(2025) SEO Keyword Competitor Analysis: Use Semrush to See Your Competitor’s Top SEO Keywords

Are you curious about the SEO keywords your competitors are ranking for on Google? In this video I’m gonna walk you through doing effective SEO keyword competitor analysis using my fav SEO tool: Semrush #Semrushpartner

This SEO keyword competitor analysis process can inspire new keyword ideas for your own SEO strategy and give you amazing insight into how your competitors are doing overall.

Together we’re going to analyze domains, check keyword rankings, and understand the specific pages driving traffic. Whether you’re using a free or paid Semrush account, this tutorial provides actionable insights to optimize your site.

Don’t forget to try out the 14-day pro trial of Semrush using my affiliate link: https://mariahmagazine.com/semrush

00:31 Why Competitor Keywords Matter
01:28 Getting Started with Semrush
02:05 Analyzing Competitor Data
03:12 Understanding Keyword Metrics
06:56 Reverse Engineering Competitor Keywords
07:29 Exporting and Utilizing Keyword Data
08:15 Final Tips and Conclusion

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► ABOUT ME: I’m Mariah, an award-winning Organic SEO Consultant & Educator for online business owners. I deeply believe that showing up on Google, increasing your visibility (organically), and marketing your business doesn’t have to be as difficult & overwhelming as everyone makes it. After being in the online & digital marketing space since 2015, I’ve helped hundreds of clients & students get their websites found on Google by implementing a strategy that feels both doable AND aligned.

On this channel, I create videos around DIY SEO and digital marketing, along with tech tutorials for websites and running an online business. Find out more at https://www.mariahmagazine.com/

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5 PPC + SEO Competitive Analysis Tools – Marketing Tools to Analyze Your Competition

We listed 5 Pay-Per-Click and Search Engine Optimization Competitive Analysis Tools that you can use for your business. SEO + PPC Competitive analysis tools are important because you can understand what your competitors are doing to drive traffic and conversions. There are hundreds of marketing tools so we listed 5 different tools that we have used before and that we enjoy using. In addition, you will find SEO tools, PPC tools, and more so you can monitor keywords, track your rankings, track your organic search traffic, track your backlinks, and more.

PPC & SEO Competitor Analysis Tools:

SpyFu.com – https://www.spyfu.com/

SEMRush.com – https://www.semrush.com/

Ahrefs.com – https://www.ahrefs.com/

iSpionage.com – https://www.ispionage.com/

Google Keyword Planner – https://ads.google.com/home/tools/keyword-planner/

You always want to know what keywords your competitors are ranking for and what keywords they are targeting in their PPC Advertising campaigns in Google Ads. You can spy on your competitors search engine traffic and Google AdWords account to see what they are doing to drive traffic and conversions.

Sometimes you need more information and that’s where a premium tool comes in handy. There are so many tools that will show you competitors keywords, ad copy, ads, landing pages, ad groups, and more. We have used the 5 above and they are all very useful, although the Google Keyword Planner has plenty of limitations.

Competitor analysis is important because it can help you uncover and learn about opportunities you are not taking advantage of. Imagine you can see a list of your competitors top search engine keywords to see how much traffic you are missing out on. Sometimes you focus so much on creating the content you think is important or optimizing your existing Google AdWords and Bing Ads campaigns that you forget to see what your competitors are doing.

Since PPC Advertising and Search Engine Optimization involves competitors, you need to use competitive analysis tools. You don’t need to copy everything that your competitors are doing, but you will find a ton of ideas. When you are really drawing a blank and struggling to improve your account, you can see where you are falling behind competitors.

In addition, you can find competitors that might be spending a lot more or driving a ton of traffic that you are not taking advantage of. Your main focus needs to be on your Return on Ad Spend, so don’t just focus on competitive analysis for SEO and PPC. SEO competitor analysis tools are vital to growing your business and your organic search engine traffic. PPC competitor analysis tools are vital to improving your Google Ads campaigns.