In the third episode of SEO Mythbusting season 2, Martin Splitt (Developer Advocate, Google) and Eric Enge (General Manager of Digital, Perficient) discuss the most common SEO questions and myths around page speed.
Specific timestamped topics discussed in this episode:
The general misconception about page speed & ranking (0:00)
Why is page speed important? (1:57)
Page speed vs content relevancy (3:00)
Average vs recommended web page size (4:54)
Page speed optimization (5:48)
The intricacies of Lighthouse reports, data, and scores (7:44)
Page speed on the different user devices and connections (9:18)
Page speed, Accelerated Mobile Pages (AMP), and Progressive Web Apps (PWA) (11:36)
More on page speed as a factor in Google Search ranking (13:06)
Documentation mentioned in this episode:
Evaluating page experience → https://goo.gle/2ZOnBd3
Why performance matters → https://goo.gle/3hmaHJh
Mobile page speed – industry benchmarks → https://goo.gle/3joze29
Lazy loading → https://goo.gle/30wEGYh
Lighthouse → https://goo.gle/3jqspgD
Chrome User Experience Report → https://goo.gle/2WHxLdP
Progressive Web Apps → https://goo.gle/3fQ95XQ
Watch more SEO Mythbusting episodes →
https://goo.gle/SEO-Mythbusting
Subscribe to Google Search Central → https://goo.gle/SearchCentral
Are you getting overwhelmed with your SEO reports and all the tools? There are so many out there. Well, don’t worry. You’re not alone. Today, I’m going to break down the only features you need to use in SEO tools.Don’t get bogged down by reports and features and tools. That do very little to actually get you more rankings. I’m going to break down four main features and reports that you need to rank higher. And here’s best of all, you can do pretty much all of this in Ubersuggest.
You can find it in neilpatel.com/ubersuggest, or just go to ubersuggest.com. And you can do literally most of this stuff for free in Ubersuggest. That’s what’s great. So in that sense, we’ll go down the four main features you need to use and how you can do it for free.
So, let’s dive right in. Number one, Rank Tracking, Look, on Google, if you don’t know what your rankings are, if they’re going up or if they’re going down, or how things are improving or declining, how are you going to improve? Those things are really important, right? Be here’s the thing with SEO, it’s a long game.
And Rank Tracking shows you that, and it can track your rankings on a daily basis and a weekly basis, whatever you prefer. And you can even track your rankings on mobile devices and desktop. You can do the all in Ubersuggest for free. And what’s cool about that is that way you can see how you’re performing on different device types. And it tells you when you’re doing SEO, what’s working and what isn’t.
The second thing that you need to look at with these SEO tools is Competitive Analysis. Competitive Analysis tells you what your competitors are doing and what’s working for them. Look, you don’t want to recreate the wheel. You want to do what’s working for others, and just do it better. Why start from scratch?
And what’s cool is, you can see the keywords by clicking on the Keywords button and you’ll see all the keywords that that page ranked for. And that’ll tell you, hey, should I also create a page that’s very similar. Well, if I do, now I know what keywords to go after because it’s related to my business and it can also drive me sales.
And another cool feature is you can also see all the backlinks that are driven to that page. All the other sites that are link into your competitor’s page. Because here’s the thing, if someone wants to link to your competitor, they’re probably willing to link to you too.
So now, you got a list of links going to your competitors. So, you can create a better page than that’s more thorough, go after all their keywords, and you can also hit up all the people linking to them and ask them to link to you too.
The other cool thing that I like about the Competitive Analysis report on Ubersuggest, you can see how much traffic your competitors getting. If they’re getting more traffic month over month or less traffic month over month, because Google is doing so many updates.
The third report that you need to look at and feature within these SEO tools is Keyword Ideas. Now, the Keyword Ideas report in Ubersuggest gives you all these ideas that you can go after.
So, you want to go after popular keywords. And what’s cool about the Ubersuggest Keyword Ideas report, you can actually filter it by some any region, such as United States or Canada, or UK, or India, or Brazil, or even South Korea.
And within the Keyword Ideas report in Ubersuggest, there’s also a Content Ideas report. What that’ll show you all the content that you can write about that are related to those keywords. So, you can see what’s popular on Facebook, what’s popular on Pinterest, what’s popular from the backlinks perspective, and what’s even popular from an organic SEO perspective.
The last factor, and this is number four, is Backlinks. If you don’t get people linking to you, you’re not going to do well. Backlinks are like votes.
So, you want to get ideally bigger sites linking to you and more relevant sites. And you can use the Backlinks report within Ubersuggest. And what’s cool is they have a Backlink Opportunity report more specifically, where you can put in your URL and then your competitor URLs. And it’ll show you all the people that linked to your competitors, but don’t link to you.
Because if someone links to not just one but two, three, four of your competitors and they don’t link to you, the chances are they don’t mind linking to other people in your space because they’re already linked to lots of your competitors.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
Stay ahead of IOS15 with these 30 SMS Templates for Marketing: https://clickhubspot.com/a64
Apple’s iOS15 update will have a big impact on email marketing. With new features like Mail Privacy Protection, marketers are going to have their work cut out for them when it comes to updating their campaigns. In this video, I’ll go over how these changes might affect your inbox and what you can do about it!
📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses
📔 Favorite Free Certification Courses:
• Digital Marketing Certification:
https://clickhubspot.com/od6
• Social Media Marketing Course:
https://clickhubspot.com/Social-Media-Certification
• SEO Training Course:
https://clickhubspot.com/SEO-Training-Course
• Inbound Course: https://clickhubspot.com/Inbound-Certification
• Inbound Marketing Course:
https://clickhubspot.com/Inbound-Marketing-Certification
• Email Marketing Course:
https://clickhubspot.com/Email-Marketing-Certification
• Inbound Sales Course:
https://clickhubspot.com/Inbound-Sales-Certification
• Taking your Business Online Course:
https://clickhubspot.com/Business-Online
Video chapters:
00:00 Intro
00:25 What is Mail Privacy Protection?
00:54 How It’ll Affect Marketers
01:08 Sad Mail Man
01:13 The Power of The Opt-In
01:35 App Tracking Transparency
01:49 “We don’t need email marketing”
02:11 The Power of SMS
02:49 30 SMS Templates for Marketing
02:53 The New Importance of Website Traffic
About HubSpot:
HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.
⚠ Disclaimer:
The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.
‘Parasite’s Park Seo-joon May Soon Star In A Marvel Movie
The South Korean actor’s agency said the name of the film would be announced later, but reports have speculated that it is The Marvels, an upcoming sequel to the 2019 hit Captain Marvel.
The Top 3 Mistakes Small-Business Owners Make With Their SEO Strategy
Many small and medium-sized business owners fail to get results from their search-engine-optimization efforts because they don’t recognize some of the most common SEO mistakes.
All You Need to Know About Google Trends to Grow Your Business
It’s not surprising that new and improved online SEO tools constantly appear to help us identify search trends and design valuable web positioning campaigns.
Wouldn’t it be great, if you could optimize your WordPress site for SEO without having to be an SEO expert. Well, there’s a way. Today, I’m going to break down WordPress SEO tutorial for beginners.
Look, there are four areas that you need to focus on. Normally, we’re going to go over each of them in detail, but I’ll also tell you which plugins to use. So you don’t have to worry about the details and you don’t have to learn any coding.
Factor number one, site speed and performance optimization. Now, before I dive into the main points on this, here’s why it’s important. If your site loads slower, what you’ll find is your conversion rates drop.
Now there’s a few things that affect your site load time. Cache, that’s where people don’t have to keep loading up your images. And they know that you’re saving the same ones over and over again, so they cache them. CDN stands for content delivery network.
So that way, whenever someone’s visiting your site from the UK, you don’t have to, you know, crawl through the broadband, pipes underneath the sea to visit your site. What they’ll do is they’ll just ping a server in the UK so that way just loads faster.
Then there’s lazy load. You know when you go to a site and you scroll down, there’s no need for them to load up all the images at once. Instead, they should load them as you scroll so that way you can improve the experience. JavaScript, sometimes if you have too much JavaScript on your site, it can slow things down.
Now the second factor that you need to pay attention to is technical SEO. Look, if Google can’t crawl your page and understand what’s on your page or able to read the content on your site. How are you going to rank for anything? And that’s why technical SEO is super important.
Everyone talks about link building, and you need all these links, new content, and they’re right. You do need links. You do need content. But if Google still can’t crawl your website, understand the content on the page, and read the code. Then it doesn’t really matter how many links you have. You’re not going to really rank for much.
The AMP framework just makes it so that way your pages load faster on mobile devices specifically for text-based articles. You also want to check your redirects. There’s 301 redirects, 302 redirects. One’s permanent, one’s temporary, but that can because the bots to go around in circles if they’re doing, if you’ve done your redirects wrong.
Third point, content marketing. Look, if you write content, no matter how amazing it is, if no one reads it, no one sees it. You’re not going to do well. So you got to really focus on the marketing of that content and making sure that your content is buttoned up as well.
So a few factors. Push notifications, you know, in your browser, whenever you’re on, searching on the web, especially if you’re a Facebook user. It will be like, oh, it’s Neil’s birthday. And they’ll show you this little notification box that comes up. Clicking on that is a push notification. And you can actually send that out on your website. So that way you can get more visitors.
Then there’s grammar. No one wants to read content that’s just poorly written. So make sure you check your grammar and fix it. Because Google’s like at the source in a dictionary, they know what’s good spelling, bad spelling, great grammar, bad grammar. If you’re writing, I love using Grammarly. That helps me a lot because I have terrible grammar.
Then you got your social sharing. You know, even though Facebook reach isn’t that great compared to what it was years ago, still better than nothing. You know, you still want to share that content on Facebook and Twitter and LinkedIn and any other social site that’s applicable to your website. And of course, you want to collect emails.
The next factor, security. These days we’re all worried about privacy and security. You don’t want hackers to inject malicious code into your website or publish fake content on your website. And it happens. So that’s super important for you to avoid. So with security, you know, we did mention SSL earlier, but there’s also a few other plugins that can help like, Sucuri and Wordfence. Those are two check out.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
¿Quieres saber cómo posicionar en Google en 2021? 👉 Una profesora te explica cómo hacer SEO con WordPress, YouTube y Google Maps. ¡No te pierdas el curso de SEO más completo!
★ Esquema de contenidos ★
00:00:00 Introducción al Curso
00:01:45 Introducción: Conceptos básicos del Marketing Digital
00:45:53 ▶️ ¡Nuevo en 2021! 👉 Intención de búsqueda
00:46:46 Crear la arquitectura web y los contenidos
01:26:03 ▶️ ¡Nuevo en 2021! 👉 Cómo hacer SEO en WordPress 2021
03:13:25 Diseño Web y UX
👁️ Incluye clase nueva para diseñar una web en WordPress con tema gratis
04:20:32 ▶️ ¡Nuevo en 2021! 👉 Core Web Vitals
04:23:18 SEO off page
04:34:04 SEO en YouTube
05:01:08 SEO local
05:36:57 Analítica web y SEO
👁️ Incluye clase nueva para instalar Google Analytics 4
📖 Apuntes para seguir el curso completo:
https://www.seosve.com/cursos/seo-posicionamiento-web/
Este curso te servirá tanto si ya sabes algo de SEO como si empiezas desde 0. Ha sido el curso que más hemos impartido hasta el momento y lo tenemos muy testeado. Normalmente, tenemos que cambiar un 30-40% de los contenidos cada año. A pesar de que muchas clases teóricas aún sirven, casi toda la parte práctica ha sido cambiada totalmente.
★ Clases y cursos relacionados ★
🎥 Curso de Diseño Gráfico-Web + Branding | Actualizado en 2021, completo y gratis: https://youtu.be/g4leN1p4PsM
🎥 Curso de Community Manager y Redes Sociales | Actualizado en 2021, completo y gratis: https://youtu.be/XWGBDCDEnO4
★ Fuentes y enlaces de interés ★
No nos caben todos porque este curso está MEGA documentado. En el enlace al curso completo encontrarás toda la información ordenada por lecciones pero este año queremos destacar la siguiente:
🔗 ¿Cómo funciona la búsqueda de Google según Google?
🔗 Core Web Vitals
https://web.dev/vitals/
https://web.dev/fcp/
🔗 AMP
https://developers.google.com/amp
★ Herramientas Google ★
🛠️ Gmail https://mail.google.com/
🛠️ Google Ads https://ads.google.com/
🛠️ Page Speed Insights https://developers.google.com/speed/pagespeed/insights/?hl=es
🛠️ YouTube https://www.youtube.com/
🛠️ Google my Business https://www.google.com/intl/es_es/business/
🛠️ Google Analytics https://analytics.google.com/
🛠️ Google Search Console https://search.google.com/
★ Herramientas WordPress ★
🛠️ WordPress https://es.wordpress.org/
🛠️ Yoast https://es.wordpress.org/plugins/wordpress-seo/
🛠️ Rank Math https://es.wordpress.org/plugins/seo-by-rank-math/
🛠️ Rank Math PRO https://rankmath.com/pricing/?ref=noerivas&campaign=seosve (enlace de afiliados)
🛠️ All in one SEO https://es.wordpress.org/plugins/all-in-one-seo-pack/
🛠️ SEOPress https://www.seopress.org/es/
🛠️ Tema utilizado para el diseño https://es.wordpress.org/themes/twentytwentyone/
🛠️ Toolkit for Twenty Twenty & Twenty-One https://es.wordpress.org/plugins/twentig/
🛠️ WP Rocket https://shareasale.com/r.cfm?b=1075949&u=2313059&m=74778&urllink=&afftrack= (enlace de afiliados)
🛠️ Asset CleanUp: Page Speed Booster https://es.wordpress.org/plugins/wp-asset-clean-up/
★ Para estar al loro de todas nuestras clases ★
🔗 LinkedIn de la profe: https://www.linkedin.com/in/noe-rivas-digital-marketing/
🔗 Newsletter: http://eepurl.com/gT-IUD
🔗 Para consultas comerciales podéis contactar con nosotros en WhatsApp: https://wa.me/message/RJPAW4DWVJHVE1
¿Te has leído la descripción hasta aquí? ¡Eres lo más! Mírate el curso completo y déjanos un comentario explicando lo que más te ha gustado del curso junto con el emoji 👁 Así sabremos que has leído esto.
#seo #cursoseo
Hecho con cariño por autónomos (o freelancers como dicen los modernos).
Besis 😘
Kate Hudson, Jeon Jong-seo star in tribute to outsiders ‘Mona Lisa and the Blood Moon’ – Reuters
Hollywood star Kate Hudson and South Korean actress Jeon Jong-seo play two outsiders on a collision course with their surroundings in Ana Lily Amirpour’s Venice Film Festival competition entry “Mona Lisa and the Blood Moon”.