organic marketing – Page 2

Win cool SEO prizes and get weekly knowledge bomb recaps in your inbox! https://seo.video/recap ▷ SEO Video Show EP056: Craig Campbell – Founder @ CraigCampbellSEO.com | SEO YouTuber

Hey, hey, welcome to another episode of the SEO Video show where SEO is alive and fun!

My name is Paul Andre de Vera, aka DRE, and I curate SEO videos released within the past week into 1 min clips.

My favorite part of the show is when I get to introduce my guest.

And my guest this week is award-winning SEO and movie star Craig Campbell.

Before we get started, I wanted to say hay to everyone in the chat.

Some winner did not claim their copy of the Mastering In-house SEO book, so I’ll be giving away a few more copies before I have them sent out.

I’ll do some pop quizzes and give three copies to the top questions asked in the live chat.

Please don’t forget to like and subscribe and hit the notification bell.

First with Google news.

On Google Serch Central, a new case study was posted on how large images in Discover improve CTR and increase visits to publisher sites.

Google recommends using the robots meta tag max-image-preview: large.

This indicates that Google can feature publishers’ images in large formats,

creating a more compelling and engaging user experience when their content appears on Search surfaces, like Discover.

https://developers.google.com/search/case-studies/large-images-case-study

This week’s video curation ties in all together from researching for topics and creating content.

Let’s start with John Lincoln from Ignite Visibility on using Google trends to find topics to get easy SEO traffic.

John also covers Google Question Hub.

It’s still in beta, but it is something everyone should take a look at for topics.

Google has a bunch of questions that need

You have to create a page that answers the question and submit your page.

I’m a huge advocate of creating semantic content.

The SMA MArketing channel just released its steps on how to optimize a page for semantic SEO. Let’s check it out.

One of the easiest ways to get my content writers to write semantically is by typing your topic or keyword into a Google search.

Grab a few “People also ask” questions and use or answer them in your subheadings

Scroll to the bottom of the Google search and use as much of the related searches in the body

And finally, include words aka entities found on top of the image search.

Ok, once you have your content created, how do you make it “better” than your competitors?

Sam Oh from ahrefs give us four criteria to assess content quality

Now that you have the best content, the last thing I do is internal linking.

What is Internal Linking?

Jess Bonacci from WebFX explains.

How to create your internal link building strategy

I do find related content on my sites to internal link my pages is using the site:yourdomain.com keyword.

Whatever pops up on Google is what I link to each other and my target page.

Now on to my favorite part of the show.

Please don’t forget to ask questions and I’ll ask them in the order that they were received

Please don’t forget to like and subscribe while I get things ready

Craig Campbell is a Scottish entrepreneur, digital marketer, SEO specialist, content writer, author, and keynote speaker.

He is best known for affiliate marketing and has over 18 years of experience as a digital marketer.

He is an expert in social media management and has built a massive network to provide immediate exposure for brands and businesses.

He spoke at Chiang Mai SEO, Brighton SEO, Search Leads, Affiliate World Europe, NFG Rockstars, Semrush, and MB Summit.

He has been featured in several media outlets such as Forbes, GlobeNewsWire, PRNewswire, and others.

He currently holds the most famous episode on the SEO Video Show.

Please welcome an award-winning SEO, Craig Campbell!

Crime Lord Episode with Craig Campbell
https://www.youtube.com/watch?v=ANtJhZMvPz4

#SEO #SearchEngineOptimization #SEOvideoSHOW

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When it comes to marketing online, you can boil a lot of activity down to two areas – paid and organic. Otherwise known as those three-letter acronyms, SEO 🔍 and PPC 💰.

Now I’m sure we all like the idea of marketing “for free” in an organic way, but what’s actually the best digital path for you to take? What’s going to help you achieve your digital goals? It’s an internal battle of SEO vs. PPC 🥊

In this week’s Giant Wednesday, we look at the different between search engine optimisation and pay per click advertising. Explaining the benefits of both and how they’ll help you achieve the best outcomes for your business marketing objectives. You can then decide where to focus your efforts 🖥

Digital Marketing, Technology & Business insights, how to’s and explainer videos, released on a Wednesday. Make sure to subscribe to be notified! 🎥

Read the transcript, check out the GIANT Cheat Sheet and learn more on our website: https://bit.ly/2UJSnRY

Presenter: Sam Caesar, Sleeping Giant Media

#GiantWednesday #PPC #SEO