personalization

How to Master Email Marketing: Achieve 50% Opens & Grow Your Audience | Des Brown | Glasp Talk #47

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This is the forty-seventh session of Glasp Talk!
Glasp Talk delves deep into intimate interviews with luminaries from various fields, unraveling their genuine emotions, experiences, and the stories behind them.

Today’s guest is Des Brown, a dynamic force in digital marketing who currently serves as Commercial Lead at Prebo Digital, one of Africa’s top performance agencies. He’s also the founder of Email Expert Africa, a thriving community empowering solopreneurs, creators, and businesses to master the art of email marketing. Drawing on more than a decade of hands-on experience in digital strategy, marketing operations, and client success, Des brings a treasure trove of insights into building impactful email campaigns that truly resonate.

In this interview, Des shares firsthand how he helps brands achieve high delivery and deliverability rates, craft personalized emails that keep audiences engaged, and strategically time mailings for maximum click-through. He explains re-engagement best practices to rekindle inactive subscribers, outlines how to harness AI for segmentation, and underscores why a solid technical setup—SPF, DKIM, and DMARC—is essential for hitting the inbox. Des also candidly talks about balancing brand growth on platforms like LinkedIn with the long-term power of email, and how consistent, audience-first communication fosters trust and loyalty.

Tune in to discover how to optimize your email marketing efforts, whether you’re just starting or looking to refine an existing approach. By putting your subscribers first and consistently delivering value, you’ll learn how to generate strong engagement, nurture lasting customer relationships, and scale your digital presence across borders. Enjoy the conversation!

Follow Des Brown on social:
X: https://x.com/emailexpertAFR
LinkedIn: https://www.linkedin.com/in/desbrownsa/
Website: https://www.emailexpertafrica.com/
Linktree: https://linktr.ee/emailexpertafrica

Read the transcript:
https://blog.glasp.co/how-to-master-email-marketing-achieve-50-opens-grow-your-audience-des-brown-glasp-talk-47/

Read the summary:
https://glasp.co/youtube/p/how-to-master-email-marketing-achieve-50-opens-grow-your-audience-des-brown-glasp-talk-47

What I Learned Auditing 15,736 Emails | Top 3 Ecommerce email marketing mistakes

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Download the free Abandon cart recovery guide: https://bit.ly/adrollxkaseyluck

Ever wondered why your ecommerce emails aren’t generating the conversions you want? Do you know the common email marketing mistakes that could be causing you to lose out on thousands of dollars? Would you like to discover how to master personalization, craft compelling content, and create effective calls to action? This is the video for you!

In this video, I uncover the top three most common mistakes ecommerce businesses make in their email marketing strategies.

This video is sponsored by @AdRollMarketing

🚀 Useful materials
• Use our blueprints for your e-commerce email flows: http://flowmaster.vip
• Steal the best subject lines (my personal vault): https://luckandco.agency/subject-lines-ecommerce-freebie/

🎬 More videos on email marketing:
• Secret Klaviyo features you didn’t know about → https://youtu.be/BKzvAgAbJGY
• Email copywriting secrets NO ONE is talking about → https://youtu.be/_IZ7wNLA5is
• Build email list faster! Pop-up ideas that are not discounts → https://youtu.be/gLLxJQKATFQ

🎁 Start on Klaviyo for free: https://bit.ly/3pPzRH0

Chapters:
00:00 What most Ecommerce brands do wrong
00:53 Mistake #1
68% of Ecommerce emails are not personalized at all!
01:40 How to do personalization right
03:34 Abandon cart recovery guide
04:25 Mistake #2
05:55 Mistake #3
Call to action

☎️ Stay connected:
• Luck & Co Agency: https://luckandco.agency
• Kasey’s LinkedIn: https://www.linkedin.com/in/kaseyluck/detail/recent-activity/shares/

#kaseyluck #ecommerce #adrollpartner #abandonedcart #advertising

Webinar: 2023 Email Marketing Best Practices & Trends

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– Make a New Year’s resolution this year to reinvigorate your utility’s marketing strategy by learning what trends and best practices will be at the forefront in 2023.

A full year of Apple’s privacy changes has come and gone, marketing texts are trending, and voice response and chat boxes continue to be hot topics of conversation.

Join us as we discuss what performance metrics to track and pay attention to, how to benchmark your email success and ways to increase customer engagement.

In Questline Digital’s November webinar, expert speakers Brian Lindamood, VP of Content and Marketing Strategy, and Nina Cummins, Account Director, share insights covering:

– 2023 email trends and best practices
– Key email metrics to pay attention to (beyond open rate!)
– Privacy technologies and their impact
– SMS marketing
– And much more!

For more information on Questline Digital’s digital marketing solutions, check out our website: https://www.questline.com/solutions/digital-marketing/

Why should you invest in email marketing in 2023?

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In uncertain economic times, it’s crucial for businesses to find ways to recession-proof themselves. In this video, Michał Leszczyński, our Head of Content Marketing & Partnerships, will be discussing 3 powerful strategies for using email marketing to future-proof your business, with real-life case studies to illustrate their effectiveness. We’ll also be sharing a bonus tip on using AI to take your email marketing to the next level 🚀

By the end of this video, you’ll have a clear understanding of how to use email marketing to recession-proof your business, with real-life case studies to inspire you.
So, whether you’re a small business owner or a marketer, join us in this video and learn how to use email marketing to ensure your business remains profitable, no matter what the economic climate looks like in 2023 and beyond!

Create a Free-Forever account with GetResponse and kick off with your email marketing campaigns today 👉 https://bit.ly/3ZdZxvE

💙 About GetResponse
GetResponse is an all-in-one marketing platform with integrated features you need to run your online campaigns. Features email marketing, landing pages, marketing automation, webinars, paid ads, and prebuilt conversion funnels to help you grow your audience, engage with your customers, sell your knowledge, and boost online sales.

Follow GetResponse here:
🖥 Official Site: https://www.getresponse.com/

✔ LinkedIn: https://www.linkedin.com/company/getr…
✔ Instagram: https://www.instagram.com/getresponse/
✔ Facebook: https://www.facebook.com/GetResponse/

👉 Don’t forget to Subscribe!
✔ https://bit.ly/GetResponseSubscribe

Create your Free-Forever account 👉 https://bit.ly/3ZdZxvE

#getresponse
#emailmarketing
#marketing