Are you wondering what SEO strategy you should implement in 2023? In this video, you’ll get a step-by-step guide on methods to get massive traffic on Google.
What Google’s Quick Read tells us about the future of SEO. If you haven’t seen yet, Google’s running an experiment called Quick Read. It is where they let you know in the search results if something is fast read or not. It looks something like this. It’s actually been going on for a bit. So why do you think Google’s running this experiment? Let me know in the comments. I’m really curious to hear your thoughts.
Do you think it’s because they want to point out something is short, something is long, something is bad, something is good, let me know, right? No one really knows the answer. Google’s not telling us. But I have some insights. Well, think of it this way. We took some data from Ubersuggest. We looked at 562 informational search queries. Can you guess what percentage of the first page results contained over 2000 words? A whopping 41.9%.
As a searcher, do you prefer reading long articles or short ones? The reality is, you don’t care what the length is. You just want the answer to your question as quick as possible. In other words you want someone to solve your problem as quick as possible. Whether that’s one second or a minute, you ideally don’t want to take too long. If you can get it in a minute, great. If not, then you’re hoping to get in two minutes, and if that’s not possible you’re ideally hoping to look to get the solution to your problem within three minutes and so forth, so on.
But no one wants to read a 10 minute article to find the answer when they could have gotten the answer in one minute. A great example of this is, would you want to read a 10 minute article that breaks down the answer to two plus two? Of course not. You just want to know that the answer is four. SEO isn’t about word count. And you can see this with what Google is trying to do here with their Quick Read test.
Don’t optimize your content for length, optimize it for quality, and give people what they want as quick as possible. Sometimes you just need 10,000 words to do that, and sometimes you only need 300 words. Google wants people to get the answers to their problems as quick as possible. It’s why when you type in stuff like Las Vegas weather into Google, you see weather right away instead of having to go to a random webpage.
If you want to do well in the long run, optimize for giving people what they want in the least amount of words as possible. Just imagine yourself searching Google for solution. Are you going to go click on a quick read result, or are you going to take the long painful path? I’m just saying giving people what they want as quick as possible is the ideal thing to do. That’s how you win with content marketing in the long run.
Now, if you need help with your content marketing strategy trying to figure out, hey, should something be long, short, how can I give that impact as quick as possible even though my competitors have really long content? Check out our ad agency, NP Digital where we help our customers do this. If you just have any questions, leave a comment below. I’m here to answer them, help you out. If you enjoyed this video, like it, share it, tell other people about it. Thank you for your time.
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Should you even bother with SEO anymore? Absolutely! In 2020, the same SEO techniques and SEO hacks that used to work for 2019 are going to change, but if you are prepared for what is changing in SEO you can dominate the future of marketing by playing smart.
In this SEO tutorial video, Eric Siu shares how to grow website traffic in 2020 and some new SEO strategies for on page SEO, SERP domination, and more! 2020 is not just about voice search and podcasting, the marketing tactics that will really move the needle are the omnichannel marketing strategies.
If you want the best growth hacks for 2020 and to master the future of SEO, be sure to subscribe to our channel for more great videos.
Oh, and if you are wondering, what is SEO in the first place – it’s search engine optimization and we have a bunch of great videos on SEO for beginners on the channel.
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Video Transcript:
In this clip, we’re going to talk about how SEO is going to change in 2020 and unfortunately you’re not going to like it, but before we do, don’t forget to subscribe or follow whatever platform you are watching on right now, especially if you enjoy a clips on marketing, entrepreneurship, growth, productivity, and more stuff. You’re going to enjoy it. Check it out. All right, so SEO, here’s what’s happening with SEO right now. If you think about Google, because Google is the largest, they take on the lion’s share of the traffic in the U S and a lot of countries around the world. The problem with this is they’re a publicly traded company. Now their incentives are to make more money for their shareholders. Now it’s no longer just don’t be evil, which was their model in the past. They actually took that off of kind of their, their mission statement or part of their mission and values.
So you think about it now, there’s only so much space. There’s only so much real estate and on a search result page. So it used to be in the past, you know their ads. I remember in high school when, when they started, um, Google ad words, um, the, there was only like one snippet and as crystal clear that it was an ad, right? And now over over the years, now it’s becoming less and less apparent that it’s an ad, right? It used to be highlighted in yellow. It was like crystal clear as an ad and there’s only like one or two of them right now you might see like four or five ads at the very top and you see more ads at the bottom because Google is making a less apparent than their ads and they’re putting more ads on the, on the on search engine result pages, they’re making more money, they’re incentivized to make money, which means the organic results, the SEO results, those are getting pinched down a little bit, right?
So what used to be at the very top above the fold that would get like the lion’s share of the clicks. Now it’s getting pushed down so much that you know these to say like maybe the number one result in SEO might get 25 to 40 to 50% of, of the clicks. Now it’s like, you know, it might go down to like 10% or so. There’s a clip I’m going to show you in a little bit where, uh, when I spoke at the marketing school live conference, I’m, I actually share some data, uh, from, from rand Fishkin, from spark Toro, the search result pages, they’re getting more and more consolidated as become a tougher and tougher to, um, to make SEO work.
