ahrefs

On-Page SEO Pt 2: How to Optimize a Page for a Keyword – 2.2. SEO Course by Ahrefs

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In lesson 2.2 of our SEO basics course, you’ll learn how to optimize a page for a keyword.

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Additional SEO Resources

[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6

On Page SEO Checklist for Higher Google Rankings ► https://www.youtube.com/watch?v=gDYjjkvtOVo

Content Writing for SEO: How to Create Content that Ranks in Google ► https://www.youtube.com/watch?v=8BdZ0dUu7VQ

How to Use Internal Links to Rank Higher in Google ► https://www.youtube.com/watch?v=3tbDkc3k48E

[Tool] Keywords Explorer ►https://ahrefs.com/keywords-explorer
[Tool] SERP Checker ► https://ahrefs.com/serp-checker
[Tool] Content Gap ► https://ahrefs.com/content-gap
[Tool] Hemingway App ► http://www.hemingwayapp.com/

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With on-page SEO, there are two main things we need to cover.

The first is to ensure that your page satisfies search intent.

You’ve already learnt the 3 Cs’ of search intent. But what do you need to write about in order to satisfy searchers? The answer is to learn from your competitors’ pages.

The top-ranking pages are ranking at the top for a reason. Google and other search engines deem them as the best candidates to satisfy a searcher’s query. So they’re clearly doing something right, at least from the perspective of a search engine.

You’ll learn how to research your competitors’ content in the video.

Once you’re armed with information, you can begin with your “technical” on-page optimizations. These will be:

► Target keyword in the title
► Short and descriptive URL slug
► Meta description
► Add internal links
► Optimize and compress your images
► Optimize for readability

We’ll go through each point in more detail in the video.

Timestamps

1:12 Ensure your page satisfies searcher intent
1:40 Learn from your competitors
5:05 Do a content gap analysis
7:10 Include your target keyword in the title
7:46 Use a short and descriptive URL slug
8:26 Craft your meta description
10:21 Optimize your images
12:31 Optimize for readability

#onpageseo #seo #ahrefs

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SEO for Beginners: Learn to Rank #1 In Google (2024)

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SEO for Beginners: Learn to Rank #1 In Google (2024)

Getting into SEO, or Search Engine Optimization means helping your website appear when people use search engines like Google. It’s like creating special signs (keywords) that guide people (users) to your place (website) when they’re searching for something specific.

To begin, creating value-packed SEO content is crucial. Ensuring your page uses words that people often type into Google (on-page optimization with keywords) and that your website loads quickly (site speed) sets a solid base.

Digging deeper, we want to explore SEO strategies that elevate our website. This involves looking for special phrases (long tail keywords) that aren’t too common yet and ensuring our content truly answers what people seek (optimizing for searcher intent).

It’s like if you find a unique way to talk about your product or service that not many use. That’s what we’re doing with these particular phrases or keywords. The concept also applies to various areas, such as SEO marketing, SEO law, SEO tech, or even an SEO career, ensuring your page uniquely answers queries about these topics.

Also, ensuring your website is friendly, with easy-to-read words, and quick to load (optimizing for user experience with easy layouts and scannable content) is vital. Fast site speed and making sure people stick around on your website (low bounce rates) give Google a thumbs up about your website.

When other cool websites mention your website (building authoritative backlinks), it’s like the popular kids are saying your lemonade stand is awesome! This tells Google that your site is important and helps it appear more often when people search for things online.

In the SEO world, tools like Google Ads, Ahrefs, Semrush, and Moz can help your business stand out. They are like extra-helpful tools to put up even more signs directing people to your lemonade stand (your website).

So, in short, focusing on special phrases (long tail keywords), making content that really helps people (intent-based content), creating a friendly website (user experience), and getting mentions from other websites (niche backlinks) are key tips in your SEO adventure.

Doing these will help your website become a spot Google suggests to more people when they search online. This beginner’s guide provides a peek into SEO, which will lead your website to be found more easily in search engines and bring more visitors to your page!

0:00 New to SEO?
0:04 SEO for Beginners
0:26 Getting the SEO Basics Right
1:06 Uncovering SEO Objectives
1:25 Identifying Valuable SEO Resources
1:51 SEO Audit and SEO Analysis
2:17 Keyword Research and Optimization
3:01 Optimizing for Search Intent

For more related videos to help SEO for beginners:
SEO for Beginners: Rank #1 In Google (2023) https://www.youtube.com/watch?v=IkmPjeNKkBQ
Complete SEO Course for Beginners: Learn to Rank #1 in Google https://www.youtube.com/watch?v=xsVTqzratPs

Looking to learn about enterprise SEO for your B2B company?
https://paulandre.com/what-is-enterprise-seo/

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🎤 SEO Knowledge Bomb Podcast https://seo.video/podcast just launched! 5-min recaps of every episode.

My SEO Software & Services Stack:
———————————————
👉 Cora SEO Software (25% off) – https://seo.video/cora
👉 Page Optimizer Pro – https://seo.video/pop
👉 TubeBuddy YouTube SEO – https://seo.video/tubebuddy
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#SEO #SearchEngineOptimization #SEOvideoSHOW

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Contact us:
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email: dre@seo.video
phone: (323) 523-5122

Group Buy SEO Tools – How to Get SEO Tools Cheap

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How to get SEO tools cheaper my unbiased non affiliate look at group buy SEO tools and how to get SEO tools cheaper.
Chris Palmer SEO: https://chrispalmermarketing.com

I wanted to make an unbiased video showing SEO tools inside of group buys , myself not being an affiliate just a past user of some of the services shown inside todays video. I just wanted to share with you the absolute best choices when looking out in the market for a cheap SEO tool solution. Most tools are used with a extension inside of your browser that will serve you the data through a proxy.

There are draw backs to using group buys like you only get so many uses per day depending on the service provider and others can see what your looking at. However these are minor draw backs to the amount of doll hairs you will save by using them.

This video will some up three of the top providers that I have used in the past with great success ending with the most reliable and the most inexpensive.

Join my channel for members only content and perks:
https://www.youtube.com/channel/UC8P0dc0Zn2gf8L6tJi_k6xg/join

Chris Palmer Marketing SEO
30 W Broad St fl2
Tamaqua PA 18252
(570) 810-1080

What is SEO and How Does it Work?

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What is SEO and how does it work? This video explains how search engine optimization works and how you can optimize your website to be discovered in search engines like Google.

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Additional SEO Tutorials and Resources

SEO for Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings
►https://www.youtube.com/watch?v=DvwS7cV9GmQ&list=PLvJ_dXFSpd2uHtGoHf8K06ebr-TIrgM0G

Google’s Search Quality Guidelines ►https://static.googleusercontent.com/media/guidelines.raterhub.com/ru//searchqualityevaluatorguidelines.pdf

Ahrefs’ YouTube videos
►https://www.youtube.com/channel/UCWquNQV8Y0_defMKnGKrFOQ/videos

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What is SEO?

SEO, or search engine optimization, is the process of optimizing content to be discovered through a search engine’s organic search results.

Understanding the intricacies of how search engines like Google work is crucial, as you get a clearer picture of how you can optimize your web pages to rank higher and get more organic traffic.

First, we look into the definition of SEO and how SEO on different search engines are all about driving traffic but to different destinations like videos, product pages or web pages.

Then we find out the 3 reasons why marketers all over the world are incorporating SEO into their marketing strategy.

After we’re clear about the what and the why of SEO, we dig deep into the mechanics of how Google works to rank pages.

Sam first explains the process by which Google crawls the web to build up its massive index of information before going into the search algorithms that they use to find the most relevant results in the shortest time possible.

By taking a look at Google’s own claims on how their search algorithm works, we examine the various considerations that they look at when interpreting queries and ranking pages.

Sam breaks down one of the most important things to master as an SEO – the reason behind a searcher’s query or search intent. Through a couple of examples in the search engine results pages (SERPs), he then emphasizes the crucial things to look out for to match the searcher’s intent.

Other key points covered in this tutorial:
– How Google identifies relevancy though content
– The 3 broad categories that Google uses to identify quality pages (EAT)
– How Google considers usability of web pages

Finally, we look at how Google uses personalized data and how such personalization affects your Google searches.

This video gives a strong foundation of how search engines like Google work and breaks down the basics of SEO.

Having such an understanding is crucial for anyone considering SEO, new to SEO or learning about SEO as it gives you a better idea on how you can optimize your web pages to rank higher and get more organic traffic.

Timestamps:

1:06 Why to incorporate SEO into your marketing strategy?
1:47 How does Google work?
4:05 Understand the meaning of a search query
6:43 Understand how Google identifies relevance through content
8:18 Learn how Google identifies the quality of content
9:31 How does Google consider the usability of webpages?
10:46 How does Google work with personalized data?

#whatisseo #seo #searchengineoptimization

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STAY TUNED:
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Twitter ►https://twitter.com/ahrefs

SEO Checklist: How to Get More Organic Traffic (Complete Tutorial)

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This video walks you through our complete SEO checklist that’s helped us get over 300k monthly SEO visitors from Google. Learn how to rank higher in Google and get more traffic.

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Additional SEO Tutorials and Resources

SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings ► https://www.youtube.com/watch?v=DvwS7cV9GmQ

How to Learn SEO Fast and Effectively ► https://www.youtube.com/watch?v=Q3voFGCpws0

How to Measure Keyword Difficulty and Rank on Google ► https://www.youtube.com/watch?v=jSOq3ysvBk8&list=PLvJ_dXFSpd2tIF-QrFD854Mnb8D4Av5vx&index=3

Guest Posting at Scale: Get Tons of High Quality Backlinks ► https://www.youtube.com/watch?v=aQK1Vbgb-RY

Top 10 On Page SEO Techniques ► https://www.youtube.com/watch?v=ZWiNz-7gZ24

How to Get Backlinks By “Stealing” From Low-Quality Pages ► https://www.youtube.com/watch?v=wPjPjNK-bDM

Broken Link Building in Action (Strategies, Outreach Emails and Stats Revealed) ► https://www.youtube.com/watch?v=IOSrx95e4lo

Link Building Tutorial Series ► https://www.youtube.com/watch?v=Ovu2ZYWgOJQ&list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m

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The categories of search engine optimization spans from keyword research to on-page SEO, technical SEO, link building and more.

Tackling all these pieces at once isn’t a good idea because they can lead to confusion and overwhelm. In this video, Sam shares an SEO checklist that will help you stay optimized, organized and sane.

Firstly, you learn how to nail your basic setup by creating a sitemap and checking for a robots.txt file. You’ll also find out the essential free SEO tools that you should set up, like Google Analytics and Google Search Console.

Next we delve straight into keyword research by first finding a primary keyword target for your page and assessing search intent.

Sam then shows you a couple of handy ways to look for related queries to your topic and reveals a technique to find relevant keywords and subtopics for your post. We then look into assessing your chances of ranking in Google.

On-page SEO comes next. Based on some findings from Ahrefs’ research, you’ll learn the importance of using short, yet descriptive URLs, and the most important thing to optimize for when drafting a compelling title tag and meta description. Sam also shows a nice little bonus tip to find places to add relevant internal and external resources.

Next up on the SEO checklist is to create your content.

You’ll learn the importance of writing an engaging introduction and get a few tips to learn how to ensure your content is readable for the vast majority of readers. We then look into how you can ensure your content solves the problems readers are searching for.

Subsequently you’ll discover the most important white hat link building strategies and techniques:
– Find prospects who are linking to competing pages
– Expand your list of link prospects using Content Explorer
– Guest posting
– Skyscraper Technique
– Broken link building

Lastly, you’ll learn the basics to ensure your technical SEO is up to par.

You’ll learn how to run an SEO audit with Ahrefs’ Site Audit tool and additional tools to measure and fix page speed issue.

You’ll also learn how to check that your site is mobile-friendly as well as fix external and internal broken links.

Breaking SEO down to smaller bite-sized checkpoints can help you get things done effectively and efficiently. This video gives you the complete SEO checklist you need.

Timestamps:

0:37 Start with a basic setup
2:09 Do the keyword research
6:27 Optimize your pages for search
8:49 Create useful content
11:07 Build relevant links
13:49 Don’t forget technical SEO

Be sure to subscribe for more actionable marketing and SEO tutorials.
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STAY TUNED:
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Twitter ►https://twitter.com/ahrefs

#seo #seochecklist #searchengineoptimization

Yep.com Changing the SEO Game? First Look + Ranking Factors

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Ahrefs launched a new search engine called Yep.

Will it change the SEO game?

Or:

Will it be another search engine that struggles to make a dent in Google search dominance?

In this video, you’ll learn:

➖ What Yep’s search engine is all about (and why it’s unique)
➖ How it will affect the SEO industry
➖ Potential ranking factors

And so much more.

Enjoy!

#seo

Competitor Analysis Marketing: PPC, Landing Pages, Ads and more…

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Competitor Analysis Marketing: PPC, Landing Pages, Ads and more…

In this video, I share 7 strategies of how you can conduct competitor analysis marketing for PPC, Landing Pages, Google Ads, Facebook Ads by using free and paid tools.
In the first part, I cover Google, Facebook, and then some niche tools like Hexowatch and ISpionage.

This video will help you learn how to spy on competitor Google and Facebook ads for free and develop a counter-strategy to stay ahead of the competition.
Understand what competitors are doing to drive traffic and conversions by learning more about Competitor Analysis Tools.

Competitor Analysis Tool #1 – Google Ads
Competitor Analysis Tool #2 – Ahrefs
Competitor Analysis Tool #3 – Facebook
Competitor Analysis Tool #4 – Similar Web
Competitor Analysis Tool #5 – Built With
Competitor Analysis Tool #6 – HexoWatch
Competitor Analysis Tool #7 – ISpionage

👉 Timestamps:
7 Competitors analysis tools: 00:00 – 00:40
Spying on Competitor Ads and Landing Pages using Google Ads: 00:40 – 02:00
Finding Competitor Domains who bid on your “PPC keyword” using Ahrefs: 02:00 – 05:54
Spying on Competitor Ads With Facebook: 05:54 – 08:46
Jump Directly on Competitor Landing Pages Using Similar Web: 08:46 – 10:12
Identify the technology stack used on Competitor Landing pages using BuiltWith: 10:12 – 11:19
Monitor Competitor Landing Pages for any Changes using HexoWatch: 11:19 – 12:51
Most Reliable Competitor Research Tool – ISpionage: 12:51 – 14:17

You can also sign up to Hexowatch below:
Hexowatch – https://hexact.pxf.io/OGdBW

📖 Useful Resources:

How to build a Webinar landing page that gets sign-ups ► https://www.youtube.com/watch?v=Sjkvd1CqSL0

Why Use Landing Pages For Paid Campaigns ► https://www.youtube.com/watch?v=xLIDGkY0xeI

👉 Connect with me
Website: https://www.waseembashir.com/
Facebook: https://www.facebook.com/waseem.apxr
Twitter: https://twitter.com/waseembashir
LinkedIn: https://www.linkedin.com/in/waseemb/

Join our conversioneers community on circle with this link : https://www.conversioneers.com/getting-started

#CompetitorAnalysis #DigitalMarketing #CompetitorResearch

Writing Email Marketing Subject Lines

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The subject line is the most important part of your email. Your subscribers read it before reading the rest of the message. It should be short and catchy. If you can, include a deadline or tease message to get your subscribers to open the message. Once you have a catchy subject line, you can create an email that will be read and appreciated by your subscribers. This tactic will make your email marketing campaigns more effective.

Here are some other ideas for making your subject lines catchy. Email marketers should use a good subject line to make the most of their audience’s attention. The subject line provides subscribers with basic information about the email, which should inspire them to open the entire campaign.

The goal of the subject line is to inform, engage, and motivate your subscribers to take action. For example, a good subject line could include the date, time, and place of a webinar. By reading the message, subscribers can decide whether they want to attend. A good subject line is also critical to get past spam filters and actually get your marketing email in front of your entire list.

Many email marketing platforms will provide email marketing tools that will score your subject line for potential spam content. Email marketing automation is now so advanced that almost any email marketing software or email marketing provider that you choose should help with this. When creating an email, be sure to use your brand in the subject line. Choosing an appropriate subject line for your email can be a big help.

For instance, new subscribers should be sent a series of emails related to their interests and activities.
Other useful segmentation methods can be based on the user’s location, preferences, and open rate. Inactivity can also be considered a segmentation. This segmentation can be useful for your email marketing and is one of the most effective email marketing strategies.

Your email subject also affects your email deliverability as does the reputation of the email server that you use. Not all email platforms were created equal and this is something you should look into when selecting your email marketing service provider.

Learn how to develop appealing email marketing subject lines.
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backlinks campaign for your website, valued at $35 to try out our service.

Read the Blog https://www.linkdaddy.shop/blog/how-to-get-started-with-email-marketing/

Watch all the videos on the “How to Get Started with Email Marketing” playlist https://www.youtube.com/playlist?list=PL_HVl6mqbDCLzJE-6aLAkomguEQwyRScy

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This video can be found on this channel:
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Keyword Research: The First Step to Good SEO

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I answer the question: how do I start SEO? What can I hire and outsource for? Any differences in E-commerce SEO vs Agency services? Let’s get into it!

My Favorite SEO Tool for Keyword Research: @Ahrefs

🙋‍♂️ Got a question? Ask me on Twitter (https://twitter.com/MattGiovanisci) or leave a comment below.

🤑 DOWNLOAD my free “Perfect Post” cheat sheet: https://www.moneylab.co/cheatsheet/

🎓 Affordable Online Business Courses: Learn SEO, Affiliate Marketing, YouTube, and more: https://products.moneylab.co/

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🧪 Online Business Experiments and Challenges in Real-Time: https://www.moneylab.co/

#SEO #KeywordResearch #Ahrefs

Technical SEO Best Practices for Beginners – 4.2. SEO Course by Ahrefs

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In lesson 4.2 of our SEO basics course, you’ll learn technical SEO best practices to keep your site in good health.

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Additional SEO Resources

[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6

Content Hubs: Where SEO and Content Marketing Meet ► https://www.youtube.com/watch?v=nIbJI1kCxrU

How to Use Internal Links to Rank Higher in Google ► https://www.youtube.com/watch?v=3tbDkc3k48E

Ahrefs Webmaster Tools (AWT) – Our Free SEO Tool ►https://www.youtube.com/watch?v=ipTk-qGrNlc

How to Speed Up Your WordPress Website in 2021 (Simple Guide)► https://www.youtube.com/watch?v=BrY6a-lsLp8

[Tool] Ahrefs Webmaster Tools ► https://ahrefs.com/webmaster-tools

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The first thing you should do is ensure that your site structure follows a logical hierarchy.

Site structure is simply the way you organize content on your website. A good site structure helps search engines understand the relationship between your pages, plus helps search engines to crawl your pages more efficiently.

You’ll learn how to do organise your site well in the video.

The second thing is to ensure your pages don’t load slow. As you may know, Pagespeed has been a confirmed ranking factor for desktop search since 2010. And in 2018, Google announced that they’d be using page speed in mobile search rankings.

You’ll learn how to improve your website’s speed in the video.

The last thing is to do your best to stay on top of around 50 potential SEO errors. There are potentially hundreds of technical SEO issues that can and will happen to your site. So, you’ll need to find a way to find and manage them.

You’ll learn how to do this in the video.

#technicalseobestpractices #technicalseo #seo

Be sure to subscribe for more actionable marketing and SEO tutorials.
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