seo for beginners

A Minimalist’s Approach to SEO: The Only 3 Things You Should do Every Week To Get Traffic

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There are over 200 factors in Google’s algorithm. Wouldn’t it be great if you could rank higher on Google without learning each of those factors? Today I’m going to break down a minimalist approach to SEO. The only three things you should do every week to get traffic.

RESOURCES & LINKS:
____________________________________________

Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________

If you’re overwhelmed and don’t have lots of time to invest, it’s important to know where to focus your efforts. Sure, it would be great to do everything, but that’s not always realistic. And instead of doing everything that you read online about SEO, let’s see the activities that will produce the most impact on your business.

So number one, optimizing existing content. Now optimizing existing content is all about finding new keywords, sitting on page two and three and optimizing for them. What you also want to end up doing is going to Google Search Console, and then looking to see which pages are getting the most impressions, but the least amount of clicks. And within there, you want to click on those pages and look to see which keywords are getting a lot of impressions that are on page two or bottom of page one that you may not be talking about too much within your content. And then what you want to do is update the content to include those keywords. You may also want to include those keywords within your title tag and your meta description.

The next thing when it comes to updating content is deleting your underperforming content. See, just because you write content and you generate a lot of links to it, it doesn’t mean that it’s a good piece of content. It doesn’t mean that it’s going to rank. It doesn’t mean that it’s going to get social shares. Just some content, even though people link to it, they just don’t care to read about it. And that’s the harsh reality of content marketing.

The next thing when it comes to updating content is consolidating content.

When we’re also talking about updating content, I also want to discuss refreshing content that brings traffic to your website. There’s a lot of content that is already doing well and is generating traffic on your site. But what you’ll find is when you log to Google Search Console, some of these articles will drop in traffic over time, or they’ll continually rise. Also, if your article’s continually doing well, what are the cures that are driving you this increase in traffic? What could you do to even make it more related to those cures and better so that way you can get even more traffic?

Now, the next tactic that I want you to focus on is doing competitive analysis to guide your content efforts. Here’s what I mean by this, right? So we already discussed updating content. Now, when we’re talking about competitive analysis.

So what I want you to do is head over to Ubersuggest, and I want you to type in your domain. Now, when you type in your domain, you’ll get a report of your top pages, your traffic, the keywords you’re ranking for, but you’ll also see in the left hand navigation, an option to look at competing domains. So you want to end up looking at all the other sites that are similar to you. And what this Ubersuggest report does is it shows you all the similar keywords that you rank for, that other people also rank for. And it also shows you the keyword gaps.

This report breaks down their most popular pages from top to bottom. It shows you who’s linking to them and it shows you those keywords that each of those top pages are ranking for. This will also give you new content ideas in case you don’t cover any of the topics that they’re generating a lot of traffic for that you’re not generating any traffic for. And this will give you ideas of what type of content to create.

Now let’s talk about creating new content. Content clusters around keywords that your website has the potential to rank for. That’s what I mean. So if you go back to Ubersuggest, you type in a keyword, let’s say I go after SEO. In Ubersuggest in the keyword ideas report, there’s actually an option where you can actually put in your domain name and it’ll adjust the keywords that you have the ability to rank for.

So once you put in your domain name, Ubersuggest will then filter the results. So you want keywords you can rank for that are going to be much easier and those are the ones that you should start creating content around and create content clusters.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
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SEO for Beginners: Rank #1 In Google in 2022

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Are you an SEO beginner?

No worries!

In this video, I’m going to walk you through the core pillars of every successful SEO campaign.

But the first question is:

What is SEO?

It’s an acronym for “Search Engine Optimization.”

And it’s the process of ranking web pages on the first page of Google’s organic search results.

This process of SEO has four core pillars of success:

1. KEYWORDS

Keywords are the foundation of every successful SEO campaign. In fact, understanding how to pick the right keywords will make or break your campaign.

I’ll show you how to pick the right keywords for your business and your unique situation in the video.

Once you’ve found keywords, you need to optimize your site’s technical performance.

2. TECHNICAL

Please don’t fear the word “technical” because it’s pretty easy once you understand what to look for. The goal of optimizing technical performance is twofold:

First, we want Google to be able to crawl and index our pages in an efficient manner.

Second, we want our site to have a tremendous User Experience (UX).

I’ll show you what to look for and how to optimize both elements in the video.

Once you’ve found keywords and optimized for UX, it’s time for the most important part:

3. CONTENT

Think of content as the lead domino for SEO success. You should invest most of your time in optimizing and creating new SEO-driven content.

Here’s the key:

You should always optimize BEFORE you create.

I’ll explain why in the video.

And last, but not least:

4. BACKLINKS

You can nail all previous pillars like a pro, but without backlinks, you’ll struggle. What are backlinks? They are links from other websites and Google considers them as “votes.”

In theory, the more high-quality votes your page has, the more Google will trust it.

What does a high-quality backlink look like? Watch the video to find out 🙂

NEXT STEPS…

1️⃣ Watch the entire video because I’m going to prove that 99.9% of people do this one SEO action completely backward.

2️⃣ Drop a comment below with “Let’s Do This!” to show me you’re excited

3️⃣ Like the video if you’re getting any value.

4️⃣ Subscribe because you’ll get first access to the next video in this free SEO mastery training course ► https://www.youtube.com/c/semrush?sub_confirmation=1

Want to skip around? Here you go:

0:00 Intro
0:52 What is SEO?
2:07 4 Core Pillars of SEO
2:17 Keyword Research (like a Pro)
7:48 Technical SEO 101
11:53 How to Optimize & Create SEO Content
14:36 The Art & Science of Backlinks

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The opinions of the speaker are his own and might not match the opinions of Semrush.
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Subscribe ► https://www.youtube.com/c/semrush?sub_confirmation=1
Nathan’s Channel ► https://www.youtube.com/c/GotchSEO/

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#SEO #SearchEngineOptimization #SEOTutorial

Get Free Traffic From Google: On Page SEO Ultimate Guide

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If you want to get free traffic to your website, you must think always about SEO, in this video, we will cover on page SEO in-depth and I will show you step by step how to optimize your blog post to rank on top of Google.

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Video Outline:
My Results 0:00
STEP-1 Focus Keyword 3:44
STEP-2 H1 Tag 6:47
STEP-3 Subheading Optimization 7:32
STEP-4 Focus Keyword Frequency 8:05
STEP-5 Linking 8:54
STEP-6 Optimize The Title 10:17
STEP-7 Install SEO Plugin 13:28
STEP-8 Slug 16:14
STEP-9 Optimizing Graphics 17:03
STEP-10 Publish 20:48
Featured Image 23:46

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Keyword Research: The First Step to Good SEO

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I answer the question: how do I start SEO? What can I hire and outsource for? Any differences in E-commerce SEO vs Agency services? Let’s get into it!

My Favorite SEO Tool for Keyword Research: @Ahrefs

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How Much Time Do You Need to Invest In SEO With a New Website That Has No Traffic

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They say it takes six months to a year to start seeing SEO results. And you have to invest hundreds, if not thousands of hours to see results. But does it really have to be that way? Today, I’m going to break down how much time you really need to invest in SEO with a new website that has no traffic.

Look, you don’t need to do hundreds of different things or spend hundreds, if not thousands of hours on SEO to start seeing results. I’m not telling you you’re going to rank number one for terms like “credit cards” by putting in very little time, but you can start seeing results for keywords that aren’t as competitive, or long tailed key terms. And I’m going to break down what you need to do to start, for a new website, to start seeing results. And you can do this in a handful of hours each and every single week

RESOURCES & LINKS:
____________________________________________
Google Search Console: https://cloud.google.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
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When you’re starting a new website, you need to be focused on creating authority in your space. This means creating lots of content, and seeing how Google will respond to different topics that you approach. Watch your rankings over time, because if you pop out content, what you’ll find is it’ll either rank well, or it won’t. And some topics do well, and some don’t.

And when you start ranking higher with keywords on certain topics, write more about those topics. Don’t duplicate your content. And if you’ve been writing content keywords related to a topic that you haven’t been able to rank for, go and focus on other topics that are working.

What I want you to do is go to Ubersuggest, and put it in that keyword. And when you click on the Keyword Ideas report, it’ll show you are there key terms that are more longer tail that you could potentially target, and create content around that and see what happens. And when you’re on Ubersuggest, another thing that I want you to do is, in the keyword ideas report, you have the ability to put in your domain name on the right side, and it’ll show you keywords that you could potentially rank number one, or on page one for. And this will filter the keywords, that we are focusing on the right ones from day one. By now, once you’ve implemented some of these steps, you should be getting some traffic.

And now I want you to start using Google Search Console, which, funny enough, connects with Ubersuggest. And what you want to do within Google Search Console is look at the keywords that are getting a lot impressions and not enough clicks, and make sure you adapt your content to include those keywords, not just within your content, but within your title tag and your meta description.

And by doing that, you’re more likely to rank for some of those keywords that are getting tons of impressions, but not enough clicks, assuming that they’re related to the content on your website and the services or products that you have to offer.

A lot of people believe when you’re doing this process, you need to continually build a lot of links. And that’s not necessarily the case if you want to rank for long tail terms.

Now, keyword research, another two to three hours a month, and that’ll get you all the keywords you can be targeting, and you can even create lists of these keywords within Ubersuggest. And that’s a rough breakdown of where you can get started.

Now if you want a bonus tip on where you should spend some extra time, I would recommend going to Ubersuggest, putting in a URL, and looking at the site audit report. Look, if you have amazing content, but you have all these errors that prevent Google from crawling your website or indexing pages, how well do you think you’re going to rank? Not well at all, right? Because no matter how great your content is, they can’t crawl it, or understand it, or navigate through your site in an efficient way. You’re just not going to do that well.

Now this tip here, in Ubersuggest when you put in your URL and you look at the site audit report, this’ll tell you all the errors and what you need to fix. And the beautiful part is, you don’t have to do this every week, but just once a month, put a new URL, and look at all the issues, and look at the issues from top to bottom. Because in Ubersuggests, it breaks down the issues that are hurting your rankings more than others that’ll have the biggest impact.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
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My 4 Favorite SEO Tools (And The Ones That Are a Time Waste)

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There are one to many SEO tools. It can be overwhelming. So today I’m going to break down my favorite four. Today I’m going to break down my four favorite SEO tools and the ones that are a time-waste.

RESOURCES & LINKS:
____________________________________________

Ubersuggest: https://neilpatel.com/ubersuggest/
Click Flow: https://www.clickflow.com/
Google: https://www.google.com/
Google trends: https://trends.google.com/trends/

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Number one, of course, Ubersuggest is one of my own tools. What I really love the most in Ubersuggest there’s a few features and I’m going to break them down, is whenever you’re doing keyword research in the keyword ideas report, you can click on this button, page one, ranking potential, and you put in your URL and it’ll tell you all the keywords that you can rank page one on, based on your domain authority, your on page SEO, how long your site’s been around.

So it’ll tell you what you actually have a shot to rank for right now. Right? And that’s great because SEO is a long game, but who doesn’t want to see more short-term results. The other feature that I really love in Ubersuggest is the competitor analysis. I can put in my domain name and my competitor’s domain name.

And it’ll show me all the keywords that they rank for the I don’t rank for. And it’ll also show me all the keywords that you know, I’m ranking for, that they’re also ranking for. And then you want to check out what are the keywords that they’re ranking for that you’re not even targeting because that’s a keyword gap. That’s your opportunities.

Another feature that I love in Ubersuggest is the back links opportunity report. And if someone’s linking to three of my competitors, you know that if they linked to three of my competitors, they don’t mind linking to other websites in my space. So if I take the time and hit them up, there’s a great chance that they’ll link back to me.

The next tool I like is Click Flow. It’s used to test your title tags and your meta description. This is great because a lot of times you can boost your rankings, not by building more links, but just getting more clicks. If everyone does a Google search for a keyword like dog shoes and they click on the second result, instead of the first result, it tells Google that no one wants a first result. They prefer the second result and they’ll switch the rankings.

The next tool I like, Google search console. It’s free. You can discover keywords that you need to double down on. Here’s what I mean by that. Go to Google search console, see the pages that are getting traffic.

Look for the keywords that you’re ranking for the bottom of page one, on page two, page three. And see if you’re using those keywords within your content. If not, if those keywords are relevant, integrate them, it’ll boost your rankings for those terms, helps you double down and you should see results within 30 days.

Of course, one of my last favorite tools is Google trends. It allows you to explore new opportunities and find a lot of great keywords and categories to go after, especially what’s trending. And what’s going on an upward trend versus a downward trend because you want to go after more keywords and terms that are on an upward trend.

As for a time-waste, you know, when you look at very technical SEO auditing tools, there’s a lot of them out there. It’s only worth it if you have huge websites with thousands of images, complex internal linking structures, unless you have a critical technical SEO problem.

Most of the time, you won’t need to be running lots of crazy in depth audits. You can do a lot for free within just the Ubersuggest, auto report. Now think about the ROI of your efforts. What’s working best in your SEO. Don’t spend time and money on all the tools and activities that aren’t really yielding those results. But for most of your day-to-day stuff, you’re not going to be using those features. You’re just going to be paying for stuff that you don’t use.

So instead, I want you to focus on what’s driving your ROI. Go look in your Google analytics, go look at what’s driving the conversions, your goals, what content, what channels. Focus more on that than wasting your time looking at 20 tools.

It’s not just about the cost. Cost isn’t the issue of the tools. The real issue with using too many tools is it’s a big time suck. If you spent your time on what’s generating your ROI, you’ll make more money.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO2022 #SEOTools #DigitalMarketing

A Realistic Approach to SEO For Busy Solo Entrepreneurs

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SEO’s tough and usually requires a big team. Wouldn’t it be great if there was a way to do SEO, when you’re a solo entrepreneur? Look, there is. Today I’m going to break down a realistic approach to SEO for busy solo entrepreneurs.

RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________

If you don’t have a big team or any team for that matter of fact, I want you to focus just on two things.

Number one, optimizing existing content and number two, creating new content. So let’s go over optimizing existing content first. First, use the Google search console. Google search console will show you, Hey, what content is getting impressions and which content is getting clicks and also shows your click-through rate.

And I want you to improve your click-through rate and the way you end up doing that is look at the keywords that are sitting on page two. Are those keywords in your title tag? Are they within your meta description? Is your title tag and meta-description, you know, very relevant from an appealing perspective. Think of copywriting.

The next thing I like doing is putting in the keywords that you’re seeing in Google search console within to those pages as well. So now that you just put them in your title tag and meta description, also put them within the content.

Second use Ubersuggest. Ubersuggest has a rank tracking feature that you can get started for free and you can see which ones of your keywords are getting more traction and less traction over time. It’ll tell you which keywords are getting more traction on mobile or even desktop device, or even in certain regions.

Another feature I want you to use in Ubersuggest is a content ideas report. This shows you all the other people that have content around similar keywords, like your competitors, and really make sure you there are social shares and the backlinks and the headlines that they’re using.

Third, use Google analytics. I want you to improve your dwell time. I want you to identify the content pieces that are underperforming and consolidate them with the pages that are doing well on the same topic.

Now let’s go over creating new content. First, let’s find keyword opportunities that you can rank for. Go to Ubersuggest, use a keyword ideas report, you can find in the left-hand navigation, and type in keywords related to your space.

Then I want you to go to the competitive analysis report in Ubersuggest. This is where you can put it in a competitor URL. It’ll show you their top pages by traffic show you the social shares for those pages and it’ll even show you all the keywords that the competitor’s page ranks for.

And then you can go over to their site and look at that page and be like, whoa, this is the content that they have. I can create something way better than this.

Second, let’s analyze your competitors for new keywords you want to target. You’ll see a report within Ubersuggest in the competitive analysis that just shows you all the keywords your competitors rank for.

The next feature in Ubersuggest you should check out is the SERP analysis within the keyword ideas report. And this will give you an idea of, Hey, this is how I create content that covers the whole topic.

Now that we’re going away from Ubersuggest what I want you to also focus on is writing content that is at least 50% better than everyone else who’s ranking for that keyword.

Now last but not least, I want to wrap up this video by covering a few other things that you should know. On-page SEO will produce better outcomes if you’re managing an older website. In the early days, you could pretty much solve your on-page SEO by just decreasing your load time.

And as you create new content, you want to work on your title tags, meta-description tags, heading tags, which just helps you rank. You want to have a site map.

And make sure that your robots are at TXT or your meta-tags, you’re not blocking any of the major crawlers or any pages that you shouldn’t be blocking.

And when it comes to creating content, you should be spending two to eight hours per week, depending on how competitive your niche is and how amazing your content needs to be in order to outperform your competition.

If your site’s really big, you could actually spend a lot of time on on-page SEO and it could be a daily thing. You may have people full-time focused on it.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
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Basic SEO for Blog Posts (Primary and Secondary Keywords) RANK #1 on Google

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Looking for a video on SEO basics for beginners? I’ve got you covered!
There’s a lot that you can do when it comes to SEO for blog posts. However, as an SEO writer and blog owner, I find that the most important aspects of SEO writing are primary and secondary keywords.

So in this video, I hope to teach you guys exactly how to use both of these keyword types in your writing. By the end of this video, you’ll learn what both these types of keywords are and how to properly optimize your blog posts using that to rank number 1 on Google.
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Chapters in this video:
0:00 What is SEO
2:00 What are primary keywords
3:22 How to use primary keywords in your blog post
7:25 Primary keyword variations and how to use them
9:16 What are secondary keywords and LSI
11:21 How to find LSI
12:40 How to use LSI
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SEO Explained In Nepali

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In this video you will learn about Search Engine Optimization(SEO) in Nepali. We will be discussing about YouTube, website and mobile app seo here. SEO trend is slowing growing in Nepal and huge market too. This video is only available in Nepali Language.

Timestamp:
00:00 – 01:52 : What is Search Engine Optimization In Nepali?
01:52 – 04:07 : YouTube SEO and Secret In Nepali
04:07 – 06:06 : Website SEO in Nepali
06:06 – 06:55 : What is ASO Application Search Optimization In Nepali
06:55 – 06:55 : Bad SEO Practice SEO In Nepali
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Topic Covered in this video
What actually SEO is?
YouTube SEO in Nepali
Website SEO in Nepali
App SEO in Nepali
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7 SEO Secrets You Can Learn From Big Brands

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Did you know that big brands replicate a very similar SEO strategy to each other? Do you want to know what it is? Today I’m going to break down seven secrets you can learn from big brands.

RESOURCES & LINKS:
____________________________________________
The ONLY Features You Need to Use in SEO Tools: https://youtu.be/uWxyKa7osh4

Social Media Marketing Tips For Every Brand (And What You Should Avoid at All Costs): https://youtu.be/FbBVrn_zaUk

Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________

Number one, the brand itself is the main driver of SEO traffic. Keyword search value comparison, just look at this keyword, Nike, over five million searches a month versus shoes, 1.2 million, that’s just in the United States. In other words, more people are searching for Nike than they are for shoes. That’s the power of brand building. When you do things like TV advertising, radio advertising, social media advertising, content marketing, whenever you create a good product or service, that’ll help your brand progress, and that also helps your SEO.

Number two, they don’t have to build backlinks. See, most big brands will get backlinks without having to do any form of cold outreach. And all they have to really do is give PR, talk about stock earnings, release new products, they don’t really have to do much, and that’s how they’re getting backlinks.

And this leads me into my third point; they do tons and tons of PR, but it’s not for SEO, it’s for product sales. So let’s say Nike wants to release a new version of the Air Jordans, doing a big PR campaign will get that demand going so people are waiting in line and those shoes will sell out right when they come out. Same with Apple. They create all this pent up demand before they do their launch. And it just works extremely well. So PR is a really good strategy, and you should consider doing PR, there’s a lot of performance based PR agencies like PR Serve where they only charge you if they get you PR.

Number four, they invest in content at scale. You think of companies like Apple, you’re like, Neil, Apple doesn’t have much content. Even on NeilPatel.com I have thousands of pages, nowhere near Nike, or Apple, or Amazon, or any of these big guys, but over time I’ll have more and more pages, and that really helps getting more traffic assuming the pages are high in quality.

Number five, they leverage localization and translations to as many languages as possible in several international markets. Here’s the thing that people don’t tell you; SEO in English is competitive, SEO in languages like Portuguese or Hindi, or Swahili, not as competitive. So consider translating and transcribing your content because in these other regions there are buyers and people with money.

So you’re missing out on a huge chunk of traffic. NeilPattel.com you’ll see my content in German, Portuguese, Spanish, English, some even in Italian and German, and the list goes on and on. I even have certain pages in Japanese and Mandarin. I really have leveraged international translation because it brings more revenue, and more traffic.

Number six, they don’t have to do, and often don’t do as much SEO optimization. Because searchers will have their search intent mapped when they end up on the official page of their brand, Google will keep sending people their way. Their domain authority is so high that even making some mistakes, they’ll still rank high. Just think about it this way; when you go to Apple you know what you’re looking for.

You go there, you typically will buy some Airpods, or a phone, or a laptop, but the intent is there. So think about user experience and make sure that you are putting the user first and not Google first. And yes, in the short run that may not get you the rankings you want, but in the long run, it will.

Seven; they’re slow to change. Big companies are slow in decision making, it’s just how they are, and that’s okay. And with your business, you have to remember, you’re going to be faster than them, and that’s a good thing, but when big companies are slow, a lot of them, what they end up doing is, they really look at the data and they think about what changes to make.

And that really helps them because when they make changes a lot of times they’re much more calculated than startups, they’re just gun slinging and doing experiments.

Now that doesn’t mean you shouldn’t do experiments, or you should move slow, it just more so means that you should look at the data just like the big companies do.

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