This video is the ultimate SEO tutorial for beginners. Today you’ll get full access to our complete SEO checklist for 2020.
If you’re new to search engine optimization, and want to learn how to rank #1 on Google, this SEO tutorial is for you. I’m going to explain the basics of SEO in a way that makes it simple and above all actionable.
First, I’ll explain the SEO basics, so you know what SERP means and the three basic categories of search terms.
Then, I’ll walk you through keyword research. This is where you’ll learn how to find keywords that potential customers interested in your products are searching for every day. I’ll even show you some of the best SEO tools to streamline the process.
Thirdly, I’ll show you how to optimize your e-commerce site using on-page SEO strategies. This is where we’ll get into basic technical SEO, so you can optimize your Title Tags, Meta Descriptions, URL’s, and Images. This will allow you to create content on your Shopify store that is primed to rank on the first page of Google.
If you watch this SEO beginner’s guide and begin to action these steps you’ll be on your way to increasing organic traffic to your Shopify store fast!
— TIMESTAMPS —
00:00 SEO For Beginners: How to Get More Organic Traffic
01:07 SEO Basics
03:11 Keyword Research
04:06 SEO Tools
07:24 Site Structure
08:52 Common Mistakes SEO Beginners Make
10:15 On-Page SEO
16:31 Back-Links
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Want to learn even more? In this Marketing 101 webinar you’ll learn what big ecommerce brands do to drive sales and grow their businesses all through simple and actionable strategies you can implement today into your business.
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— FREE COURSE —
This course is designed for ecommerce entrepreneurs who want to learn the fundamentals fast. Gain a thorough understanding of SEO concepts, and learn the repeatable 3-step framework that you can use to grow your business with SEO.
► SEO Training for Beginners: https://bit.ly/3lTs3PV
— RESOURCES —
► The Beginner’s Guide to Ecommerce SEO: https://bit.ly/2DLTwSN
► What Is SEO Marketing? https://bit.ly/3gBelyY
► Keyword Research Essentials: How to Find the Search Terms Your Customers Use: https://bit.ly/31ovlCg
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Are you getting overwhelmed with your SEO reports and all the tools? There are so many out there. Well, don’t worry. You’re not alone. Today, I’m going to break down the only features you need to use in SEO tools.Don’t get bogged down by reports and features and tools. That do very little to actually get you more rankings. I’m going to break down four main features and reports that you need to rank higher. And here’s best of all, you can do pretty much all of this in Ubersuggest.
You can find it in neilpatel.com/ubersuggest, or just go to ubersuggest.com. And you can do literally most of this stuff for free in Ubersuggest. That’s what’s great. So in that sense, we’ll go down the four main features you need to use and how you can do it for free.
So, let’s dive right in. Number one, Rank Tracking, Look, on Google, if you don’t know what your rankings are, if they’re going up or if they’re going down, or how things are improving or declining, how are you going to improve? Those things are really important, right? Be here’s the thing with SEO, it’s a long game.
And Rank Tracking shows you that, and it can track your rankings on a daily basis and a weekly basis, whatever you prefer. And you can even track your rankings on mobile devices and desktop. You can do the all in Ubersuggest for free. And what’s cool about that is that way you can see how you’re performing on different device types. And it tells you when you’re doing SEO, what’s working and what isn’t.
The second thing that you need to look at with these SEO tools is Competitive Analysis. Competitive Analysis tells you what your competitors are doing and what’s working for them. Look, you don’t want to recreate the wheel. You want to do what’s working for others, and just do it better. Why start from scratch?
And what’s cool is, you can see the keywords by clicking on the Keywords button and you’ll see all the keywords that that page ranked for. And that’ll tell you, hey, should I also create a page that’s very similar. Well, if I do, now I know what keywords to go after because it’s related to my business and it can also drive me sales.
And another cool feature is you can also see all the backlinks that are driven to that page. All the other sites that are link into your competitor’s page. Because here’s the thing, if someone wants to link to your competitor, they’re probably willing to link to you too.
So now, you got a list of links going to your competitors. So, you can create a better page than that’s more thorough, go after all their keywords, and you can also hit up all the people linking to them and ask them to link to you too.
The other cool thing that I like about the Competitive Analysis report on Ubersuggest, you can see how much traffic your competitors getting. If they’re getting more traffic month over month or less traffic month over month, because Google is doing so many updates.
The third report that you need to look at and feature within these SEO tools is Keyword Ideas. Now, the Keyword Ideas report in Ubersuggest gives you all these ideas that you can go after.
So, you want to go after popular keywords. And what’s cool about the Ubersuggest Keyword Ideas report, you can actually filter it by some any region, such as United States or Canada, or UK, or India, or Brazil, or even South Korea.
And within the Keyword Ideas report in Ubersuggest, there’s also a Content Ideas report. What that’ll show you all the content that you can write about that are related to those keywords. So, you can see what’s popular on Facebook, what’s popular on Pinterest, what’s popular from the backlinks perspective, and what’s even popular from an organic SEO perspective.
The last factor, and this is number four, is Backlinks. If you don’t get people linking to you, you’re not going to do well. Backlinks are like votes.
So, you want to get ideally bigger sites linking to you and more relevant sites. And you can use the Backlinks report within Ubersuggest. And what’s cool is they have a Backlink Opportunity report more specifically, where you can put in your URL and then your competitor URLs. And it’ll show you all the people that linked to your competitors, but don’t link to you.
Because if someone links to not just one but two, three, four of your competitors and they don’t link to you, the chances are they don’t mind linking to other people in your space because they’re already linked to lots of your competitors.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
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This video will help you understand SEO – Search Engine Optimization. SEO or Search Engine Optimization is a technique that enables you to get more organic traffic to your website. There are two types of SEO – On page SEO and Off Page SEO. Watch this video on SEO to understand Jow SEO Works in a fun and easy way.
Don’t forget to take the quiz at 03:33!
Below topics are explained in this SEO tutorial:
1. What is SEO?
2. On-Page SEO
3. Off-Page SEO
4. How does SEO work?
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Post Graduate Program in Digital Marketing
The Post Graduate Program in Digital Marketing in partnership with Purdue University will help accelerate your digital marketing career. In this digital marketing certification program, you’ll learn the latest tools, strategies, frameworks, and best practices in the field. This Post Graduate Program in Digital Marketing will help you gain a deep understanding of digital marketing strategies and expertise in the most widely used digital marketing tools and channels. Through real-life projects and virtual simulations, this digital marketing certification program will help you master various in-demand digital marketing skills.
Key Features:
✅ Purdue-Simplilearn Joint Post Graduate Program Certification
✅ Purdue Alumni Membership and Masterclasses
✅ Masterclasses from top Purdue instructors
✅ 200+ hours of applied learning
✅ Experiential learning through case studies and theme-based project work
✅ Get noticed by the top hiring companies
✅ Learn 35+ Digital Marketing tools
Learn more at: https://www.simplilearn.com/pgp-digital-marketing-certification-program?utm_campaign=DigitalMarketing&utm_medium=Description&utm_source=youtube
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Make sure to like, comment and subscribe for more digital marketing content. I post new videos every week with the latest hints, tips and tools. If you want to make money online, you won’t want to miss out on the latest free info.
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🔥Edureka Digital Marketing Course: https://www.edureka.co/post-graduate/digital-marketing-certification
This Edureka “What is SEO ?” video will help you learn Search Engine Optimization (SEO) from scratch with examples. You will get to know about powerful SEO tips and how they are important for your business ventures.
🔵 PG Program in Marketing with Specialization in Digital Marketing with IMT Ghaziabad: http://bit.ly/35nOILI
———100% Placement Guarantee by Edureka———-
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Consumer Segmentation
Consumer Marketing
Online Reputation Management
Performance Marketing
Web Analytics
Search Engine Marketing
Social Media Marketing
Mobile Marketing
Affiliate Marketing
Channel Marketing
Influencer Marketing
—————————————————————–
Who is this program for?
Freshers looking to make a career in Digital Marketing
Entrepreneurs looking to get an in-depth understanding of Digital Marketing
Manager/ Executives looking to upgrade their skills in Digital Marketing
——————————————————————-
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For Online Training and Certification, Please write back to us at sales@edureka.in or call us at IND: 9606058406 / US: 18338555775 (toll-free) for more information
On-Page Seo Checklist For 2021 🔥 The Complete Guide
🌟 SEO ADVICES 👉 http://darwin-gp.com
If you’re looking for an SEO checklist to help you increase your site’s organic traffic and ranking in Google, you’ve just found it. We’ve put together the definitive checklist you’ll need to be successful in SEO in 2021, covering best practice information and tasks you need to be aware of. Watch this video to the end so you don’t miss the best part! Let’s not talk too much and get down to business.
From the basics of SEO to what you need to know when analyzing your off-page signals, use this as a guide to ensure that your site adheres to best practices and that you are not held back by issues you missed.
The following items are mostly service tasks, but they form the foundation of a successful SEO strategy.
Set up Google Search Console and Bing Webmaster Tools.
The Google Search Console is an important tool that provides you with invaluable information about your site’s effectiveness, as well as a wealth of data you can use to increase your site’s organic visibility and traffic.
Bing Webmaster Tools is a similar platform that simply provides data and analytics for your search engine.
These essential tools allow you to view search terms and keywords that users use to find your site in search results, submit sitemaps, detect crawl errors and more.
If you don’t already have them, do it now and thank us later.
Without the right data, you can’t make good decisions.
Google Analytics is a free marketing analytics tool, which allows you to view data and information about how many people are visiting your site, who they are and how they interact with it.
Google Analytics is pretty hard to beat, but there are some decent alternatives like Clicky .
Just make sure you have a way to track regular search traffic and conversions. The first step is to install Google Analytics code on your site and familiarize yourself with basic SEO reports.
Create and submit a Sitemap file.
The purpose of a sitemap is to help search engines decide which pages to crawl and which is the canonical version of each page.
It’s simply a list of URLs that define your site’s core content to ensure it gets crawled and indexed.
A sitemap tells the search robot which files you think are important for your site, and also provides valuable information about those files: for example, for pages, when the page was last updated, how often the page has changed, and any versions in other languages of the page.
Google supports some different sitemap formats, but XML is the most commonly used. You can usually find your sitemap at https://www.domain.com/sitemap.xml.
Create a Robots.txt file. Simply put, your site’s robots.txt file tells search engine crawlers about the pages and files that web scanners may or may not request from your site.
It is most often used to prevent crawlers from crawling certain sections of your site and is not intended to be used as a way to de-index a web page and stop it from showing in Google.
You can find your site’s robots.txt file at https://www.domain.com/robots.txt. Make sure you already have it.
If you don’t, you need to create one – even if you don’t currently need to prevent any web pages from being crawled.
Several WordPress SEO plugins allow users to create and edit their robots.txt file, but if you’re using a different CMS, you may need to manually create the file with a text editor and upload it to the root of your domain.
Check Search Console for manual actions. On rare occasions, you may find that your site has been adversely affected by the imposition of manual actions.
Manual actions are usually caused by an apparent attempt to violate or manipulate Google’s Webmaster Guidelines – this includes things like user-generated spam, structured data issues, unnatural links, thin content, hidden text and even what’s called pure spam.
Make sure Google can index your website.
It’s not as rare as you think that a website actually can’t be indexed by Google.
You’d be surprised to learn how often sudden website de-indexing is caused by developers accidentally leaving noindex tags in place when moving code from the middle ground to the working environment. Just go ahead and start crawling; if this is blocked, search engines won’t be able to crawl or index your site either.
Double checking that the main pages that should be indexed can be indexed can save a lot of troubleshooting problems if you find problems later.
One of the fastest ways to start your keyword research is to find the terms that work for your competitors. In our opinion, time spent on competitor analysis will not be wasted.
You need to know what your main money keywords are. In case you haven’t guessed, these are the ones that will drive you leads, sales and conversions.
This SEO tutorial video will help you understand what is SEO, why we need SEO, what is keyword research, how does a search engine work, on-page SEO, off-page SEO, Google algorithms, types of SEO, what is an ideal website architecture, what is local SEO, how to measure your SEO performance, and at the end there will be a short quiz to test your understanding on SEO. SEO, or search engine optimization, is the work that we do to make our websites more prominent in the major search engines, such as Google, Yahoo, and Bing. The more prominent our web pages are in the search engines, the more visitors and searchers will be exposed to our business information.
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Below topics are explained in this SEO tutorial:
1. Why SEO? (0:55)
2. What is SEO? (05:35)
3. What is keyword research? (07:24)
4. How does a search engine work? (15:11)
5. On-page SEO (17:56)
6. Off-page SEO (01:05:30)
7. What are Google algorithms? (01:33:00)
8. Types of SEO (01:40:49)
9. Website architecture (01:44:39)
10. Local SEO (01:52:02)
11. How to measure your SEO performance (01:59:42)
12. Quiz (02:16:31)
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To get access to the slides, click here: https://www.slideshare.net/Simplilearn/seo-tutorial-for-beginners-learn-seo-step-by-step-seo-tutorial-advanced-seo-2019-simplilearn/Simplilearn/seo-tutorial-for-beginners-learn-seo-step-by-step-seo-tutorial-advanced-seo-2019-simplilearn
Watch more videos on Digital Marketing: https://www.youtube.com/watch?v=xA_yMYN19ug&list=PLEiEAq2VkUULa5aOQmO_al2VVmhC-eqeI
About Simplilearn Digital Marketing course:
The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at: https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training?utm_campaign=SEO-Tutorial-For-Beginners-Qs0_Qu22v4M&utm_medium=Tutorials&utm_source=youtube
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In this video you’re going to see my favorite SEO tools right now.
And did I mention that they’re all free? Well, they are.
Now, to be clear: this isn’t just a list of tools. That’s not super valuable. Especially for a video.
So what I’m going to do in this video is show you how to get the most out the SEO tools that I talk about. Including how I personally use each of them.
For example, one of the tools on the list is called Seed Keywords. This is one of those tools that a lot of people sleep on. But to me, it can be SUPER valuable. That is, if you know how to use it.
And in the beginning of the video I show you how to use this free SEO tool the right way.
It’s the same story for the other tools on my list, including Exploding Topics, The Google Search Console, and more.
For each of the tools I’ll show you what each tool is. And what it does. But I’ll also give you tactical ways to squeeze the most value out of each one.
So yeah, I hope you enjoy this list of my 9 favorite free SEO tools that I use all the time.
SUBSCRIBE to get higher rankings and more traffic!
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In this video, we’ll show you five of our best free SEO tools and how you can use them together to improve SEO for your site.
Subscribe ► https://www.youtube.com/AhrefsCom?sub_confirmation=1
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Additional SEO Resources
SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings ► https://www.youtube.com/watch?v=DvwS7cV9GmQ
Keyword Research Tutorials For SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2u5JCtiYWfvnSvAkoPwg5VY
On-Page SEO Checklist for Higher Google Rankings ► https://www.youtube.com/watch?v=gDYjjkvtOVo&
Link Building Tutorials (Step-By-Step) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m
Ahrefs’ SEO Toolbar ► https://ahrefs.com/seo-toolbar
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Over the past year, we’ve released around 14 free SEO tools. So, this tutorial is going to show you how to use them together and hopefully gain some traction from organic search.
The first free SEO tool is Ahrefs’ Webmaster Tools or AWT. AWT includes two of our core tools and will work for any websites you own. The first tool in AWT is Site Audit, which will scan your website for over 100 technical and on-page SEO issues and organize them into digestible reports.
If you’re unsure of what to do with these issues, we also provide details on what the issues are and how to fix them.
The second tool in AWT is Site Explorer, which lets you check backlinks and search traffic data.
In Site Explorer, you’ll see top-level metrics for your website like, Domain Rating, total backlinks, total referring domains, which are just unique websites that link to you, the number of keywords your site ranks for, and the estimated search traffic to your website.
You’ll also see an interactive graph that shows how fast you’re acquiring backlinks from unique websites, which is a good indicator of your website’s popularity on the web.
Site Explorer also allows you to see the keywords your website ranks for. Just go to the organic keywords report and you’ll see the keywords you’re ranking for, their search volumes, keyword difficulty scores, and the positions we saw these pages ranking in on this date.
You’ll learn how to use these tools in the video.
The next free SEO tool is Ahrefs Backlink Checker.
With our free backlink checker tool, you can see the top 100 backlinks pointing at a URL or domain.
How do you use our Backlink Checker tool? You’ll learn how in the video.
The next free SEO tool is Ahrefs’ Keyword Generator.
This tool lets you find keyword ideas for search engines like Google, Bing, YouTube, and Amazon. Just select your search engine and enter a broad keyword related to your niche.
We’ll then show you the top 100 keywords that include your phrase along with search volumes and keyword difficulty scores for the top 10 keywords.
It’s best if you can combine the next free SEO tool with Keyword Generator. And that tool is Ahrefs’ SERP Checker.
SERP checker shows you the top 10 rankings PLUS the SEO metrics for the top 3 pages. And beyond metrics, you can see non-personalized search results from 171 countries.
How do you use SERP Checker and Keyword Generator together? You’ll learn how in the video.
And finally, the last free SEO tool is Ahrefs’ SEO Toolbar.
It allows you to see redirect paths and HTTP headers for any page, scan pages for broken outgoing links, see an on-page SEO report, and more.
Timestamps
0:00 Intro
0:34 How Ahrefs Webmaster Tool (AWT) works
4:44 See competitors links with Ahrefs Backlink Checker
5:32 Find keywords with Ahrefs Keywords Generator
6:18 Review Google’s top pages with Ahrefs SERP Checker
7:07 Check SEO metrics with Ahrefs SEO Toolbar
#freeseotools #seotools #ahrefs
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