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The Importance of PPC in an AI Search World

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SGE: The Future of Google Search ➡️ https://www.youtube.com/watch?v=mKQz5BlhTo8

Request a FREE Review of your Website: https://exposureninja.com/ryt/review/

Listen to our High-Performance Digital Marketing Podcast: https://exposureninja.com/podcast/

Try Semrush for FREE: https://thankyouninjas.com

Get our FREE eBook: https://exposureninja.com/youtube/

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With more AI being used in search results, we expect that PPC will become an even more important tool in the marketer’s toolbox.

But how can you compete when everyone can make ads using AI?

We’re here to explain how you can create the best online ads, with or without AI.

🔗 Mentioned Links / Resources
AdClarity ➡️ exposure.ninja/wtf
How To Find Your Target Audience in 6 Questions ➡️ https://www.youtube.com/watch?v=t0meZUDSJv4

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Watch our podcast: https://www.youtube.com/@ExposureNinjaPODCAST?sub_confirmation=1

Join our live streams: https://www.youtube.com/@ExposureNinjaLIVE?sub_confirmation=1?sub_confirmation=1

Read our blog posts: https://exposureninja.com/blog/

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Who We Are
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.

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Scripted by: Jess Percival
Recorded by: Tim Cameron-Kitchen
Edited by: DirekVim
Thumbnail by: Dale Davies
Produced by: Jess Percival, Dale Davies, and Tim Cameron-Kitchen

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#ExposureNinja #SEO

Q4 Amazon PPC Strategies | SSP #617

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💰 Get Helium 10 to launch and grow your e-commerce business here: https://www.helium10.com/evangelists/

Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

In this episode, let’s talk about Dayparting, hourly bidding, what sellers can do to take advantage of AMC, and how to optimize your ads for this Q4 holiday season.

Could your e-commerce sales soar this Q4 with the right PPC strategy? Join us for a captivating session as we tap into the expertise of Jocelyn Jeffries, an account director at Pacvue, who enlightens us on the art of day parting and the transition to hourly bidding. As we gear up for peak shopping events like Black Friday and Cyber Week, we dive into setting actionable sales and customer acquisition goals. Jocelyn shares her valuable insights on leveraging Amazon Marketing Cloud for Amazon sellers, offering precision in optimizing your ad spend during these crucial periods.

Our discussion unfolds with a deep dive into the intricacies of campaign optimization, focusing on consumer behavior alignment with tools like Pacvue and Helium 10. We share strategies for product launches, transitioning smoothly from auto to manual campaigns, and the tactical use of long-tail keywords. The nuances of using negative, exact, and phrase-match keywords in broad campaigns come alive as we explore how these strategies can enhance ad performance through the extended shopping season and beyond.

We round off the episode by unpacking cost management strategies for PPC advertising during high-traffic events. Jocelyn offers her expertise on adjusting bids post-Black Friday to prevent overspending, the advantages of ASIN targeting, and competitor strategies. Lastly, we also spotlight the strategic advantages of leveraging AMC to optimize campaigns and increase your market share. This episode is packed with practical advice and expert guidance to refine your PPC strategies and make the most of Q4’s high-stakes holiday season.

In episode 617 of the Serious Sellers Podcast, Shivali and Jocelyn discuss:
01:35 – Optimizing Amazon PPC Strategies for Q4
07:37 – Day Parting for Ad Campaigns
12:05 – Optimizing Ad Campaign Strategies and Goals
16:14 – More Amazon PPC Strategies and Competitor Targeting
23:42 – Influencing Rufus AI Through Campaigns
25:05 – Amazon Marketing Cloud (AMC) for PPC Growth
27:28 – Increasing Market Share Through Aggressive Marketing

💻Try Helium 10’s FREE FBA Calculator: https://www.helium10.com/tools/free/fba-calculator/
👽Try Helium 10’s FREE Anomaly Tracker: https://members.helium10.com/amazon-search-anomaly-tracker
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

PPC: What’s So Great About It? Why Use An Agency?

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Pay Per Click advertising (or PPC ads) is one of the most effective way to generate sales or leads for your business! With PPC your ads will show on Google, Microsoft (Bing) and pretty much every search platform out there!

The track-ability with PPC ads is incredibly impressive. At Logical Position we use something we call a SKAG build (that’s Single Keyword Ad Group). This allows us to get incredibly granular with our accounts and allows us to see exactly what is and isn’t working well within your account. This gives us control when bidding.

We utilize the data we gain from Google Analytics to not only examine the traffic to your ads but the traffic across all channels. We utilize the three keyword match types: exact, phrase, and broad, depending on the needs of the client. Our coverage with exact match and phrase match and then our ability to sculpt traffic with negative keywords allows us to capture the most qualified users.

We also leverage remarketing in our campaigns. We’ll get users who’ve visited your website to come back to the site by keeping you top of mind.

We’re committed to transparency and half all of our pricing listed clearly on our website. We also have a Client Reporting Dashboard that lets you see all the important insights of how your accounts are performing. We’re about getting you the most bang for your back and not just increasing your ad spend.

Logical Position is also a Google Premiere Partner and a Microsoft Global Partner of the Year. We utilize the valuable information, beta programs, and our contacts at this groups to the benefit of our clients. This is incredibly important as the digital marketing landscape continues to change.

Grow your business with the data driven approach of PPC today!

PPC Management Firm