Amazon PPC for Product Launch and Campaign Optimization | SSP #589

In this TACoS Tuesday episode, our Amazon PPC expert guest will be talking about strategies for launching with paid ads, campaign optimization for profitability, and how to find the best keywords for your campaigns.

Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

Are you still using the same Amazon PPC strategies you started with? Join us as Vincenzo Toscano from Ecomcy breaks down the evolution of Amazon PPC campaigns, sharing expert tips for launching and optimizing campaigns for maximum profitability. Vincenzo offers insights on how to adapt your strategies as your business grows and reveals common mistakes sellers make, like applying the same tactics across different stages of a product’s lifecycle. From keyword adjustments to bid optimization, you’ll get a comprehensive guide to staying competitive.

Explore the crucial role of keyword optimization during a product launch with Vincenzo’s actionable advice. Discover how focusing on exact-match keywords and leveraging tools like Helium 10’s Cerebro can amplify your product’s success. Learn about the importance of the honeymoon period, and why organic positioning should be prioritized to build a solid foundation for future campaigns. With Vincenzo’s guidance, you’ll be armed with the knowledge to set up effective campaigns right from the start.

Get to grips with the hierarchy of PPC campaign types and how to set ACoS goals tailored to your product’s lifecycle with Vincenzo’s expert insights. Dive into strategies for targeting specific ASINs, managing product variations, and maintaining higher bids for exact-match keywords to ensure visibility. Vincenzo also shares his approach to handling irrelevant search terms and optimizing campaign performance. To wrap up, learn how to connect with Vincenzo and his agency, Ecomcy, for further consultation and support, making this episode an invaluable resource for serious Amazon sellers.

In episode 589 of the Serious Sellers Podcast, Carrie and Vincenzo discuss:
00:00 – Strategies for Launching With Amazon PPC
02:52 – PPC Tips for Successful Launch
04:08 – Optimizing Amazon PPC Keywords for Success
10:47 – Keyword Research and Profitability Analysis
15:07 – PPC Strategy Hierarchy and ACoS Goals
19:23 – Optimizing ACoS for Amazon Sales
25:20 – Scaling Product With PPC Campaigns
26:48 – Optimizing ASIN Targeting for PPC
29:33 – Keyword Variation Strategy for Campaigns
30:49 – Connecting With Vincenzo and Ecomcy

✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

reset day 🧘🏽‍♀️✨ social media detox, journaling, workout and thrift w/ me

a very much needed reset day

💌 instagram @naynaflorence https://www.instagram.com/naynaflorence/
💌 podcast https://linktr.ee/growingwiththeflow

hello my loves! hope you’re all doing well i’m sending you lots of love :)) in today’s video we’re having a very chill reset day- social media detox, journaling, working our, yoga, thrifting and reading! crazy how many hours there are in the day when you’re not on your phone…

0:00-2:53 slow morning routine
2:53-3:29 journal w/ me
3:29-9:25 everything that’s on my mind
9:25-13:07 some creativity
13:07-14:15 come thrifting!
14:15-14:41 gym workout
14:41-18:18 thrift haul and try on
18:18-19:18 chill evening
19:18-22:04 final thoughts

✨ follow me!
instagram: naynaflorence
vsco: naynaflorence
pinterest: naynaflorence
depop: naynaflorence
spotify: naynaflorence

✨ business enquires:
nayna@sixteenth.co

✨ music in this vid- please check out the creators!
trees and lucy https://www.youtube.com/channel/UCH5i643blTEyz1t5D2YQxvw (car wash)
Music by Ashton Edminster – Explain It at the Coffee Shop – https://thmatc.co/?l=C34AB85B
Music by Coodysan – Summer Forest – https://thmatc.co/?l=4430783D
Music by Carter Vail – Milk Carton – https://thmatc.co/?l=BD40CA74
Music by HONÜ – Rainbow Falls – https://thmatc.co/?l=C31203FD
dan universe https://soundcloud.com/danuniverse (big world)

✨ FAQs
how old are you? i’m 21!
where and what do you study? i study economics at the University of Edinburgh!
where are you from? i am half indian and half english and i grew up in London 🙂
how do you film/edit? i film on my canon g7x mark iii and edit on final cut pro
do you put a filter on your videos? yes i use motion vfx 🙂

lotsa love, nayna x

SEO Agency Philadelphia
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