In this second part of our “What Is PPC?” video series we cover how you can check how much you should be making from your PPC (Pay-per-Click) ads campaign, whether that’s Google Ads or another advertising network.
00:29 What You Need To Know
01:40 The Formula To Use for Measuring ROI
05:17 What Are The Levers You Have To Play With?
See the rest of the series:
Part 1 – https://www.youtube.com/watch?v=57fvwj5zUTU
Part 2 – https://www.youtube.com/watch?v=FH2NFRt7oyQ
Part 3 – https://www.youtube.com/watch?v=VxpuwWrg1ns
Part 4 – https://www.youtube.com/watch?v=jCt7cIYFytg
Part 5 – https://www.youtube.com/watch?v=4Jd5OUhz-v8
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https://www.youtube.com/watch?v=HUUl5adK89Q&list=PL6KnGdn57AO8vYwRxF3hN6OuJ50IB9y8u
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