– Make a New Year’s resolution this year to reinvigorate your utility’s marketing strategy by learning what trends and best practices will be at the forefront in 2023.
A full year of Apple’s privacy changes has come and gone, marketing texts are trending, and voice response and chat boxes continue to be hot topics of conversation.
Join us as we discuss what performance metrics to track and pay attention to, how to benchmark your email success and ways to increase customer engagement.
In Questline Digital’s November webinar, expert speakers Brian Lindamood, VP of Content and Marketing Strategy, and Nina Cummins, Account Director, share insights covering:
– 2023 email trends and best practices
– Key email metrics to pay attention to (beyond open rate!)
– Privacy technologies and their impact
– SMS marketing
– And much more!
For more information on Questline Digital’s digital marketing solutions, check out our website: https://www.questline.com/solutions/digital-marketing/
Now, it’s obvious you’re already starting to rank high on page one, you’re getting more traffic and you’re getting more sales, but there’s this weird honeymoon period when you’re doing SEO, the first two, three months, sometimes even six months, you’re not getting the results you want, and you’re putting all this time, effort and money into SEO, and the question is, “Should you continually be spending that money? Is it really worth it?” And there’s a specific way you can see if SEO is working for you.
So first off, I want you to head to Ubersuggest neilpatel.com/ubersuggest, you can type in your domain name, like I’m typing in neilpatel here, and you’ll see Ubersuggest load.
Now, if you have a brand new site, you may not see a graph like this. If you do see a graph, your ideal goal is for it to be going up and to the right. That’s the first leading indicator that SEO is working for you. If it’s flat, doesn’t mean all hope is lost. If it’s going down, again doesn’t mean all hope is lost. There’s ways to reverse that, but more so you want to figure out if SEO is working for you and the he easiest way is to first see if the graph is going up and to the right.
The second thing that you can end up doing to see if SEO is working for you is I want you to click on the dashboard link on the left side of Ubersuggest. If it requests you to log in, make sure you go and log in, and I want you to click on new project or create a project. You put it in a URL. So I’m going to end up putting in one of my company websites, Np Digital, and then click next, type in the cities that you’re going after. For me, I’m going after United States, and click next.
The next thing you’re going to want to do is put in your keywords. So, as you can see here, it’ll give you a list of recommended keywords. If you’re a brand new website, you may not have that. So, I’m going to type in keywords like SEO, that I may be targeting. I’m going to type in keywords like marketing, SEO company, and then the next thing I’m going to do on the next page is going to say track my competitors. Some of these may be your competitors, some of them may not. It’s pulling based on common keywords.
Now this project is brand new, so let me go over to the Neil Patel project. All you have to do is on your dashboard, click see more, under tracked keywords, and you can see your rankings over time. You may see a gray box like this, if you’re doing just, if you just started, because you won’t have too many results when it comes to rank tracking.
If you have been doing it for awhile you can change your date range, like I do last month, and you can see Marketplace Facebook, and the keyword I may be tracking is LinkedIn, and you can see if it’s going up or down over time. That’ll give you a good idea if SEO is working for you. And you can continually add keywords, like I can add the keyword, SEO company.
I can add another keyword like SEO, and then I just click start tracking my rankings, and it’ll take a bit, because Ubersuggest says has to crawl, but as Ubersuggest crawls, you’ll end up being able to quickly see, all right, what am I rankings? And as you can see is pretty quickly here, right? SEO, that’s my rankings for it. SEO company.
Even though your traffic’s not going up, if your rankings are going up, that’s a good leading indicator that SEO is working for you. So that’s how I judge if SEO is working. Once you’re getting the traffic, then I look at conversion rates, but for now I recommend creating a project in Ubersuggest, tracking the main keywords that you’re going after, so that way you can see leading indicators of SEO is working for you.
Keep in mind, if you’re not raking in the top hundred, you’ll just see a little dash, a little line like that.
If you’re ranking in the top hundred, you’ll see a number, and the more greens you see over time, the better off, and I recommend you daily rank tracking because, as I mentioned, Google does on average over eight algorithm changes per day, even though most of them are small. It’ll give you a better understanding of what is happening.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
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Should you even bother with SEO anymore? Absolutely! In 2020, the same SEO techniques and SEO hacks that used to work for 2019 are going to change, but if you are prepared for what is changing in SEO you can dominate the future of marketing by playing smart.
In this SEO tutorial video, Eric Siu shares how to grow website traffic in 2020 and some new SEO strategies for on page SEO, SERP domination, and more! 2020 is not just about voice search and podcasting, the marketing tactics that will really move the needle are the omnichannel marketing strategies.
If you want the best growth hacks for 2020 and to master the future of SEO, be sure to subscribe to our channel for more great videos.
Oh, and if you are wondering, what is SEO in the first place – it’s search engine optimization and we have a bunch of great videos on SEO for beginners on the channel.
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►Get marketing training and join our exclusive marketing Slack group: https://www.singlegrain.com/leveling-up
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https://www.instagram.com/ericosiu/
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Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/
Leave some feedback:
What should I talk about next? Please let me know on Twitter – https://twitter.com/ericosiu or in the comments below.
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Connect with Eric Siu:
Growth Everywhere Podcast – http://www.growtheverywhere.com/
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Video Transcript:
In this clip, we’re going to talk about how SEO is going to change in 2020 and unfortunately you’re not going to like it, but before we do, don’t forget to subscribe or follow whatever platform you are watching on right now, especially if you enjoy a clips on marketing, entrepreneurship, growth, productivity, and more stuff. You’re going to enjoy it. Check it out. All right, so SEO, here’s what’s happening with SEO right now. If you think about Google, because Google is the largest, they take on the lion’s share of the traffic in the U S and a lot of countries around the world. The problem with this is they’re a publicly traded company. Now their incentives are to make more money for their shareholders. Now it’s no longer just don’t be evil, which was their model in the past. They actually took that off of kind of their, their mission statement or part of their mission and values.
So you think about it now, there’s only so much space. There’s only so much real estate and on a search result page. So it used to be in the past, you know their ads. I remember in high school when, when they started, um, Google ad words, um, the, there was only like one snippet and as crystal clear that it was an ad, right? And now over over the years, now it’s becoming less and less apparent that it’s an ad, right? It used to be highlighted in yellow. It was like crystal clear as an ad and there’s only like one or two of them right now you might see like four or five ads at the very top and you see more ads at the bottom because Google is making a less apparent than their ads and they’re putting more ads on the, on the on search engine result pages, they’re making more money, they’re incentivized to make money, which means the organic results, the SEO results, those are getting pinched down a little bit, right?
So what used to be at the very top above the fold that would get like the lion’s share of the clicks. Now it’s getting pushed down so much that you know these to say like maybe the number one result in SEO might get 25 to 40 to 50% of, of the clicks. Now it’s like, you know, it might go down to like 10% or so. There’s a clip I’m going to show you in a little bit where, uh, when I spoke at the marketing school live conference, I’m, I actually share some data, uh, from, from rand Fishkin, from spark Toro, the search result pages, they’re getting more and more consolidated as become a tougher and tougher to, um, to make SEO work.
