On this episode of Guided PPC Podcast, we discuss the ideal strategy and marketing channel for early-stage DTC Brands with our guest SM Ali Abidi, CEO at TeamingWay, and your host Santhosh K, Founder and Head of Strategy at Guided PPC.
Google Ads Audit | How To Run A PPC Audit, What To Look For | PPC AdLab Review | Paid Search Audits
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With PPC AdLab You Can See:
*All the advertisers who compete with you or your clients
*The keywords they are advertising for
*Their ads and ad copy
*The time of day their ads run and the best times to run yours
*Their Landing Pages
How to Conduct a Google Ads Audit to Improve Your Paid Search Campaign
If you’re running an online business, you can do a Google ads audit to determine how well you’re performing. There are several things to keep in mind when performing an ad audit. Your bid strategy, budget, and delivery methods need to be analyzed. Your campaign should be optimized for conversions and cost per click. Your landing page should be optimized as well. Once you’ve done an ad audit, you can adjust your settings to improve performance.
The most important thing to do is conduct a Google ads audit. A Google ads audit will identify any problems with your campaign and help you to find ways to improve it. The report will reveal a number of improvements that you can make to make your campaigns more efficient. To get started, you can use the following guide. If you have questions or need additional information, contact us. We’ll be glad to help! You’ll soon see the results.
Using a Google ads audit can provide you with a complete picture of how your ads perform. You can choose to add negative keywords or exclude them altogether. By doing this, you can easily avoid advertising for irrelevant searches. A Google Ads audit is an essential tool to make sure you’re getting the most out of your advertising. In addition to providing an accurate analysis of your campaign, the tool also allows you to adjust your bidding strategy or allocate your budget based on your campaign’s performance.
A Google ads audit should also include a list of negative keywords. These are words that will cause the advertisement to not be displayed to users. Although they may not be visible to search engines, they are important to your marketing strategy. You should use negative keywords to target the right audience. The negative keyword report should be available to all Google Ads users. This report is an indispensable part of a successful search or shopping campaign. You should always avoid adding any keywords that are not relevant to your audience.
Another way to improve the performance of your ad campaign is to use a Google Ads audit. It will evaluate your ad group and keywords by looking at your company’s goals and objectives. The most important part of the audit is evaluating your ad groups, but there are some things you should keep in mind when performing it. You should always keep in mind that an ad audit can show you where your ad groups are failing.
The Google Ads audit section will highlight the issues that can have the greatest impact on your account. You should ensure that your ad copy and structure is optimized for conversions. This can be done by making use of ad extensions. You should include sitelinks and call tracking to track conversions. Ad extensions are also beneficial for capturing branded traffic. These extensions will help you make your ads more relevant to your customers.
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In this first part of our “What Is PPC?” video series we cover what PPC is (Pay-per-Click), what the benefits are, and what the components of a successful PPC campaign look like.
0:33 What Is PPC?
0:59 What Are The Benefits of PPC?
3:15 What Are The Components of a Successful PPC Campaign?
See the rest of the series:
Part 1 – https://www.youtube.com/watch?v=57fvwj5zUTU
Part 2 – https://www.youtube.com/watch?v=FH2NFRt7oyQ
Part 3 – https://www.youtube.com/watch?v=VxpuwWrg1ns
Part 4 – https://www.youtube.com/watch?v=jCt7cIYFytg
Part 5 – https://www.youtube.com/watch?v=4Jd5OUhz-v8
π MORE FROM EXPOSURE NINJA π
Why You Shouldn’t Be Afraid of Paying High CPCs
How to Increase the Profit from Your Google Ads Campaigns with the PPC Ninjas | Podcast #119
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How To Do Competitor Research
Conversions Rate Optimisation Tips
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π ABOUT US π
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, and website design and development.