Search Engine Optimization (SEO) bukanlah hal sesederhana research keyword dan membuat konten, tapi lebih dari itu. Search Engine Optimization (SEO) harus dilakukan secara berkelanjutan dan tidak bisa berhenti di waktu tertentu.
Dalam BukaTalks edisi Aligning Multiple Product Strategy, Bayu Adi Persada (Senior Product Manager Bukalapak) berbagi insight mengenai pentingnya fokus pada Search Engine Optimization (SEO), tips dan teknik yang efektif untuk memaksimalkan performance sebuah bisnis atau website agar makin berkembang.
Yuk, tonton video BukaTalks-nya sekarang juga! Kamu juga bisa melihat materi yang disajikan di BukaTalks kali ini di sini: http://bit.ly/seo-bukatalks
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Now, it’s obvious you’re already starting to rank high on page one, you’re getting more traffic and you’re getting more sales, but there’s this weird honeymoon period when you’re doing SEO, the first two, three months, sometimes even six months, you’re not getting the results you want, and you’re putting all this time, effort and money into SEO, and the question is, “Should you continually be spending that money? Is it really worth it?” And there’s a specific way you can see if SEO is working for you.
So first off, I want you to head to Ubersuggest neilpatel.com/ubersuggest, you can type in your domain name, like I’m typing in neilpatel here, and you’ll see Ubersuggest load.
Now, if you have a brand new site, you may not see a graph like this. If you do see a graph, your ideal goal is for it to be going up and to the right. That’s the first leading indicator that SEO is working for you. If it’s flat, doesn’t mean all hope is lost. If it’s going down, again doesn’t mean all hope is lost. There’s ways to reverse that, but more so you want to figure out if SEO is working for you and the he easiest way is to first see if the graph is going up and to the right.
The second thing that you can end up doing to see if SEO is working for you is I want you to click on the dashboard link on the left side of Ubersuggest. If it requests you to log in, make sure you go and log in, and I want you to click on new project or create a project. You put it in a URL. So I’m going to end up putting in one of my company websites, Np Digital, and then click next, type in the cities that you’re going after. For me, I’m going after United States, and click next.
The next thing you’re going to want to do is put in your keywords. So, as you can see here, it’ll give you a list of recommended keywords. If you’re a brand new website, you may not have that. So, I’m going to type in keywords like SEO, that I may be targeting. I’m going to type in keywords like marketing, SEO company, and then the next thing I’m going to do on the next page is going to say track my competitors. Some of these may be your competitors, some of them may not. It’s pulling based on common keywords.
Now this project is brand new, so let me go over to the Neil Patel project. All you have to do is on your dashboard, click see more, under tracked keywords, and you can see your rankings over time. You may see a gray box like this, if you’re doing just, if you just started, because you won’t have too many results when it comes to rank tracking.
If you have been doing it for awhile you can change your date range, like I do last month, and you can see Marketplace Facebook, and the keyword I may be tracking is LinkedIn, and you can see if it’s going up or down over time. That’ll give you a good idea if SEO is working for you. And you can continually add keywords, like I can add the keyword, SEO company.
I can add another keyword like SEO, and then I just click start tracking my rankings, and it’ll take a bit, because Ubersuggest says has to crawl, but as Ubersuggest crawls, you’ll end up being able to quickly see, all right, what am I rankings? And as you can see is pretty quickly here, right? SEO, that’s my rankings for it. SEO company.
Even though your traffic’s not going up, if your rankings are going up, that’s a good leading indicator that SEO is working for you. So that’s how I judge if SEO is working. Once you’re getting the traffic, then I look at conversion rates, but for now I recommend creating a project in Ubersuggest, tracking the main keywords that you’re going after, so that way you can see leading indicators of SEO is working for you.
Keep in mind, if you’re not raking in the top hundred, you’ll just see a little dash, a little line like that.
If you’re ranking in the top hundred, you’ll see a number, and the more greens you see over time, the better off, and I recommend you daily rank tracking because, as I mentioned, Google does on average over eight algorithm changes per day, even though most of them are small. It’ll give you a better understanding of what is happening.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
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In this video, we’ll go over the basics of SEO and cover things like what it is, why it’s important, and how it works.
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Additional SEO Resources
[Playlist] SEO Course by Ahrefs ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6
What is SEO? How Search Engines Like Google Work ► https://www.youtube.com/watch?v=R-XxAk8-OXY&list=PLvJ_dXFSpd2uHtGoHf8K06ebr-TIrgM0G
SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings ► https://www.youtube.com/watch?v=DvwS7cV9GmQ
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This is the first lesson of the SEO course by Ahrefs. In this course, you’ll learn the SEO basics, with a heavy focus on execution.
The course is broken down into 4 modules plus this video, which is more of an introduction to the course as well as an SEO 101.
So, this lesson is all about SEO basics. We’ll talk about what search engine optimization is, why it’s important and how Google works.
SEO stands for search engine optimization. And it’s the process of optimizing content to be discovered through a search engine’s organic search results.
If you’re completely new to SEO, then it’s easiest to think of search engines as libraries. But instead of storing books, they store copies of websites and web pages.
So when you search for a query, the search engine will then look through all pages in its index and try to return the most relevant results. And SEO helps demonstrate to search engines that your page is that result.
Now, you might be thinking: why should I focus on SEO when there are so many other marketing mediums?
Well, there are 3 major things that attract marketers to search engine optimization and in my opinion, these 3 things make SEO the best traffic source.
You’ll find out what they are in the video.
To do SEO well, you’ll need to learn how Google works. And you’ll learn all about the concepts of crawling, indexation and its ranking algorithm in the video.
Timestamps:
1:37 What is SEO
3:40 How Google works
4:36 Google’s ranking factors
#seobasics #seo #whatisseo
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Wouldn’t it be great if there was a dead simple SEO hack that would just help boost your rankings, but didn’t require that much work. You don’t have to be that technical. You don’t have to build links. You don’t have to worry about keywords and yet you can just increase your rankings, well there is. Today I’m going to break down the dumbest SEO hack.
When I talk about the dumbest SEO hack, I don’t mean it in a negative way. I say it’s dumb because it’s really dead simple. It’s really obvious, very few people do it and it just works. So this is the neilpatel.com blog, as you can tell by the URL up top, neilpatel.com/blog and I’m just going to go into one of my blog posts.
And as you scroll, and if you don’t have a blog you should consider adding one. You know, you see a normal blog post. You see comments at the very bottom as I scroll and then, you know, more people can leave comments if they want, through the comment box and you just see a footer navigation, but there’s something simple I did that just has really helped me boost my rankings.
What’s one thing that I did that just really helped me boost my rankings? What do you think it is? It’s actually this section here where it says guides. Okay, let’s go through them. I have a guide on digital marketing, online marketing, Google ad-words, Facebook advertising, remarketing, SEO, content marketing, growth hacking, social media marketing, affiliate marketing, conversion optimization, marketing automation.
Now let’s Google all of them in order. Digital marketing, so digital marketing. I rank somewhere at the top on page one. All right, what’s the next one? So one for one, online marketing. Online marketing the key word. All right, I’m somewhere at the top as well, there you go. Now let’s go to next one, Google ad words. Probably not at the top for that one because it’s a Google branded term but I’m probably decently ranked.
Search and watch, WordStream I’m on page one, okay. And that one’s not bad, 550,000 searches, $8.46 cost per click. Next one Facebook advertising, Facebook advertising. Again, probably not number one because I’m not Facebook, but where am I at? On page one, cool, all right.
Let’s see, remarketing, that’s a one-word keyword, that one may be a little bit tougher. Google at the top, Google, Google, WordStream there I am, page one, towards the top. Next one, SEO, all right. I already know I’m on page one for this. All right, what’s the next one? Content marketing, content marketing, where am I? There you go, what’s the next one? And you could be like, oh, Neil’s not incognito.
Well, let me type in content marketing in the incognito browser, let’s see where I am. Copy, that’s at the bottom of page one, see, still page one. All right, and now let’s go back to the word blogging. I doubt I’m on page one for blogging. I’m on page one for blogging, growth hacking. Growth hacking, opt-in monster, opt-in monster number four.
What’s the next one? Social media marketing, social media marketing. The next one after that’s affiliate marketing. Social media marketing, buffer, sprout social word stream. Who’s sweet, Neil Patel. Let’s type in affiliate marketing, Neil Patel. That was the next one on the list.
Conversion optimization, then marketing optimization or marking automation, conversion optimization. Let’s see if I’m on page one. There you go, and then marketing, it’s marketing automation I believe yeah.
Now when you’re doing this, don’t just add in the link, add in whatever makes sense. Like with some of these, you know, online marketing, it could’ve put internet marketing or it could’ve put different variations, but my audience calls it online marketing.
So I put what’s relevant. I don’t put the word search engine optimization because everyone calls it SEO. I didn’t put Google ads even though that gets searched a lot.
I put ad words because most the people I know still call it ad words. So I don’t emphasize on the keyword, but by putting a lot of internal link juice, it helps with the ranking. So try that out, it’s really simple.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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The Skill Sets brings an amazing opportunity for all students to learn about SEO – Search engine Optimization. Watch this interview video with Imran Shafi – SEO expert on the skill sets and learn about what is SEO and How to Learn SEO affordably. Imran Shafi seo tips and tricks can make you able to learn SEO easily. So, don’t miss the video and take Free SEO tips to rank your video or website in search engine.
SEO or Search Engine Optimization is a process of ranking your website high in Major search Engines especially in Google. SEO is composed of website analysis, on page seo and office page seo. With his advanced seo knowledge and tricks, Imran Shafi is making seo easy for you. Take SEO Training on the skill sets and start learning SEO in Urdu free. For Hindi users there is also an opportunity to learn SEO in Hindi on the skill sets.
How to learn YouTube SEO or How to do video SEO? Don’t worry if you have a YouTube channel or want to do video seo. Get Imran Shafi’s expert seo guides and tips and start your video seo to make your video viral on YouTube.
If you want to larn Search Engine Optimization professionally then take Imran Shafi’s SEO course and learn how to do SEO in 2018. This is an excellent SEO Training Online which will help you to learn seo step by step in hindi and Urdu. Take this complete seo training and start learning this skill.
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Watch daily videos on YouTube the skill sets channel and take free seo training because the skill sets brings free seo training online which will help you to learn how to make video viral easily. The video seo training online and seo guide is available for the skill sets student absolutely free.
Take Imran shafi seo urdu training and learn seo in urdu. Imran shafi has prepared a complete seo urdu training on the skill sets for you. Watch Imran Shafi’s seo urdu training videos and become an seo expert just in 2 month. Learn everything at your own home.
Watch here some popular videos by Imran Shafi and Muhammad Akmal on YouTube:
SEO videos complete playlist: https://www.youtube.com/watch?v=xMyvvqLeUyU&list=PLYA3Tw9L-OL_j2OPm2V43pewpPHZN6l3L
EMD – Exact Match Domain and Brand Name: What is better to Do? Learn SEO | The Skill Sets
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How to do Keyword Research using Google Keyword Tool & why it is important in SEO | The Skill Sets
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Best spoken English tips for beginners to Speak English in Urdu/Hindi by M. Akmal
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Google has over 3000 algorithm changes that they release each and every single year. That’s a lot of algorithm changes. You already know SEO changes so frequently because of the number of algorithm changes that Google releases. Now sure, most of them are small but these large ones can have a massive shift in your rankings. So how do you prepare for it in 2021? What else is going to change in 2021?
The first thing you need to get used to and this is the first trend is that your rankings are going to Seesaw. But if you do the right things and you continually put the user first and you’re doing all the right SEO stuff, typically, if you fast forward a year from that day, your rankings will be up. Your traffic should be up as well, but you need to get used to them seesawing and be okay with that. That is going to be the new normal.
Trend number two, positioning will be more important than ever and that first spot is going to be the Holy Grail in which that’s what you need to shoot for and aim for. It’s going to be really hard to get there.
So you want to take that top spot because they’re putting in other stuff that decreases traffic. Now it doesn’t mean SEO is dead. There’s still more and more people coming online, more people using Google, more people searching, so you can still do well if you’re in position two or three or even on page one. But number one has a massive, huge difference from being on number two or number three or number four even if it’s still on page one.
Trend number three, user experience is now SEO. So if you want to do really well, you need to optimize for mobile. And I’m not just talking about paid speed or your links or can people read your site on mobile or is it loading fast? I’m talking about the overall experience. If you don’t optimize for experience, you’re going to lose in the long run.
Trend number four, the riches are going to be in the niches more than ever, especially with SEO. And here’s why. You need to focus on building niche sites. It’s not about building a Wikipedia type site. If you want to do that, that’s great but because there’s over a billion blogs and a ton of sites and a ton of competition, they want to rank authority sites more than ever and it typically, from what we’re seeing is people who focus on one niche tend to be better, well versed around that niche, not always the case, but in many cases. And they tend to be more of a quote unquote authority.
Trend number five, content length won’t matter as much. Get to the point with your content. So don’t obsess about word count or keyword density, obsess about the quality of your content and are you getting the user what they’re looking for as quick as possible.
Trend number six, you won’t have to build as many backings. So it’s better off just releasing your content, not building links and letting it happen organically. And then over time, sure do the manual outreach, but let your content sit there for three to four months before you even start that manual outreach.
Trend number seven, branding won’t be enough. You need to be a authority within your niche. So make sure you go and focus on being the end all, be all expert within whatever niche you’re in.
Now here’s a bonus trend for you. We’re seeing that businesses are going to have to start thinking about global SEO from day one. So from day one, you need to start thinking about global SEO as your strategy instead of just SEO within your region. And you’re going to have to look at things like translations and especially updating and repurposing your content in all of these regions as well.
Now, if you have any questions about the future of SEO or what’s happening, leave a comment below. I’ll answer it.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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In this video, we discuss what is SEO? (Search Engine Optimization). It is an organic way of finding a website on different search engines through search results.
SEO is not difficult but it requires some work and most importantly, it requires experimenting.
SEO effectively has two parts. One is finding the best keyword, using them on your website with inbound linking and second is, have a lot of quality websites link back to your website (backlinking). I have explained in detail that how you can do SEO of your website or a blog in 2020 and get found on search engines such as Google.
Resources discussed in the video:
Ahrefs.
Neil Patel Uber Suggest.
Moz Chrome Widget.
Keyword Everywhere.
Google Keyword Planner.
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In this video, I will show you how to get free organic traffic from Google with SEO or search engine optimization, this is a free SEO tutorial for beginners who want to understand what is SEO and how it works.
I will explain what is SEO and How it works, then I will talk about the main 3 steps of SEO, which is keyword research, on-page SEO, and off-page SEO.
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What is Seo in urdu in this video i will tell you About seo and types of seo and how important seo for websites and Youtube watch complete video and learn basic seo definition in urdu hidni.
