Wondering what PPC specialists do? You’re not alone.
In this video:
00:00:00 // Introduction
00:00:37 // What is PPC marketing?
What does a PPC specialist do for businesses?
00:01:33 // 1. Build a PPC strategy based on your business needs
00:02:03 // 2. Research keywords and audiences for ad targeting
00:02:49 // 3. Create ad copy and design multimedia elements for ads
00:03:39 // 4. Manage bids to maximize return on ad spend
00:04:25 // 5. Track campaign performance and report updates
00:05:28 // Conclusion
PPC stands for pay-per-click, which is a form of digital advertising in which you pay when someone clicks on your ad.
If you’ve spent time on Google, social media, Amazon, or any other websites that allow ads, you’ve probably seen a PPC ad.
A PPC specialist manages your PPC campaigns, which includes your bids, ad design, ad copy, ad targeting, and so much more.
We’ve broken down everything you need to know about what PPC specialists do in this video, so whether you want to manage your own campaigns or hire someone to manage them, you’ll know what to expect.
Of course, this isn’t a definitive list of what PPC experts do, but it’s a great overview of their day-to-day responsibilities.
Check out the links below for more resources about what PPC agencies do.
Resources:
–What to know before hiring PPC experts
https://www.webfx.com/internet-marketing/ppc-experts.html
–PPC basics guide
https://www.webfx.com/internet-marketing/what-is-ppc.html
–PPC management guide
–PPC management services at WebFX
https://www.webfx.com/ppc-management-services.html
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