ppc networks

8 Google Ads Alternatives – PPC Advertising Networks That Are Worth Testing

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Are you wondering about Google AdWords Competitors? Are you looking for Google Ads Alternatives? We listed 8 Google Ads Alternatives that are PPC Advertising Networks we think are Worth Testing. There’s no Pay-Per-Click Advertising networks that are truly like Google Ads, but there are plenty of ppc channels that you might want to test with your budget.

Google Ads: https://ads.google.com/home/

Bing Ads: https://bingads.microsoft.com/

Facebook Ads: https://www.facebook.com/business/ads

Pinterest Ads: https://ads.pinterest.com/

Amazon Ads: https://advertising.amazon.com/

LinkedIn Ads: https://business.linkedin.com/marketing-solutions/ads

AdRoll: https://www.adroll.com

Twitter Ads: https://business.twitter.com/en/a/get-started.html

Yahoo Gemini aka Oath Advertising: https://gemini.yahoo.com/advertiser/home

Some of the top alternatives to Google AdWords include Bing Ads, Facebook Ads, Instagram Ads, Pinterest Ads, Amazon Ads, LinkedIn Ads, AdRoll, Twitter Ads, and Yahoo Gemini. Google Ads is the best PPC Advertising network and you can use the search network, google display network, and YouTube. Therefore, you can run every single type of ad and reach your target customer while driving conversions. However, you might have additional budget or you might just be looking to test different ad formats and ad networks for your business. It’s worth testing some of the Google Ads competitors PPC Advertising platforms to see if you can drive more conversions at a lower cost.

We have Google AdWords alternatives for 2018 and Google Ads alternatives for 2019. Since Google launched AdWords, it has been the largest PPC Advertising in terms of spend. In fact, Google has built an enormous and successful company based on their advertising platform. The Google Display Network (GDN) features massive inventory alone where you can advertise to people based on their interests, websites they visit, demographics, location, and more.

It can be difficult to find good Pay-Per-Click Advertising networks that are worth spending your budget. I would personally recommend starting with these 8 alternatives to Google Ads in 2019.

PPC Advertising: An Overview for Beginners

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Pay-Per-Click Advertising aka PPC Advertising is one of the best ways to reach your target audience and promote your business. You can promote current discounts, new products, services, and more. And, you can drive additional sales and leads by putting some of your advertising budget towards paid advertising.

PPC Advertising YouTube Playlist: https://www.youtube.com/playlist?list=PLCKZKQoSq6y5E9k6B3NFjlWryR4lOxpBc

PPC Advertising article on Surfside PPC: https://surfsideppc.com/ppc-advertising/

What is Pay-Per-Click Advertising (PPC)?

Any paid advertising campaign where the advertiser pays for each click on their ads. Advertisers pay per click for ads that lead to website visits, app visits, phone calls, and more.

Why Use Pay-Per-Click Advertising (PPC)?

– Businesses can easily promote current offers, discounts, products, and services.

– Advertisers can easily track total clicks, cost per click, and return on ad spend (ROAS).

– Ads are targeted, which helps drive conversions like leads and sales.

PPC vs. SEM vs. SEO:

– PPC is any form of paid advertising where Advertisers pay for each click on their ads.

– SEM is when Advertisers pay for their website to appear on the search results pages.

– SEO is when Marketers optimize their website and their content to appear on the search results pages.

Simplified PPC Process for an Advertiser:

1. Choose your PPC channel (Google Ads, etc.)
2. Estimate monthly budget
3. Set-up landing page/s for PPC traffic
4. Set-up conversion tracking to track results
5. Choose targeting for campaign
6. Create ads & launch campaign
7. Track results and optimize

Top PPC Advertising Networks:

– Google Ads
– Microsoft Advertising
– Facebook Ads
– LinkedIn Ads
– Instagram Ads
– Pinterest Ads
– Twitter Ads
– Amazon Advertising
– Quora Ads
– AdRoll

Top 6 PPC Advertising Networks – Pay-Per-Click Advertising Networks We Recommend Testing

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Check out our video about the top PPC Advertising Networks for you to test in 2018. Pay-Per-Click Advertising Networks can be great for advertisers who want to drive relevant and targeted traffic to their website. We love PPC Advertising Networks like Google AdWords, Bing Ads, Facebook Ads, Pinterest Ads, LinkedIn Advertising, and Amazon Advertising. They are all options where you can run your advertisements through their self-serve platform, without a minimum investment, to test Pay-Per-Click Advertising for your business. If you want to test Paid Advertising Online with the best Advertising Networks in 2018, you definitely want to test all of the options we go over in the video.

You can find the top PPC Advertising Networks article on our blog: https://surfsideppc.com/ppc-advertising-networks/

First off, make sure you are tracking your campaigns because that is the only way to optimize your marketing budgets. You need to track everything including traffic, engagement, and conversions for each source of traffic. You can then see the impact of spending $100 in Google AdWords, Bing Ads, Facebook Ads, Instagram Ads, Pinterest Ads, LinkedIn Ads, and Amazon Ads.

Video Description:

We start by going through the 6 PPC Ad Networks we love and the online advertising networks we would highly recommend testing in 2018. The pay-per-click networks are as follows:

1 – Google AdWords: https://adwords.google.com/home/

With Google AdWords, you can target keywords through their search network and target audiences, placements, and more through their display network and video network. Google AdWords is the largest PPC Advertising Network and you can reach the largest audience online through their channel. AdWords is how Google is able to make a lot of their money because they can deliver great results to advertisers.

For our example, we show a search ad where 4 different companies are bidding on a keyword. With Google AdWords, you can reach highly targeted customers when they are ready to buy from you. In addition, there are plenty of targeting options that can help you grow your audience and your business in addition to driving conversions and improve your Return on Investment (ROI).

2 – Bing Ads: https://secure.bingads.microsoft.com/

Bing Ads allows you to target search keywords through the Microsoft, Bing, Yahoo, and AOL search engine properties. They have about a 30% market share so there is plenty of volume regardless of your niche or industry. In addition, you can import your Google AdWords campaigns directly into Bing Ads without any issues whatsoever. They have a lot of the same features, which make them great PPC Advertising Networks.

3 – Facebook Ads: https://www.facebook.com/business/products/ads

Facebook Advertising is a great channel and network to reach targeted consumers. You can target interests, behaviors, and audiences that help you drive results for your business.

4 – Pinterest Ads: https://ads.pinterest.com

Pinterest Advertising or Promoted Pins are a great visual advertising option where you can pay per click on your Pinterest promoted pin. Pinterest Ads are underused in my opinion because you can drive results even with a small budget. You want to get on Pinterest before it is too late and everyone starts advertising there.

5 – LinkedIn Ads: https://business.linkedin.com/marketing-solutions/ads

LinkedIn Ads allow you to reach business professionals with sponsored updates, lead ads, and more so you can grow your business. If you want to reach specific professionals, industries, or people who will be interested in your content, LinkedIn is a great spot. It can be a little expensive per click by LinkedIn is a great PPC Advertising channel to test for you.

6 – Amazon Advertising: https://advertising.amazon.com/

Amazon Advertising is great for eCommerce and you can drive more traffic to your Amazon products or off the website to your own page. Amazon Advertising is a PPC Advertising Network that can work well for websites with great content.