is, you need to scrub your list. If you have 100,000 email list, and that’s usually the threshold, once you hit 100,000 you’re going to notice that your email open rates just start tanking and it’s because people don’t clean their lists often enough, I clean my list monthly. And some email providers do this like ConvertKit does this I don’t think MailChimp does this, but I think MailChimp wants you to keep paying out money for the inactive emails.
2:45 The whole purpose of cleaning the emails are for the people who aren’t opening your emails and engaging, you just stop sending them emails. And by doing that yes your email list shrinks, but what you’ll find is, the people you send the emails to the engagement goes up, and Gmail and Outlook look at engagement more than anyone else and it’s a really high priority, for if they’re going to put the email in the inbox and if you’re only sending emails to majority of the people open it and you start having 20-30% open rates, you’ll notice that your emails go into the inbox versus the Promotion tabs.
4:00 Don’t use email templates, use text-based emails and add in links. You also don’t wanna add more than three links to your site; I try only to do one. If you add in too many, you’re going to notice that you also won’t see amazing deliverability.
4:15 Make sure you whitelist your emails. So go to AOL, they whitelist, you can use services like Return Path. Outlook and Gmail don’t do whitelist services. But if you follow these tips, you’ll be good to go. And you’ll get in the inbox.
4:30 Make sure you test creative subject lines like ones that your friends would send, lower case, things like hey did you see this, right? Of course, it needs to be relevant to your business or the offer you’re producing, if you dupe people they’re going to get upset, I’m giving you an extreme case so you can try to have the creative juices start flowing and come up with really good ideas. But it’s not that hard to get in the inbox.
5:50 Scrub your list, don’t put too many links, don’t add images and videos, and only send to people who want them.
6:00 If you like the content we’re giving, leave a comment, ask a question, we may answer it in next week’s Q and A Thursday video, or I’ll respond to your comment no matter what. Thank you for watching, let other people know about the video. Appreciate you watching and taking the time out of your day.
Are you spending money on google adwords? If so, here’s a step by step formula on how to make the ads more profitable.
Subscribe here to learn more of my secret PPC advertising tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog/
The first thing I want to educate you about is SKAG, Single Keyword Ad Group. If you have a hundred keywords in one ad group, what’s going to happen?
Your ad text isn’t going to be related to all of those keywords. But on the flip side, if you only have a handful or one keyword related to one ad copy, what’s going to happen?
That ad copy is going to be so relevant to that keyword, that you’re quality score’s gonna skyrocket, people are going to click on it, you’re going to save money, and you’re going to convert better. So instead of writing the same ad text for hundreds and hundreds of keywords, write the same ad text for one keyword, or a handful of keywords max. But, ideally, just one keyword. That way, it’s specific each and every single time to the keyword you want to bid on. The second thing I want to teach you about is a landing page optimization. Why does AdWords ROI have to be related to your ads purely? That’s a bunch of BS.
That’s what everyone thinks, oh we have to fine-tune our ads and keep tweaking and adjusting our bids. And, yes, I’m not saying you don’t have to do that. But, you’re going to cap out on optimizing your ads. Eventually, the real ROI is going to be your landing page, your product that you’re selling, the offering that you’re going to make.
Also, optimize that landing page. And the way you do that is you install Crazy Egg. With Crazy Egg, it’ll show you how far people scroll down, where they click, they provide you with reports like heat maps.
You’ve heard me talk about Crazy Egg tons and tons of times. Of course, I wouldn’t be talking about it if it didn’t benefit you. Plus, I also own the company, so that’s a plus for me as well. But check it out, it’s useful. Once you have all of that running, you’ll get reports on where people are clicking and engaging with your landing page.
Then you’ll want to run A/B test with Craz Egg and you can do that through the WYSIWYG Editor. Make some tweaks, some changes, and then boom, start running some tests, and you can optimize your conversions. Because you know what, if you keep paying a dollar per click from AdWords, and in general, you’re only getting one lead or one sale out of a hundred clicks, you’re paying $100 per conversion. But if you can optimize your conversion on your landing page by four times using Crazy Egg, or any other A/B testing tool out there, right, you don’t have to use Crazy Egg. Now you’re paying $25 per conversion.
You see how that’s a drastic difference for inbound marketing? And that happens a lot. Countless times. I see it day in and day out. A lot of people just focus on their ad campaigns, and they forget about their landing pages. To do well, you have to do both.
Complete Playlist of Digital marketing course (20 FREE lessons): https://www.youtube.com/playlist?list=PLifnQOsGyOSRMYndHku6pNlLYckbBuOGU
Join Aweber and Drip using our special link for Discount: http://bit.ly/2C2YKG7
Lesson-1: Introduction to Digital Marketing : https://youtu.be/wfOp0lsCXAY
Who is ankur aggarwal?, meet your trainer: https://youtu.be/CB4o-hFbWoE
Lesson-2: Digital Marketing Modules: https://youtu.be/DqKFjgGvbnU
Lesson-3: How to start your blog.(Hosting,Domain name): https://youtu.be/FgtB4fWIjRE
Lesson-4: Set up your blog like a professional blogger: https://youtu.be/ZjVoShBahRg
Lesson-5: Driving traffic to your Blog/Website (Various Channels): https://youtu.be/ZCRNCNDm8MQ
Lesson-6: What is SEO: What is On page SEO and how to write an article: https://youtu.be/N8DhIndTi6E
Lesson-7: Off-page SEO – What are Backlinks? (My working strategies revealed): https://youtu.be/QYrupSGZ3B8
Lesson-8: Master the basics of Google Analytics and Google Webmaster: https://youtu.be/i8EgzE0QU6Y
Lesson-9: Affiliate Marketing (How i make $3-10k/month): https://youtu.be/SLE72I-2lv8
Lesson-10: How to start Social media marketing – (5 essential working tips for beginners): https://youtu.be/TzATuJefUkc
Lesson-11: Instagram marketing step-by-step : How to get 10,000 followers in 30 days: https://youtu.be/7NHOzZyDqDw
Lesson-12: Youtube Marketing explained in 13 minutes (Backed by data):https://youtu.be/wc0PV2z_04o
Lesson-13: Facebook Ads in 2019 : From Facebook Ads Beginner to EXPERT: https://youtu.be/x01Xv_Vqxw8
Lesson-14: Google Adwords Fundamentals : How to create your first campaign: https://youtu.be/fVJ1QS2_K4c
Lesson-15: Content Marketing: Hidden tactics and strategies: https://youtu.be/thpmu3i1-Kg
Lesson-16: Email Marketing for beginners ($0 to $10,000/month) – Case studies included: https://youtu.be/IwayrUN9R4A
Lesson-17: Landing page: How to Make a Beautiful landing page : https://youtu.be/Pk0USzDxfsg
Lesson-18: ORM – What is online reputation management: https://youtu.be/rtWs2CJ6H90
Lesson-19: Freelancing: How to make money as a freelancer (Tips and tricks): https://youtu.be/iWR3se1Y1UU
Lesson-20: How to get Digital Marketing job? : https://youtu.be/um1KoEkjk6I
Follow me on Instagram to join me on Live Sessions for Q/A and doubt removal: http://bit.ly/2HbZOej
Join 20,000+ other members taking the same course: http://bit.ly/2FAjvu2
Subscribe to our youtube channel for more free courses (I launch 2 free courses each month): https://www.youtube.com/channel/UC-7zF4kZkadrzJIxxEkCsaQ?sub_confirmation=1
