We listed 5 Pay-Per-Click and Search Engine Optimization Competitive Analysis Tools that you can use for your business. SEO + PPC Competitive analysis tools are important because you can understand what your competitors are doing to drive traffic and conversions. There are hundreds of marketing tools so we listed 5 different tools that we have used before and that we enjoy using. In addition, you will find SEO tools, PPC tools, and more so you can monitor keywords, track your rankings, track your organic search traffic, track your backlinks, and more.
PPC & SEO Competitor Analysis Tools:
SpyFu.com – https://www.spyfu.com/
SEMRush.com – https://www.semrush.com/
Ahrefs.com – https://www.ahrefs.com/
iSpionage.com – https://www.ispionage.com/
Google Keyword Planner – https://ads.google.com/home/tools/keyword-planner/
You always want to know what keywords your competitors are ranking for and what keywords they are targeting in their PPC Advertising campaigns in Google Ads. You can spy on your competitors search engine traffic and Google AdWords account to see what they are doing to drive traffic and conversions.
Sometimes you need more information and that’s where a premium tool comes in handy. There are so many tools that will show you competitors keywords, ad copy, ads, landing pages, ad groups, and more. We have used the 5 above and they are all very useful, although the Google Keyword Planner has plenty of limitations.
Competitor analysis is important because it can help you uncover and learn about opportunities you are not taking advantage of. Imagine you can see a list of your competitors top search engine keywords to see how much traffic you are missing out on. Sometimes you focus so much on creating the content you think is important or optimizing your existing Google AdWords and Bing Ads campaigns that you forget to see what your competitors are doing.
Since PPC Advertising and Search Engine Optimization involves competitors, you need to use competitive analysis tools. You don’t need to copy everything that your competitors are doing, but you will find a ton of ideas. When you are really drawing a blank and struggling to improve your account, you can see where you are falling behind competitors.
In addition, you can find competitors that might be spending a lot more or driving a ton of traffic that you are not taking advantage of. Your main focus needs to be on your Return on Ad Spend, so don’t just focus on competitive analysis for SEO and PPC. SEO competitor analysis tools are vital to growing your business and your organic search engine traffic. PPC competitor analysis tools are vital to improving your Google Ads campaigns.