search marketing

Michael Merlino đź“Ť CTR Manipulation for Local SEO

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Michael Merlino EP 152 – Win cool SEO prizes and get weekly knowledge bomb recaps in your inbox! https://seo.video/recap
đź’Ą Support our sponsor: https://magicpr.com đź’Ą Use code “seovideoshow” for 10% off đź’Ą

Google posted a new blog titled “An update on site names.”

As a reminder, the best way to indicate a preferred site name to Google is to use WebSite structured data, as explained in our site name documentation.

We’ve updated that documentation to encourage more use of the alternate name property.

Sometimes, a preferred site name isn’t available for use.

For example, our system generally uses a different name for two other global sites.

Providing an alternative name using the alternate name property allows our system to consider other options if your preferred choice isn’t.

Getting the most out of the URL inspection tool by Martin Splitt

If I want to speed up the indexing of my new and updated pages, I use this live feature plus request indexing.

How can an Author establish expertise Without Expertise?

I never thought of using the reviewed schema before, but now I know it’s available, I’ll use it.

Speaking of schema.

Clint Butler shared his webpage that ranks with just schema and no content on SEO This Week.
https://www.youtube.com/live/MDuiuh-IJeI?feature=share&t=3702

I shared the link in the description so you can check out the source of the page to study and implement it yourself

Fountain Hills SEO

SEO: What’s Working RIGHT NOW In 2023 with Brian Dean, let’s check out one strategy

Bottom-of-the-funnel content has always been huge in enterprise SEO, where the sales cycle may be a little longer, and you need to create content from the top, middle, and bottom funnel type content.

That was our last video today, bringing me to my favorite part of the show.

Please ask questions on the topic, and I will address them in the order they are received.

Before we get started, here is a word from our sponsor.

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Michael is a Local SEO, GBP expert who has been doing SEO for 20 years and a business owner who has been “Living That Life” working from home

He’s an SEO trainer, CTR master, and social media monster.

He will be speaking at the SEO conference Digital Unfiltered, POFU Live, SEO Rockstars and Dark AI.

Please welcome the man that says, “Make the phone ring for your client, don’t show them a bunch of fancy reports and charts,” Michael Merlino!

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#SEO #SearchEngineOptimization #SEOvideoSHOW

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Contact us:
Paul Andre “DRE” de Vera
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email: dre@seo.video
phone: (323) 523-5122

Vasco Monteiro âš™ Reverse Engineer SEO Strategies

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Vasco Monteiro EP 145 – Win cool SEO prizes and get weekly knowledge bomb recaps in your inbox! https://seo.video/recap

Google released a new way to report search quality issues with a new user feedback form.

Now, you can report spam, paid links, malicious behavior, low quality, and other search quality issues, all in one improved form.

They also added a bulk submission feature, and you can now submit up to five pages that violate the same policy in one report.

If you want to participate in Narc SEO, you just got a valuable tool to report your spammy or even non-spammy competitors.
https://developers.google.com/search/blog/2023/06/reporting-search-quality-issues?hl=en

Here is a Helpful SEO Tip Using Google Keyword Planner by Seaside PPC

Using Grouped View to Find Content Ideas is something new to me, and I will use it in the future to cluster keywords and get new content ideas.

How to understand language models and semantic connections within them by Koray Kuber
https://www.youtube.com/live/81pe-YM9iRI?feature=share&t=1630

Koray is on another lever when it comes to semantic SEO.

Check out his episode of the SEO Video Show for more info.

How to Control Your Online Reputation Through Digital PR by Dennis Consorte on Kalicube

Another use case for digital PR is link building. Letslet’s check out the latest video by the Income School guys.

Do you know where you can get digital PR links? On Vettted!

This brings me to my favorite part of the show.

Please ask questions on the topic, and I will address them in the order they are received.

Please support the channel by liking and subscribing while I get things ready.

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Vasco has masters in Industrial Engineering and Management.

He’s been doing SEO since 2015 and currently runs his agency

He runs a successful YouTube channel and manages a private SEO Facebook group, Vasco’s SEO Tips.

He is the owner of content.com, an online academy and community providing search marketing training and software for clients around the world.

Please welcome the founder of Vettted SEO marketplace, Vasco Monteiro!

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#SEO #SearchEngineOptimization #SEOvideoSHOW

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Contact us:
Paul Andre “DRE” de Vera
web: https://seo.video
email: dre@seo.video
phone: (323) 523-5122

Bruce Clay Inc. SEO Horror Commercial “Haunted House”

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If you’ve ever worried about your SEO more than a creepy ghoul stalking you in a haunted house… we understand how you feel!

In our first Bruce Clay Inc. commercial, we wanted to make a horror spoof that poked fun at the stress we know many of you have about search engine optimization. We had a lot of fun producing this commercial for our company and we hope you enjoy it!

If you wanna stop worrying about your site’s performance, you need experts. At BruceClay.com, we provide you with smarter search marketing to give you the SEO results you need to feel more at ease.

So be sure to give us a call today!

Home

#seo #commercial #horrorstories

An SEO Tip That Just Works (Especially If You Are a Beginner)

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An SEO tip that just works, especially if you’re a beginner. People say SEO’s hard and complicated, but it doesn’t have to be. Even if you are a beginner, you can get tons of traffic to your website through simple strategies. And today I want to start you off with one.

RESOURCES & LINKS:
____________________________________________
Quora: https://quora.com/
AnswerThePublic: https://answerthepublic.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
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First off, have you ever heard of the site Quora? It’s a simple question-and-answer site and it’s super popular. So popular, it’s one of the top hundred websites in the world, according to Similarweb. So how do you get that traffic that Quora gets? Well, it’s simple. They just answer questions that people are curious on. These questions are long tail keywords. In other words, they contain many keywords. Best of all, they aren’t competitive. It’s easy to rank for questions because no one is targeting them.

So how do you find these question based keywords in your industry? Well, have you heard of a tool called AnswerThePublic? It’s a tool that shows you all the popular questions that people are asking. Head over to AnswerThePublic, type in the keyword related to your space and hit Search. You’ll then get a list of all the questions that are popular within your space.

Now, if you want to see their search volume, you can type in any of those questions into Ubersugggest and it’ll tell you how many people search for them on a monthly basis. But before you go and write content on all those keywords, there are a few things that you need to know.

First, make each question a unique page, assuming you have enough content to write about. And when I mean enough content, I’m talking about hundreds of words, ideally 300 plus, if you can do even more than that, like 400, 500 a 1,0000, even better. But don’t just add fluff.

Second, you need to have an amazing answer. For example, I wouldn’t create a page answering the question of what’s two plus two, because everyone knows it’s four. And if not, they can just Google it. And it’s one word or one letter or one number more.

So which is just four, right? There’s not much content to create on that. But if I had a sports website, I may answer the question of what is it like to be Olympian? And my answer would be very detailed. From what it’s like to train, how long it takes to be Olympian. What kind of diets do you have to be on? What is it like to win or even lose? And how do you earn money as Olympian? Right? I don’t see Olympians getting shoe contracts like Michael Jordan. I would even break down how hard it is to be one. And the amount of people that try and like the percentage that you’ll actually have to be Olympian. So that way it gives people a perspective on how hard it is.

Third, you want to continually update your answers as things change. Just think of Wikipedia. It is the ninth most popular site in the world. Why? Because they keep their content updated. For reference, most topics there are more pieces of content than searchers.

For example, there are 165 searches a month for their term dog food in the United States, yet there are 2.6 billion results. You think all those searchers are going to go through 2.6 billion results? No, Google doesn’t even show them all because they know people don’t really go past the first page. Maybe the second page, rarely the third page, which means search engines have their pickings when it comes to determine what sites to rank. So make it easy for a search engine. Keep your content up to date because they’d rather show updated pieces of content versus ones that are years and outdated.

Fourth, promote your content. You don’t have to spend add money to do this. It’s as simple as sharing it on the social web or linking that newly created answer from some other webpage on your website that’s related to it.

Fifth, you have to do this with a lot of questions. Now I know this is not what you want to hear but this is how you’re going to do well. There isn’t a specific number of questions that you need to create content around and you can’t really do it with five or even 10 questions because that won’t get you much traffic in the long run. But if you do this with a thousand questions or even a hundred, you’ll notice nice traffic gains, and the more, the better, assuming you can create amazing answers to those questions.

â–ş If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

â–şSubscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
â–şFind me on Facebook: https://www.facebook.com/neilkpatel/
â–şOn Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #DigitalMarketing

Craig Campbell 🎥 Starts Acting Career with SEO

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Win cool SEO prizes and get weekly knowledge bomb recaps in your inbox! https://seo.video/recap â–· SEO Video Show EP056: Craig Campbell – Founder @ CraigCampbellSEO.com | SEO YouTuber

Hey, hey, welcome to another episode of the SEO Video show where SEO is alive and fun!

My name is Paul Andre de Vera, aka DRE, and I curate SEO videos released within the past week into 1 min clips.

My favorite part of the show is when I get to introduce my guest.

And my guest this week is award-winning SEO and movie star Craig Campbell.

Before we get started, I wanted to say hay to everyone in the chat.

Some winner did not claim their copy of the Mastering In-house SEO book, so I’ll be giving away a few more copies before I have them sent out.

I’ll do some pop quizzes and give three copies to the top questions asked in the live chat.

Please don’t forget to like and subscribe and hit the notification bell.

First with Google news.

On Google Serch Central, a new case study was posted on how large images in Discover improve CTR and increase visits to publisher sites.

Google recommends using the robots meta tag max-image-preview: large.

This indicates that Google can feature publishers’ images in large formats,

creating a more compelling and engaging user experience when their content appears on Search surfaces, like Discover.

https://developers.google.com/search/case-studies/large-images-case-study

This week’s video curation ties in all together from researching for topics and creating content.

Let’s start with John Lincoln from Ignite Visibility on using Google trends to find topics to get easy SEO traffic.

John also covers Google Question Hub.

It’s still in beta, but it is something everyone should take a look at for topics.

Google has a bunch of questions that need

You have to create a page that answers the question and submit your page.

I’m a huge advocate of creating semantic content.

The SMA MArketing channel just released its steps on how to optimize a page for semantic SEO. Let’s check it out.

One of the easiest ways to get my content writers to write semantically is by typing your topic or keyword into a Google search.

Grab a few “People also ask” questions and use or answer them in your subheadings

Scroll to the bottom of the Google search and use as much of the related searches in the body

And finally, include words aka entities found on top of the image search.

Ok, once you have your content created, how do you make it “better” than your competitors?

Sam Oh from ahrefs give us four criteria to assess content quality

Now that you have the best content, the last thing I do is internal linking.

What is Internal Linking?

Jess Bonacci from WebFX explains.

How to create your internal link building strategy

I do find related content on my sites to internal link my pages is using the site:yourdomain.com keyword.

Whatever pops up on Google is what I link to each other and my target page.

Now on to my favorite part of the show.

Please don’t forget to ask questions and I’ll ask them in the order that they were received

Please don’t forget to like and subscribe while I get things ready

Craig Campbell is a Scottish entrepreneur, digital marketer, SEO specialist, content writer, author, and keynote speaker.

He is best known for affiliate marketing and has over 18 years of experience as a digital marketer.

He is an expert in social media management and has built a massive network to provide immediate exposure for brands and businesses.

He spoke at Chiang Mai SEO, Brighton SEO, Search Leads, Affiliate World Europe, NFG Rockstars, Semrush, and MB Summit.

He has been featured in several media outlets such as Forbes, GlobeNewsWire, PRNewswire, and others.

He currently holds the most famous episode on the SEO Video Show.

Please welcome an award-winning SEO, Craig Campbell!

Crime Lord Episode with Craig Campbell
https://www.youtube.com/watch?v=ANtJhZMvPz4

#SEO #SearchEngineOptimization #SEOvideoSHOW

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Chat live:
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Contact us:
Paul Andre “DRE” de Vera
web: https://seo.video
email: dre@seo.video
phone: (323) 523-5122

SEO Predictions for 2021

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What SEO will look like in 2021? Will Covid continue to change things? How will Google change the game? How much will we need to adjust our search marketing activities?
These questions and more were answered by some of the brightest minds in the industry. We were joined by some of the best experts in Australia on our webinar who drilled into the burning questions.

Transcript → https://www.semrush.com/webinars/seo-predictions-for-2021/

Related webinars → https://www.youtube.com/playlist?list=PL6ilq_Pc9RZitydR2TOxEPYqYGHaf3bie

More webinars → https://www.semrush.com/webinars

Read more → https://www.semrush.com/blog/target-audience/

Deciding Between SEO vs PPC: Which Is Better For Your Business Marketing?

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When it comes to marketing online, you can boil a lot of activity down to two areas – paid and organic. Otherwise known as those three-letter acronyms, SEO 🔍 and PPC đź’°.

Now I’m sure we all like the idea of marketing “for free” in an organic way, but what’s actually the best digital path for you to take? What’s going to help you achieve your digital goals? It’s an internal battle of SEO vs. PPC 🥊

In this week’s Giant Wednesday, we look at the different between search engine optimisation and pay per click advertising. Explaining the benefits of both and how they’ll help you achieve the best outcomes for your business marketing objectives. You can then decide where to focus your efforts đź–Ą

Digital Marketing, Technology & Business insights, how to’s and explainer videos, released on a Wednesday. Make sure to subscribe to be notified! 🎥

Read the transcript, check out the GIANT Cheat Sheet and learn more on our website: https://bit.ly/2UJSnRY

Presenter: Sam Caesar, Sleeping Giant Media

#GiantWednesday #PPC #SEO

How to Do Keyword Research for PPC | WordStream

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Today, we’re bringing you a keyword research tutorial, and explaining exactly how you can use it in your PPC campaigns and which tools will help you be successful. If you’re interested in conducting keyword research for your search marketing campaigns, keep on watching!

Feel free to leave a comment if you have any questions!

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Read the full post here: https://www.wordstream.com/ppc-keyword

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