What did SEO expert Brian Dean learn in 2022 and what are his predictions for 2023?
Find out what he has to say about Google’s helpful content update and how that will evolve and improve search results in the year ahead!
💡 WATCH MORE 💡
This is only one episode of Wrapping Up 2022 Series on Semrush Academy!
No matter where you’re at in your digital marketing career, this series aims to inspire your goals and resolutions. Watch more Academy experts sharing lessons learned throughout 2022 – both professional and personal – as well as predictions for 2023.
📣 Watch more episodes for free here ▶︎ https://www.semrush.com/academy/series/wrapping-up-2022/
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The speaker’s opinions are their own and might not match the opinions of Semrush.
#seotips #seo #seoin2023 #2023predictions
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WsCube Tech is a leading Web, Mobile App & Digital Marketing company, and institute in India.
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👉For Digital Marketing services (Brand Building, SEO, SMO, PPC, SEM, Content Writing), Web Development and App Development solutions, visit our website: https://www.wscubetech.com/
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Learn SEO | Know your keywords and competition | Competitor analysis
To do proper SEO of your website, you need to know your niche, keywords, and your competitor. If you can identify the right keywords to rank for, and figure out what keywords your competitor is ranked for on Google, the SEO job just gets a little easier.
Want to know some email marketing hacks? I use these free email marketing tools to spy on my competitors (see what emails my competitors send) and to find email inspiration.
1. Mailcharts
Mailcharts is a competitor analysis tool that you can use to spy on your competition. It aggregates emails from competing campaigns to help you influence yours. In addition to grabbing subject lines, Mailcharts pulls data such as send frequency and compares it to your business’ campaigns to see where your emails stand.
2. Milled
Milled is a search engine for newsletters. Using this platform, you can search for your competitors’ newsletters, see what email they’ve been sending, and get email inspiration.
🎬 More videos on email marketing:
• How to create a pop-up in Klaviyo → https://youtu.be/2aNs12lJiVU
• BFCM Best Discounting & Offer Strategy → https://youtu.be/N5DtD_4E1Go
• iOS 15 and Email Marketing → https://youtu.be/zmY0LK3Wu7Q
Competitor Analysis Marketing: PPC, Landing Pages, Ads and more…
In this video, I share 7 strategies of how you can conduct competitor analysis marketing for PPC, Landing Pages, Google Ads, Facebook Ads by using free and paid tools.
In the first part, I cover Google, Facebook, and then some niche tools like Hexowatch and ISpionage.
This video will help you learn how to spy on competitor Google and Facebook ads for free and develop a counter-strategy to stay ahead of the competition.
Understand what competitors are doing to drive traffic and conversions by learning more about Competitor Analysis Tools.
Competitor Analysis Tool #1 – Google Ads
Competitor Analysis Tool #2 – Ahrefs
Competitor Analysis Tool #3 – Facebook
Competitor Analysis Tool #4 – Similar Web
Competitor Analysis Tool #5 – Built With
Competitor Analysis Tool #6 – HexoWatch
Competitor Analysis Tool #7 – ISpionage
👉 Timestamps:
7 Competitors analysis tools: 00:00 – 00:40
Spying on Competitor Ads and Landing Pages using Google Ads: 00:40 – 02:00
Finding Competitor Domains who bid on your “PPC keyword” using Ahrefs: 02:00 – 05:54
Spying on Competitor Ads With Facebook: 05:54 – 08:46
Jump Directly on Competitor Landing Pages Using Similar Web: 08:46 – 10:12
Identify the technology stack used on Competitor Landing pages using BuiltWith: 10:12 – 11:19
Monitor Competitor Landing Pages for any Changes using HexoWatch: 11:19 – 12:51
Most Reliable Competitor Research Tool – ISpionage: 12:51 – 14:17
You can also sign up to Hexowatch below:
Hexowatch – https://hexact.pxf.io/OGdBW
📖 Useful Resources:
How to build a Webinar landing page that gets sign-ups ► https://www.youtube.com/watch?v=Sjkvd1CqSL0
Why Use Landing Pages For Paid Campaigns ► https://www.youtube.com/watch?v=xLIDGkY0xeI
👉 Connect with me
Website: https://www.waseembashir.com/
Facebook: https://www.facebook.com/waseem.apxr
Twitter: https://twitter.com/waseembashir
LinkedIn: https://www.linkedin.com/in/waseemb/
Join our conversioneers community on circle with this link : https://www.conversioneers.com/getting-started
There’s over 200 ranking factors in Google’s algorithm. So, how the heck are you going to have all the time to keep up with all of them, so you can improve your rankings and your traffic? There must be an easier way, or maybe even one report that you can use to grow your traffic. Today I’m going to break down my favorite SEO report.
The thing about SEO is a lot of tools out there have very similar reports and features. And the feature I’m going to end up breaking down. I do it through Ubersuggest because you can get it for free, or if you want to pay for it, there’s a lot of other SEO tools that also have this feature.
So, I want you to go to neilpatel.com/ubersuggest and put in your domain name. If you don’t have a lot of traffic, then put putting one of your competitor’s domains that is much more popular. If you’re not sure who one of your competitors would be, just do a Google search.
Now you’ll find that some of these websites aren’t too similar and some of them are. So, as I’m going through them, I’m going to take out the ones that I know aren’t that similar.
And then now I have a decent list of competitors that I know that are similar and I do compete with on a regular basis. Even if, they don’t do the same exact business as you if you know that they talk about some of the same stuff and they write similar blog posts.
Now what this report shows you is how many keywords your site is getting traffic for, and how many keywords your competitors are getting.
I actually want you to focus on keywords gap. What keywords gap is, it shows you all the keywords that your competitors rank for, that you don’t rank for. And that’s why this is my favorite SEO report. The reason being is this gives me a big list of new keywords that I should be targeting that I may not be.
And what you’ll find is that some of the keywords that your competitors rank for is not really relevant for your company, like, how to get your contacts? HubSpot offers an email tool.
And I would make a list of all the keywords that my competitors rank for that I don’t. And then I want to use that to come up with a list of keywords that I should be going after that are relevant for my business.
Like, again, I wouldn’t want to rank for two factor authentication options but I would want to rank for long scroll website examples, the reason being is we offer conversion optimization services at my ad agency. NP Digital, and some people may be looking for long sales letter type web pages and they can use that to potentially get more leads, or types of demand in marketing.
You know, if people are looking for demand marketing or inbound marketing or unknown contacts on Facebook messenger, not too relevant, but maybe somewhat. And I would do this for a lot of my competitors.
So, if I do this for every single one of my competitors and I’m going to click view all again to close it. And I do it for all the competitors that are relevant, what ends up happening is, this all now have a massive list of keywords that I should be going after, that I want other people to find me for or new people to find me for, my competition ranks for an item. That’s why this is my favorite SEO report.
And then you would just go and create content around those topics. And if you’re not familiar with, hey, what kind of content should I create around these topics? You just Google them. So, one of the keywords was Facebook business manager. So, when I google Facebook business manager, there’s Facebook, there’s Hootsuite example how to use Facebook business manager.
And this could be a great example of all right, what kind of content do I need to create if I want to rank at the top? And if you do this for all those keywords you’ll get an idea of what you need to do to get more traffic from new keywords.
So that’s it. I recommend that you check out that report. It’s really easy to use. There’s a free version of it as well.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
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Learn how to create your strategy and budget accordingly.
Watch the full course for free: https://bit.ly/3gyzJpa
0:11 Platforms like Google AdWords and Facebook have made it so that anyone can use them
0:53 PPC strategy
1:37 Establish milestones along the way
1:48 You need a strategy
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You might find it useful:
Conduct your bird’s-eye research of any website with the help of the Domain Overview report:
➠ https://bit.ly/3gyJeEy
Learn how to use SEMrush PPC tools in our free course:
➠ https://bit.ly/3ce2h3F
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Launching a campaign is easy. However, just because you do it, doesn’t mean it works. You need strategy. Platforms such as Google Ads and Facebook have made it so that anyone can use them. An Ads account can be created in a few clicks and launched by following their step by step process. This process, incidentally, includes entering your billing details. Before you know it you’re paying for clicks to your website.
Facebook makes it even easier by prompting you to turn your Facebook posts into ads. Great example of what a very important part of the strategy – the call to action: “Boost this Post”.
By following these steps, you will successfully launch a campaign, but your campaign may or may not be successful. You will spend money on clicks, but most likely you will not earn more from those clicks than they cost you.
What you need is an effective PPC strategy.
You need a strategy behind the way you use the tools, messages, and images, the PPC platform provides. All of this serves to have your ads seen by qualified internet users, users that have, or could have intent to buy. You need a well planned strategy behind both the ads themselves, and the steps the users take on your website in order to convert.
The bottom line is that you need to have a strategy on how you reach a portion of those billion users on the internet and lead them on a journey from point “a” to point “b”, from the click to the sale.
Most users embarking on this journey, by clicking, on your ads will not finish it. You need to establish milestones along the way to help optimize your traffic as well as to optimize the path you take users on to becoming your paying customers. For that, you need a strategy behind how you track and measure the progress of users along the journey.
Before we dive into actual PPC advertising, showing your ads and getting users to begin their journey, you need to plan the route they take to its end, to the sale. Think of it like really good Google Maps instructions. If not, they could get lost along the way and go from being a potential sale to one of those billion internet users out there that will never buy your product or service.
We listed 5 Pay-Per-Click and Search Engine Optimization Competitive Analysis Tools that you can use for your business. SEO + PPC Competitive analysis tools are important because you can understand what your competitors are doing to drive traffic and conversions. There are hundreds of marketing tools so we listed 5 different tools that we have used before and that we enjoy using. In addition, you will find SEO tools, PPC tools, and more so you can monitor keywords, track your rankings, track your organic search traffic, track your backlinks, and more.
PPC & SEO Competitor Analysis Tools:
SpyFu.com – https://www.spyfu.com/
SEMRush.com – https://www.semrush.com/
Ahrefs.com – https://www.ahrefs.com/
iSpionage.com – https://www.ispionage.com/
Google Keyword Planner – https://ads.google.com/home/tools/keyword-planner/
You always want to know what keywords your competitors are ranking for and what keywords they are targeting in their PPC Advertising campaigns in Google Ads. You can spy on your competitors search engine traffic and Google AdWords account to see what they are doing to drive traffic and conversions.
Sometimes you need more information and that’s where a premium tool comes in handy. There are so many tools that will show you competitors keywords, ad copy, ads, landing pages, ad groups, and more. We have used the 5 above and they are all very useful, although the Google Keyword Planner has plenty of limitations.
Competitor analysis is important because it can help you uncover and learn about opportunities you are not taking advantage of. Imagine you can see a list of your competitors top search engine keywords to see how much traffic you are missing out on. Sometimes you focus so much on creating the content you think is important or optimizing your existing Google AdWords and Bing Ads campaigns that you forget to see what your competitors are doing.
Since PPC Advertising and Search Engine Optimization involves competitors, you need to use competitive analysis tools. You don’t need to copy everything that your competitors are doing, but you will find a ton of ideas. When you are really drawing a blank and struggling to improve your account, you can see where you are falling behind competitors.
In addition, you can find competitors that might be spending a lot more or driving a ton of traffic that you are not taking advantage of. Your main focus needs to be on your Return on Ad Spend, so don’t just focus on competitive analysis for SEO and PPC. SEO competitor analysis tools are vital to growing your business and your organic search engine traffic. PPC competitor analysis tools are vital to improving your Google Ads campaigns.
With so much information to try and comprehend, starting a new PPC campaign can seem like an impossible task. Luckily for you SEMrush is here to lead you on your way to running the best PPC campaigns possible . Check out our brand new tutorial for how to get started with your PPC campaign! We’ll walk you through the entire process, utilizing several SEMrush tools – including the PPC Keyword Tool, Ads Builder Tool, Domain vs. Domain, and more!
