What is PPC, and what’s so special about it? Pay-per-click may bring you a stellar career as a PPC specialist! A marketing and business background will probably lead you to the PPC specialist career that you will grow to love.
***************************************
To play this vital role in a creative agency, you would need:
🎓 A background in marketing, communications, or business
🧠 An analytical mind
🎯 Strategic thinking
🛒 An understanding of customers’ needs
✨ A dash of creativity
Here in ActiveCollab, we’re all about project management, and we’re bringing you a unique experience through the eyes of our PPC specialists.
Eager to learn even more? Visit our page dedicated to the role of PPC specialists ►https://activecollab.com/agency-roles-and-responsibilities/ppc-specialist
***************************************
00:00 – Intro
00:30 – What is PPC?
01:00 – The skills you need
02:33 – What do PPC specialists do?
03:24 – A PPC specialist’s responsibilities
04:24 – Outro
Subscribe for more interesting and fun content about roles in creative agencies.
There are a lot of possible reasons your Amazon advertising campaigns might not be working as well as you’d like. In this Q&A session with Brian R. Johnson and Liran Hirschkorn, we’ll discuss the most common problems when it comes to Amazon PPC as well as the quickest and most effective solutions.
👉 Use a coupon code “ORANGEKLIK” to get $50 off the monthly Data Dive subscription: https://datadive.tools/
🔶 ABOUT SELLER FEST ONLINE
It is a virtual summit that helps Amazon sellers to learn up-to-date strategies and tips that work right now for increasing sales and growing a successful Amazon business. The content is presented by carefully selected Amazon experts. Learn more: https://sellerfest.online/
Upgrade to the VIP Package https://sellerfest.online/vip/ which includes additional bonus trainings, which are not available on our channel.
______________
Offers from video sponsors:
CARBON6 is a suite of tools that makes it simple to optimize and streamline every aspect of your Amazon business.
👉 Learn more: https://www.carbon6.io/
GETIDA is an Amazon FBA auditing company that helps to maximize FBA reimbursements for sellers of all sizes.
👉 Get $400 in free FBA reimbursements. Claim the offer here: https://online.getida.com/orangeklik
QUARTILE is an AI-powered advertising optimization platform that helps sellers and brand owners maximize their potential in eCommerce.
👉 Subscribe to Quartile and get a 50% off discount for the first 2 months: https://www.quartile.works/sellerfest2022-special-offer/
FIRST CHOICE SHIPPING provides every possible service needed to help Amazon sellers expand to international Amazon’s markets.
👉 Learn more: https://firstchoiceship.com/
______________
🎬 Other related videos:
▶️ Optimizing Your Amazon PPC Campaigns from 0 to Perfect Steady State: https://youtu.be/5hQCk0ModCo
▶️ How to Get Cheap Amazon PPC Traffic – Loopholes and Walkthroughs: https://youtu.be/u8EeGc0dpPo
______________
🔶 Topics covered in the video:
➤ 00:00 Amazon PPC strategies, keyword research and optimization
➤ 00:29 Sponsors of this session
➤ 01:40 About Brian Johnson & Liran Hirschkorn
➤ 02:34 Amazon PPC challenges
➤ 09:37 PPC keyword analysis
➤ 13:00 Low impression reasons
➤ 20:23 Surviving high cost-per-click niches
➤ 25:47 PPC day-parting tools
➤ 29:28 Organic vs PPC sales
➤ 36:46 Controlling PPC spend
➤ 40:09 Amazon PPC Sponsored product sales
______________
🔶 About BRIAN JOHNSON & LIRAN HIRSCHKORN
Brian R Johnson has helped over 20,000 brands sell over $1 Billion on Amazon through ad strategy and conversion rate optimization. He offers guidance to, and partners with, brands & sellers through his Amazon PPC Troubleshooting community, coaching, innovative ppc software, professional training courses and his flagship advertising & marketing agency, CANOPY Management.
👉 Know more about Canopy Management: http://www.canopymanagement.com/
After growing and selling an Internet life insurance agency in 2014, Liran decided to get involved in e-commerce and selling on Amazon. Liran started several ecommerce brands that have sold millions of dollars on Amazon since. Today Liran is widely followed as a thought leader and speaker on marketing and selling on Amazon and is CEO of Incrementum Digital – an Amazon Focused Marketing Agency.
👉 Visit Incrementum Digital here: https://incrementumdigital.com/
______________
🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
______________
** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.
Granular https://granularmarketing.com is a pure PPC and paid digital marketing agency focused on driving measurable business growth with focus transparency. We are founded, run by, and only employ digital marketing experts; pulling experience from over a dozen other agencies and in-house marketing teams. We’ve experienced and solved many of the issues that companies often encounter with paid digital; and we make it easy to profitably scale digital channels to drive direct eCommerce sales, generate quality leads, SaaS subscriptions, product downloads, and more.
If you’re an Amazon seller and you’re not sure where to start with running Amazon PPC campaigns, OR you’re just not happy with the results you’ve been getting, then you’re in the right place! In this video, I’m explaining exactly which PPC campaigns I like to run for our Amazon seller agency clients, and how I set them up in terms of targeting, and which types of campaigns I choose for different product types. And if you’re looking for a step by step tutorial or guide to see my screen while I screen share and set up an actual campaign on video, check out this Amazon PPC Best Tips video here — https://youtu.be/qHfR15wx_Qg Using these Amazon Marketing Strategies will help any Amazon seller and Amazon business scale faster and increase sales.
Running ads to an Amazon listing that’s not conversion ready is a BIG mistake. 🔥 GET FREE ACCESS TO MY AMAZON LISTING CHECKLIST so you can fully optimize your listings to convert higher, outrank your competition, reduce your product return rate and negative reviews, lower your Amazon PPC ACoS & more: https://www.ZonChecklist.com
Let’s talk about increasing your Amazon fba product rankings, reviews and revenue, and how to sell on Amazon:
🤙🏼 Schedule a free call with me: https://www.EvolveMediaAgency.com/
📲 Book an in-depth consulting call with me: https://pixelfy.me/60-Min
Our Amazon Agency Services:
✅ Video Content Creation – Influencer-Style Videos, Product Demo Videos, Unboxing Videos & Review Videos
✅ Photo Content Creation – Product Photoshoots, Review Photos, EBC/A+ Designs & Infographics
✅ Amazon Listing Optimization, SEO, Copywriting, Keyword Research and Competition Analysis
✅ Google Ads, Amazon PPC, Email Marketing & Direct Mail Funnels
➡️ Learn more about our Amazon marketing services: https://www.EvolveMediaAgency.com
Best Amazon & Ecommerce Marketing Tools / Software:
▶ Pixelfy ▶ Save 10% monthly with code SAVE10 https://app.pixelfy.me/sign-up
▶ Landing Cube ▶ 21 Days Free and Save 10% monthly https://pixelfy.me/Landing-Cube
❤️ Comment, Like, Subscribe and turn ON notifications to get free access to more Amazon fba step by step tutorials and Amazon listing optimization tips! http://bit.ly/ytSubscribe
(Some of these links are affiliate links. When you use them it really supports my channel, so thank you!)
Google is sunsetting Universal Analytics that we all know and used on July 1, 2023, and is moving to #GoogleAnalytics4. This is a mandatory migration and hence it’s a significant shift for #PPC marketers.
Google added some, changed some, and even removed some features in Google Analytics 4 that you used in Universal Analytics. This means the way you collect and analyze data will need to change.
To help you understand more about it and make this migration successfully, we spoke to two of the best experts in the analytics space, Janet Driscoll Miller and Charles Farina.
Tune into this episode to learn:
– How is Google Analytics 4 different from Universal Analytics?
– The dos and don’ts during the migration to #GA4
– How can PPC marketers get the best out of GA4?
and more.
With category targeting instead of using just ASINs you can also select a specific category that you want to target. It can be one that is relevant to your product or complimentary – take a look at this quick tip of the week from Vince Montero, PPC Expert.
Sign up here today to take advantage of our suite of tools: https://h10.me/signup
Get started with Freedom Ticket and get a more in-depth training on how to sell on Amazon: https://h10.me/ft
Check out our blog: https://h10.me/blog
Join our Facebook Groups and stay connected with our community!
Learn the secrets of powerful PPC strategies elite sellers use in 2022. Join the Profitable PPC Challenge: https://oklik.co/sophie-ppc-challenge
Time to optimize your Amazon ads campaign by knowing the impacts of the product life cycle! In this webinar you will learn how to structure your #AmazonPPC and product listing content in all life stages of your product to increase your sales velocity and profitability. Our guest Chris Rawlings will also show how long it takes for your product to achieve breakeven and when is the right time to extract profits.
______________
🔶 RESOURCES MENTIONED IN THE VIDEO
🎬 VIDEOS WITH AMPD:
– How to Create and Run Google Ads for Amazon FBA Products: https://youtu.be/unRkM_45RVY
– Amazon Attribution – Drive Traffic to Your Amazon FBA Store with Google Ads: https://youtu.be/1Ku9NgG7CQQ
– How To Set Up Google Ads For Amazon Products In Less Than 10 Minutes: https://youtu.be/f8zQok5twZQ
🤝 TITAN NETWORK:
– Join Titan Network for Amazon sellers: https://oklik.co/titan-network
🎬 VIDEOS WITH CHRIS ABOUT AMAZON A+ CONTENT:
– How to Create A+ Content on Amazon – EBC Formula: https://youtu.be/4EOlj6GJD_k
– A+ Content Guidelines and Tips for Amazon FBA Sellers – Dare to Optimize Your Listing! https://youtu.be/FIDR2N8ruPg
– Amazon A+ Content (Enhanced Brand Content) Updates: https://youtu.be/XRK8BfjB1kk
____________
🎬 Other related videos:
▶️ How to Get Cheap Amazon PPC Traffic – Loopholes and Walkthroughs: https://youtu.be/u8EeGc0dpPo
👉Find more discount coupon codes for Amazon software tools: https://oklik.co/coupons
🤝JOIN Amazon sellers community on Slack: https://orangeklik.com/club/
_____________
🔶 Topics covered in the video:
➤ 00:00 Optimizing every Amazon FBA product lifecycle
➤ 00:17 Chris Rawlings
➤ 01:33 Product lifecycles
➤ 12:34 Product launch phase strategy
➤ 31:05 Business expansion phase analysis
➤ 43:34 Product strategy harvesting phase
➤ 50:23 Multiple product launch optimization
➤ 56:11 Amazon review velocity
➤ 01:00:55 Manychat utilization
➤ 01:01:51 Maximising sales in Amazon Q4
➤ 01:04:00 Competing against very low prices
➤ 01:08:36 Avatar vs niche ad campaigns
➤ 01:11:00 Sophie Society PPC challenge
➤ 01:19:00 Click-through rate vs conversion rate
➤ 01:23:45 Bestseller badge PPC adjustment
➤ 01:28:00 How to use inserts to add customers to email lists?
➤ 01:31:35 Contact Sophie Society
____________
🔶 About CHRIS RAWLINGS
Chris Rawlings, CEO of Sophie Society the leader in ROI-driven PPC management for Amazon brands, trusted by industry leaders such as Private Label Masters, ASM, Titan Network, and thousands of 6, 7, 8, and 9 figure brands. Chris is a 7 figure seller himself and has overseen over 2,000 product launches on Amazon. He is known as the godfather of Amazon Product Launches.
👉 Visit Sophie Society to have professional Amazon listing content https://orangeklik.sophiesociety.com/ and email hello@sophiesociety.com, mention ORANGE KLIK and get 10% off Amazon A+ content.
👉 Learn the secrets of powerful PPC strategies elite sellers use in 2022. Join the Profitable PPC Challenge: https://oklik.co/sophie-ppc-challenge
____________
🔶 About AUGUSTAS KLIGYS
Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
______________
🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
👉 Learn more about what we do: https://orangeklik.com/
____________
** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.
