The biggest SEO tip in 2020 to rank #1 in Google through 2021.
If you have been performing search engine optimization SEO and want a SEO tutorial a guide that will actually teach you SEO . Than this mini crash course will certainly be for you.
What I will cover in this video:
First thing will be the conclusion of SEO for 2020 and what matters as far as ranking and that is matching what is being praised already in the search results.
From on-page SEO and off-page SEO practices that I have found to be game changers since finding this little known strategy for ranking even completive keywords in the the results pages.
Getting to the first page of Google really has not been any easier since coming to this realization. I will walk you through my tactical checklist of how to optimize from my experience.
After you have finished your optimizations for search engines following a step by step blueprint that already exists in the organic rankings that are displayed in the results.
Content is still king and it certainly needs to be LEGIT as some say but after I walk you through step-by-step you will have a much deeper understanding of SEO.
In this SEO video I will walk you through my process of understanding organic rankings and there is one little SEO tip that will give you that YES I GET IT moment!
Consulting: https://chrispalmermarketing.com/
Chris Palmer Marketing-SEO
30 W Broad St fl2
Tamaqua PA 18252
(570) 550-1912
Welcome to another day of SEO Unlocked. Today is very exciting because we’re going to start the journey into keyword research. This is one of the most fundamental steps of SEO and the reason being is keywords is where it all starts. That’s how people find you.
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SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG
Ubersuggest: https://neilpatel.com/ubersuggest/
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Are you getting the right traffic?
As I mentioned, picking the right keywords will make you more money and picking the wrong ones will hurt you
You can use Ubersuggest, It’s a tool I built, there’s a free version of it that anyone can go and use and you can get tons of keywords ideas and it breaks it down not just based on popularity, but also what’s most likely going to convert and generate you revenue as well. And there’s tons of reports in it and I’ll show you how to use it over the period of this course.
When you go to Ubersuggest on the left-hand navigation side, you’ll see a link that says Keyword Ideas. When you type it in a keyword that you’re trying to go after anything related to your space such as like shaving or razors, it’ll tell you what’s popular, the cost per click, the SEO difficulty, that’s the word SD you see the abbreviation there or PD is paid difficulty.
When SEO difficulty is under 40 it’s easier to rank for, when it’s over 40 it gets harder and harder to rank for.
And on the right side of the keyword ideas report, it shows you all the people that are ranked for that keyword. How many visits are roughly getting from that keyword? How many backlinks they have?
And this will give you ideas of if a keyword is good, right?
In addition to that, if you don’t want to use Ubersuggest there’s many other ways you can go and find keywords out there.
Things like Wikipedia or other content pages around the web that have really detailed content can give you keyword ideas as well because these articles are filled with lucrative keywords.
You want to rank because you not only do you want traffic, but you need to be able to solve the customer’s problem. If you solve their problem, you’re much more likely to rank.
There’s really five steps to keyword success.
The first is you need to build your keyword list, then need to research your target musketeer, then you need to understand the keyword metrics. Next you need to match the customer journey and of course, last but not least, you need to refine your keyword list.
So first building a keyword list, you go to neilpatel.com/training and you’ll be able to download the PDF there and it breaks down how you can use it and what you need to do step by step.
Second, you need to research your target musketeer right? It’s all about researching that individual.
The other thing that I like doing is Ubersuggest, right? It’s a tool on neilpatel.com you can go to neil patel.com/ubersuggest or in the navigation just click on the Tools link and then Ubersuggest type in any keyword on the left-hand navigation once you go to the Keyword Ideas Report, you’ll see a list of suggestions.
You don’t want to just be reactive as a marketer or as an SEO, you want to be proactive and going after areas that people are going to be more interested in in the future.
You can also correlate intent through prepositions. And these are all long-term opportunities that you should be trying to rank for because these long-tail keywords, a lot of people aren’t thinking about them and yes they don’t drive the most amount of traffic today but six months from now, a year from now, it adds up and it can drive quite a bit in conversions.
Then of course there’s Social Shares, so on Ubersuggest whenever you type in a keyword on the left hand navigation, there’s a navigation button called Content Ideas.
So people are like, Hey Neil, it’s easy for you but hey, when you’re a new website and even if you get 10, 20, 50, 100 visitors, hey, it shows up in Google Search Console.
The other thing that you can do and this is what I love doing, is I like setting up a project on Ubersuggest and I put in my own website or you can put in your competitor’s website.
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Nearly everyone who’s trying to compete in SEO makes this mistake. They fail miserably because what they’re doing is nearly impossible to achieve. And yet, most people think that it’s the right approach. Today, I’m going to teach you the number one biggest SEO mistake nearly everyone makes and you should avoid at all costs.
SEO Mistakes to Avoid | 3 Black Hat Techniques That WILL Get You Banned from Google : https://youtu.be/CkPZk9i4SSY
5 Beginner SEO Mistakes That Are Ruining Your Website Traffic And What You Should Do Instead : https://youtu.be/yX20m5mprCE
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We’re in a time where SEO and digital marketing has become more saturated and more competitive than ever. With over a billion websites on the web, SEO is no longer an easy or open playing field.
A lot of times, I see many of these new websites making the same mistake that’ll ultimately give them little to no SEO result and just waste their time. What is it? It’s targeting keywords that are too competitive.
These days, effective keyword research is an increasingly important skill for digital marketers. Not only do they need to know how to develop a good keyword list, but using keyword research to find out what topics they should write about or what phrases they should be using while writing is super important, especially figuring out which ones aren’t competitive.
Nowadays, doing keyword research effectively is a top priority for any website or SEO. If you look up a competitive term, such as car insurance, you’ll likely see some big brands pop up. If you’re a new website, it’s going to be almost nearly impossible to compete with those brands. What’s the answer? Target long-tail keywords.
You’re missing out on a lot of search traffic if you’re not creating blog posts around longer search terms.
For example, let’s say you have a dog food business and you’re trying to break into the dog food online space. Most likely, you want to go after keywords like dogs, dog food, pet food, because that would get a lot of search traffic.
The monthly search volume for dog food is roughly 135,000 searches per month. But the pay difficulty is 100 and the SEO difficulty is 77. That’s incredibly high. Coming in as a new company, there’s very little to no chance that you’re going to rank well unless you have an established brand and high domain authority, which most new companies don’t.
Instead, you want to focus on long-tail keywords, like dog food for allergies or dog food for senior dogs. These keywords have a lower monthly search volume, but higher quality search traffic because they’re more specific and they’re going to convert because they’re more specific.
For example, dog food for allergies has a monthly search volume of 9,900 and a SEO difficulty of 38. That means it’s going to be easier to rank for. If you’re trying to figure out how you can rank for these terms or where to find them, check out Ubersuggest. Type in a head term that you’re thinking about going after, you don’t need to know the long-tail variations, just look at the head terms, type them in, and then go to the keyword ideas report.
It’ll give you all the other longer tail variations and it even breaks down the SEO difficulty. Look for terms that have an SEO difficulty score of 40 or under. Those’ll be easier for you to rank for.
You also want to look for ones that have volume at least in the few thousands per month because the volume doesn’t always mean clicks. And, when you do all of this, it’ll help give you more ideas and more ideas for you to produce content.
There’s also a questions tab on Ubersuggest, prepositions, comparisons. These are also more places where you can find more keyword ideas, more content ideas. That will drive keywords that convert into revenue.
On Ubersuggest, there’s a content ideas report. When you go very specific, it’ll show you all the content that’s already been created around the web-based on social shares, backlinks, and search traffic. It even tells you, when you look at the estimated visits, all the keywords that the article ranks for.
When you’re trying to figure out what keywords you should go after, also look at all the content pieces that have some of those similar keywords because this will give you ideas of what you can create that can help you not only generate traffic from all three, right? You don’t want to just generate traffic from Google.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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People really overthink and over-complicate SEO. But if I had to break it down to the bare minimum essentials that you need to master in order to get SEO, it wouldn’t be a lot. Today I’m going to break down eight things to master in SEO. Do you know them?
RESOURCES & LINKS:
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The Most On Demand Digital Marketing Skills in 2019 (High-Income Skills to Master) : https://youtu.be/yyitwdk4QmY
Ubersuggest – https://neilpatel.com/ubersuggest/
Rev.com – https://www.rev.com/
Trint.com – https://trint.com/
Problogger Jobs – https://problogger.com/jobs/
Upwork – https://www.upwork.com/
Yoast SEO – https://yoast.com/
Rank Math – https://rankmath.com/
Mailshake tool – https://mailshake.com/
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The first thing I want you to master is studying search results and competitors.
You can use Uber Suggests, you can type in any keyword and we’ll show you not only all the other similar keywords, but I’ll also show you who’s ranking in the top hundred positions. How many social shares they have, how many backlinks they have. How many other phrases that they’re ranking for, heck it even tells you all about their content as well.
The second thing that you need to do is start planning and strategizing.
What are the keywords that you can win versus the ones that are going to be a waste of time? Look, search volume is everything, you need to look at what people are ranking for, and see whether or not that you can replicate those kinds of metrics.
And Uber Suggests, if you look at the keyword ideas report, it tells you how a keyword is. Go after keywords that have an SEO difficulty score of less than 40. Those are easier to rank for.
Uber Suggests will also tell you how many backlinks you need to rank for any given keyword. And that’s integrated within the SEO difficulty score.
The next thing I want to cover is writing.
SEO is all about delivering what people need and doing a better job than anyone else. Writing content is going to be crucial to anyone running an SEO campaign, even if you’re outsourcing it.
The other thing that you need to know is basic HTML.
You’ll need this skill because you need to edit title tags, meta tags, you need to add schema markup like the FAQ schema markup, it’s a great way to get higher rankings. You also need a tracking code on your site like Google Analytics. And then hey, is that traffic converting into conversions, Google Analytics will tell you this. You need to figure out how you can structure your site.
If you don’t know basic HTML, you’re probably going to have to hire a developer.
The next thing you need to learn is analytics.
And remember, SEO is all about providing the best user experience. So you need to look at things like conversion rates per page and channel, bounce rates, time on site, traffic by channel and month over month growth rates. This will all help you determine how you can grow from an SEO standpoint, but from a user experience standpoint as well.
The next one, self-management, SEO is multi-faceted.
If you’re a bit lost, start off with the site audit report within Uber Suggests, because that site audit report will end up breaking down what you should focus your time on first, second, third, fourth, fifth, etc. based on what’s going to have the biggest impact to your ranking.
The next thing you need to do is be willing to constantly learn.
SEO changes rapidly and every day something different can happen to alter your industry, whether it’s Google doing an update, like the medic update, or just a general algorithm change, or hey, you have new competitors who are copying all of your schedules and doing it better than you.
You need to read each and every single day and learn from other people in your industry as well, even if that takes some time out of your day.
Most importantly, you need to write conclusions from your SEO experiments and understand what are the lessons that you can learn from each success and each failure that you have because not everything you’re doing is going to work out.
And last but not least cold outreach.
It’s important to master cold outreach, whether it’s by email, social media, or even phone calls. How do you pique a stranger’s interest and get them to link to you? How do you craft that introduction, that you’re so likable and approachable that people want to converse with you? How do you craft amazing subject lines? How do you persuade other people to take action? These are all skills that you need to master if you want to do well with cold outreach.
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5 Dumbest Mistakes Entrepreneurs Make With Their SEO | Entrepreneurs are great at solving problems and giving life to ideas. But when it comes to SEO, I’ve seen them make some of the biggest mistakes that cost them hundreds, even if not, thousands of dollars and sometimes even millions of dollars. Some of these guys have gone on to create businesses that are succeeded and are big brands and they still continually make these mistakes. Today I’m going to breakdown the five dumbest mistakes entrepreneurs make with their SEO.
5 Beginner SEO Mistakes That Are Ruining Your Website Traffic And What You Should Do Instead : https://youtu.be/yX20m5mprCE
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So let’s dive right into the five biggest mistakes.
Mistake number one. Optimizing for the wrong keywords and trying to rank previously competitive keywords early on.
This is a mistake that a lot of new businesses make early on and its an issue that could be avoided really easily. Because, here’s the thing. If a keyword is super competitive, then chances are you’re not going to rank for it. Or if a keyword won’t convert well, ranking for it isn’t going to drive you any sales. And it’s not hard to solve this problem.
All you have to do is go to Ubersuggest. Type in your competitor URL. Click on Top Pages, it will show you all their top pages and then I want you to click on view all underestimated visits.
This will show you all the keywords that your competition is going after. These keywords are more likely to convert into sales than just picking random keywords.
The next thing I want you to do is to go to Ubersuggest once you have a list of keywords. Type them in and it will give you all these ideas and other comparison words, prepositions and other ideas that you can go after.
But, here’s the thing. When you’re doing this, you can’t just go after any random keyword. You need to look for keywords that have a high CPC because if someone has a, is paying a lot of money to advertise on it, you can bet that it converts highly into sales.
The other thing you need to look for is a low SD. A low SD stands for SEO difficulty. So the lower the numbers such a 40’s, 30’s, or 20’s is great. The moment you get above 50 for e-site just going to be harder to write. Look for those two things, plus high volume. So the higher the volume, the higher the CPC and the lower the SD or SEO difficulty, the better that keyword is. Those are the ones you want to go after. And when you do that, you’re more likely to get some sales.
The second biggest mistake that I see people making is their not using analytics or running regular website audits.
This is one of the big mistakes that companies make all the time.
What you need to do is look at the core metrics that are driving your sales and focus on them. And, in addition to that, you need to be running regular site audits. And you can also do this within the site audit report within Ubersuggest for free. It will tell you what’s wrong and as you fix them, you should notice more conversions and sales within your analytics.
The third big mistake. Overlooking page titles and meta descriptions.
Look, if one site ranks number one Google and another site ranks number two but everyone starts clicking the number two listing what do you think that tells Google?
So think about the copy. Persuasive copy. Start looking at the paid ads. Typically, the people at the top aren’t just paying the most but they’re getting a lot of clicks because that helps Google make a lot more money and that will help you do well.
The fourth big mistake. Not using anchor tags properly.
If you’re going after a keyword like online marketing all your anchor tags shouldn’t say online marketing when other sites link to you. It needs to be natural. Sometimes I’m writing a blog post and I’m linking to my posts on SEO and I’ll say, Hey, if you want to rank higher in Google, follow these tips. You’ll notice that I didn’t use the word SEO right there.
And sometimes, when I am talking about SEO, I’m linking to my SEO article, I’ll say, Hey, you need to check out these SEO tips. And I’ll link the word SEO tips to that article.
The fifth mistake. Building content for algorithms and not your audience.
It’s not about your word count. It’s not about stuffing keywords in your article. It’s about doing what’s best for a user. And if you write content for them, in the long run, you’ll do really well.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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