What is Seo | Search Engine Optimization | Seo Tutorial for Beginners
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Welcome to SEO Unlocked. This is my free SEO Course, and I’m going to release new videos on Mondays, Thursdays, and Saturdays. Whether you’re a beginner or a professional SEO, you’ll learn the exact search engine optimization techniques I use in my own business and with my consulting clients. This is the SEO training you’ve been looking for, and over the next few weeks, I’m going to teach you how to get a flood of traffic to your website without having to spend a dollar on advertising.
RESOURCES & LINKS:
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Download the Personal Goal Worksheet and the Program Itinerary: https://neilpatel.com/training
Get help from my team! Email us at support@neilpatel.com – Subject Line “SEO Help”
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Now, before we get started. I want to go over three things. And I want to congratulate you for these three things because you’ve done the hardest part.
Once you’ve realized the need for change. Because look, if you don’t make any change there’s no progress.
Two, you sought out advice online via SEO, that’s how you found me.
And three, you’re committed to making the change today which is, to get you more traffic to your website.
And I’m living proof, that SEO works right. People are always asking me, “hey does SEO really work, “can I get a ton of traffic from it?” And the answer is yes. Just look at my website.
Over time, my traffic has continually raised and is continually growing and that’s what’s led me to over literally six million visitors a month and out of those visitors over four million of them come from search engines. You can do it no matter what space you’re in. It literally works for everyone.
A lot of people like, branding and customer experience? “Hey what does that have to do with SEO?” As you’re going through this course, there are six ways we’re going to be supporting you. You’re going to have weekly content like as you’re seeing here but on top of the audio and the video you’re also going to have slides and PowerPoint templates and worksheets and PDF templates. And as long as you follow along you’ll be able to succeed when it comes to SEO, right.
We also have weekly live Q&A calls. If you’re part of the email list you’ll see that we’re doing them you’ll get notified about them. If you’re not you can go to neilpatel.com/newsletter to opt-in. My team, we’re also here to help you out. When you email support@neilPatel.com, we try to answer as many questions as possible.
There’s also the community, whether it’s social media and leaving a comment there we’re here to respond, I’m there to respond as well. It’s my blog, you leave a comment I’m there to help you out as well. And of course, if you need extra hand-holding and you want my team to do everything for you there’s my ad agency Neil Patel Digital as well.
All the calls are recorded, so that way they can be referenced again. If you have any questions you can always ask them, we’re here to help you grow your business. You can also speak with some of my team members and hopefully, we can help you succeed and get you that traffic that you need. And you will see the results as long as you follow along.
We do like helping people out whether you’re a small business or a large business, or you have little to no money again, we are here to help people out.
And if you’re worried that it’s too late to start because SEO is super competitive now.
That’s a limitation of you saying that” hey, it’s too late.” I don’t want you to have that mindset. As I said, we really are here to help you out. And the common mindset that you need to have if you want to do well with SEO is, one, you need to anticipate failure. The next thing is you need to let go and delegate.
You need to learn new skills. Those who stay complacent, aren’t going to succeed in life. You always want to be thriving, and wanting to learn more.
There’s a lot of things that you can learn out there. So some action items for you. There’s a personal goal worksheet.
Handwrite up to 300 words on your personal goal for this program, and how you’ll feel when you achieve it. I know this may sound really silly, and you’re like, Neil, why do I need to do this? We found that when people go through this exercise, and they download the worksheet and they write this down, they’re much more likely to complete it.
And then the next thing I want you to do is to download the program itinerary after you write down your goal. Because at that point, you’ll know what you’re going to end up learning over the next upcoming weeks.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
If you’re ready to become an SEO expert in 2020, then join over 1,000 other SEOs inside Gotch SEO Academy: https://www.gotchseo.com/seo-training/
Wondering how to rank on the 1st page of Google? You need a complete SEO strategy.
In this video, I’m going to show you my 4 Pillar SEO strategy that will get you to the first page of Google in 2020.
The key to succeeding with SEO is to have a big picture strategy. You can know all the tactics in the world, but if you don’t have a STRATEGY or process, you won’t be able to get results consistently.
This video gives you the process and framework you need to be successful.
Read the entire guide ➡️ https://bit.ly/2eTfMOV
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This Video Explains all about Email marketing and What are the Various Tools For Good Email Marketing Campaigns.
Wish to learn more about Email Marketing?
This video lesson I teach you What is Email Marketing,
What are Different Types of Email Marketing tactics you usually come across.
List of tools I would recommend for Email Marketing:
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How Long Does SEO Take to Work For a New Website? This is by far one of the most asked questions I get. Even when you do on-page SEO and build backlinks, it can take some time for it to start getting traffic from Google.
RESOURCES & LINKS:
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The Best FREE Traffic Sources for New Websites : https://youtu.be/X9Wk8K_TxlE
Ranking #1 With a New Website on Google in 2020 | Is it Even Possible? : https://youtu.be/91W0sa9Qfg8
The Fastest Ways to Bring Traffic to a New Website : https://youtu.be/LdnWx49LUJc
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► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
Nearly everyone who’s trying to compete in SEO makes this mistake. They fail miserably because what they’re doing is nearly impossible to achieve. And yet, most people think that it’s the right approach. Today, I’m going to teach you the number one biggest SEO mistake nearly everyone makes and you should avoid at all costs.
SEO Mistakes to Avoid | 3 Black Hat Techniques That WILL Get You Banned from Google : https://youtu.be/CkPZk9i4SSY
5 Beginner SEO Mistakes That Are Ruining Your Website Traffic And What You Should Do Instead : https://youtu.be/yX20m5mprCE
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We’re in a time where SEO and digital marketing has become more saturated and more competitive than ever. With over a billion websites on the web, SEO is no longer an easy or open playing field.
A lot of times, I see many of these new websites making the same mistake that’ll ultimately give them little to no SEO result and just waste their time. What is it? It’s targeting keywords that are too competitive.
These days, effective keyword research is an increasingly important skill for digital marketers. Not only do they need to know how to develop a good keyword list, but using keyword research to find out what topics they should write about or what phrases they should be using while writing is super important, especially figuring out which ones aren’t competitive.
Nowadays, doing keyword research effectively is a top priority for any website or SEO. If you look up a competitive term, such as car insurance, you’ll likely see some big brands pop up. If you’re a new website, it’s going to be almost nearly impossible to compete with those brands. What’s the answer? Target long-tail keywords.
You’re missing out on a lot of search traffic if you’re not creating blog posts around longer search terms.
For example, let’s say you have a dog food business and you’re trying to break into the dog food online space. Most likely, you want to go after keywords like dogs, dog food, pet food, because that would get a lot of search traffic.
The monthly search volume for dog food is roughly 135,000 searches per month. But the pay difficulty is 100 and the SEO difficulty is 77. That’s incredibly high. Coming in as a new company, there’s very little to no chance that you’re going to rank well unless you have an established brand and high domain authority, which most new companies don’t.
Instead, you want to focus on long-tail keywords, like dog food for allergies or dog food for senior dogs. These keywords have a lower monthly search volume, but higher quality search traffic because they’re more specific and they’re going to convert because they’re more specific.
For example, dog food for allergies has a monthly search volume of 9,900 and a SEO difficulty of 38. That means it’s going to be easier to rank for. If you’re trying to figure out how you can rank for these terms or where to find them, check out Ubersuggest. Type in a head term that you’re thinking about going after, you don’t need to know the long-tail variations, just look at the head terms, type them in, and then go to the keyword ideas report.
It’ll give you all the other longer tail variations and it even breaks down the SEO difficulty. Look for terms that have an SEO difficulty score of 40 or under. Those’ll be easier for you to rank for.
You also want to look for ones that have volume at least in the few thousands per month because the volume doesn’t always mean clicks. And, when you do all of this, it’ll help give you more ideas and more ideas for you to produce content.
There’s also a questions tab on Ubersuggest, prepositions, comparisons. These are also more places where you can find more keyword ideas, more content ideas. That will drive keywords that convert into revenue.
On Ubersuggest, there’s a content ideas report. When you go very specific, it’ll show you all the content that’s already been created around the web-based on social shares, backlinks, and search traffic. It even tells you, when you look at the estimated visits, all the keywords that the article ranks for.
When you’re trying to figure out what keywords you should go after, also look at all the content pieces that have some of those similar keywords because this will give you ideas of what you can create that can help you not only generate traffic from all three, right? You don’t want to just generate traffic from Google.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
People really overthink and over-complicate SEO. But if I had to break it down to the bare minimum essentials that you need to master in order to get SEO, it wouldn’t be a lot. Today I’m going to break down eight things to master in SEO. Do you know them?
RESOURCES & LINKS:
____________________________________________
The Most On Demand Digital Marketing Skills in 2019 (High-Income Skills to Master) : https://youtu.be/yyitwdk4QmY
Ubersuggest – https://neilpatel.com/ubersuggest/
Rev.com – https://www.rev.com/
Trint.com – https://trint.com/
Problogger Jobs – https://problogger.com/jobs/
Upwork – https://www.upwork.com/
Yoast SEO – https://yoast.com/
Rank Math – https://rankmath.com/
Mailshake tool – https://mailshake.com/
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The first thing I want you to master is studying search results and competitors.
You can use Uber Suggests, you can type in any keyword and we’ll show you not only all the other similar keywords, but I’ll also show you who’s ranking in the top hundred positions. How many social shares they have, how many backlinks they have. How many other phrases that they’re ranking for, heck it even tells you all about their content as well.
The second thing that you need to do is start planning and strategizing.
What are the keywords that you can win versus the ones that are going to be a waste of time? Look, search volume is everything, you need to look at what people are ranking for, and see whether or not that you can replicate those kinds of metrics.
And Uber Suggests, if you look at the keyword ideas report, it tells you how a keyword is. Go after keywords that have an SEO difficulty score of less than 40. Those are easier to rank for.
Uber Suggests will also tell you how many backlinks you need to rank for any given keyword. And that’s integrated within the SEO difficulty score.
The next thing I want to cover is writing.
SEO is all about delivering what people need and doing a better job than anyone else. Writing content is going to be crucial to anyone running an SEO campaign, even if you’re outsourcing it.
The other thing that you need to know is basic HTML.
You’ll need this skill because you need to edit title tags, meta tags, you need to add schema markup like the FAQ schema markup, it’s a great way to get higher rankings. You also need a tracking code on your site like Google Analytics. And then hey, is that traffic converting into conversions, Google Analytics will tell you this. You need to figure out how you can structure your site.
If you don’t know basic HTML, you’re probably going to have to hire a developer.
The next thing you need to learn is analytics.
And remember, SEO is all about providing the best user experience. So you need to look at things like conversion rates per page and channel, bounce rates, time on site, traffic by channel and month over month growth rates. This will all help you determine how you can grow from an SEO standpoint, but from a user experience standpoint as well.
The next one, self-management, SEO is multi-faceted.
If you’re a bit lost, start off with the site audit report within Uber Suggests, because that site audit report will end up breaking down what you should focus your time on first, second, third, fourth, fifth, etc. based on what’s going to have the biggest impact to your ranking.
The next thing you need to do is be willing to constantly learn.
SEO changes rapidly and every day something different can happen to alter your industry, whether it’s Google doing an update, like the medic update, or just a general algorithm change, or hey, you have new competitors who are copying all of your schedules and doing it better than you.
You need to read each and every single day and learn from other people in your industry as well, even if that takes some time out of your day.
Most importantly, you need to write conclusions from your SEO experiments and understand what are the lessons that you can learn from each success and each failure that you have because not everything you’re doing is going to work out.
And last but not least cold outreach.
It’s important to master cold outreach, whether it’s by email, social media, or even phone calls. How do you pique a stranger’s interest and get them to link to you? How do you craft that introduction, that you’re so likable and approachable that people want to converse with you? How do you craft amazing subject lines? How do you persuade other people to take action? These are all skills that you need to master if you want to do well with cold outreach.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
How much does it cost to do SEO? The truth is you don’t need any money. In order to get traffic through SEO, all you need is a bit of sweat equity, invest the time and effort in your business so you can start reaping rewards. Do you want to learn how? Today I’m going to break down how to Win on SEO Without Spending Money, The Penniless Marketer Full Strategy.
So what do you do? Well, yeah, you can go after the competitive keywords and you can include them in your content, but as I mentioned, that shouldn’t be your core focus because you’re not going to for rank them anytime soon.
I also want you to look for keywords that have higher volume because if a keyword has a higher volume, that means you can also potentially get more sales.
And then I want you to look for a keyword that has an SEO difficulty score of under 40 because that means that keyword is going to be easier for you to rank for in the short run.
The second step you need to take is to understand the search intent behind your target keywords.
Generally speaking, when someone is searching for any given keyword, their search falls into one of the following categories.
Navigational. People use this to type the keyword when they’re looking for specific websites they already know.
Transactional. People use transactional keywords when they want to buy something.
Informational. This one people are seeking information for any given topic.
Typically when you’re going after and you’re trying to get sales, you want to try to go after informational keywords or transactional keywords. Those two keywords can generate sales. Transactional will generate them faster. Informational ones won’t be as quick.
The third step is to create a content calendar.
If I were you and I was starting out to push out content, I would start out with something simple like once a week and then go from there. Don’t overwhelm yourself. You can always increase your quantity.
The fourth step before writing each content piece, do thorough research and curation.
How long is their content? How do you make yours more comprehensive? What subtopics are they including in their content? What keywords are constantly appearing? Any videos included in their content? What kind of images are they using to tell their story? What type of data sources are they using? You want to jot all of this down and then start creating your outline from all the rich media that you should include from all the topics that you should cover to all the keywords that you need to cover to all the sources that you’re going to want to use for your research, all the data, stats, and academic papers that you also want to link out to.
For the fifth step, enrich your content with other media types.
I love including videos in my content, infographics, charts, data visualizations. If you don’t have money to pay for a designer, that’s okay.
The sixth step, work on speeding up your website.
Make sure you’re using a CDN like Cloudflare. Heck, you can even do it for free. When you’re on WordPress, you also want to use AMP pages. These AMP pages are great for mobile devices it allows your page to load up super fast. Are you compressing your images? I use a plugin called Smush which works out really well with WordPress to compress images.
The seventh step, use the free SEO tools out there to keep track of your progress and continually improve your website.
From Google Search Console telling you, hey, what should you do to get more traffic? It’ll tell you all the errors that you need to fix. It even tells you webpage load time now and which pages are loading slowly on mobile and desktop so you know what to focus on next.
Step eight, be consistent.
Always stick to your editorial calendar. Publish content around your core strategy. Don’t get caught up in the shiny object syndrome. The strategy is really simple. Just follow everything that I’ve broken down here and you can do well.
Just because something is simple, it doesn’t mean it’s going to be easy. You have to be disciplined at analyzing your work and doubling down on what’s working, right? And I broke this all down so you can do it for free.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
Learn SEO with this free SEO training course recorded live! Avoid wasting money on an overpriced SEO course and study this free search engine optimization class, today!
This is going to be a beginner to intermediate SEO training to help make sure you are implementing the SEO best practices in your content marketing campaigns.
The pre-requisite for this SEO class is to watch the Keyword Research video here: https://www.youtube.com/watch?v=O_FfdjNOgpQ
The above video shows my favorite keyword research tool I use every day… But it is a paid tool, so there is a monthly fee, which won’t work for everyone.
If you are looking for a how-to video that teaches you the best free keyword research tool, watch this video: https://www.youtube.com/watch?v=2zjrM_Y2r3g
Either way, you need to get proficient at keyword research and you need to learn a kw research tool in order to properly execute SEO campaigns.
If you want a fast and furious braindump of all ideas SEO, watch this video: https://www.youtube.com/watch?v=Nu5lo2_WC1c
This will get you caught up on the basics and I will cover some of these same SEO lessons, but in a different manner that will focus on ‘how’ to do what I explain in that above SEO video.
This class is going to show you the tried and true SEO methods I’ve used to generate tens of millions of visits to my websites.
Now, if you want to learn how to physically create the content as a content marketer that you can use in this kind of a SEO campaign, watch this video: https://www.youtube.com/watch?v=sDl16D71riQ
When you think about SEO, the first thing that probably comes to your mind is that it’s time consuming and tough. But the truth is that it isn’t something that has to be incredibly difficult. SEO is mostly about performing specific, simple tasks. In this video, I’m going to teach you some SEO strategies that you can do in just a few minutes a day. These simple strategies can bring you bigger results over the long term than an extensive monthly SEO routine and will also help you save time while increasing your visibility and growing your business.
👉 Want Wes’ 1-on-1 help with your website, or with your digital marketing? Schedule a 60 minute kickstart meeting here: https://wesmcdowell.com/kickstart/
🎬 Register for the FREE On-demand video masterclass training, “Create & Launch Your Own Profitable Client Generating Website!” Just go to: https://wesmcdowell.com/training
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