seo for beginners

My Biggest SEO Mistake (And Why Your Organic Traffic Might Be Garbage)

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Over the last 12 months I’ve driven 58.6 million visitors from Google. You will look at my traffic sets, you look at this graph and you’re like, wow, Neil you must be doing really well at SEO. And you know what you’re doing, but you know what? That’s not really the case. Today I’m going to break down my biggest SEO mistakes.

RESOURCES & LINKS:
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Ubersuggest: https://neilpatel.com/ubersuggest/
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As you can see here, 58.6 million visitors from SEO. That’s a lot of traffic to not have to pay for. And if I scroll down and I look at the traffic stats, coming from terms like Ubersugget which is fine. My name, Ubersuggest, affiliate marketing, my name, variation Ubersuggest.

But if I just keep going further down the list you’ll start seeing a lot of keywords that, aren’t really relevant to my business. And a lot of the key words of what I was optimizing for as you can see here, it was just pure volume. And I was getting a lot of traffic, but as you can see now my traffic starting to drop, why? Because my team, you know, at my ad agency we track leads and I can’t show you our leads in Salesforce because we track it all due to people’s personal information like their records or the company URLs.

But when we were tracking our sales through Salesforce of what’s driving clients for NP Digital , and typically people will click on let’s talk and submit a form or contact.

So we have two options to become a lead. And what we found is, most of these keywords droves, little to no leads. Now, if you go to neilpatel.com, I get my traffic typically from blogging, right? I can see here on the blog. And if you look at my content, I’m going after keywords that are very specific. Customer reviews in video ads.

So if I type in customer reviews video ads. The search volume, isn’t high. If you look here zero monthly searches, right? People aren’t really searching for a lot of these keywords but you know what?

We found that people who are interested in putting customer reviews in video ads or images, and they’re trying to figure this out are interested in conversion rate optimization which is one of the services we offer.

So the content that we’re producing on our blog is much more niche. How to create a free Google website for a business. This for us, this post is target local businesses because our SMB division helps localized businesses. How to create unique gift guides for e-commerce content.

And I spent so many years building up my traffic and it wasn’t until I got the traffic.

Look, the big lesson from this is, don’t optimize for traffic optimize for revenue. If your keywords aren’t generating you revenue, move on to new keywords. And when you’re doing keyword research, don’t make the mistake I did. Don’t just optimize for quote-unquote traffic. What I want you to do is type in keywords.

So don’t optimize just for traffic, optimize for traffic from the right audience. And before you go after keywords do your keyword research, type them into Ubersuggest, figure out what keywords have high volume and traffic while you’re technically they mean the same thing but also high CPC. And of course it’s related to your business.

So don’t just optimize for quote-unquote keywords and traffic optimize for relevancy. And if you do that, you’re going to be better. And if you need help with this check out my ad agency, NP Digital or if you just have questions, leave a comment below.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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#SEO #NeilPatel #DigitalMarketing

Complete SEO Course for Beginners: Learn to Rank #1 in Google

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Learn how to do search engine optimization in our complete SEO training course for beginners.

Subscribe ► https://www.youtube.com/AhrefsCom?sub_confirmation=1

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Additional SEO Resources

SEO Course for Beginners Playlist (14 Videos) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6

SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings ► https://www.youtube.com/watch?v=DvwS7cV9GmQ

Keyword Research Tutorials for SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2u5JCtiYWfvnSvAkoPwg5VY

On Page SEO Checklist for Higher Google Rankings ► https://www.youtube.com/watch?v=gDYjjkvtOVo

Link Building Tutorials (Step-By-Step) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m

***************************************
It doesn’t matter if you know nothing about SEO. This complete end-to-end course was created to help you learn SEO in an easy and systematic way.

This SEO training course will teach you:

► What is SEO and why it is important
► What keywords are
► The basics of how to do keyword research
► How to analyze search intent
► How to check ranking difficulty
► What is on-page SEO
► How to optimize a page for your target keyword
► What is link building and why it is important
► How to build backlinks
► What makes a backlink “high-quality”
► How to do blogger outreach
► What is technical SEO
► Technical SEO best practices

You don’t have to watch multiple videos from different places just to piece together how SEO works.

By the end of this tutorial, you’ll understand everything you need to know about the basics of SEO and how to rank #1 in Google. You’ll know how to do the four main aspects of SEO: keyword research, on-page SEO, link building, and technical SEO.

Best of all, you’ll be able to apply your training immediately to your own website and work to rank higher on Google. You’ll understand what it is you need to do to begin getting traffic from organic search month after month.

Timestamps:

0:00 Intro
1:25 What is SEO and why it is important
7:54 What are keywords
15:39 How to analyze search intent
19:51 How to find keyword for your site
31:01 What is ranking difficulty
40:28 What is on-page SEO
46:26 How to optimize a page for a target keyword
59:39 What is link building and why it is important
1:04:38 How to get backlinks for your site
1:08:26 What makes a backlink “good”
1:16:23 What are link building tactics for beginners
1:30:50 How to do blogger outreach for backlinks
1:43:28 What is technical SEO and why it’s important
1:51:00 What are technical SEO best practices

#seocourse #seo #seotutorial #searchengineoptimization

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The Ultimate 2021 SEO Training to Rank #1 in Google

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Right this very second, someone’s probably searching the Google machine for a business just like yours. But the only question is… Will you show up? 😳

It all comes down to who does SEO better — you or your competition?

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Here’s the good news — your competition probably isn’t getting this SEO training 2021.

In this video, I go over my precise SEO system I’ve used on countless clients, and it’s still what I teach to this day. Why? Because it works like a charm. 😎

Just follow along — ✔️ check off each item, and before you know it, you’re on top already!

So watch now and get that top spot!

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What is SEO? | Search Engine Optimization Explained | Edureka | Digital Marketing Rewind -2

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🔥Edureka Digital Marketing Course: https://www.edureka.co/post-graduate/digital-marketing-certification

This Edureka “What is SEO ?” video will help you learn Search Engine Optimization (SEO) from scratch with examples. You will get to know about powerful SEO tips and how they are important for your business ventures.

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#edureka #EdurekaDigitalMarketing #SEOMarketing #SEOTutorialForBeginners#DigitalMarketingEdureka #EdurekaTraining

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Consumer Segmentation
Consumer Marketing
Online Reputation Management
Performance Marketing
Web Analytics
Search Engine Marketing
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Influencer Marketing

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Who is this program for?

Freshers looking to make a career in Digital Marketing

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Manager/ Executives looking to upgrade their skills in Digital Marketing

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For Online Training and Certification, Please write back to us at sales@edureka.in or call us at IND: 9606058406 / US: 18338555775 (toll-free) for more information

How To Write SEO Content That Ranks In 2021🔥

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How To Write SEO Content That Ranks In 2021🔥
🌟 SEO ADVICES 👉 http://darwin-gp.com
Knowing how to create SEO content correctly separates amateurs from professionals. In this video, I will show you step by step the exact process of creating SEO content. So, if you want to rank first in Google, keep watching, because exceptionally powerful SEO content is the leading domino for increasing organic search traffic. Also, don’t forget to subscribe to the channel and like it so you don’t miss our new videos. And so, here we go!

One of the biggest challenges bloggers and content marketers face is writing content that is optimized for search engines but also appealing to people.
If you want to expand your blog’s audience, you’re going to have to get smarter with content. The main way to achieve this is through SEO copywriting.
While search engine optimization may seem complicated, it’s easier than you think; especially if you understand that it’s best to write for people, not search engines.
In order to thrive, your online business must go beyond just “writing content.” Your content must accomplish two things:
solve a specific problem
appeal to the end-user.

We all know what happens when you type a search query into a search engine and click “enter”: you get a list of search results that match your search query.
These results pages appear as a result of search engine optimization.
In short, SEO is a method of optimizing the effectiveness of your content for search engines to help it rank higher than content from other sites targeting the same search terms.

Google displays web pages in search results based on page authority and relevance, to improve user interaction. How does it measure authority and relevance?
Google determines the relevance of your page by analyzing its content based on several factors, including where and how often you use certain words in that piece of content.
Google measures authority by the number of links leading to that page and how credible those links are.
On the Internet, links are like votes with a slight difference. The winner of an election is determined solely by the number of votes, whereas the ranking of your web page depends not so much on how many incoming links it has, but on the quality of those links.
Who drives the user to action? A copywriter does. A copywriter is a skilled professional who writes text for advertisements, promotions, and customer interactions. In the marketing world, they are often called “creative people.” An SEO copywriter adapts this to online content.

A copywriter is someone who understands people, knows what their audience likes, and chooses words they will like. The headline, words, phrases, sentences, and paragraphs used in the content should persuade and induce readers to take a certain action. The SEO copywriter also understands how Google treats certain words and phrases, especially long-tail phrases.
If you are a blogger, freelance writer, or online entrepreneur, you can become a sought-after copywriter if you develop your creativity and hone your writing skills.

If you want to build a thriving online business and survive in the ever-changing world of SEO, your job is to create useful content that is interesting, persuasive, and well optimized for search engines; and you have to do it consistently. It’s part of the user experience to get fresh new content on demand.
What is SEO copywriting?
SEO copywriting has evolved since Google started releasing its updates.
If you want to create very useful content that will rank high on Google while also directing paying customers or clients to your online business, you should think about the components of Google’s ranking algorithm.
SEO copywriting is all about creating useful, compelling, and valuable content that targets specific keywords so that other people are happy to promote it on social media platforms.

This increases the authority and relevance of your content and improves its ranking in Google for selected keywords. So when you strongly recommend something, Google considers it relevant and you will get better SEO content results.
SEO copywriting helps you target your customers and solve their specific problems with well-designed content.

Some elements of valuable content, such as visual appeal and timeliness, are hallmarks of copywriting.
Consistently implementing SEO best practices throughout your content will naturally propel your content into the top 10 of Google and increase your traffic.
However, there are elements that will always allow you to rank high in Google, as well as increase your conversion rate. Before you implement SEO copywriting elements, remember that there are things that must be done before on-page optimization.
Here are 6 important elements of SEO copywriting:
Site Speed.
40% of people leave a web page if it takes more than 3 seconds to fully load.
47% of end-users expect a web page to load in two seconds or less.

What is Bad SEO 🔥 SEO Tutorial for Beginners

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What is Bad SEO 🔥 SEO Tutorial for Beginners
🌟 SEO ADVICES 👉 http://darwin-gp.com
SEO is so dynamic and evolving so fast that you need to know what works and what doesn’t by updating your knowledge of best practices. Break away from some bad SEO habits that are not only outdated, but have lost their effectiveness, and practice more current and trendy SEO tactics while taking into account the basic realities that help you realize your business goals. Watch this video to the end so you don’t miss out on a lot of useful information. Also, don’t forget to subscribe to the channel and give your likes. Let’s not waste any time and let’s get started!

As we probably know, we’re entering the next decade with the opportunity to say goodbye to terrible SEO biases that are bad for your site. They worked for us in the past, but now they have the opportunity to grow, because we probably know that the world has changed and the old ways no longer work.
Search engine optimization involves a long and gradual game. So terrible SEO methods can damage your site’s visibility and positioning in Google.
Don’t hesitate to give up some bad habits, even if they’ve worked for you before.

Although link building is an SEO tactic, you must follow some marketing techniques to be successful. Approach link building with the same dedication that you apply to marketing, because only when you can build an impressive backlink profile can you taste the fruits of marketing success. The message you send when requesting a link should be well thought out with a clear understanding of who it is intended for. It involves identifying and researching the audience so that the message can touch the right chords. Using message templates or sending generic messages doesn’t work. Understanding the person behind the Web site you are targeting should help identify their interests and create an appropriate message that will elicit the right response.

Link building can be a tedious task that requires time and resources. It is for this reason that small businesses tend to settle for poor quality links that often have little to do with real business. Not only should links be of excellent quality, but they should be appropriate for the type of business you are doing. Using the wrong links can only lead to penalties, so be especially careful when using them.

Filling pages with content, even if it meant using similar content on multiple pages, was a tactic that worked for a time, but no more. The purpose of using similar content was to facilitate keyword targeting, but it’s a bad strategy. Organizations with multiple cities often use the same content for different cities, changing just the city name, but it does enough damage to SEO. A thoughtless use of content leads to poor quality pages that are detrimental to the entire website.
Substance has to be 100% great, if your substance is not one of a kind, then it is useless for SEO.

The fundamental explanation is that when you view an item through a web scanner, it retains a similar substance covered in its list items to provide player results to customers and what they are looking for. Many people have tried to reproduce a great substance from rumored sites to attract traffic to their site, but that trick no longer works.

In case you want to post new scholarly publications on your site and distribute content compiled by others, given that it’s okay, but in case they don’t comply with Google’s guidelines, it’s best not to distribute anything at this stage. Continuous distribution of new content is good for SEO practice, but it’s additionally important to maintain harmony between the content and its quality.
Before allowing visitor posts, remember a few principles :
The substance must be exceptional .
You must fully demand the substance.
Visitor posts must have significant hyperlinks.
Substance must have proper length .
No spelling or punctuation errors .

Links are vital because they help raise rankings, but they are only one of several factors that search algorithms consider when ranking. It would be a mistake to over-rely on links to boost rankings.
Links are like votes, indicating that the public approves of a website about its good quality and ability to convey valuable information.

Organic link harvesting is one of the best practices, and there’s nothing wrong with requesting links following white-hat SEO principles. But it is advisable to stay away from aggressive link building techniques that carry the traits of black SEO, such as getting links through link schemes, buying links, or using some spam tactics.

On-Page Seo Checklist For 2021 🔥 The Complete Guide

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On-Page Seo Checklist For 2021 🔥 The Complete Guide
🌟 SEO ADVICES 👉 http://darwin-gp.com
If you’re looking for an SEO checklist to help you increase your site’s organic traffic and ranking in Google, you’ve just found it. We’ve put together the definitive checklist you’ll need to be successful in SEO in 2021, covering best practice information and tasks you need to be aware of. Watch this video to the end so you don’t miss the best part! Let’s not talk too much and get down to business.

From the basics of SEO to what you need to know when analyzing your off-page signals, use this as a guide to ensure that your site adheres to best practices and that you are not held back by issues you missed.
The following items are mostly service tasks, but they form the foundation of a successful SEO strategy.
Set up Google Search Console and Bing Webmaster Tools.
The Google Search Console is an important tool that provides you with invaluable information about your site’s effectiveness, as well as a wealth of data you can use to increase your site’s organic visibility and traffic.
Bing Webmaster Tools is a similar platform that simply provides data and analytics for your search engine.
These essential tools allow you to view search terms and keywords that users use to find your site in search results, submit sitemaps, detect crawl errors and more.
If you don’t already have them, do it now and thank us later.
Without the right data, you can’t make good decisions.
Google Analytics is a free marketing analytics tool, which allows you to view data and information about how many people are visiting your site, who they are and how they interact with it.

Google Analytics is pretty hard to beat, but there are some decent alternatives like Clicky .
Just make sure you have a way to track regular search traffic and conversions. The first step is to install Google Analytics code on your site and familiarize yourself with basic SEO reports.

Create and submit a Sitemap file.
The purpose of a sitemap is to help search engines decide which pages to crawl and which is the canonical version of each page.
It’s simply a list of URLs that define your site’s core content to ensure it gets crawled and indexed.
A sitemap tells the search robot which files you think are important for your site, and also provides valuable information about those files: for example, for pages, when the page was last updated, how often the page has changed, and any versions in other languages of the page.
Google supports some different sitemap formats, but XML is the most commonly used. You can usually find your sitemap at https://www.domain.com/sitemap.xml.

Create a Robots.txt file. Simply put, your site’s robots.txt file tells search engine crawlers about the pages and files that web scanners may or may not request from your site.
It is most often used to prevent crawlers from crawling certain sections of your site and is not intended to be used as a way to de-index a web page and stop it from showing in Google.
You can find your site’s robots.txt file at https://www.domain.com/robots.txt. Make sure you already have it.
If you don’t, you need to create one – even if you don’t currently need to prevent any web pages from being crawled.
Several WordPress SEO plugins allow users to create and edit their robots.txt file, but if you’re using a different CMS, you may need to manually create the file with a text editor and upload it to the root of your domain.
Check Search Console for manual actions. On rare occasions, you may find that your site has been adversely affected by the imposition of manual actions.
Manual actions are usually caused by an apparent attempt to violate or manipulate Google’s Webmaster Guidelines – this includes things like user-generated spam, structured data issues, unnatural links, thin content, hidden text and even what’s called pure spam.

Make sure Google can index your website.
It’s not as rare as you think that a website actually can’t be indexed by Google.
You’d be surprised to learn how often sudden website de-indexing is caused by developers accidentally leaving noindex tags in place when moving code from the middle ground to the working environment. Just go ahead and start crawling; if this is blocked, search engines won’t be able to crawl or index your site either.
Double checking that the main pages that should be indexed can be indexed can save a lot of troubleshooting problems if you find problems later.

One of the fastest ways to start your keyword research is to find the terms that work for your competitors. In our opinion, time spent on competitor analysis will not be wasted.
You need to know what your main money keywords are. In case you haven’t guessed, these are the ones that will drive you leads, sales and conversions.

Seo Predictions For 2021 🔥 All What You Need To Know

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Seo Predictions For 2021 🔥 All What You Need To Know
🌟 SEO ADVICES 👉 http://darwin-gp.com
A good strategist knows that familiarity with the terrain often helps you win the battle. When you look at the big picture and understand all the factors, you can make predictions and gain an advantage. And information is one of the most valuable currencies in the digital age. So as we start a new year, we look to the future. In this video, we explore SEO predictions for 2021 and how companies can benefit from those predictions. Watch this video to the end so you don’t miss the most important things.

Before making SEO predictions for 2021, you need to look closely at the facts.

Approximately 60% of marketers say that SEO attracts more leads than any other digital marketing approach.
More than 70% of marketers cite content marketing as their most effective SEO tactic.
Only 25% of online users view the first page of search results.
Sales experts say organic leads have a 14.6% conversion rate, while outbound leads are only 1.7%.
Up to 80% of people tend to ignore paid advertising in search results.
10% of search queries today are voice queries.
More than 70% of local search queries end up with consumers visiting a store within 5 miles of their location.
Nearly 90% of smartphone users search online at least once a day.
More than 85% of online users use Google Maps to find a company’s location

This may not be breaking news to seasoned marketers, but facts are facts. As for 2020, the coronavirus pandemic definitely marked a historic change. And it affected everyone. So, it makes sense for businesses to reevaluate their approach and tailor their content to the needs of their customers in 2021.
As Google’s algorithm and others get stronger, it will be almost impossible to find a one-size-fits-all solution. So, in terms of SEO predictions for 2021, digital marketing agencies will focus on meeting the needs of online users, not search engines. The reason is simple: once you understand the purpose of the search, it will be easier to give a quality response through content. By examining search results for different queries, you can get an idea of what your strategy needs to meet the needs of the searcher.

What can you do about it?
Shift your focus from bragging about your company and its products to guiding potential site visitors and helping them understand the value of becoming your customers. Use their perspective to create content that acts as an inside voice. Let them be the heroes and your business play a supporting role.
Optimize your website to provide a user-friendly experience. Today’s consumers are more focused than ever on shopping online. So, you need to make sure your website meets standards in terms of page load speed and rendering.
Let the buying process play itself out, not impose itself on shoppers. People are sick of pop-ups and registrations – they want a sense of control over what they buy.

The basic principle of using SEO strategies to generate traffic has long been outgrown. The SEO forecasts for 2021 give more clout to companies that incorporate behavioral analytics into their relationships with existing customers. Visits are no longer enough to give you the online authority you need. As Google evolves faster and faster, keywords are no longer as reliable as they once were.
After 2020, the global economy is in flux, changing influence daily. And since consumer purchasing power has plummeted, the chances of attracting new customers have also fallen. Since most purchases are made online, most consumers will be looking to make safe purchases from companies they can vouch for. Thus, instead of focusing on finding new customers, marketers will be more interested in retaining existing customers through remarketing and attracting trending content. This will be a much safer card to play than chasing new leads by neglecting past leads.

Using search engine optimization to display knowledge graphs and represent your brand as an entity
It is widely known that Google has so much information about each of us that they can create and scale personalized knowledge graphs. Google’s understanding of brand identity will dominate search results. Thus, optimizing your brand’s overall digital presence will become a necessity for you to increase value. Search engine optimization optimizers will need to go beyond simple themes and dive into the concept of e

What can you do about it?
Keyword research still matters – it no longer comes first. Instead, marketers will want to focus their efforts on drawing attention to Google Discover. The only way to accomplish this is to display your entire brand in the knowledge graph. And the right way to do it:
Ensuring your organization is fully and correctly marked up.
Providing a presence in relevant knowledge bases such as Wikidata.
Approving your knowledge panel to use Google posts.
Setting up your profile in GMB .

SEO For Beginners – The Easiest Way to Generate Traffic

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As a beginner, there must be a simpler way to start generating SEO traffic without having to learn all this on-page code and build links. Today, I’m going to break down the easiest way to get more SEO traffic.

RESOURCES & LINKS:
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Ubersuggest: https://neilpatel.com/ubersuggest/
______________________________

As SEO, eventually you will have to learn on-page SEO and you’ll also have to learn about link building. But when you’re just starting off, the key that you need to remember is content is king. When you have content on your website, you’re going to get more traffic. When you don’t have content on your website, you’re going to get less traffic. Google uses that content to put your website out there.

So when people type in phrases around anything related to your website, your content has a higher probability of showing up. So if you’re a beginner, the easiest way to generate traffic is to start writing content, but not any content, you have to actually write the right kind of content and I’m going to show you how to do that.

First off, I want you to go to neilpatel.com/ubersuggest. And I want you to type in a keyword related to the content you want to write. If you don’t know what keyword report to the content that you want to write, just put it in a keyword related to your industry.

The overview will show me how many people are typing in that keyword within my region, my region being the United States, on a monthly basis. I can see roughly how popular that keyword is. And then I can scroll all the way down to the content ideas. And then I can click view all content ideas. This will show me all the blog post ideas related to the term digital marketing that people are writing on.

And as you can see here, some of them aren’t that great or relevant. Some of them are good. And you just scroll down until you find something that you’re like, all right, I would write on this. So then you click the keywords dropdown and you’ll start seeing keywords, this has given me some keyword ideas on some keywords that I can use.

What I want you to do is go to the keyword ideas report now in the left-hand navigation and you see the term digital marketing that I just typed in. And if that’s one of the phrases, cool. What you’ll want to do is you’ll want to select it and then you want to click add to list.

And you probably don’t have anything here so you’ll want to label your list and then I’ll click a new label. So let’s do digital marketing blog post. All right, I got a label. Add keyword. And this will also give me other terms related to digital marketing. Digital marketing companies probably use a lot.

And then I can just keep going and I’ll keep going down and down and down and then I’ll go to the next page and keep doing this. And as you do this, you want to add those keywords to the list. So I would add it to my digital marketing blog posts list because that’s a blog post I’m writing.

If I go to keyword list and then I click on digital marketing blog posts and I can keep adding more to it, I now have a list of keywords that can potentially be included in the blog post that I ‘ m writing on when it comes to digital marketing or a guide to digital marketing, how to learn it and I can all these terms in there.

Now, granted you won’t automatically rank for all these keywords, but you will rank for a portion of them. And the more you include, the higher probability that you’ll have to rank for at least some of them. And if you’re including keywords that are related to your content and you go top down, what I mean by top down, we’ll go back to the keyword ideas report, when you’re selecting keywords towards the top and then you keep going down, the ones at the top tend to be more popular.

When you also select ones that have a low SEO difficulty score that are in green, those are ones that are easier to rank for. So if you select popular keywords that are easy to rank for, you have a higher probability of ranking for those terms.

And the key here is to create a list for every blog post that you’re trying to create. And don’t keep including the same keywords over and over again. What I mean by that is you don’t want to have 10 posts related to online marketing tools. So you want to keep using new keywords per post.

So you want to do this exercise each and every time you write a blog post. So that way, you’re targeting new keywords that will help you generate traffic. That’s all you have to do to start getting more traffic when you’re creating content, especially if you’re looking for SEO traffic.

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#SEO #DigitalMarketing #ContentMarketing