SEO-News aus dem August 2023. Bei der Suchmaschinenoptimierung ist es immer wichtig, „up to date“ zu sein. Welche neuen Potenziale gibt es? Was funktioniert nicht mehr? Wo haben sich Richtlinien geändert? Was hat Google auf wichtige Fragen der Community geantwortet?
Um diese Themen geht es beim SEO-Monatsrückblick für den August 2023, in dem alle relevanten News in Bezug auf Google, Bing & Co. vorgestellt werden. Markus Hövener (SEO Advocate bei Bloofusion, SEO seit 20 Jahren) stellt die Neuigkeiten vor und bewertet sie ausführlich!
Generative AI
[1] https://www.seroundtable.com/bing-webmaster-tools-bing-chat-data-missing-35928.html
[2] https://searchengineland.com/new-bing-google-market-share-six-months-430840
[3] https://openai.com/blog/custom-instructions-for-chatgpt
[4] https://www.seroundtable.com/openais-chatgpt-web-crawler-gptbot-35835.html und https://originality.ai/blog/study-websites-blocking-gptbot
Local
[5] https://www.seo-suedwest.de/8867-google-aktualisiert-richtlinien-fuer-oeffnungszeiten-in-der-suche-und-in-google-maps.html
[6] https://www.seo-suedwest.de/8894-in-google-business-profile-kann-man-jetzt-auch-links-auf-social-media-profile-angeben.html
Suchergebnisse
[7] https://developers.google.com/search/blog/2023/08/howto-faq-changes?hl=de und https://www.seo-suedwest.de/8880-google-was-sind-die-wirklichen-gruende-fuer-das-streichen-von-faq-und-howto-rich-results.html und https://www.gsqi.com/marketing-blog/analysis-google-remove-faq-howto-snippets/
[8] https://www.seroundtable.com/google-images-site-name-favicon-page-title-35833.html
[9] https://www.seo-suedwest.de/8870-google-viele-title-aenderungen-sind-unvermeidbar.html
Google spricht
[10] https://www.seo-suedwest.de/8884-google-wenn-mobile-website-bereit-ist-kann-man-a-m-p-abschalten.html
[11] https://www.seroundtable.com/google-featured-snippets-ranking-35932.html
Fallstudien
[12] https://gizmodo.com/cnet-deletes-thousands-old-articles-google-search-seo-1850721475 und https://www.seroundtable.com/google-cnet-content-pruning-plans-35876.html
[13] https://www.searchpilot.com/resources/case-studies/adding-question-on-cost-to-title-tag
Unlock the potential of AI in your SEO strategy with our latest video that deep-dives into the top 4 best AI SEO tools for 2023!
As the landscape of digital marketing evolves, AI tools are becoming a game-changer, especially in the realm of SEO.
Whether you’re looking to enhance your keyword research, content creation, or on-page optimization, we’ve got the most comprehensive guide to the best AI tools in the business.
Our lineup features both free SEO tools and premium options, giving you the flexibility to choose based on your needs and budget.
From AI content writing tools that automate the crafting of SEO-friendly articles, to advanced AI SEO optimization features that offer real-time suggestions for improvement, we’ve got it all covered.
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00:00 – Intro
00:57 – Alli AI
02:26 – SEMrush
04:31 – SE Ranking
05:36 – Frase
06:55 – ChatGPT
07:48 – Outro
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DISCLAIMER: This video and description may contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for your support!
Are you looking for SEO WordPress plugins that are essential to set up? In this video, you’ll get to know the top SEO WordPress plugins as well as the ones that you never thought would be needed.
►► This video is sponsored by Ahrefs: https://ahrefs.com/awt
Want to learn all about SEO strategies for news websites? Tune in to my fascinating interview with Barry Adams, an SEO expert who specializes in working with news publishers.
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Here is a summary of the SEO podcast interview with Barry Adams:
Olga Zarr interviewed Barry Adams, an SEO expert specializing in news websites, for her SEO podcast. Barry has over 20 years of experience in SEO and started optimizing websites back in 1998 before SEO was even a known term.
Barry spoke about the unique challenges of doing SEO for news websites, including the need to optimize articles before publishing since Google indexes news content very quickly. He explained how news SEO relies on workflow optimization rather than post-publishing tweaks.
The discussion covered technical considerations like fast load times, no reliance on client-side JavaScript, and proper use of news sitemaps. Barry also gave tips on optimizing headlines, tagging content, and structuring sites to demonstrate topical authority.
When asked about his typical work, Barry said he does a lot of site audits and training. He emphasized the ongoing importance of technical SEO, despite the popularity of content marketing. The interview finished with Barry’s thoughts on AI-written news content and where listeners can find him online.
Key highlights:
⚡️ Why SEO for news is totally different than “regular” SEO – you only get one shot at rankings
⚡️ How Google evaluates news sites for authority and quality
⚡️ The impact of algorithms like Core Updates on news publishers
⚡️ Technical requirements to get into Google News
⚡️ Why AMP was problematic for many publishers
⚡️ How ChatGPT might be used in newsrooms
Follow and connect with Barry:
👉 X: https://twitter.com/badams
👉 LinkedIn: https://www.linkedin.com/in/barryadams/
👉 Newsletter: https://www.seoforgooglenews.com/
👉 Website: https://www.polemicdigital.com/
Follow Olga Zarr or hire Olga to help you with SEO
👉 Follow me on Twitter: https://twitter.com/olgazarr
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👉 Want to learn more about me? Check this: https://seosly.com/seo-consultant/
👉 Want to contact me? Feel free to reach out at olga@seosly.com
Have SEO clients? Get them killer results: https://www.gotchseo.com/seo-training/
In this video, I’ll show you the exact process we used to grow organic search traffic by 50% in only 48 hours.
Here’s the deal:
Improving your Google rankings is rarely about one big action. Instead, it’s a combination of many factors working together that create a compound effect. That’s why you need to use the process of elimination when trying to improve SEO results.
And that’s exactly what I’ll be showing in this video.
So if you’re looking to finally increase your Google rankings (consistently), then watch this video!
/// RELATED VIDEOS ///
▸ How to Learn SEO (Fast): https://www.youtube.com/watch?v=jtLpCLELKgI
▸ SEO for Dummies: https://www.youtube.com/watch?v=3VFeN6XMXT0
▸ Google Ranking Factors: https://www.youtube.com/watch?v=mN5Dmst6p0M
▸ How to Do SEO from Scratch: https://www.youtube.com/watch?v=eKRSgBMEkCM
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In today’s digital landscape, achieving a prominent online presence is essential for businesses and websites looking to thrive. Among the various tools in the digital marketer’s toolkit, Search Engine Optimization (SEO) stands tall as a fundamental strategy for driving organic traffic and increasing visibility on search engines. To truly excel in the realm of online marketing, it’s crucial to master a diverse array of SEO techniques that work in harmony to maximize organic traffic.
Answer the public: https://answerthepublic.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
AI Writer: https://app.neilpatel.com/aiwriter/
Revolutionizing Marketing with AI: The Future is Here: https://youtu.be/l_U4aQTj6Mg
New to Digital Marketing- 10 Essential Tips for a Strong Start: https://youtu.be/4abNIEHj-10
My Secrets To Creating an SEO Friendly Website: https://youtu.be/5I1hXX_xz7c
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Before diving into advanced techniques, it’s crucial to establish a strong foundation. This chapter covers the basics of SEO, from understanding search engine algorithms to the significance of keyword research and on-page optimization. By grasping these fundamentals, you’ll lay the groundwork for the advanced strategies that follow.
Quality content reigns supreme in the world of SEO. This chapter explores techniques for creating valuable, engaging, and relevant content that resonates with your target audience. We’ll also delve into the art of on-page optimization, discussing meta tags, headers, and internal linking strategies that enhance user experience and search engine ranking.
Earning authoritative backlinks is a cornerstone of effective SEO. Here, we’ll unveil strategies for building a diverse and high-quality backlink profile, including guest posting, influencer outreach, and content syndication. Additionally, we’ll explore off-page techniques like social media marketing and online community engagement to further amplify your website’s credibility.
A well-optimized website structure is essential for both search engines and users. This chapter covers technical SEO aspects such as site speed optimization, mobile-friendliness, schema markup implementation, and ensuring crawl ability by search engine bots. By addressing these technical elements, you’ll provide a seamless browsing experience while improving search engine visibility.
No SEO strategy is complete without proper tracking and analysis. This video explores tools and techniques for monitoring your website’s performance, understanding user behavior, and making data-driven decisions. By continuously refining your approach based on insights, you’ll keep your SEO efforts aligned with your goals.
In the dynamic realm of digital marketing, mastering SEO techniques is an ongoing journey. By combining the strategies covered in this guide – from foundational principles to advanced tactics – you’ll be well-equipped to enhance your website’s organic traffic, increase its visibility, and ultimately achieve online success. Remember that SEO is a collaborative effort between content creators, marketers, and developers, all working together to optimize the user experience and provide valuable insights to search engines. As you embark on this journey, stay updated with the latest trends, adapt your strategies, and watch your organic traffic soar to new heights.
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Our B2B Superpowers webinar is here to equip you with the super SEO skills to defeat the Visibility Vampire and illuminate your online presence!
You’ll learn:
🧛♂️ The Art of Search Engine Optimization: Elevate your online visibility by acquiring expertise in SEO techniques.
🔎 How To Decipher SEO Secrets: Uncover the inner workings of search algorithms and discover strategies for achieving top rankings.
🎯 How To Craft a Powerful Content Strategy: Acquire the skills to create content that not only engages your target audience but also impresses search engines.
🌟 How To Unleash the Power of Backlinks: Discover the secrets of building authoritative backlinks that catapult your website to the forefront.
Join Joe and Fery Kaszoni, The Wolf of Backlinks for an insightful conversation about uncovering the secrets of SEO success!
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Search Off the Record ep 63 was published this past week.
In this episode of Search, Martin, John, and Danny help content creators everywhere focus on the value they bring into the digital world.
From changing ranking systems to updated documentation, the Google Search team discusses their holistic approach to SEO, ranking, and more!
.CSV files are now indexable in Google. I added a link to file types indexable by Google in the description
https://developers.google.com/search/docs/crawling-indexing/indexable-file-types?hl=en
These are all great ways to publish content and get backlinks.
CTA’s for your Buyer’s Journey and User Intent keywords by MOZ
All SEO strategies must map keywords by user intent and buyer’s journey.
If you can hit your ideal customer at every stage, your chances of converting are exceptionally high.
Three Pillars of Technical SEO by Kristina Azarenko
To sum up, her three pillars let Google easily find, crawl, and index the content you want to rank.
Don’t let Google index or crawl the content you do not want to be ranked.
Provide a good website and page experience.
600% Increase Your Google Ranking Without Breaking The Bank by Eric Siu
Be sure to watch the rest of the video; Eric goes over a quick tutorial using ChatGPT for you to get started with programmatic SEO
ZERO Backlink SEO Strategy for Massive Google Traffic by Matt Diggity
I know the last video ranked without backlinks, but we all know it’s a lot easier to rank with backlinks.
This brings me to my favorite part of the show.
Please ask questions on the topic, and I will address them in the order they are received.
Before I introduce our guest, here is a word from our sponsor.
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Amit has spent his career working in Sales & Marketing for some of the best Multi-National Brands
He is a professional bringing core marketing concepts to create synergy with SEO
He has been the guiding force behind Content & Sales Outreach campaigns at Rank Jacker
He’s served over 100 Agencies.
He has impacted over $89M in revenue.
Please welcome the co-founder of Rank Jacker, Amit Kumar!
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In this video I share my 5 best ChatGPT SEO tips to improve your rankings on Google and other search engines!
00:00 ChatGPT SEO Tips Intro
00:09 SEO Tip 1: Google Snippet
01:17 HubSpot Sponsor
02:20 SEO Tip 2: Meta Desc and URLs
03:54 SEO Tip 3: FAQs
04:40 SEO Tip 4: Related Topics
05:37 SEO Tip 5: EEAT
