I turned Amazon FBA PPC adverts OFF for 7 days and this is the shocking impact it had on my product sales and keyword ranks! Amazon sponsored ads are vital to success when selling on Amazon, however, they can also prevent you from making money on Amazon if they aren’t managed correctly.
Amazon FBA beginners often struggle with Amazon FBA PPC optimization as they are unsure how much they can reduce their PPC budget or whether they can pause it altogether.
I recommend that all Amazon sellers track their keyword ranks (organic and sponsored) by using the Keyword Tracker tool from Helium 10.
Tracking keyword rankings makes it easier to accurately assess the impact of PPC optimisations and changes. Relying on sales data alone isn’t enough, sales can ebb and flow on Amazon and may not accurately reflect directly reflect which direction keyword rankings are actually heading.
If you would like to see the Amazon FBA PPC launch strategy that I used to launch my Amazon FBA products and get ranked on the first page, I would recommend watching my Amazon FBA PPC tutorial video: https://www.youtube.com/watch?v=md-ApYkOJCw
Have you ever tried switching off Amazon Pay Per Click advertising? Let us know what happened in the comments below! !
🎙️ Amazon PPC LIVE #AskJunglr | with Elizabeth Greene 🎙️
Join us for an exclusive live audio event where Elizabeth Greene, a renowned Amazon PPC expert, will be answering all your burning questions! Whether you’re a seasoned seller looking to optimize your campaigns or a newbie eager to dive into the world of Amazon advertising, this is your golden opportunity to gain insights, tips, and strategies directly from a pro.
Elizabeth brings a wealth of experience and a proven track record of elevating brands on Amazon to new heights. She’ll be sharing her secrets to success, discussing the latest trends, and offering personalized advice to help you maximize your ROI and navigate the complexities of Amazon PPC with confidence.
📅 Date: June 6,2024
⏰ Time: 12pm EST , 11am CST, 9am PST
Be sure to join PPC this Sunday for Worship! Pastor Katie, will deliver this Sunday’s Message from Habakkuk 1 with her sermon, “Confusion to Confidence” Sanctuary Worship starts at 10:30 am – in-person in the Sanctuary or right here online!
No matter whether you frequently check your PPC campaigns or haven’t touched them in a long time, whether it’s your account or a friend’s that you are helping to grow, doing an audit to understand the account’s PPC health is essential. Understanding the PPC health of an account is the primary step in identifying what actions need to be taken to maximize its full potential. This audit will help you identify what’s working well and what’s not, so you can make informed decisions. It ensures that every penny you spend on advertising brings a good return.
In this video, we’ll guide you through a comprehensive and detailed primary guide on how to perform an Amazon PPC account audit without using any tools. We will break down each step of the process, making it easy to understand and implement, so you can effectively optimize your PPC campaigns with just the resources you already have.
Here are the key points discussed in the video to perform an audit.
✅Analyzing business report
✅PPC performance analyzation
✅ Campaign health and performance check
✅Campaigns status and structure check
✅Campaign type identification
✅Reviewed targeting section
✅CPC and bid rate analyzation
✅Adjustment and optimization lacking identification
✅Bidding strategies analyzation
✅Insights and suggestions
Perform an audit to understand how to evaluate your campaigns, manage your keywords, and adjust your budget effectively. By following these steps, you can optimize your PPC strategy, boost your sales, and ensure your advertising dollars are used wisely.
Time Stamp
[0:00] – Intro
[0:42] – Business report analyzation
[2:17] – Analyzing PPC performance and status
[4:04] – Identifying Campaign type and analyzing performance
[6:15] – Display campaigns health and mistakes analyzation
[9:34] – Brand campaigns health and mistakes analyzation
[14:22] – Sponsored product campaigns health analyzation
[16:02] – Optimization lacks identification
[17:00] – Placement and bidding strategies analyzation
[18:50] – Insights
[19:46] – Outro
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Produced by: Ecomclips
Video Editor: Rezowanul Hoque
Production Team: Sazidul Islam
Presenter: Mahmudul Hasan
Content: Mahmudul Hasan
Supervised by: Rumpa Ghosh
Camera: Zunaid Zaohar
