SEO

How to Do Keyword Research for PPC | WordStream

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Today, we’re bringing you a keyword research tutorial, and explaining exactly how you can use it in your PPC campaigns and which tools will help you be successful. If you’re interested in conducting keyword research for your search marketing campaigns, keep on watching!

Feel free to leave a comment if you have any questions!

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Read the full post here: https://www.wordstream.com/ppc-keyword

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Keyword Research Part 1 – SEO Unlocked – Free SEO Course with Neil Patel

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Welcome to another day of SEO Unlocked. Today is very exciting because we’re going to start the journey into keyword research. This is one of the most fundamental steps of SEO and the reason being is keywords is where it all starts. That’s how people find you.

RESOURCES & LINKS:
____________________________________________
Download the Musketeer Persona Worksheet: https://neilpatel.com/training/

SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG

Ubersuggest: https://neilpatel.com/ubersuggest/
Google Search Console: https://search.google.com/search-console/welcome
____________________________________________

Are you getting the right traffic?

As I mentioned, picking the right keywords will make you more money and picking the wrong ones will hurt you

You can use Ubersuggest, It’s a tool I built, there’s a free version of it that anyone can go and use and you can get tons of keywords ideas and it breaks it down not just based on popularity, but also what’s most likely going to convert and generate you revenue as well. And there’s tons of reports in it and I’ll show you how to use it over the period of this course.

When you go to Ubersuggest on the left-hand navigation side, you’ll see a link that says Keyword Ideas. When you type it in a keyword that you’re trying to go after anything related to your space such as like shaving or razors, it’ll tell you what’s popular, the cost per click, the SEO difficulty, that’s the word SD you see the abbreviation there or PD is paid difficulty.

When SEO difficulty is under 40 it’s easier to rank for, when it’s over 40 it gets harder and harder to rank for.

And on the right side of the keyword ideas report, it shows you all the people that are ranked for that keyword. How many visits are roughly getting from that keyword? How many backlinks they have?

And this will give you ideas of if a keyword is good, right?

In addition to that, if you don’t want to use Ubersuggest there’s many other ways you can go and find keywords out there.

Things like Wikipedia or other content pages around the web that have really detailed content can give you keyword ideas as well because these articles are filled with lucrative keywords.

You want to rank because you not only do you want traffic, but you need to be able to solve the customer’s problem. If you solve their problem, you’re much more likely to rank.

There’s really five steps to keyword success.
The first is you need to build your keyword list, then need to research your target musketeer, then you need to understand the keyword metrics. Next you need to match the customer journey and of course, last but not least, you need to refine your keyword list.

So first building a keyword list, you go to neilpatel.com/training and you’ll be able to download the PDF there and it breaks down how you can use it and what you need to do step by step.

Second, you need to research your target musketeer right? It’s all about researching that individual.

The other thing that I like doing is Ubersuggest, right? It’s a tool on neilpatel.com you can go to neil patel.com/ubersuggest or in the navigation just click on the Tools link and then Ubersuggest type in any keyword on the left-hand navigation once you go to the Keyword Ideas Report, you’ll see a list of suggestions.

You don’t want to just be reactive as a marketer or as an SEO, you want to be proactive and going after areas that people are going to be more interested in in the future.

You can also correlate intent through prepositions. And these are all long-term opportunities that you should be trying to rank for because these long-tail keywords, a lot of people aren’t thinking about them and yes they don’t drive the most amount of traffic today but six months from now, a year from now, it adds up and it can drive quite a bit in conversions.

Then of course there’s Social Shares, so on Ubersuggest whenever you type in a keyword on the left hand navigation, there’s a navigation button called Content Ideas.

So people are like, Hey Neil, it’s easy for you but hey, when you’re a new website and even if you get 10, 20, 50, 100 visitors, hey, it shows up in Google Search Console.

The other thing that you can do and this is what I love doing, is I like setting up a project on Ubersuggest and I put in my own website or you can put in your competitor’s website.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #DigitalMarketing

Почему SEO продвижение сайта не работает? (Палим то что работает!)

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Всем привет! Меня зовут Анатолий Улитовский и я прекращаю продвигать сайты в Яндексе и в русскоязычном Google сегменте.

Хотите знать почему?
Я насчитал 13 причин, почему я ухожу из SEO.
Одна из них – деньги.
Раньше для продвижения сайтов можно было потратить 200$ в месяц и быть в ТОПе.
Потом ценник вырос до 500$ в месяц и все равно рецепт был прост – напиши тексты, сделай ссылочки, накрути трафик.
Затем ценник уперся в сумму 900$ и тут подключились сетки PBN блогов и сетки сайтов-партнерок.
Но результата все равно это уже не дает.
Сегодня я трачу на продвижение своего сайта около 3000$ в месяц, и расходы не удалось снизить вплоть до мая 2019 года!

Но я узнал ряд секретов, как снизить расходы на SEO и опробовал этот метод только сейчас.
Русскоязычный сегмент СЕО полностью за Николаем Шмичковым, я же возьму на себя англоязычный сегмент.

Потому что много чего изменилось и это то – про что я хочу сегодня Вам рассказать:

4:24 Почему в Google не работает стратегия продвижения 2016-2018 года?
6:05 Почему тексты копирайтеров с бирж не работают?
8:08 Как реклама в интернете стала выгоднее офлайн-рекламы
11:02 Конкуренция в SEO – почему она стала агрессивной сейчас?
12:46 Как правильно вкладываться в брендинг
13:48 Что важно в SEO с технической точки зрения
15:52 Контент продающих и информационных страниц – как оформлять?
20:26 Техника “Небоскреба” – находим доноров ссылок напрямую
22:14 Почему SEO-компании не продают эти стратегии?
24:20 Чеклист по SEO в 2019 по стратегии “Тонкого контента”
25:57 Современная стратегия линкбилдинга в 2019 году
26:41 Работа по технической части и юзабилити – почему она так важна
27:23 Сколько длится продвижение сайта по стратегии “Тонкого контента”

“Копирайтинг или рерайтинг” – https://youtu.be/IczbS0MldEI
“Как продвинуть сайт в Google ч.1” – https://youtu.be/JCZd8uzPu-E
“Как продвинуть сайт в Google ч.2” – https://youtu.be/yPZXQPDUmmw
“Полный обзор функций SERPSTAT” – https://youtu.be/W09rpZVftf0
“Обзор AHREFS” – https://youtu.be/MZsVfHOFTJw
“Как правильно вести блог” – https://youtu.be/HJRHeyn-4IA

Наши подкасты: https://seoquick.com.ua/feed/podcast
Наш Telegram-канал – https://t.me/seoquick_com_ua

Если вы дочитали описание до конца, на все комментарии к этому видео ответит мой коллега – Николай Шмичков!
Именно он будет продвигать эту стратегию на русскоязычном сегменте от имени компании SEOquick.

#seo #продвижение #сеооптимизация

Welcome to the SEO Unlocked! Free SEO Course with Neil Patel | SEO Training

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Welcome to SEO Unlocked. This is my free SEO Course, and I’m going to release new videos on Mondays, Thursdays, and Saturdays. Whether you’re a beginner or a professional SEO, you’ll learn the exact search engine optimization techniques I use in my own business and with my consulting clients. This is the SEO training you’ve been looking for, and over the next few weeks, I’m going to teach you how to get a flood of traffic to your website without having to spend a dollar on advertising.

RESOURCES & LINKS:
____________________________________________
Download the Personal Goal Worksheet and the Program Itinerary: https://neilpatel.com/training

Get help from my team! Email us at support@neilpatel.com – Subject Line “SEO Help”
____________________________________________

Now, before we get started. I want to go over three things. And I want to congratulate you for these three things because you’ve done the hardest part.

Once you’ve realized the need for change. Because look, if you don’t make any change there’s no progress.

Two, you sought out advice online via SEO, that’s how you found me.

And three, you’re committed to making the change today which is, to get you more traffic to your website.

And I’m living proof, that SEO works right. People are always asking me, “hey does SEO really work, “can I get a ton of traffic from it?” And the answer is yes. Just look at my website.

Over time, my traffic has continually raised and is continually growing and that’s what’s led me to over literally six million visitors a month and out of those visitors over four million of them come from search engines. You can do it no matter what space you’re in. It literally works for everyone.

A lot of people like, branding and customer experience? “Hey what does that have to do with SEO?” As you’re going through this course, there are six ways we’re going to be supporting you. You’re going to have weekly content like as you’re seeing here but on top of the audio and the video you’re also going to have slides and PowerPoint templates and worksheets and PDF templates. And as long as you follow along you’ll be able to succeed when it comes to SEO, right.

We also have weekly live Q&A calls. If you’re part of the email list you’ll see that we’re doing them you’ll get notified about them. If you’re not you can go to neilpatel.com/newsletter to opt-in. My team, we’re also here to help you out. When you email support@neilPatel.com, we try to answer as many questions as possible.

There’s also the community, whether it’s social media and leaving a comment there we’re here to respond, I’m there to respond as well. It’s my blog, you leave a comment I’m there to help you out as well. And of course, if you need extra hand-holding and you want my team to do everything for you there’s my ad agency Neil Patel Digital as well.

All the calls are recorded, so that way they can be referenced again. If you have any questions you can always ask them, we’re here to help you grow your business. You can also speak with some of my team members and hopefully, we can help you succeed and get you that traffic that you need. And you will see the results as long as you follow along.

We do like helping people out whether you’re a small business or a large business, or you have little to no money again, we are here to help people out.

And if you’re worried that it’s too late to start because SEO is super competitive now.

That’s a limitation of you saying that” hey, it’s too late.” I don’t want you to have that mindset. As I said, we really are here to help you out. And the common mindset that you need to have if you want to do well with SEO is, one, you need to anticipate failure. The next thing is you need to let go and delegate.

You need to learn new skills. Those who stay complacent, aren’t going to succeed in life. You always want to be thriving, and wanting to learn more.

There’s a lot of things that you can learn out there. So some action items for you. There’s a personal goal worksheet.

Handwrite up to 300 words on your personal goal for this program, and how you’ll feel when you achieve it. I know this may sound really silly, and you’re like, Neil, why do I need to do this? We found that when people go through this exercise, and they download the worksheet and they write this down, they’re much more likely to complete it.

And then the next thing I want you to do is to download the program itinerary after you write down your goal. Because at that point, you’ll know what you’re going to end up learning over the next upcoming weeks.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #SEOCourse

SEO Agency Philadelphia
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